STUDENT NAME: HUYNH DUY LINH

STUDENT ID: BIT 0878

Assessment 2

Implementation of strategies for resourcing

Implementation is the process that turns strategies and plans into actions in order to accomplish
strategic objectives and goals. Implementing your strategic plan is as important, or even more
important, than your strategy. The video The Secret to Strategic Implementation is a great way to
learn how to take your implementation to the next level.

The strategic plan addresses the what and why of activities, but implementation addresses the who,
where, when, and how. The fact is that both pieces are critical to success. In fact, companies can
gain competitive advantage through implementation if done effectively. In the following sections,
you’ll discover how to get support for your complete implementation plan and how to avoid some
common mistakes.

Document

What are the problems/risks identified at TRS?

1. Staff is stressed out because of increasing work pressure which was a result of insufficient
staff strength needed for an optimal operation
2. Emergence of competitor may also be possible over the next 6 months as per market trends.

What is the impact of the problem?

1. Staff will work ineffective

Direct impact
2. Market share make be small after new competitor

1. Maybe will getting lose

Indirect impact
2. Profit will lose a lot

Who is being impacted and to what extent?

1. Staff and manager will impact. The whole management will be high risk.
Directly impacted
2. Shareholder because they maybe =will lose in the end of the year.

1. Customer will not get a good service.

Indirectly impacted
2. Customer will get more choose after have new competitor.

What behaviour needs to change?

Management need to improve because most of the staff will getting stress because the result that they
need to achieve set by the management.
Company need to alert that new competitor will be moving in the market.
Who has that behaviour? Manger and shareholder
 Summary statement

Here have 2 problems that need to solve it. First is the staff having stress in the workplace because they
cannot archive the result that has set by management. Next is the some of the competitor will move in to share
the market share? Although is next 6 moth that will happen it. They need to alert it now to prepare to maintain
the market share.

In conclusion, first problem is urgent and important and second problem is not urgent but important. So first
need to so the staff problem immediately and need to prepare the solution for the second problem

Project Outline

Description of Staff is stressed out because of increasing work pressure which was a result of
problem insufficient staff strength needed for an optimal operation
Emergence of competitor may also be possible over the next 6 months as per market
trends.

Key Stakeholders HR manger, marketing manger and GM

Expected Staff will more productivity and effective Maintain the market
Outcome share

Costs $ 50,000

Benefits to the Company will increase the brand and the will get more profit
organization

Communication Training
strategies
Sometimes, consider disseminating key communications as a “training” event, rather
than an info meeting. People put on different hats, so to speak, when they’re in learning
mode. They’re more likely to retain the info, too. While it doesn’t work for everything you
need to convey, it’s a great tool for certain things, especially of a technical or procedural
matter.

Approved by GM
Action Plan

Action Required Resources Time allocated Responsible Deadline

person

Designate work-only zone Draft of the workplace 3 months HR manger and July
GM

Set the right List of the sound of 2 months HR manger and Jun
soundtrack relax GM

Give your devices specific tasks List of the devices 6 months HR manger and Oct
GM

Improve customer loyalty by Marketing survey 3 months Marketing July

knowing their preferences manager and
GM

Introduce new, improved Marketing survey 3 months Marketing July

products. Innovative products manager and
can help maintain or increase GM
market share.
Monitoring process

Monitoring plan

Workplace monitored: Changes to the physical environment

Goal/objective: Focus on the staff stress

What is to be How Communication process Resources

monitored required

DESIGNATE Physical place is one of the most Feedback:

WORK-ONLY obvious and effective of them. Your mind
Feedback is the process of
ZONE associates the different places you work
ensuring that the receiver
with the activities you do there. So if you Have a design
has received the message
want to improve your focus and attention plan so the
and understood in the
when doing a certain kind of work, office
same sense as sender
simply be intentional about where you do
meant it.
it.

SET THE RIGHT Audio cues are perhaps the easiest Feedback:
SOUNDTRACK things to insert into task-specific
Feedback is the process of
workflows. We don’t often realize it, but
ensuring that the receiver
how our physical surroundings sound Sound that
has received the message
also impacts our productivity. make staff
and understood in the
relax
same sense as sender
meant it.
 GIVE YOUR You may not think of tech hardware and Feedback: Research of
DEVICES the devices
digital interfaces as part of your physical Feedback is the process of
SPECIFIC TASKS fulfil the
surroundings, but they are. As a result, ensuring that the receiver
workplace
has received the message
your devices can also be used as triggers
and understood in the
for focus. If you never open Netflix, Hulu, same sense as sender
or any other video platforms on your work meant it.
laptop, you’re much less likely to think
about watching the latest episode of your
favorite show while you’re using that
device. By designating and restricting
certain devices to certain types of use,
you can make each session more
focused and productive.

Meeting Plan

Meeting minutes

Meeting purpose: To reduce the staffs stress

Date: 17/5/2021

Time: 11AM

Attendance: Marketing Manager, HR manger and GM

Apologies:

Actions Planned &

Key Issues discussed Summary of Discussion
Responsibilities assigned

Need to change workplace To have a planning for changing

The staff stress level is high
environment environment

Find a way to maintain the To have a good planning to

Market share maybe affected
market share maintain the market share

Summary of outcomes:
Start to work out the solution that have mentioned on meeting.

Next Meeting scheduled on: 3 month later ( July)

Handouts attached
 Approved Performance
Operational Activity/Strategy Resources Responsibility Timelines Measures
objective
Increase revenue through targeted marketing campaigns

Marketing objectives: Marketing plan Budget: Rufus Cooper/ June 2020

1. Numbers of
completion. $3,000 Emma Cooper
1. To position TSR customers.
as a provider of a
2. Percentage
superior coffee
brand recognition.
experience and Weekly magazine Budget: Emma Cooper Thursdays
supplier of advertising. $10,000 yearly weekly; for 3. Percentage of
gourmet food in following week market
the CBD. recognition of
ethical and
2. Increase foot environmental
traffic from 250 to responsibility.
300 customers
per day.
Monthly Direct Mail Budget: Emma Cooper 1st Monday of
(DM). $7,000 yearly each month

Approved Performance
Operational objective Activity/Strategy Responsibility Timelines
Resources Measures

DM campaign 1. Budget: Emma Cooper 1/7/2020

3. Increase brand recognition
$2,500
so that at least 8 in 10
people within area (500 DM campaign 2. Budget: Emma Cooper 2/2/2021
metres) recognise our brand $2,500
in surveys conducted by Website Budget: Emma Cooper Daily
TSR and Action Marketing. maintenance. $5,000 yearly
4. Establish good will within our Budget: Emma Cooper Daily
Website content
target market so that at least $5,000 yearly
update in line with
7 of 10 people within area
current campaigns
(500metres) rate our
and offerings.
company as socially and
environmentally responsible. Facebook campaign Budget: Emma Cooper 1/7/2020
1. $2,500

Facebook campaign Budget: Emma Cooper 2/2/2012

2. $2,500
Customer surveys Budget: Rufus Cooper Quarterly
and analysis. $3,000
Yearly market Budget: Action Marketing June of
research update. $2,000 each year
Sales analysis. Budget: Action Marketing Quarterly
$7,000 yearly