Why LATAM

DIGITAL TECHNOLOGY

Latin America’s (LATAM) digital economy is thriving. A growing middle class, an

appetite for innovation and the digital transformation of key industries are
creating new and exciting opportunities for an array of digital solutions.

Market opportunities

E-commerce Fintech, credit and lending solutions

E-services Cyber security
Software as a Service (SaaS) and other Digital solutions for mining, agriculture,
cloud-based services transport, health and education
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Mexico
Mexico is the fifth-largest user of
Facebook in the world and 70% of
Colombia Mexicans purchase goods online.
Colombia is an
emerging software
development
hotspot with a high
number of young
tech graduates.

Brazil
Brazil is the region’s
Peru innovation powerhouse,
Peru’s fast growing agriculture and boasting the most number
mining industries are looking for of unicorns – 11 – as of
innovative digital solutions to January 2020.
improve productivity and safety.

Chile Argentina
CSIRO is headquartered in Chile and is Argentina's globally competitive tech
expanding its regional footprint in key sector has 6 unicorns, including
sectors: mining, agriculture, clean tech, Mercado Libre – the regional
water management and data science. online commercial hub.

References: Crunchbase, Reuters, Invest Chile, Statistica

LATAM: Diversify your growth

Learn how at: www.austrade.gov.au/latam