Professional Documents
Culture Documents
EDP by Gowtham Kumar C.K
EDP by Gowtham Kumar C.K
UNIT .1
ENTREPRENEURSHIP
The word entrepreneur is derived from a French word entreprendre which means to command. An
entrepreneur is a person who puts together capital and labour and converts his idea into reality
Definitions Entrepreneurship
Entrepreneurship is the propensity of mind to take calculated risks with confidence to achieve a
pre-determined business or industrial objective. In substance it is the risk taking ability of the
individual, broadly coupled with correct decision-making.
Entrepreneur
According to the Peter .F. Drucker, “An entrepreneur is one who always searches for change,
responds to it and exploits it as an opportunity. Innovation is the specific tool of entrepreneurs,
the means by which they exploit change as an opportunity for a different business or service”.
Enterprise
Decision Making
Risk-Taking
Accepting Challenges
Skilful Management
Innovation
Making the Enterprise A Success Organization
o Human Relation Ability: An entrepreneur who maintains good human relations with
customers, employees, suppliers and creditors will be more likely to succeed than the
entrepreneur who does not.
o Initiative: An entrepreneur must have initiative, accepting personal responsibility for actions,
and above all make good use of resources.
o Goal Setter: An entrepreneur must be able to set challenging but realistic goals.
o Self-confidence: Entrepreneurs must have belief in themselves and the ability to achieve their
goals.
o Business Secrecy: Leakage of business secrets to trade competitions is a serious matter which
should be carefully guarded against by an entrepreneur.
o High energy level: Success of an entrepreneur demands the ability to work for long hours
for sustained period of time.
o Commitment and Conviction - should be committed to the project and should be at peace
only when the goal is achieved .He should have strong conviction and should complete the
tasks as desired.
Alternative to current career: Many people with entrepreneurial skills will be working for others
for reasons known or unknown to them. They are called “Intrapreneurs”. The advantage of being
that they not only get satisfaction of becoming entrepreneurs, but also their creative skill will be
used for the benefit of the society.
Bridge the gap between knowledge and application: Entrepreneur can bridge the gap between
knowledge and applications. Entrepreneur can convert the knowledge into an economic activity and
gain out of it. But he has to take risk. Knowledge conversion is a complicated issue.
Converting an idea into money :Being an entrepreneur, one may push up ones innovative ideas
into reality. He/she puts societal resources into societal use.
Be your own boss: Many people would like to enjoy their lives independently. They feel excited by
doing so.
Better utilistion of skill and knowledge: The advantage of becoming an entrepreneur is the
creative skill and knowledge of individual can be used for the society otherwise which would go
wasted.
Originality, respected: The creative and original business ideas of an individual can be used for
societal benefit and with this the originator respected in the society. Originators feel that they can
offer a new service/ product that no one has offered before.
Business Opportunity: People with entrepreneurial ability can seize such opportunities and have
personal gain. This also facilitates the society to tap the resources for improving the standard of living
of the people.
Experience: An unskilled person with an unskilled staff will have difficult time in running the
business. Therefore an inexperienced person without entrepreneurial ability cannot manage one’s
own business.
Time management: An entrepreneur will be taking more risk; time is very precious for him. Time is
money for him. The work schedule of an entrepreneur is never predictable. An emergency can come
up in a matter of a second and late hours will have to be put in.
Remuneration: Entrepreneur works on his own for economic gain. But he/she is not assured of
positive economic gain. This means without taking to self-employment, had he/she worked as a paid
employee he/she would have got regular monthly income. To become an entrepreneur, he/she may
work on the principle of opportunity cost and decides to get into own business. His expected grown
in terms of profits/assets may not happen. Therefore, in entrepreneurship development, reward may
be positive or negative.
Benefits: Being an entrepreneur, a person not gain much in initial stages. The start-up problems
being more. It takes considerable time to reap the benefit of being an entrepreneur. Even in long-run
benefits will not be extraordinary.
1. Employment opportunities
Entrepreneurs employ labour for managing their business activities and provides employment
opportunities to a large number of people. They remove unemployment problem.
4. Optimization Of Capital
Entrepreneurs aim to get quick return on investment. They act as a stabilizing force by
providing high output capital ratio as well as high employment capital ratio.
5. Promotion of Exports
Entrepreneurs reduce the pressure on the country’s balance of payments by exporting their
goods they earn valuable foreign exchange through exports.
6. Consumer Demands
Entrepreneurs produce a wide range of products required by consumers. They meet the demand
7. Social Advantage
Entrepreneurs help in the development of the society by providing employment to people and
paves for independent living They encourage democracy and self-governance. They are adept in
distributing national income in more efficient and equitable manner among the various participants of
the society.
9. Capital formation
A country can attain economic development only when there is more amount of investment
and production. Entrepreneurs help in channelizing their savings and savings of the public to
productive resources by establishing enterprises. They promote capital formation by channelizing the
savings of public to productive resources.
TYPES OF ENTREPRENEURS
Following are the classification of entrepreneurs on the basis of common characteristics
Private: Private entrepreneur is motivated by profit and it would not enterthose sectors of the
economy in which prospects of monetary rewards are not very bright.
Small Scale: The classification is specially popular in the underdeveloped countries. Small
entrepreneurs does not posses the necessary talents and resources to initiate large scale production
and introduce revolutionary technological changes.
Large Scale: In the developed countries most entrepreneurs deal with large scale enterprises. They
poses the financial and necessary enterprise to initiate and introduce new technical changes. The
result is the developed countries are able to sustain and develop a high level of technical progress.
1. Business Entrepreneurs:
Business entrepreneurs are the one who conceive an idea for a new product or service and then
create a business to materialize or convert their idea into reality.
2. Trading Entrepreneurs:
They are those entrepreneurs who take up trading activities but are not concerned with its
manufacturing i.e. they concentrate on marketing and not production.
3. Industrial Entrepreneurs:
Are those entrepreneurs who identify the potential needs of the customers and manufacture the
product or service to meet marketing needs i.e. they concentrate more on Production and not
marketing.
4. Corporate Entrepreneurs:
Are those entrepreneurs who demonstrate the innovative skills by converting the Idea into reality
organizing and also managing the undertaken business.
5. Agricultural Entrepreneurs:
The entrepreneurs who take up agricultural activities like raising & marketing Crops, fertilizers,
insecticides and other related agricultural products and services are called Agricultural
entrepreneurs.
6. Technical Entrepreneurs:
These are those entrepreneurs who develop new and improved quality of goods. Because of their
craftsmanship and concentrate more on production than marketing.
7. Non-Technical Entrepreneurs:
These are the ones who are not concerned with the technical aspects of the Product. They are more
into introducing new styles of advertising, sales promotion etc…,
8. Professional Entrepreneurs:
They are entrepreneurs who are interested in establishing a business but do not like to manage or
operate the business once it is established. They prefer to sell the set Business and start another
venture with the sales proceeds.
9. Pure Entrepreneurs:
The entrepreneurs who undertake business activities for personal satisfaction in terms of status, ego
or work and are generally interested in psychological and economic rewards are called as pure
entrepreneurs.
Is one of the major issues faced by women entrepreneurs as the family members are
unwilling to support financially to the women in the house for starting the business naturally they
will have to resort to external finance. The men in the family are not willing to stand as surety or
provide security to the financing agencies so that the loan can be granted, external finance also
becomes a hurdle.
Another hurdle is managing the working capital i.e. the capital required for
maintaining finished goods, production activities and other administrative expenses. It will be
difficult for women to raise funds from financial institutions as they are unable to provide security.
At the same time the family members are also reluctant to support the raising of heavy finance.
These are significantly a greater issue for women entrepreneurs as compared to men
entrepreneurs. It is because of disproportionate compliance of lost between micro and macro
environment.
Other problems
Apart from the above problems mentioned women entrepreneurs have other problems
like lack of self confidence, society’s attitude towards women entrepreneurs, men dominated
society lack of motivation, unequal opportunities etc are very important and vital problems among
many.
SHG is a small, economically homogeneous group which is voluntary in nature, to share the
facilities equally b/w members.All member of SHG have to be active, attend all meetings &
discuss the Programmer and problems. The funds will be provided by members as well as
supporting institutions Such as NGO‟s, govt & funding agencies.
Provides facilities to expand the business of members of member associations. It helps in providing
facilities for members to participate in national & international conference, fairs, exhibitions etc.
3. WTI – Women’s India Trust
Established in 1968. It is used to market the products of WTI members from door to door Under
kamila trust. Then opened the shop in London named KASHI and also extended in Europe
Germany etc. Has started educational programme in nursing & kinder garden training has planned
to launch computer training for me.
8. Central and State government schemes DWCRA – Development of women & children in
rural areas – 1982 – 83
This is for the women development it helps women in providing facilities different types of trades
& business houses on sustained basis for development of economic, social health & educational
status ofRural women.
Registered in 1972. Under trade union act.This is to empower poor rural women and urban
entrepreneurs have become members of Sewa to become self employed.
Unit – II
Meaning &Definition – Product Range - Capital Investment - Ownership Patterns – Meaning and importance
of Tiny Industries, Ancillary Industries, Cottage Industries. Role played by SSI in the development of Indian
Economy. Problems faced by SSI’s and the steps taken to solve the problems - Policies Governing SSI’s.
In Indian economy small-scale and cottage industries occupy an important place, because of
their employment potential and their contribution to total industrial output and exports.
Government of India has taken a number of steps to promote them. However, with the recent
measures, small-scale and cottage industries facing both internal competition as well as external
competition.
Definition:
The official definitions of a small scale unit are as follows:
23 lakhs. These also include undertakings providing services such as laundry, Xeroxing, repairs
and maintenance of customer equipment and machinery, hatching and poultry etc. Located m
towns with population less than 50,000.
(iv) Small-Scale Service Establishments:
These mean enterprises engaged in personal or household services in rural areas and town with
population not exceeding 50000 and having fixed investment in plant and machinery not
exceeding Rs. 25 lakhs.
(i) Ownership:
Ownership of small scale unit is with one individual in sole-proprietorship or it can be with a
few individuals in partnership.
(iv) Technology:
Small industries are fairly labour intensive with comparatively smaller capital investment than
the larger units. Therefore, these units are more suited for economics where capital is scarce and
there is abundant supply of labour.
(vi) Flexibility:
Gowtham Kumar C. K M.Com, KSET.
Asst. professor Dr. NSAM FGC Page 2
Entrepreneurship Development- Chapter no.2
Small scale units as compared to large scale units are more change susceptible and highly
reactive and responsive to socio-economic conditions.
They are more flexible to adopt changes like new method of production, introduction of new
products etc.
(vii) Resources:
Small scale units use local or indigenous resources and as such can be located anywhere
subject to the availability of these resources like labour and raw materials.
Advantages of SSI’s:
Definitions of Micro, Small & Medium Enterprises In accordance with the provision of Micro,
Small & Medium Enterprises Development (MSMED) Act, 2006 the Micro, Small and Medium
Enterprises (MSME) are classified in two Classes:
Manufacturing Sector
Enterprises Investment in plant & machinery
Micro Enterprises Does not exceed twenty five lakh rupees
Small Enterprises More than twenty five lakh rupees but does not exceed five crore rupees
Medium Enterprises More than five crore rupees but does not exceed ten crore rupees
Service Sector
Enterprises Investment in equipments
Micro Enterprises Does not exceed ten lakh rupees:
Small Enterprises More than ten lakh rupees but does not exceed two crore rupees
Medium Enterprises More than two crore rupees but does not exceed five core rupees
Product range
There are about twenty-one major industry groups in the small scale sector. These are listed below
:
1. Food Products
2. Chemical & Chemical Products
3. Basic Metal Industries
4. Metal Products
Gowtham Kumar C. K M.Com, KSET.
Asst. professor Dr. NSAM FGC Page 4
Entrepreneurship Development- Chapter no.2
A survey of indices of industrial production (IIP) maintained for these major industry groups
reveals what the sunrise industries are and on what segments the sun has set. SSI units produce an
amazing variety and type of products. Over 7500 products are known to be manufactured in this
sector. Even in a particular product, there would exist a wide range of qualities or specifications
catering to different market segments, particularly in consumer/household products. Small Scale
sector has emerged as a major supplier of mass consumption items like
1. Television sets
2. Calculators
3. Microwave Components
Same meaning of SSI and Importance of SSI will be considered just learn those points
CAPITAL INVESTMENT
Financial Plan is a concept which clearly indicated the total project outlay of a business activity. A
sound financial plan will be an integrated financial statement which explains the financial status of
business activity. The following chart can reveal these aspects.
Investment decision is concerned with allocation of funds. Since financial management deals with
mobilization and deployment of funds, equal importance must be given to both the functions. The
process though which different projects are evaluated is known as “Capital Budgeting”.
1. Capital Return: It refers to the payback of investment. The management, while taking an investment
decision has to assess as to how soon it will get back the investment. The decision is influenced by the
liquidity concept. Therefore, financial manager has to carefully evaluate the proposal at the time of
finalizing the investment decisions.
2. Earnings: If the earning capacity of the project is not good, it is not advisable on the part of the financial
manager to take such decisions. Earnings can be measured with the minimum earnings or cut-off point of
the same firm or of the industry. If the estimated profits are below the cut-off rate and the industry or the firm, the
investment becomes useless.
3. Lending Policies of the Financial Institutions: The policies with regard to various covenants of term
loan. Documentation, security margin money, prime lending rate, general state of the economy, money
supply etc. will have direct impact on the flow of funds or lending policies.
4. Working Capital: There are two types of working capital requirement that arise in the industry, viz
Permanent Working Capital and Variable Working Capital. Financial manager has to consider working
capital requirement of the firm in finalizing the investment decision.
5. Accounting Policies: The accounting policies are different for different types of projects. The treatment of
depreciation directly affects the cash inflows. Accounting practices have to be carefully planned for
availing financial assistance. The knowledge of these instruments helps the financial manager in making
investment decisions.
6. Immediate need of the Project: Some of the decisions of investment may not yield immediate returns, e.g.
Investment decisions for expansion, diversification and on R&D. Definitely these areas of investments are
long-term. Any wrong decision taken by him at this stage will become too costly for organization.
7. Trends of earnings: As the business risk is associated directly with the profitability fluctuation in the
earnings are normally seen from the project. It is the duty of the finance manager to consider fluctuating
cash flows for the proposes of making investment decisions.
8. Structure of Capital: Financial structure or Capital structure may contain only equity or both debt and
equity. Debt-equity ratio will offer leverage benefits, through which a firm increase returns. Hence the
composition of securities in the Capital structure influences the investment decisions.
9. Taxation Policy: If the firm prefers to enjoy the benefit of tax holiday concessions in the sales tax, stamp
duty, excise duties, direct subsidies., it has to choose the investment proposal judiciously. Therefore,
finance manager has to consider Taxation Policy at the time of taking the decision in capital budgeting.
10. Availability of Funds: Funds are available in different sources. Equity capital, Debentures and preference
capital can be raised through the Primary market. The investment decisions are to be planned in such a
manner, so that it can raise cheaper source of funds quickly. Ultimately project should have the target of
recovering the cost of funds which always vary on the basis of availability.
11. Government Policy: The industrial policy, foreign trade policies and finance policies of the government
will have direct bearing on the investment policies of a company. This has been practically experienced
by the Indian firms after the introduction of Liberalization, Privatization and Globalization. All these
changes are to be noted while making investment decisions.
12. Economic Value of the Project: The investment decisions are also influenced by the economic value of
the project. Economic value means how best the project can expand cash inflows and outflows with the
initial investment and satisfy the funds need of the project. The project must be capable of running its
activities mainly by the generated funds.
OWNERSHIP
PATTERNS
1. Sole proprietorship
2. Partnership
3. Co-operative society
4. Joint stock company
Sole proprietorship
Sole proprietorship: it is a form of business organization in which an individual invests his own
capital, uses his own skill and intelligence in the management of its affairs and is solely responsible
for the results of its operations.
Features
1. Sole ownership
2. One man control
3. Sole decision making power
4. Unlimited risk
5. Undivided risk
6. No separate entity of the firm
Gowtham Kumar C. K M.Com, KSET.
Asst. professor Dr. NSAM FGC Page 8
Entrepreneurship Development- Chapter no.2
7. No government regulations
Merits
Limitations
Partnership Organization
Partnership Organization: it the relationship among persons who have agreed to share profits of
a business carried on by all or any of them acting for all.
Features:
Merits
1. Easy formation
2. Flexibility in terms of making changes w.r.t no of partners, capital etc.
3. Pool of resources and skills
4. Division of risks among the partners
5. Strong credit position
6. Less incidence of Tax as the burden is shared among partners
7. Encourages mutual trust
Demerits
Joint Stock companies: It is a voluntary association of persons who contribute to the capital but
their liability remains limited, it carries on business for profit as a legal entity. It can sue and can
also be sued in its own
Features:
Co operative societies
Co operative societies: it is an association of persons usually of limited means who voluntarily join
together to achieve a common economic end through formation of a democratically controlled
business organization, making equitable contribution to the capital required and accepting a fair share
of risks and benefits of the undertaking.
1. Type of business
2. Scope of operation
3. Control Dimension in terms of Sole trading and Joint stock co
4. Capital requirement
5. Magnitude of risk
6. Continuity
7. Policy and procedures
8. Tax advantage
COTTAGE INDUSTRIES
Definition
An industry where the creation of products and services is home-based, rather than factory-
based. While products and services created by cottage industry are often unique and distinctive
given the fact that they are usually not mass-produced, producers in this sector often face
numerous disadvantages when trying to compete with much larger factory-based companies.
1. An industry whose labor force consists of family units or individuals working at home with
their own equipment
2. A small and often informally organized industry
3. A limited but enthusiastically pursued activity or subject
Examples of cottage industry: Weaving, Pottery, and other cottage industries product for small scale units
The opportunities in the small-scale sector are enormous due to the following factors:-
Small scale industries were first defined in 1950. At that time, in addition to a limit on
investment in fixed assets, there was also an employment stipulation. The employment
condition was deleted in 1960. In 1966, the limit on investment in fixed assets was changed to a
limit on investment in plant and machinery (original value) only. The Table below indicates the
historical evolution of the definition of small scale and ancillary units.
Requests have been periodically received from stakeholders for suitable enhancement in investment
ceiling for both SSIs and SSSBEs. Requests have also been received for extending the ceiling of Rs. 5
crore to the specified industry sector as a whole instead of only the reserved items in that sector.
1. Self Employment: Small scale sector provides numerous opportunities for self employment. A self
employed entrepreneur is the master of his own show and he thus gets opportunity for doing something
creative, new and different.
2. Equitable spread of income and wealth: Ownership of small scale industries is widespread and offer more
employment potential as compared with large scale industries. Large scale industries result in concentration of
income and wealth in few hands. Whereas small scale industries ensure Equitable spread of income and wealth
amongst all and that too at all places. Small scale industries thus promote the objective of social justice.
3. Employment Generation: Small scale industries employ labour intensive technology and hence generate
more employment opportunities. In a country like India confronted with the twin problems of
unemployment and scarcity of capital, it is only the small scale industry which can solve these problems.
Small scale industries can be located anywhere and hence can provide employment to workers near their
homes, more work for the under employed and additional work for the farmers when they are idle.
4. Supporting Large scale industries: Small scale industries can facilitate growth and development of large
scale industries by providing various parts, components and accessories to large scale industries. Small
scale units serve as ancillaries to large units by playing a complementary role.
5. Contribution to foreign exchange: This sector is helping in realization of the objective or export
promotion and import substitution. Nearly 50 percent of the output of the manufacturing sector in our
country is produced by small scale sector.
6. Optimum use of capital: Small scale enterprises require relatively lesser amount of capital as compared
with large scale enterprises. Small scale units help in capital formation by mobilizing idle and small
scattered savings of the people and put theses into productive use by investment in small scale units.
7. Facilitate entrepreneurial development: The units provide self employment to educated unemployed
and reduce their overdependence on the government. It also generates feeling of self reliance amongst the
people.
8. Use of local resources: Small scale enterprises employ local resources like raw material, savings, and
entrepreneurial skill more effectively. Small scale sector generates employment opportunities and income
9. Balance regional development: Small scale industries utilize local resources and promote decentralized
development of industries. It is only through dispersal of industries in rural and backward areas that the
objective of balanced regional development can be achieved.
10. Contribution towards national economy: Small scale industries have made rapid strides over years
and can produce wide range of products having mass consumption.
2. Incompetent management
Many Small Scale Industries are run in an incompetent manner by poorly qualified entrepreneurs
without much skill or experience. Very little thought has gone into matters such as demand, production level
and techniques, financial availability, plant location, future prospects etc. According to one official study, the
major reason for SSI sickness is deficiency in project Management i.e., inexperience of promoters in the basic
processes of production, cash flow etc
3. Inadequate Finance
Many Small Scale Industries face the problem of scarcity of funds. They are not able to access the
domestic capital market to raise resources. They are also not able to tap foreign markets by issuing ADR’s
(American Depository Receipts) GDR’s (Global Depository Receipts) etc because of their small capital base.
Banks and financial institutions require various procedures and formalities to be completed. Even after a long
delay, the funds allocated are inadequate.
Bank credit to the small scale sector as a percentage of total credit has been declining. It fell from 16%
in 1999 to 12.5% in 2002. Small Scale Industries are not able to get funds immediately for their needs. They
have to depend on private money lenders who charge high interest. Finance, as a whole, both long and short
term, accounts for as large as 43% of the sector’s sickness.
7. Problems in Export
They lack knowledge about the export procedures, demand patterns, product preferences, international
currency rates and foreign buyer behavior. Small Scale Industries are not able to penetrate foreign markets
because of their poor quality and lack of cost competitiveness. In countries like Taiwan, Japan etc. products
produced by Small Scale Industries are exported to many foreign countries. But in India not much thought and
focus has gone into improving the export competitiveness of Small Scale Industries.
problem is payments are delayed, sometimes even by 6 months to one year. It is not only the private sector but
even government departments are equally guilty. Delayed payments severely impact the survival of many
Small Scale Industries.
services.
It will be noted that small scale industrial units experience serious handicaps by an inequitable
allocation system for scarce raw materials, inadequate institutional finance, poor technical skill and
managerial ability, and lack of marketing channels. It is, therefore, essential to develop an overall approach to
remove these difficulties and put the small-scale industrial sector on a sound path of development.
be curbed drastically.
An industrial estate programme has been in operation since 1955. An industrial estate is a planned
clustering of industrial enterprises offering standard factory buildings erected in advance of demand. It offers
all infrastructure facilities like sheds, water, power, communication, transportation etc.
Policies Governing SSI’s
Some of the Government Policies for development and promotion of Small-Scale Industries in India are:
1. Industrial Policy Resolution (IPR) 1948,
2. Industrial Policy Resolution (IPR) 1956,
3. Industrial Policy Resolution (IPR) 1977,
4. Industrial Policy Resolution (IPR) 1980
5. Industrial Policy Resolution (IPR) 1990.
Since Independence, India has several Industrial Policies to her credit. So much so that Lawrence A.
Viet tempted to say that “if India has as much industry as it has industrial policy, it would be a far well-to-
Gowtham Kumar C. K M.Com, KSET.
Asst. professor Dr. NSAM FGC Page 17
Entrepreneurship Development- Chapter no.2
do nation.” With this background in view, in what follows is a review of India’s Industrial Policies for the
development and promotion of small-scale enterprises in the country.
The IPR, 1948 for the first time, accepted the importance of small-scale industries in the overall
industrial development of the country. It was well realized that small-scale industries are particularly suited
for the utilization of local resources and for creation of employment opportunities. However, they have to face
acute problems of raw materials, capital, skilled labour, marketing, etc. since a long period of time. Therefore,
emphasis was laid in the IPR, 1948 that these problems of small-scale enterprises should be solved by the
Central Government with the cooperation of the State Governments. In nutshell, the main thrust of IPR 1948,
as far as small-scale enterprises were concerned, was ‘protection.’
The main contribution of the IPR 1948 was that it set in the nature and pattern of industrial
development in the country. The post-IPR 1948 period was marked by significant developments taken place
in the country. For example, planning has proceeded on an organized manner and the First Five Year Plan
1951-56 had been completed. Industries (Development and Regulation) Act, 1951 was also introduced to
regulate and control industries in the country. The parliament had also accepted ‘the socialist pattern of
society’ as the basic aim of social and economic policy during this period. It was this background that the
declaration of a new industrial policy resolution seemed essential. This came in the form of IPR 1956.
The IPR 1956 provided that along with continuing policy support to the small sector, it also aimed at
to ensure that decentralized sector acquires sufficient vitality to self-supporting and its development is
integrated with that of large- scale industry in the country. To mention, some 128 items were reserved for
exclusive production in the small-scale sector.
Besides, the Small-Scale Industries Board (SSIB) constituted a working group in 1959 to examine and
formulate a development plan for small-scale industries during the, Third Five Year Plan, 1961-66. In the
Third Five Year Plan period, specific developmental projects like ‘Rural Industries Projects’ and ‘Industrial
Estates Projects’ were started to strengthen the small-scale sector in the country. Thus, to the earlier emphasis
of ‘protection’ was added ‘development.’ The IPR 1956 for small-scale industries aimed at “Protection plus
Development.” In a way, the IPR 1956 initiated the modem SSI in India.
During the two decades after the IPR 1956, the economy witnessed lopsided industrial development
skewed in favor of large and medium sector, on the one hand, and increase in unemployment, on the other.
This situation led to a renewed emphasis on industrial policy. This gave emergence to IPR 1977.
“The emphasis on industrial policy so far has been mainly on large industries, neglecting cottage industries
completely, relegating small industries to a minor role. The main thrust of the new industrial policy will be on
effective promotion of cottage and small-scale industries widely dispersed in rural areas and small towns. It is
the policy of the Government that whatever can be produced by small and cottage industries must only be so
produced.”
The IPR 1977 accordingly classified small sector into three broad categories:
2. Tiny sector incorporating investment in industrial units in plant and machinery up to Rs. 1 lakh and situated
in towns with a population of less than 50,000 according to 1971 Census.
3. Small-scale industries comprising of industrial units with an investment of upto Rs. 10 lakhs and in case of
ancillary units with an investment up to Rs. 15 lakhs.
The measures suggested for the promotion of small-scale and cottage industries included:
(ii) Proposal to set up in each district an agency called ‘District Industry Centre’ (DIC) to serve as a focal
point of development for small-scale and cottage industries. The scheme of DIC was introduced in May 1978.
The main objective of setting up DICs was to promote under a single roof all the services and support required
by small and village entrepreneurs.
What follows from above is that to the earlier thrust of protection (IPR 1948) and development (IPR 1956),
the IPR 1977 added ‘promotion’. As per this resolution, the small sector was, thus, to be ‘protected,
developed, and promoted.’
4. Industrial Policy Resolution (IPR) 1980:
The Government of India adopted a new Industrial Policy Resolution (IPR) on July 23, 1980. The
main objective of IPR 1980 was defined as facilitating an increase in industrial production through optimum
utilization of installed capacity and expansion of industries.
(i) Increase in investment ceilings from Rs. 1 lakh to Rs. 2 lakhs in case of tiny units, from Rs. 10 lakhs to Rs.
20 lakhs in case of small-scale units and from Rs. 15 lakhs to Rs. 25 lakhs in case of ancillaries.
(ii) Introduction of the concept of nucleus plants to replace the earlier scheme of the District Industry Centers
in each industrially backward district to promote the maximum small-scale industries there.
(iii) Promotion of village and rural industries to generate economic viability in the villages well compatible
with the environment.
Thus, the IPR 1980 re emphasized the spirit of the IPR 1956. The small-scale sector still remained the best
sector for generating wage and self-employment based opportunities in the country.
The IPR 1990 was announced during June 1990. As to the small-scale sector, the resolution continued to give
increasing importance to small-scale enterprises to serve the objective of employment generation.
The important elements included in the resolution to boost the development of small-scale sector were as
follows:
(i) The investment ceiling in plant and machinery for small-scale industries (fixed in 1985) was raised from
Rs. 35 lakhs to Rs. 60 lakhs and correspondingly, for ancillary units from Rs. 45 lakhs to Rs. 75 lakhs.
(ii) Investment ceiling for tiny units had been increased from Rs. 2 lakhs to Rs. 5 lakhs provided the unit is
located in an area having a population of 50,000 as per 1981 Census.
(iii) As many as 836 items were reserved for exclusive manufacture in small- scale sector.
(iv) A new scheme of Central Investment Subsidy exclusively for small-scale sector in rural and backward
areas capable of generating more employment at lower cost of capital had been mooted and implemented.
(iv) With a view, to improve the competitiveness of the products manufactured in the small-scale sector;
programmes of technology up gradation will be implemented under the umbrella of an apex Technology
Development Centre in Small Industries Development Organization (SIDO).
(v) To ensure both adequate and timely flow of credit facilities for the small- scale industries, a new apex
bank known as ‘Small Industries Development Bank of India (SIDBI)’ was established in 1990.
Questions:
Section A (2 marks)
1. Define SSI
2. What is an ancillary unit?
3. Define micro enterprise
4. What is a sick unit?
Section B (6 marks)
1. Explain the importance of SSI
2. Explain the problems faced by SSI
3. What is the role of SSI‟s in the development of the economy?
UNIT III
FORMATION OF SMALL SCALE INDUSTRY
Business opportunity, scanning the environment for opportunities, evaluation of alternatives and
selection based on personal competencies. Steps involved in the formation of a small business venture:
location, clearances and permits required, formalities, licensing and registration procedure. Assessment of the
market for the proposed project – Financial, Technical, Market and Social feasibility study.
Definition
A business opportunity is a packaged business investment that allows the buyer to begin a business.
Meaning
A business opportunity, in the simplest terms, is a packaged business investment that allows the buyer to begin
a business.
A business opportunity is an arrangement where a third party (the seller) offers to sell you products,
equipment, supplies or services to enable you to start your own business.
Business opportunity involves sale or lease of any product, services ,equipment etc that will enable the
purchaser licensing to begin a business.
When an individual looking at the market one must consider what inefficient are present in the market,
one should have an idea on who to correct this inefficiency? So therefore an individual must have a knowledge
about how to create an opportunity with the help of market inefficiencies.
One should take a look at some of the key hassles customers face when buying or using product or
services. An individual need not necessary to have a new product or services . one can be innovative and
improve a productive, a service or business process.
3. Consumer Behavior:
Consumer behavior will explain the tastes and preferences of the consumer and throw light on the
demand situation. One may or may not have business idea or business process to serve a market. An individual
can take advantages of market inefficiencies to exploits opportunities.
Which considering new business. It improve to look at whether an idea is in a growing sector or
industry. For example A lot of start ups in sector in India very well because there was huge demand in the
industry.
5. Product differentiation:
Creating superior product or services alternative is improvement for using in the market place. The
product introduced by an individual should be from the existing product.
The study on financial support will examine the quantum of money required sources of obtaining
finance subsidies an incentives available , cost of finance and the break even period. At the start up stage cash
flow consideration are just improvement as any other business function. No business man can run a business
without cash flow consideration.
When picking a new business consideration whether it it’s a seasonal or the year around. If decides on
the seasonal business he need to consider how to operate during off the season will help to get through the off
season.
Conduct a survey / research and collect information on the existing condition of the propsed product/
service to be manufactured / rendered
10. Market behavior, Consumer behavior, financial support, legal aspects and economic viability have to
examined.
Market behavior gives information on the market feasibility . It gives information on whether the
product has to potential to get sold without any problems. Legal aspects will determine the type of business
opportunities available, the prevailing government policy ecological constraints and the like .
1. Environment Scanning
2. SWOT analysis
3. Evaluation of Opportunities:
Environmental scanning:
Environmental scanning involves studying and interpreting the sweep of social, political, economic
ecological and technological events in an effort to spot budding trends and conditions that could become
driving forces. Environmental scanning involves the scanning of internal and external environments.
1. Identification Strength
2. Identification of Weakness
3. Identification of Opportunities
4. Identification of Threats
5. Optimum use of resources
6. Survival and Growth
7. To plan for long term business Strategy
8. Helps in decision making
SWOT analysis
Evaluation of alternatives
Establishing a small business unit involves and requires the preliminary study of several factors
associated with it. The study of these factors will help the evaluation of different alternatives available to
continue or drop the proposed business. For each of the proposed business it is always necessary to prepare
two to three plans considering the existing resource and competencies of entrepreneur. Of these proposed
plans a viable plan has to selected or all plans can be rejected, if it is not viable on any score in long-term
Entrepreneur is free to select any product which he thinks, that product is profitable and viable from
market point of view. If the entrepreneur selects and develops a particular product, he has to consider
dimensions like technological Know-how, financial resources, a rough estimate of demand, customers
satisfaction, position of competitors.
Ownership pattern could be from sole proprietorship, Family ownership, Partnership, private limited
company, Joint stock Company, co-operative society etc.
4. Identification of Location :
Selecting a place to locate the proposed unit is a real challenge to entrepreneur. If the proposed unit is
located in a place which satisfies all location needs, the unit have smooth sail. Following points may be
considered in selection of location
A project profile gives a bird’s-eye view of the proposed project. This may be used for obtaining the
provisional registration certificate from the district industries centre and for making, applying for industrial
areas development board or state small industries development for shed and other infrastructures.
The main infrastructure facilities required for a SSI unit are land or shed for the project, power
connection, Water supply, telephone facility, connectivity to the nearest rail, road or port etc..
Arrangement and management of capital is an important task of an entrepreneur. The initial capital
will be from the following resources: own capital, long term loans taken from friends and relatives, term
loans from banks and financial institutions. The institutional lending has increase but is not the dominant
source for small industry; banks generally provide working capital finance.
8. Clearances and permits : Several types of clearance and permissions have to be obtained from different
agencies
Provisional registration from the respective District Industrial Centers.
Environmental clearances from Government of India.
No objection for the building layout from town planning department.
Approval of plant and machinery layout from department of factories
Approval of power supply form state Government Authority.
Approval of water supply from State Government authority.
Registration and license under factories act.
Registration from Central Excise Department.
Sales tax registration with commercial taxes department
Provident fund registration.
Employee state insurance Registration
1. Location
2. Clearance and permits
3. Licensing
4. Registration
5. Market Feasibility
6. Financial Feasibility
7. Technical Feasibility
8. Social Feasibility
1. Location:
Selecting a place to locate the proposed unit is a real challenge to entrepreneur. It is said that “good location
is half the problem solved”. A thorough analysis of the location to be selected is to be undertaken by the
entrepreneur before he selects a particular site. The issues to be examined are:
Availability of sufficient space including the space requires for future expansion
Availability of raw material at reasonable price
Easy availability of skilled / unskilled labour
Availability of industrial fuel and supply
The type of transport facility, the proposed unit requires and its availability
Distribution facilities available for the proposed product or service
Availability of power and degree of dependability of its supply
Water supply as per the requirement
Facilities available for education, health, recreation, shopping, religious and social life and professional
services
Gowtham Kumar C. K M.Com, KSET Page 7
Asst. professor Dr. NSAM FGC
Entrepreneurship Development- Chapter no.3
Housing facilities available to employees of the proposed project.
Laws and regulation conducive for establishing a business unit
Tax incentives available in that locality
Climatic condition of the area
Thus selection of a best place for establishing a business unit plays a major role in successful operation of
proposed venture
Following types of industries have obtain Provision Registration from the respective District Industrial
Centers‟ (DICs)
a. SSI‟s
b. Ancillary industries whose investment in plant and equipment below Rs 1 Crores
c. Tiny industries (Investments below Rs 25 Lakhs in plant and machinery)
d. Women entrepreneurs where one or more women entrepreneur has not less than 51% financial holding.
3. Licensing: This is a part of clearance activity. All legal aspects to establish a business unit irrespective
of the size have to be strictly followed.
Any entrepreneur is open to set up an industrial unit in the small scale sector, no formal
permission from the state government is necessary for this purpose.
Also, industries employing less than 100 workers and having fixed asset of Rs 10 Lakhs
need not obtain any license under the industries (Development Regulation) Act.
Small scale units have to follow the rules and regulation prescribed by the state or local
authorities under Factories Act, the Commercial Establishment Act, the Town Planning
Rules and rules mage for the issue of quotas of raw materials etc.
4. Registration: In their own interest, all existing small scale unit or intending entrepreneur employing
more than 10 workers should get themselves registered with Director of Industries in their state.
A copy of the Registration Application has to be sent to the Director of SSI Institute in the
Concerned State.
Such registration with the Director of Industries and Small Industries service Institute will be of
considerable help to small unit in obtaining financial assistance from the government and for
obtaining machinery on hire purchase basis from National Small Industries Corporation.
Assistance in the supply of controlled raw material essentiality certificate for imported raw materials
and components and facilities for export promotion would then be easily made available to small scale units
registered with the State Director of Industries
Feasibility analysis:
A feasibility report is a project report of a new enterprise or of an expansion which provides, in
general primary economic , information, financial data and technical details.
Feasibility report
A feasibility report is a project report of a new enterprise or of an expansion which provides in general
primary economic, information, financial data and technical details.
1. Financial Feasibility:
The financial aspects of any business relate to the total amount of capital required the sources of
finance ,the cost of capital and its implication on the business. An analysis of these issues will indicate
whether the business is financially viable or not.
Statements of total projects cost , capital requirements and cash flows need to prepare
Collection period of sales , inventory levels, credit period that can be availed, etc need to be
estimated.
Projections for future time periods need to be worked out.
Returns on Investment, returns on equity, Break even volume and price analysis needs to be
studied.
A sensitive analysis needs to be conducted to know the impact of certain items on profitability.
2. Market feasibility:
Market feasibility study helps to understand the condition of the market and customer preferences and
expectations. It includes
1. Market survey will helps to understand the demand or opportunities of the customers.
2. Consumer behavior helps to understand the need and preference of the product and their buying
behavior etc.
3. Products and services which we have to offer to the market to satisfy the customers.
4. Price fixation also an important aspect in market feasibility
Gowtham Kumar C. K M.Com, KSET Page 11
Asst. professor Dr. NSAM FGC
Entrepreneurship Development- Chapter no.3
5. Distribution covers channels of distribution mode of transport, mode of packaging and cost of
distribution, Government policies etc.
6. Promotion will helps to reach the customer for their choices
7. Sales after services
8. Competitors ,also can be identified to prepare strategy to overcome competition.
9. stakeholders and customers must be satisfied.
3. Technical feasibility:
4. Social feasibility:
1. The estimation of costs and benefits which will accrue to individual members of society as
consumers or as suppliers of factory input.
2. Costs and benefits accrue to the community.
3. Costs and benefits accrue to the national Exchequer.
5. Social Infrastructure:
There is a need for social infrastructure not only for employees but also for the development of their
families. The availability of social infrastructure will increase employees welfare.
“Success has many fathers while failure is an orphan”. Sickness of industry is one of the major problems faced
by developing countries.
A sick unit is one which is incapable of carrying its operations and earning profits throughout the year.
Kohli committee report is used to measure the sickness. According to kohli committee, there should be
continuous decline in gross output for three consecutive years, delay in repayment of institutional loan for
more than 12 months and erosion in the net worth to the extent of 50% of the net worth during the previous
accounting year.
Causes of Sickness:
External Causes:
Frequent Power Cuts: It is one of the main causes for the sickness of industry, it is not limited to one or two
states. The entire country is facing the problem of power cuts which is a major problem especially during
summers.
Non-Availability of Resources: Irregular supply or low quality raw-materials is also one of the main causes
for industrial sickness. Either the raw-material is not available or it is available at high prices.
Severe Competition: There are some products which are produced by small and large units simultaneously
and the large industries have highly advantageous factors compared to small industries which makes small
industries to suffer.
Government policies: Sudden changes in government policies relating to licensing, import, export, rate of
interest, taxation and credit limits can make the viable units sick in a short span of time. The domestic units are
threatened by imported products due to cheap price, good quality and craze of foreign goods.
Lack of Infrastructural Facilities: Lack of infrastructural facilities like energy, road, transport, banking,
finance, communication, technology, health and education are also responsible for the sickness of the units.
Labour Problems: Small units can’t afford the incessant demands of the workers due to their low profitability
and weak financial muscle. This results in low productivity and high labour turnover. The workers and trade
unions are well aware of the loopholes in the legal system which provoke them to involve in strikes, lockouts,
and picketing.
Limited financial base of Promoters: The promoters of SSI are usually not very elite or rich. They are not
financially strong. Many industries fail in the initial stages itself because of lack of proper planning by the
promoters.
Exploitation: The ancillary units is highly depended on mother units. These mother units instead of using the
ancillary to mutual advantage deliberately encourage more than three or four units to be set-up for the supply
of the same product and thus create rivalry and unhealthy competition.
Internal Causes:
Low Quality: One of the biggest drawbacks of SSI is that they cannot produce high quality products because
of internal and external cause. This includes hazardous electronic goods, cheap cosmetics, inferior toys and
leather products. The entrepreneurs are more concerned about the volume of production rather than the quality.
One of the major reasons is the absence of brand name.
Scanty marketing Efforts: The entrepreneur depend on the middlemen because they want to avoid
packaging, transportation, advertisement and sales promotion. The middlemen make profit more than the
producer by selling the products in their own brand name. Large industries invest crores of rupees in
advertisement which cannot be done by the SSI.
Fault Capital Structure: The combination or mix of long-term financial resources comprising of debentures,
preference shares and equity shares should be optimum and scientific. An enterprise is considered sick
according to RBI if the ratio of current assets to current liabilities is less than 1 as it indicates declining
liquidity of the firm.
Incompetent Management: Good management is an asset to the business. Young entrepreneurs start their
enterprises with romantic ideas. They keep high overhead costs, do- not mint borrowing at prohibitively high
rate of interest especially during the initial years. Lack of professional management and existence of hereditary
management is an important cause of sickness. An inexperienced entrepreneur cannot perceive things in a
proper perspective. He avoids delegating authority either due to lack of faith in subordinates or due to fear of
getting his importance overlooked. Such entrepreneur do not believe in team work and uses autocratic style of
management.
Under-utilisation of Capacity: It is caused by lack of working capital, lack of demand, non- availability of
raw materials, labour unrest etc, finally it results in industrial sickness leading to death of small enterprises.
Long Credit Period: Customers are given more credit due to competition from large scale units. This eats
up the profit of the unit.
Wrong Location: If location of an enterprise happens to be wrong either from the point of view of market
or the supply of inputs, it is bound to create innumerable difficulties for the unit.
Not giving importance to R&D: Research and development is like a Sanjeevani to the business. If this
part is neglected, then no business can survive in the long run.
Identifying sickness at initial stage: Sickness in Small Scale Industries are not a sudden phenomenon, it is a
gradual process taking 5 to 7 years eroding the health of a unit beyond cure. Therefore, the identification and
detection of the sickness at incipient stage is the first and foremost measure to detect and reduce industrial
sickness. Sickness must be identified at initial stage.
Financial assistance Lending agencies need to relax their lengthy process and other norms for extending
credit to the SSIs. To combat the incidence of sickness financial institutions should grant credit without delay
to SSI sector.
Improving Infrastructure: Infrastructure facilities can be improved by setting up industrial estates. Common
testing centers etc., infrastructural problems can be solved by improving the roadways, waterways, establishing
telecommunication systems.
Technology Up-gradation: Funds may be provided by the financial institutions for adoption of advanced
technology. Similarly, some sort of training may be provided for use of the latest technology to overcome
technological problems. Technological up-gradation can help to overcome technological obsolescence.
Marketing assistance: Marketing assistance may be provided to entrepreneurs for marketing the goods
produced by them. Government must help to market the goods. Government and Non-Government
Organizations (NGO’s) can come forward for marketing the goods produced by the SSI sector. The problem of
poor marketing of the products can be solved by coordinated efforts of entrepreneurs and promotional
agencies.
Liquidation: It is better to wind up the business when there is no possibility to revive the unit.
Government Interventions: Interventions must be made by the government to prevent sickness. Periodic
review of financial statements can help to identify and prevent sickness at initial stage.
Training: A proper environment must be created where an entrepreneur will be educated and will have a
proper knowledge, skill and experience about internal and external environment of business to compete with
large-scale industries and multinational companies.
Rehabilitation: Potentially viable sick units should be dealt well for the purpose of rehabilitation.
Rehabilitation is a remedy considered for industrial units, which have already become sick and for the units
that are on the verge of collapse.
Some of the tax benefits available to Small-Scale Industries in India are as follows:
Tax Holiday: Under section 80J of the Income Tax Act 1961, new industrial undertakings, including small-
scale industries, are exempted from the payment of income- tax on their profits subject to a maximum of 6%
per annum of their capital employed. This exemption in tax is allowed for a period of five years from the
commencement of production.
A small-scale industry must satisfy the following two conditions to avail of this tax exemption facility:
1. The unit should not have been formed by the splitting or reconstruction of an existing unit.
2. The unit should employ 10 or more workers in a manufacturing process with the power or at least 20
workers without power.
Depreciation: Under Section 32 of the Income Tax Act, 1961, a small-scale industry is entitled to a deduction
on depreciation account on block of assets at the prescribed rate. Small enterprise is allowed subject to a
maximum of Rs. 20 lakh deduction for depreciation on plant and machinery on the diminishing balance
method.
In case of an asset acquired before the accounting period, depreciation is calculated on its written down value.
For plant and machinery that are used in manufacturing in double or triple shift, an additional allowance called
‘Extra Shift Allowance’ is also available.
UNIT IV
BUSINESS PLAN
Meaning – importance – preparation –BP format: Financial aspects of the BP, Marketing aspects
of the BP, Human Resource aspects of the BP, Technical aspects of the BP, Social aspects of the
BP. Common pitfalls to be avoided in preparation of a BP
Definition:
Mar J. Dollinger has defined the business plan as “the formal written expression of the
entrepreneurial vision, describing the strategy and operations of the proposed venture.”
Meaning:
“A goal without a plan is just a wish”. Business plan refers to the goals of the organisation written
on papers to get clear idea to execute them and to make them successful.
A business plan is a formal written document that describes the strategies and opportunities of a
proposed venture. It contains current status and projected results of the new business. It covers
overall aspects of the business-like manufacturing, finance, marketing, research and development,
human resource management, milestones, achievements, goals and objectives etc.,
The business plan serves as a road map to the entrepreneur for building a successful enterprise.
Attract stake-holders: The business plan acts as a branding tool to the business. It helps
the business to attract maximum investors. Investors always rely on statistical data,
prospects, milestones and achievements and goodwill of the business. All these are
available more precisely in a business plan which makes it more reliable and attractive.
Converting idea into product: Business plan plays a significant role in converting an
idea into successful business. Majority of the entrepreneurs fail to convert their ideas into
successful business because they lack proper planning and analysis.
Guide to decision making and judgment: Decision making is a science and judgement is
an art. Business plan throws light on major aspects of the business-like marketing, finance,
human resource, technology, research, diversification etc., It facilitates the entrepreneur to
take right decision at the right time more scientifically and it also enables him to judge the
situations and act accordingly.
Reduce errors: A good business plan allows mistakes to be made only on paper rather
than in the market place. It helps the entrepreneur to build clear-cut strategies to survive
the competition and to make the business successful.
Medicine to personal dilemma: An entrepreneur always has conflict with his personal
demands and business demands. He desires for high income, social status, wealth on one
hand and desire for leisure and recreation on the other hand. An good business plan will
reduce this emotional stress and helps the entrepreneur to focus more on important matters
and helps him to set priorities.
Acts as bridge between entrepreneur and enterprise: A business plan helps the
stakeholders to understand the vision of the entrepreneur. The entire ideas, thoughts,
dreams and emotions of the entrepreneur about the business is projected in the business
plan which makes it more reliable and trustworthy source of document.
The business plan should be clear, concise, correct, concrete and complete. It should be
prepared with intense care and consideration to make it more attractive to the outsiders and to
make it more reliable and trustworthy document.
Basic information: It includes information regarding the product details and profile of
the business.
Promoter: It includes information name of the entrepreneur, educational qualification,
work experience, project related experience etc.,
Location: It contains information about the geographical areas of operation, lease or
freehold, locational advantages.
Land and Building: Information relating to construction area, type of construction,
cost of construction, detailed plan and estimate along with plant layout, safety
measures etc., are included.
Plant and Machinery: Details of machinery required, capacity of each machinery, cost,
various alternatives available, cost of miscellaneous assets and other expenses are
furnished.
Production Process: Description of production process, process chart, technical
aspects, technology alternatives available, production targets are included.
Utilities: Water, power, steam, compressed air requirements, cost estimates, sources of
utilities, raw-materials availability, transportation facilities are identified and recorded.
Raw Material: List of raw material required by quality and quantity, sources of
procurement, cost of raw material, tie-up arrangements, other alternatives available are
furnished.
Manpower: Manpower requirement by skilled and semi-skilled, sources of manpower
supply, cost of procurement, requirement for training and its cost.
Products: Product mix, estimated sales, distribution channels, competitions and their
capacities, product standard, input-output ratio, product substitute.
Market: End-users of product, distribution of market as local, national, international,
trade practices, sales promotion devices, and proposed market research.
Requirement of Working Capital: Working capital required, sources of working
capital need for collateral security, nature and extent of credit facilities offered and
available.
Gowtham Kumar C. K M.Com, KSET
Asst. professor Dr. NSAM FGC Page 3
Entrepreneurship Development- Chapter no.4
Requirement of Funds: Break-up of project cost in terms of costs of land, building,
machinery, miscellaneous assets, preliminary expenses, contingencies and margin
money for working capital, arrangements for meeting the cost of setting up of the
project. Cost of Production and Profitability of first ten years. Break-Even Analysis
Schedule of Implementation
Table of Contents: It contains the entire list of details furnished in the business plan document.
Contents
Executive Summary
Details of Executive Summary
Mission
The Company
The Business Competition
Management
Team
Capital Requirements
Financial Projections
The market
Executive Summary: The primary motto of executive summary is to attract investors; hence it
should be concrete and concise. It contains the vision and mission statements of the enterprise along
with other details of the company and its products.
Vision & Mission statement: A mission is the short-term goal or objectives that the company
must achieve. A vision is the long-term goal of the company. It describes what the company wants
to be in future. The company should align the vision and mission statements with its objectives
and goals to make it more meaningful.
Company: It contains the information about the company like the name, logo, date it was founded
and products it manufactures. It is better to be clear about the information furnished because
certain investors will not invest in certain industries. Hence the company must provide a clear idea
about the products that they manufacture.
Business: The plan should contain information relating to the business (whether it is a start- up,
seed or growth stage). The sales achieved by the company, profit and loss statement, break- even
analysis, prospects, need for fresh financing are to be furnished. Here the figures should be exact,
scientific and accurate.
Financial Projections: Three years information about sales, profits and pre-tax profits are
sufficient. The figures must be accurate and scientific. It should be done with greater care since it
attracts more investors and other stakeholders of the company. The company should also include
cash flow statements, balance sheets and research and development data.
Market: The market for the product must be defined. How the demand is grown as compared to
previous years? Projected demand for the next year, target customers, how the product reaches
them, all these aspects should be covered in the business plan.
Preparation of a Business Plan
A good business plan must identify strengths and weaknesses internal to the business and the
challenges in terms of opportunities and threats to assess the viability of the business. It must lay
down all the necessary steps that are involved in initiating and operating a proposed business.
Preparation of a business plan involves the following steps :-
Preliminary Investigation – In
order to create an effective plan an
entrepreneur must Consumers Existing companies Research & Development employees
Dealers/Retailers Review available business plans Draw key business assumptions on which
Gowtham Kumar C. K M.Com, KSET
Asst. professor Dr. NSAM FGC Page 5
Entrepreneurship Development- Chapter no.4
plan is based Scan the environment for Strengths, Weaknesses, Opportunities and Threats Seek
professional advice Conduct a functional audit
Methods of generating ideas
Brain storming
Group discussion
Data collection through questionnaires Invitation of ideas from professionals
Value addition to existing Product and Service Market research
External Environment –
Socio cultural appraisal – It involves assessment of the values, beliefs and norms
of a particular society in order to understand their perception towards a particular idea or
product.
Internal Environment –
Availability of Raw materials
Availability of various machines, tools and equipment required for
production Means of Finance and assessment of opening, maintaining and operating
expenses
Assessment of Present, Potential and Future market
Assessment of cost, quantity and quality of human resources required
(II) Feasibility analysis – Feasibility analysis is done to find out whether the proposed project
will be feasible or not. The various variables that are studied include –
(a) Market Analysis – It is conducted to Estimate the demand of the proposed product in the
future Estimate the market share of the proposed product in the future
(b) Technical or operational analysis It is conducted to access the operational ability of the
proposed business. It is very important to find out the cost and availability of technology. Under
Technical analysis data is collected on following parameters –
• Material availability
• Material requirement planning Plant location
• Plant capacity
• Machinery and Equipment Plant layout
Financial analysis – A Financial Feasibility test is carried out to access the financial issues
related with the proposed business. The following estimates have to be carried out –
Cost of production
Marketing Plan – A marketing plan lays down strategies for marketing a product/service
which can lead to success of business. These strategies are made in terms of marketing mix (4
P’s) i.e. Product, Price, Place and Promotion.
Organizational Plan – It defines the type of ownership i.e. it could be a single proprietary,
partnership firm, company, private limited or public limited. It also consists of details about the
organization structure and norms guiding the organization culture.
Financial Plan – It indicates the financial requirement of the proposed business and furnishes the
following details –
(IV) Project Report Preparation → It is a written document that describes step by step, the
strategies involved in starting and operating a business. It is prepared when environmental
scanning has been done and feasibility studies have been carried out.
Evaluation, Review and Control → In order to keep up with the dynamic environment and
successfully face global competition a business must be continuously evaluated and reviewed. It is
necessary to periodically evaluate, control and review a business to keep up with the technological
changes and introduce changes in the business strategy
Purpose of financing: The company must describe the purpose of financing, he has to clearly
state whether the funds are required for modernisation, working capital, expansion or
diversification or for research and development. The BP should be specific and concrete. The
money should not be inflated anticipating that the investor or banker would tend to reduce the
amount.
Amount of Investment: Entrepreneurs must state the amount required for running the business and
should include the relevant backup data. The capital structure, projected growth, investment in
fixed assets and intangible assets, advertising and marketing expenditure and working capital
expenses, R&D expenses should be added.
Capacity: Here capacity means cash flow and the firm’s ability to meet its regular financial
obligations and to repay loans. Many small businesses fail because of lack of cash and not because
of lack of profits. The liquidity should be maintained.
value. The company should also analyse whether the customers are willing to pay that price for the
product.
Distribution Channels: It is the most important part. Distribution channel play a significant role
in reducing the cost as well as reaching the target customers quickly. Ex Wholesaler, retailer,
factory outlets, exclusive online sale, door to door selling, agency selling, chain link selling etc.,
must be described clearly.
Promotional strategies: It is the modern way to market the products. In this stiff competition
there is a need for using promotional strategies like cash backs, reward points, free after sale
services, guarantees and warrantees, discounts and coupons etc., to make the product penetrate the
market and to survive the stiff competition.
Advertising: Advertising has changed drastically in the modern era due to the introduction of
data analytics and artificial intelligence. Each and every customer is uniquely identified, and the
advertisements are tailored for each customer to tempt them to buy the product in every possible
manner. The BP should contain the advertising strategies adopted by the company.
Research and Development: The company should concentrate on R&D constantly to modify and
update the products regularly so that it suits the targeted customers in long run.
Gowtham Kumar C. K M.Com, KSET
Asst. professor Dr. NSAM FGC Page 10
Entrepreneurship Development- Chapter no.4
The complete profile of the key personnel resources should be included such as
The organization chart with the names and titles of the key executives.
Brief details about the executives like the educational qualification, achievements and experience
should be included.
Complete resume of top managers should be furnished.
Contributions of the staff to the company should be mentioned.
Salaries, incentives, pensions, fringe benefits of the staff and top personnel should be included.
If the firm is a manufacturing unit, human resource requirements should be summarised
The BP should describe its management and control the health care and insurance costs.
The BP must contain the training cost, employees responsibilities, positions and job descriptions.
Technical Aspects of Business Plan:
The BP should contain the details of the quantity to be produced, technology used, collaborations
with foreign manufacturer should be furnished.
Details of the equipment’s and plant and machinery to be used may be added
Method of depreciating the assets and the replacement costs should be mentioned.
Right technology should be used at the right time based on the affordability, suitability, functions
and its maintenance. Purchasing Lamborghini or rolls Royce is not a big deal but maintaining it
and using it in the Indian roads and traffic is a big deal. It is not suitable here.
The technology complies with all the legal and statutory requirements.
2. Not defining target audience: No business will appeal to everyone. entrepreneur must
define specific target market and present how assumptions are made. Each customer is
unique. The company has to focus only on the customers who are interested and willing to
buy its products. The company can save money in advertisements and marketing if they
define the target customers clearly.
3. Exaggerated hype: There is no need to create unnecessary hype while preparing the BP.
Entrepreneur should keep in mind that he should have a back-up for every claim. Investors
don’t like to hear sugar-coated words. They like scientific plans and strategies that are
realistic.
4. Bad Research: Research is the key for the success of any business. Proper research leads
to most accurate findings and analysis which helps the entrepreneurs to take up right
decision at the right time.
6. Improper SWOT analysis: Entrepreneur should first understand himself and his
company, then he can analyse external environment properly. He should know his
strengths, weaknesses, opportunities and threats. Hiding and highlighting both will affect
the entrepreneur in the long run.
7. Improper Distribution Channels: The ability to articulate your strategy about how your
product or service will reach your client is vital. Proper distribution channels help the
products to reach the customers quickly by reducing the cost of distribution. There are
many ways to distribute the product in the modern era. Ex: wholesaler, retailer, online,
agency, chain links and door to door service etc.,
8. Adding too much information: For a person resume is important to brand himself and for
a company business plan is important. The information provided in the business plan
should be clear, concise, concrete and complete. The investor is not ready to read 200
pages. The entrepreneur should focus only on key elements of the business.
12. Conclusion:
A business plan is the nerve of the business which helps the entrepreneur in decision-
making and judging the events of the business. Hence it must be done with great care and
zeal.
Unit –V
IMPLEMENTATION OF THE PROJECT AND SICKNESS IN SSI
Financial assistance also known as financial aid, refers to loans, loans guarantees, subsidies, tax
allowances, cost sharing arrangements or outright grants provided by third parties
Objectives of KSFC:
1. To promote the overall development of Indian Economy
2. To provide financial assistance to tiny ,Small and Medium Scale Industries.
3. To have a balanced Economic growth.
4. To guide new entrepreneur in their venture.
Functions of SIDBI:
1. Refinances the credits and loans granted by Financial institutions to small scale industries.
2. SIDBI also serves the functions of discounting and rediscounting of bills of SSI units.
3. SIDBI also extends direct assistance to the SSI for exporting goods.
4. SIDBI also assists the SSI units such as Factoring and Leasing.
5. SIDBI helps in National small scale industries making Hire purchase, leasing and marketing activities.
6. SIDBI provides various soft loans like Mahila vikas nidhi, National enquiry fund, Mahila udayam Nidhi.
And also provides seed capital to the start ups.
7. SIDBI took a step ahead in order to renovate the SSI units by instituting advanced technology in their
operations.
Objectives of IFCI:
1. To extend financial assistance to industries in Rupees as well as foreign currency as per the
necessary.
2. Direct subscription on shares and debentures of Industries.
3. Underwriting shares, debentures and issues of industries.
4. Financial assistance for purchase of e equipments.
5. Financing to leasing to leasing and hire purchase companies.
6. The project value more than Rs 300 lakhs are financed by IFCI. The lesser value project taken care
by the IDBI or SFC
7. Stand guarantee for loans taken by industries from commercial Banks or state cooperative banks.
8. Guaranteeing for deferred payments due from the industries in connection with purchase of capital
goods which may be local or imported.
9. Guarantying loans from outside of the country in foreign currency with approval from the central
government.
Functions of IFCI
1. Sanctioning loan to the companies or by buying their debentures. Maximum duration of both is
25 years.
2. Raising capital by issuing shares, debentures, bonds etc on behalf of company. Maximum
duration of the securities is 7 years.
3. Raising the capital of public limited companies by purchasing their securities ie debentures,
shares etc
4. Taking guarantee payments on behalf of those companies which make purchase of capital goods
within or outside the India.
5. Sanctioning loan to the companies on the directive of the central Government or World Bank.
6. To set up a new company.
7. To expand or diversify the existing companies.
8. To renovate and modernize the existing company.
9. To fulfill the requirements of Working capital and to settle the liabilities of existing companies
but only in exceptional situations.
COMMERCIAL BANKS:
Commercial banks or scheduled commercial banks are those banks which are listed in the second
schedule of RBI act 1943. There are various categories in which scheduled bank are divided ie
Nationalized banks, regional rural banks, Cooperative banks, private sector banks and foreign banks.
Functions of Commercial Banks:
1. Accepting deposits like fixed deposit and recurring deposits.
2. To open the current account for business people.
3. To open savings bank account for Savings.
4. To advancing loans
5. To granting loans and credits .banks also invest their surplus fund in Govt securities.
6. All the commercial banks provide cheque leaf to its customers for free or against nominal cost.
7. Banks transfer the fund from the one account to another.
8. Collecting the customer funds
9. Purchase and sale of shares and securities for its customers ex Demat Accounts.
10. Payment of premiums in proper intervals of time.
Objectives of NSIDC:
1. To get registration under this scheme for participating in govt and public sector undertakings
tenders.
2. NSIDC continuously gets updated with the latest specific information on business leads,
technology and policy issues.
3. NSIDC helps in acquiring raw materials for SSI at convenient and flexiable terms.
4. NSIDC facilitates sanctions of term loan and working capital credit limit of Small enterprise
from Banks.
5. NSIDC provides marketing assistance and participates in government tenders on behalf of SSI
to produce order from them.
Objectives of DIC:
1. To accelerate the overall efforts for industrialization of the district
2. To develop the rural industries and handicrafts and promotes rural industrialization.
3. To have balance economic development all over the district
4. Providing the benefits of the government to the new entrepreneurs.
5. Centralization of procedures required to start a new industrial unit and minimization of the
efforts and time required to obtain various permissions, Licenses, registrations, subsidies etc.
6. KSIDC provides special services in a acquiring and allotting land to SSI entrepreneurs.
7. KSIDC allots land on top priority basis to start industry by SC/ST SEDC applicants, further
needy SC&ST units of backward areas will be paid subsidy amount and also reduced payment
of EMD/application/Scrutiny fee.
8. KSIDC estate provides ISI testing units to help SSI units to process quality products.
Functions of SISI:
1. It Assists existing and prospective entrepreneurs.
2. To conduct EDP s all over the country
3. It acts as advising agency
4. It conducts market survey
5. It provides assistance in quality Control.
6. It helps to get financial support
SIDO is an apex body at Central level for formulating policy for the development of SSI in the country.
Functions of SIDO:
1. Framing of policies pertaining ot SSI sectors.
2. Coordinate with different agencies in the SSI sectors.
3. Monitoring policy implementation
4. Industrial Development
5. Extension services
6. To encourage exporters
7. SIDO provides exhibition space and shipment of exhibits EX Mumbai free of cost for this
purpose.
8. Encourages participation in international fairs /Exhibition
9. Conducts training programmes on packaging for exports, with a view to render assistance to SSIs.
10. Technical and managerial consultancy services are provided to SSIs through a net work of field
offices so as to ensure higher level of production and generation of higher exports.
11. National award for quality products are given to outstanding units, who have made a significant
contribution .
12. SIDO has regional testing centers which are equipped with basic testing facilities for raw
materials ,semi finished goods , finished goods.
Services of AWAKE:
1. It conducts Entrepreneurship Development Program(EDP) for women and youth intending to start a
business in urban and rural areas.
2. 2.AWAKE conducts need based skill development programmes for women in various sectors like
food processing, handicrafts, tailoring, embroidery, garments, artificial jewellary, candle making ,
herbal products, housekeeping ,beautician training etc
3. 3.AWKE will conducts the progamme for both in rural and urban areas considering the business
opportunities and market trend of the environment.
4. AWAKE to encourage the women interested in food processing established a business incubator for
food processing at Bangalore.
5. AWAKE owes the success of its EDPs because to its holistic approach in including all
developmental agencies. Both the Govt and NGO.
6. AWAKE provides special assistance to women entrepreneurs.
7. Business counseling is conducted for potential entrepreneur aspiring to start her own business
enterprises.
8. 8.Under this programme AWAKE informs and creates awareness amongst women entrepreneurs.
9. AWAKE in association with various government and non governmental agencies provides a
platform for its members and trainees for marketing their products and build their business network.
10. 10.It conducts various programs and workshops on various topics such as Finance, Tax planning,
Computer skills, Information technology, packing in marketing, Export/import, communication
skills and HRM.
Objectives of KVIC:
1. Generating employment avenues for rural unemployed people through its different schemes.
2. Developing entrepreneurship ability among the rural unemployed youths.
3. Achieving the goal of rural industrialization.
4. Preserving the traditional arts and crafts in India.
5. Equipping artisans and craftsmen to take up the challenges of the modern market.
6. Promoting handicrafts, Khadi ,village and cottage industries facilitating them with the necessary
inputs like Raw materials, equipments, capital etc.
7. Developing market for KVIC products.
8. Bringing about regional balance in assisting cottage industries.
9. Introducing the products even in the international markets.
10. To promote and encourage cooperative efforts among the manufacturer of khadi or persons engaged
in village and cottage industries.
Functions of KVIC:
1. To plan and organize training of persons employed in KVIC.
2. To build up the reserves of raw materials and implement the supply them to kvic
3. To promote the sale and marketing of khadi or products , handicrafts .
4. To undertake through other agencies studies of the problems of KVIC.
5. To provide financial assistance directly or through specified agencie to institutions.
Financial Incentives and Industrial Estates
Financial incentives foster industrial development in a balanced manner. It includes concession, priority
and aid.
The IDBI is operating a special capital scheme for extending equity of assistance to such entrepreneur who
Possess the necessary skill and experience but do not have adequate financial resources to set up projects,
Primarily in the small scale and tiny sector.
1. The maximum assistance admissible under the scheme is 20% of the project cost of Rs 4lakhs,
whichever less.
2. The assistance is interest free and carries only a service charge of 1% per annum.
3. Grace period for repayment of interest and upto 5 years for payment of instalments.
4. The scheme is operated by the IDBI through the State Financial Corporation
Every year the department formulates pre-budget proposals in consultation with the technical division
of the same department and appropriate suggestions/ modifications in respect of direct and indirect taxes
are sent to the Ministry of Finance for their consideration.
Tax Holidays
1. New industrial undertakings include small industries are exempted from payment of income tax
under 80 J of the Act on their profits up to 6 % per annum of the capital employed.
2. The deduction at the rate of 6% from the total income is allowed in the assessment year in
which the unit begins to manufacture, provided that the conditions specified in section 80 J are
fulfilled by small scale industries.
Industrial Estates
An industrial estate is a place where the required facilities and factory accommodation are provided
by the government to the entrepreneurs to establish their industries there. industrial region, industrial
park, industrial area, industrial zone, etc.
Conventional (General): This type of industrial estate provides accommodation to wide variety
and range of industrial concerns. In India general type estate are very popular.
Special Type: This type of estate attempts the establishment of industrial units, which are vertically
or horizontally interdependent
III. On the basis of functions, industrial estates are broadly classified into two types:
General Type Industrial Estate: These are also called as conventional or composite industrial estates.
These provide accommodation to a wide variety and range of industrial concerns.
On the basis of other variants, industrial estates are classified into following three types:
In such industrial estates, only those small- scale units are housed which are ancillary to a
particular large industry. Examples of such units are like one attached to the HMT, Bangalore.
Industrial units manufacturing the same product are usually housed in these industrial estates.
These Industrial estates also serve as a base for expansion of small units into large units.
Such types of industrial estates are constructed mainly for very small firms engaged in repair
work.
This type of industrial estates is constructed for specific industrial units, which are vertically or
horizontally independent.
On this basis, industrial estates are classified into following four types:
Government Assistance for Obtaining Raw Material Machinery Land and Buildings and
Technical Assistances
Questions:
Section A (2 marks)
Section B (6 Marks)