Course Number: QUANT 30 Units: 3

Semester and School Year: Second Semester, SY 2019-2020

Course Title: Applied Statistics: Tools and Applications

Section Faculty Schedule and Venue

A DENZON, EDUARDO EZEKIEL M-W-F 1300-1400, SOM 106
B DENZON, EDUARDO EZEKIEL M-W-F 1400-1500, SOM 106
C DENZON, EDUARDO EZEKIEL M-W-F 1600-1700, SOM 106
D DUQUE, MARC WENDOLF T 1800-2100, SOM 303
E IYOG, JONATHAN MAREL SAT 0900-1200, SOM 106
F RUEDA, JOSE IV SAT 0900-1200, SEC-A204A
G FILART, JAN PAUL T-TH 1700-1830, B-204/B-205

A. Course Description
The course introduces the students to statistical methods and research process as applied in the
business context. Through the use of practical examples in applying primary statistical techniques,
the student is exposed to using quantitative methods in analyzing business and managerial
scenarios. Topics focus on statistical description, statistical induction and analysis of statistical
relationships.

B. Intended Learning Outcomes:

At the end of the course, students should be able to:
1. Understand statistical concepts and methods.
2. Recognize and define problems in managerial and business situations that statistical analysis
can help understand and solve.
3. Discuss any ethical issues that arise as a result of decision made using the tools and data
available.
4. Apply basic research methods to gather data essential to analyzing identified problems.
5. Present organized statistical data.
6. Apply statistical methods to analyze data, make inferences, conclusions, and meaningful
decisions and recommendations.
7. Raise ethical concerns that may arise when performing statistical analysis

C. Course Schedule

EXPECTED
LEARNING LEARNING
WEEK TOPICS/ACTIVITES LEARNING
ACTIVITIES ASSESSMENT
OUTCOME
1-5 1. Introduction to Business Recognize and Class Quizzes,
Research and Statistical define problems Lectures, Problem Sets,
Methods in managerial and Board Work Recitation
a. Research Methods business

Rm 302 3/F John Gokongwei School of Management Bldg, Katipunan Ave, Loyola Heights, 1108 Quezon City, Philippines
+63 2 426 6001 ext 5541 • Tel/Fax +63 2 426 6076 • qmit.jgsom@ateneo.edu
 b. Study Design situations that
c. Survey Questionnaire statistical
2. Descriptive Statistics analysis can help
a. Data Visualization understand and
b. Measures of Central solve
Tendency
c. Measures of Understand
Dispersion/Variation statistical
3. Introduction to Probability concepts and
a. Sample Spaces and methods
Events
b. Counting Techniques, Discuss any
Permutations, ethical issues that
Combinations arise as a result of
c. Conditional Probability decision made
and Independence using the tools
and data available
GROUP PROJECT PASS 1: February 14, 2020
LONG TEST 1: February 28, 2020
6-10 4. Discrete Probability Understand Class Quizzes,
Distributions statistical Lectures, Problem Sets,
a. Two Types of Random concepts and Board Work Recitation
Variables methods
b. Discrete Probability
Distributions Apply statistical
c. Binomial Distribution methods to
d. Poisson Distribution analyze data,
5. Continuous Probability make inferences,
Distribution conclusions, and
a. Uniform Distribution meaningful
b. Normal Distribution decisions and
c. Normal Approximation recommendations
to the Binomial
6. Sampling Distribution
a. Random Sampling and
other Sampling
Methods
b. Sampling Distribution
of the Sample Mean
c. Sampling Distribution
of the Sample
Proportion
7. Confidence Intervals
a. Confidence Intervals
for Population Mean
b. Confidence Intervals
for Population
Proportion
c. Sample Size
Determination
8. Hypothesis Testing
a. Developing the Null
and Alternative
Hypotheses
b. One-Tailed Tests
c. Two-Tailed Tests
GROUP PROJECT PASS 2: March 27, 2020
LONG TEST 2: April 3, 2020
 11-15 Apply statistical Class Quizzes,
methods to Lectures, Problem Sets,
analyze data, Board Work, Recitation,
9. Bivariate Analysis
make inferences, Computer- Oral
a. Two-Population
conclusions, and Aided Presentation
Hypothesis Testing
meaningful Learning
b. Analysis of Variance
decisions and
c. Chi-Square Test for
recommendations
Independence
d. Simple Linear
Present organized
Regression
statistical data
10. Special Topics
a. Classification Analysis
Raise ethical
b. Clustering Analysis
concerns that
c. Data Storytelling
may arise when
d. Thematic Analysis
performing
statistical
analysis
GROUP PROJECT PRESENTATION: May 6-8, 2020
GROUP PROJECT PASS 3: May 15, 2020
LONG TEST 3: May 18-23, 2020

D. Required Readings
Bowerman ,O’Connell and Murphree. Business Statistics in Practice. 8th Edition, McGraw-Hill Irwin, 2016.

E. Suggested Readings
Anderson, Sweeney, Williams, and Martin. Quantitative Methods for Business. 13 th Edition, Thomson, 2016.

Salkind, Niel J. Statistics for People Who (Think They) Hate Statistics. 5 th Edition, Sage, 2014.

Churchill, Brown, and Suter. Introduction to Marketing Research. CENGAGE Learning, 2012.

Williams, Sweeney, and Anderson. Contemporary Business Statistics. Third Edition, South-Western, 2009.

Note: This list may be updated during the semester to enrich the students’ learning.

F. Course Requirements
Long Test 1 20%
Long Test 2 20%
Long Test 3 20%
Group Project 25%
Class Participation, Quizzes, Problem Sets, etc. 15%
Total 100%

1. Long Tests: There shall be three administered long exams to be held outside class hours with
a 2.5-hour duration. Students are to take the exams as scheduled. The exams are open notes.
2. Group Project: The primary objective of the project is for the students to be able to apply the
different statistical tools and methods discussed in class. Each team will act as a third-party
consultant, and is tasked to perform a statistical study for one business establishment, social
enterprise, or non-government/non-profit organization to be determined by the instructor
during the semester. The teams must be able to produce both a written report and an oral
presentation discussing their statistical insights about a certain aspect of the chosen
organization, and how it could address the issues discovered.
3. Class Participation, Quizzes, Problem Sets, etc.: Each student is expected to actively
participate in class and contribute to classroom discussion. He/she may share personal
experiences related to the subject matter or help a classmate comprehend the lesson among
others. Quizzes/Problem Sets may be given every session and the frequency and/or style
 would vary per teacher. Each student is responsible to adhere to classroom policies for his
specific section.

G. Grading System

92.00 - 100 3.76 – A 67.00 - 1.81 – 2.30 C

4.00 73.99
86.00 - 3.31 – B 60.00 - 1.00 – 1.80 D
91.99 3.75 + 66.99
80.00 - 2.81 – B Below 60 Below F
85.99 3.30 1.00
74.00 - 2.31 – C+
79.99 2.80

Grades for all requirements will be numerical (no rounding), and will only be converted to letter
grades for the final grade. All graded requirements will be returned to students. As such, any
student can check his/her class standing at any point during the semester. No grade solicitations
will be accepted, as the requirements are final, and standardized for all students.

H. Classroom Policies
1. Attendance: Attendance will be checked every meeting. Students are allowed at most 9 hours-
worth of cuts.
● For classes that meet thrice a week, students are allowed at most nine (9) absences.
● For classes that meet twice a week, students are allowed at most six (6) absences.
● For classes that meet once a week, students are allowed at most three (3) absences.
● Going beyond the cuts will automatically merit the student a final grade of W. There
is no distinction between an excused and unexcused absence.
● Honor students are also bound by this rule and are not entitled to the privilege of
unlimited cuts.
2. Classroom Behavior:
● The use of phones, laptops, tablets, and other electronic devices (except for
calculators) in class is prohibited, unless stated otherwise.
● Any student who exhibits other kinds of behavior that disturb the classroom
proceedings shall be asked to leave the room, and he/she will merit one (1) cut.
● Sitting-in is not allowed, unless there is a legitimate reason. If a student will not be
able to attend his/her class and would like to attend the other class of the same
instructor, he/she should inform the instructor a day before the class.
● The JGSOM Dress Code will be strictly followed. A student who attends the class in
inappropriate attire will be sent out and shall be considered absent.
3. Academic Integrity Policy:
● Every student is responsible to know the standards of conduct and expectations of
academic integrity that apply to undertakings. Academic dishonesty will not be
tolerated and will result in the maximum penalty as defined in the Student Handbook:
o Cheating during exams
o Submitting spurious reports copied from previous materials other than
his/her own
o Fabrication of data and results used in course requirements
o Copying another student’s work including assignments and reports
o Receiving assistance from anyone else with quizzes/homework
o Plagiarism
4. Additional Policies
● Additional policies, with due consultation with the students, may be implemented by
the teacher to adapt to the class environment. Students are advised to be aware of
such updates.
● Additional policies may include policies for dissemination of announcements and
lecture notes, tardiness, and missed quizzes among others.
 5. Consultation Hours:
Section Faculty
A DENZON, EDUARDO
EZEKIEL
B DENZON, EDUARDO
EZEKIEL
C DENZON, EDUARDO
EZEKIEL
D DUQUE, MARC WENDOLF
E IYOG, JONATHAN MAREL
F RUEDA, JOSE IV jose.rueda@obf.ateneo.edu
G FILART, JAN PAUL
Email Address Consultation Hours
edenzon@ateneo.edu M-W-F 1500-1600 or by
appointment
edenzon@ateneo.edu M-W-F 1500-1600 or by
appointment
edenzon@ateneo.edu M-W-F 1500-1600 or by
appointment
mduque@ateneo.edu T 1700-1800 or by
appointment
jiyog@ateneo.edu S 1300-1400 or by
appointment
S 1300-1400 or by
appointment
janfilart21@gmail.com T-Th 1500-1600 or by
appointment