Professional Documents
Culture Documents
Group Brilliant would like to thank the HEART College of Hospitality Services for our
college acceptance. We extend a special thank you to our teacher of this cluster, Mrs.
Sadreka Shand Black. We appreciate her courtesy, effort, and patience with us and our
classmates. We also want to congratulate ourselves (Ackeelia Bartley, Asheba-lee
Levy, Shanika Brown, Toshaey Peart, Sheri-lee Campbell) for our hard work and
commitment in completing this project together. To the staff of HEART College of
Hospitality Services, we say big thank you for your hard work and services.
Introduction
Group Brilliant consists of five (5) members (Asheba-lee Levy, Ackeelia Bartley,
Shanika Brown, Toshaey Peart and Sheri-lee Campbell). Each member read a specific
topic in this project. The purpose of this project is about communication process, in
apply language and communication skill. Our findings are based upon lesson learnt in
classes and google chrome website. The project is made up of meanings to key terms,
communication topics and sub-topics, brief and explanation and advantages and dis-
advantages. Thank you for reading this project and we hope that at the you will gain
knowledge towards it in a full understanding.
Table of contents
Introduction………………………… page 1
What is communication…………… page 2
Types of communication…………. page 3
Brief and explanation………………. page 4
Advantages…………………………. Page 5
Disadvantages……………………… page 6
Question and answer……………… page 7
Conclusion....................................... page 8
Key terms and meanings…………… page 9
A.P.A Format…………………………. page 10
What is communication?
Promotes understanding
Effective communication is the foundation of positive human interaction. It considers the
emotional impact of the message along with the actual information and factual content.
Good communication seeks clarity in messaging, so ideas aren’t misinterpreted or
convoluted. Communication has both advantages and disadvantages, even when the
message is delivered.
Effective communication removes guesswork from any message. When information or
ideas are effectively communicated, persons do not question the meaning or reasoning.
Emotional cues
People find themselves in stressful situations sometimes. Handling an aggressive
customer is an example of daily interactions that can create stress. Paying attention to
sensory cues and clearly conveying desires and needs may occur naturally, but these
skills can be improved with practice and self-awareness.
Tuning in and being able to read the emotions of others gives you a big advantage in
finding solutions. At the same time, it makes it easier to adjust your message so that it
fits the mood and targets of others.
Build and maintain relationships
Personal relationships can rely on effective communication in every way. Good
communication in relationships reduces conflict, builds trust, and strengthens bonds. A
customer may be impressed by good satisfactory service and goods that a company
have provided and may stick to that organization for that specific type of business and
may even become a shareholder.
Disadvantages
Negative acknowledgement
Good communication may not always be enough to make yourself heard. Your
circumstances, as well as other persons and the timing of the message, can all
influence this process.
Additionally, even a clearly delivered message does not prevent a negative
acknowledgement. Think of a customer call for enquiries and about prices of a booking
although the front office agent may state the price and give information clearly the
customer reaction may be thinking of the price and why it is so high.
It leaves you vulnerable
Reading emotional cues may not always work in your favor. If you can read these cues
others can do it too. This can turn against you when you are not in control of your
emotions. Losing your temper towards a customer may put you in a vulnerable situation
and negative feedback towards you.
Not being heard
No matter how strong your communication skills are, you may fail to deliver your
message if the other parties are not listening to what you have to say. It is possible that
one party communicate effectively but is simply not being heard by the other party if a
message is not being accepted, negative consequences often result. Remember
effective communication goes both ways.
When receiving parties are not open to the messaging, even properly communicated
messages fall on deaf ears. This leads to conflict that often cannot be resolved without
a compromise or dissolution of relationship. While this is certainly a disadvantage of
effective communication, it remains a better option than openly communicating feelings,
desires and needs to a partner, friend or even a customer.
Questions and Answers