Other Stimuli

• Peer Group
• Nonindigeno
Market Stimuli Otherus Stimuli8754
fruit, use
Buying decision process:
of technology
• Peer Group
• Natural • Problem recognition: Stay healthy and
•• Nonindigenous
Diversified
Product at drink fresh drinks for being fruit,
hydrated 
use of
• Evaluation of alternatives: addition
Large to
low cost technology
number of alternatives. But our fruitis
• dragoon
Diversified
• Availability in new choice among the community for to
itsour
consumption
addition
every grocery innovativeness fruit consumption
culture
Purchase decision:  Different sizecultureof bottle of
store
Environment
juice available for different types•• ofEnvironmental
occasions
• Supply is or needs. al factors
factors such as
enough
such
hot as hot
summer
• Completely season
summer
new type of
season
fruit juice

Consumer Psychology
Motivation : Getting nutrition and energy, feel energetic
Perception : fresh and natural low-cost juice of a relatively expensive
fruit
Learning: red energetic drink with similar aesthetic design sense to
intrigue the \=consumer to buy it for various nutrition aspects.