Communication Timeline

This timeline identifies the four communication phases for this toolkit. You’ll see that each phase is a different color. Every piece in the toolkit has
a corresponding color, making them easy to find and implement.

You are encouraged to distribute this timeline to your leadership, human resources personnel and other staff who will be involved in your
EmpowerSM HSA implementation. Their knowledge of the HSA plan will only strengthen your employees’ understanding of the plan and help
increase adoption rates.

Phase I. Plan & Announce Phase II. Educate Phase III. Enroll Phase IV. Engage

6 – 12 months 3 – 6 months 1 – 3 months After the plan’s effective date,

before plan’s effective date before plan’s effective date before plan’s effective date at least once a month for the
plan year
Goals: Goals: Goals:
• Build support among • Develop employee awareness • Help employees decide if the Goals:
leadership, human resources and understanding HSA plan is right for them • Help employees who select
personnel and staff of the HSA plan the HSA understand their plan
• Encourage enrollment
• Develop a communications plan • Increase employee interest in the HSA plan • Teach employees who
using the toolkit, if you choose in the HSA plan select the HSA how to
• Provide a positive and best use their plan
• Announce the new plan • Make employees more memorable enrollment
offering to employees comfortable with the HSA plan experience • Promote health and wellness
tools and healthy behavior
Actions: Actions: Actions:
• Provide training for • Begin consistent • Continue delivering materials • Continue increasing employee
leadership, human resources communications around from the toolkit, including comfort with the plan
and other key staff the HSA plan pieces that can be shared with
family members and spouses Actions:
• Review toolkit materials • Call attention to the • Continue consistent
and select which to use features of the HSA plan • Hold open enrollment meetings communications
around the HSA
• Distribute introductory • Highlight employee tools • Provide a team (human
materials to employees and resources available resources personnel, managers, • Encourage members
from HealthPartners leadership and HealthPartners to call HealthPartners
representatives) to answer with plan questions
employee questions

The HealthPartners family of health plans is underwritten and/or administered by HealthPartners, Inc., Group Health, Inc., HealthPartners Insurance
Company or HealthPartners Administrators, Inc. Fully insured Wisconsin plans are underwritten by HealthPartners Insurance Company 480536 (6/12)