Name : Rini Cahyani Ramli

Nim : 200907501022
Class : Digital Business B

One-sentence product description

Pumpkin cream pudding is a pudding made with pumpkin ingredients combined with
cream and other ingredients. The toppings are various, ranging from chocolate, cheese, regal,
Oreo, lotus to fruit topping. Not only have various toppings, this pudding also has many
benefits for the body, for example, it can improve digestion, increase endurance and is good
for consumption for those who are on a diet or want to maintain an ideal body weight.

A. Survey

1. Demographic Profile
a) Gender :
o Male
o Famale
o Decline to answer
 a) Gender
Male : 4 Famale : 17 Decline to answer

b) What is your age range ?

o Under 10
o 11-20
o 21-30
o Over 30

b) What is your age range ?

Under 10 11-20 : 3 21-30 : 12 over 30 : 6

B. Past/current experience

a.) Do you ever eat healthy foods ?

o Yes
o No

a.) Do you ever eat healthy foods ?

Yes : 21
No

b.) If yes, how often do you eat healthy foods?

o More than two times a day
o Once a day
o Once a week
o Once a month

b.) If yes, how often do you eat healthy foods?

More than two times a day

Once a day : 19
Once a week : 2
Once a month

c.) Do you ever eat Pumkin Pudding ?

o Yes
o No

c.) Do you ever eat Pumkin Pudding ?

No : 3
14%

Yes : 18
86%

d.) If no, why

not?
o Taste
o Not available
o Never tried
o Other

d.) If no, why not?

Teste
Not available : 1
Never tried : 2
Other
e.) If yes, how often do you eat pumpkin pudding ?
o Often
o Sometimes
o Other

e.) If yes, how often do you eat pumpkin pudding ?

f.) What do you

Often : 2
like best about
Sometimes : 4
Other : 13
pumpkin
pudding ?
o Health benefits
o Taste
o Other

f.) What do you like best about pumpkin pudding ?

Health benefits : 9
Taste : 12
Other

C. Future needs

a) Would you like to try new healthy foods in the future?

o Yes
o No

a) Would you like to try new healthy foods in the future?

Yes : 21

No
 b) Pumpkin Pudding has the same raw material as the previous pumpkin pudding.
However, it has a different taste because it has added cream and topping. There are
cheese toppings, chocolate, regal, Oreo, lotus, and fruit toppings. Would you like to
try these products ?
o Cheese topping pumkin pudding
o Chocolate topping pumpkin pudding
o Regal topping pumpkin pudding
o Oreo topping pumpkin pudding
o Lotus topping pumpkin pudding
o Pumpkin pudding with fruit topping

Cheese topping pumkin pudding : 7

b) Pumpkin Pudding has the same raw material as the previous pumpkin pudding. However, it has a different
taste because it has added cream and topping. There are cheese toppings, chocolate,
Chocolateregal, Oreo,
topping lotus, and
pumpkin
fruit toppings. Would you like to try t pudding : 11
Regal topping pumpkin pudding : 1
Oreo topping pumpkin pudding : 2
Lotus topping pumpkin pudding
  Pumpkin pudding with fruit
topping

c) Are you intrerted in buying, Pumpkin Pudding ?

o No
o Yes
o Maybe
 c) Are you Interested in buying, Pumpkin Pudding?

No
Yes : 12
Maybe : 9

d) Which Toping do you like best?

conculusion

Pumpkin cream pudding does open up opportunities in my local market for adults aged
around 21-30 years according to survey results (number of survey respondents = 21)

1.) “Do you ever eat healthy foods ?”

100% respondents eat healthy foods. They responded "yes" (21)
2.) “Do you ever eat pumkin pudding ?”
Most of respondents eat . 86% responded "yes" (18)
3.) “Are you Interested in buying, Pumpkin Pudding?
Respondents are interested in buying, pumkin Pudding. 57% responded either "yes" (57)
and 43% responded ether "maybe" (9)
4.) “Would you like to try these products ?”
Respondents are only interested in trying four of these six products.
(7 respondents choose cheese topping pumkin pudding,11 respondents choose Chocolate
topping pumpkin pudding, 1 respondents choose Regal topping pumpkin pudding, and the
last 2 respondents choose Oreo topping pumpkin pudding.)