Professional Documents
Culture Documents
Instructions:
_________________
Instructor's Signature
NAME – ATHER QADEER
SUBJECT – ORGANIZATIONAL BEHAVIOR
COURSE CODE - 012001058
PROGRAM – BBA
Paramount Beauty and Health care products are a company dealing in skin care medicated
products and Contact lenses. Having secured a moderate market share in the chosen segment
they are now in the process of expanding their market share. To meet their objectives they have
inducted a team of 5 sales representatives comprising of 3 boys and 2 girls. The sales
personnel were hired through a proper system of recruitment and selection. The sales team was
given a training of two weeks to improve their soft skills and enhance their product knowledge.
The medical professionals who would be prescribing their products were either Dermatologists
or Ophthalmologists. MR BAIG the marketing director had given autonomy to MR.KHAN the
Regional sales manager to make the final selection of the sales team.
Although the progress of sales team in general was satisfactory yet there were issues in the
sales team regarding two persons. One was the attitude of Sarah Khan and second was lack of
motivation & commitment of Imran Ali. Both of them were among the 5 team members being
inducted having gone through the entire process of recruitment & selection, orientation and
training. Let us probe into the personalities of both Sarah and Imran separately.
1- SARAH KHAN
Sarah Khan a graduate from a leading business university is a confident vibrant personality
who is bestowed with excellent communication skills and very fluent in English. She is
confident, presentable, and smart with the ability to carry herself. She hails from a somewhat
elite background and is well versed in the art of persuasive communication. With her magnetic
personality she has developed informal contacts with leading doctors. In short she is bestowed
with all the requisite skills that are needed in an ideal sales/ marketing person. She was the first
person in the sales team to meet assigned targets. As far as selling skills are concerned she is an
absolute gem.
Despite all the positive traits in her personality there is a dark side. She has become an
enigmatic personality, a concern for the management. She has got a negative side to her
personality. She is extremely egoistic and success has gone to her head. She has developed a
very arrogant attitude with her peers within the organization. She is selfish, self-centered and a
victim of Narcissism. She openly ridicules her team mates and when given a team work she
tends to become a social loafer. In team meetings she ridicules the ideas presented by others
openly displaying a superiority complex and arrogance. Her attitude has gone to that extent that
she openly criticizes the marketing strategies of her boss, none other than the regional sales
manager MR.KHAN.
Her behavior has caused a lot of resentment among her colleagues. The management is
concerned how to deal with her attitude problem especially the zonal sales manager KHAN is
very disturbed how to deal with the issue. He doesn’t want to lose her yet at the same time her
attitude is beyond tolerance.
Business Economics – Asif Z. Warsi
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2- IMRAN ALI
IMRAN Ali is another business graduate from a leading institution. His academic record is
more outstanding than Sarah. Imran with his knowledge was outstanding in the training
sessions and during those sessions he was far ahead than his peers in product knowledge and
level of intellect. Management was anticipating that Imran will turn out to be the star of the
team.
But great expectations in his case turned into failed expectations. Imran has so far not been
able to perform anywhere near his potential. After initial failures and dis-appointments he is
lacking in motivation. He was the only team member unable to meet the assigned targets.
Apparently there seems to be nothing wrong with him. He has got adequate product knowledge,
pleasing personality although a bit introverted at times, good sense of humor and always well
dressed. However there is a weakness that has come to the surface that he takes too much stress
and tends to take rejection from the client on a personal level. This is yet another challenging
situation for MR.KHAN to transform an under achiever into a high achiever.
QUESTION FROM THE SCENARIO
a- In your opinion what are the underlying reasons behind Sarah’s behavior? Is it a
psychological problem? ( Approx. 500 words) – 4 marks
b- If you are in place of Zonal sales manager MR.KHAN how would you deal with the
problem? What steps you would take to correct the attitude of SARAH KHAN? Discuss
with sound arguments. ( Approx. 750 words) – 6 marks
c- If despite all of your efforts the attitude of SARAH does not change, would you retain
her in the organization or you will show her the exit? Why or Why not? (Approx. 500
words) – 3 marks
d- Give your analysis why Imran Ali is not performing and lacking in motivation?
( Approx. 500 words) – 4 marks
e- If you are in place of zonal sales manager what steps you would take to raise his
motivation level and convert IMRAN to a high achiever. ( Approx. 750 words) – 5
marks
f- If despite all of your efforts IMRAN is unable to perform would you retain him in the
organization or you will show him the exit? Is there any other option in his case?
(Approx. 500 words) – 3 marks