How Growth-Driven Design is Changing Website Strategy?

Meta Description: Growth Driven Design provides greater web design flexibility, enabling
ongoing site improvements in response to the changing business needs.

When you started thinking about the last time your company needed a new design or website
construction, you will most likely remember that the redesign period lasted longer than
planned and that content creation also took longer. Today, businesses need a more insightful
way to drive optimal results while reducing all the risk and confusion that comes with creating a
brand-new website. Growth-Driven Design shifts the conventional waterfall-like web-design
approach that most companies use in an agile process that allows businesses to have higher-
converting websites because they are constantly updated to suit customer behavior. In a
nutshell, it is creating and maintaining a website which is more efficient and productive. This
approach allows you to boost your customers ' digital transformation, for which you need to be
flexible and open to improvement while reviewing and assessing the efficacy of your website's
elements.

Growth-Driven Design vs. Traditional Web Design

Traditional web design is about creating a single project over a period of months. Then you
have to spend more time building it up and then the whole team has to abandon what they're
doing on the ' go-live ' day to make sure the website can go live on the day you've hoped for.
So, why is this a problem? Well, in one basket, your eggs are pretty much. Those who use
traditional web design trust the website to represent their entire business and in just one
attempt it needs to be correct. There are upfront costs to worry of, over-budget, tight
deadlines, the bottom line, etc.
On the other hand, GDD is a more analytical approach. While traditional web design at paper is
quicker, statistics show that consumers are seeing a faster time to price with GDD. It has been
proven, for instance, that a Launch Pad website takes on average 60 days to launch from an
initial startup meeting and is configured with real data compared to a conventional website for
108 days.  
Traditional web development is now fractured, bringing a lot of distractions, difficulties,
unreliability and inconsistent results. Using the new GDD method is the way to use real data to
achieve the optimal results and that's why it has so many advantages.
Stages in Growth-Driven Design
Growth-driven layout is divided into three parts. Strategy, Launch Pad and Continuous
Improvement.
You're kicking things off at the Strategy stage by setting goals, knowing user behavior, and also
addressing any design issues that might arise. So, you're building an empathetic understanding
of the world of your listeners so you know exactly what to do to solve the problems they face
on their journey.
You then continue to the step of the Launch Pad where the website you are developing focuses
on the priority changes you have made. That's so you can begin a lot earlier than planned. You
also get results faster by doing this so that you can implement the changes in the final stage.
Lastly and perhaps the most critical phase is the Continuous Improvement Process, since it is
GDD's fundamental principle. You always learn, analyze and experiment to see what works and
does not work so that you can make the necessary changes to tailor your website to your target
person. Once that knowledge and technology are in place, you can concentrate on designing,
coding, and improving features all while optimizing for user experience.
Benefits of Growth-Driven Design
GDD collects data such as how the website is identified by users and what they are most
interested in while there. It makes for a more knowledgeable design approach.
Teams of sales and marketing use the data they collect to create more tailored communications
and strengthen strategies. As a consequence, you get a measurable value from your website.
You spend less time and money on speculation, second-guessing and modifying the website to
represent what consumers want with better information and clear direction. You can instead
shorten the launch time of the website and make smart decisions on changes and plans.
Growth-driven design focuses on continuous learning and time-spreading improvements. This is
a website design process that is less costly, more economical. It is also more versatile, allowing
for quicker testing and adjustments so that you can change your plans based on any conditions
or obstacles you may encounter.
The bottom line is that business websites are an investment and they need to be supervised
and nurtured in order to do their best, like all of your resources. We at Social Tictac, through
innovative and modern marketing strategies, tools and techniques help you gain an edge over
your competitors. Join us today and we can bring your brand to new heights together.