YE

PM+BSc Staff Competences

Instructor
YAMEN ELGAMAL
yamen.elgamal@guc.edu.eg

FIELD OF COMPETENCES
- Illustration
- Drawing / Painting
- Concept art / Character and Environment Design
- Storyboarding
- Digital Art
- Logo Design
- Hand-Lettering

RESEARCH FOCUS
- Illustration Techniques
- Animation Conceptualization, Production and Work-Flow
- Visual Storytelling Tools and Techniques

THEMES AND BA TOPICS

- Comic Book/Strip Creation
- Storyboarding
- Illustration for Advertising
- Illustration for Animation
- Children’s Book Creation
- Concept Art

GUC FASA GRAPHIC DESIGN SM2021

 MVG
PM+BSc Staff Competences
Lecturer
MANUEL VON GEBHARDI
m.vongebhardi@gmail.com

FIELD OF COMPETENCES
- Type Design (Latin, Arabic and non-native)
- Font Development
- Micro/Macro Typography
- Visual Identity
- Editorial Design
- UX/UI Design

RESEARCH FOCUS
- Identity and reading comfort
- Especially body text type design with strong identity
- Bilingual type design and typography
- Responsive typography (incl. Fluid and adaptive)
- Effect of size and resolution on type design and typography
- Reflection on type design related thinking models
e.g Visual variables -vs- stereotypical classifications
- Questioning and reimagining type design frameworks
- Technology
- How technology affects our perception of reality
- Questioning and pushing the current status of design tools

THEMES AND BA TOPICS

Open to any type design related project, including historical analysis or
comparative studies. It is important that you have a vision and interest
in the subject you want to tackle.
Examples:
- Type design for a set context (specific book, author, philosopher,
newspaper, brand, ...)
- Bilingual type design (arabic/english, etc.)
- Arabic interpretation of an existing non-arabic typeface
- Revival / reinterpretation of an existing design, manuscript or lettering
- A promising formal or conceptual approach

GUC FASA GRAPHIC DESIGN SM2021

 TW
PM+BSc Staff Competences
Instructor
TOBIAS WENIG
tobias@tobiaswenig.com

FIELD OF COMPETENCES
- Editorial Design (Typography, Layout, Publishing)
- Spatial Design (Exhibition, Signage, Urban Design)
- System Design (Visual Language, Sign Systems)
- Poster Design
- Material
- Printing Technologies and Techniques

RESEARCH FOCUS
- Poster Design
- Daily ephemera
- High / Low
– Analog and digital printing techniques
– Popular Graphic, Signs In Public Space
– Design and Science
– Design and Education
– Design Research

THEMES AND BA TOPICS

- I am open for all well thought out ideas and very interested to
see what ideas you have.

GUC FASA GRAPHIC DESIGN SM2021

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PM+BSc Staff Competences
Instructor
KHOLOUD KHALED
kholoud.khaled@guc.edu.eg

FIELD OF COMPETENCES
- Typography
- Arabic and Latin Type Design
- Layout

RESEARCH FOCUS
- Legibility
- Cultural Identity
- Type Design

THEMES AND BA TOPICS

- Body text typeface design
- Display typeface design
- Publications

GUC FASA GRAPHIC DESIGN SM2021

 SS
PM+BSc Staff Competences
Lecturer - HOD
SALLY SKERRETT
sally.skerrett@guc.edu.eg

FIELD OF COMPETENCES
- System Design (Visual Language / Identity)
- Branding (Identity, Experience, Communication)
- Interaction Design (UX, UI, Service Design)
- Packaging Design

RESEARCH FOCUS
- System Design – Dynamic Visual Identity Systems
- Culture Preservation – Using Graphic Design and Interactive Digital Media
to Document, Access, Engage and Preserve Culture/History

THEMES AND BA TOPICS

- Design for cultural preservation
- Design for social impact
- Design for education
- Entrepreneurship and innovation
- Currency design
- Moving poster design

GUC FASA GRAPHIC DESIGN SM2021

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PM+BSc Staff Competences
Prof. Dean
SABINE MULLER
sabine.mueller@guc.edu.eg

FIELD OF COMPETENCES
- Branding as a Process
- Brands as an Open System, as a Specific Language
- Brands and Stories, the Stories Behind Brands
- Comparative Visual Culture
- Customer Journeys, Chain Of Experience

RESEARCH FOCUS
- Customer Journey Oriented Brand Concepts
- Brand Management in Emerging Markets

THEMES AND BA TOPICS

- Branding a destination: exploring the customer journey and service design
opportunities for e.G. An egyptian tourist destination (e.G. Venue, city, region)
- Branding an organisation or a space (e.G. A public space)
- Branding for different target groups and different cultural contexts
- Branding for a good cause: change of attitudes, e.g. In a social context:
how and to what extend can brand design contribute to change behaviours
- Creating brand awareness (campaigns) through customer journeys
- Brands between flexibility and consistency
- Brands in space - how to transfer a concept in the 3d dimension
- Storytelling as part of branding

GUC FASA GRAPHIC DESIGN SM2021

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PM+BSc Staff Competences
Lecturer
REGINA RAMMELT
regina.rammelt@guc.edu.eg

FIELD OF COMPETENCES
- Typography, Layout
- Material
- Printing technologies and techniques
- Pre-press and post-press
- Hardware and Software for production processes
- Economic contexts

RESEARCH FOCUS
- Printing materials, technologies and techniques
- Collaboration and interdisciplinary interaction (user interaction,
material interaction, technical interaction)
- Socio-cultural perspective based on production processes in-
cluding origin, gender and nationality

THEMES AND BA TOPICS

- Publication (any)
- Printing techniques
- Craftmanship in relation to printing techniques
- Technological skills in relation to materials, printing techniques
pre and post-press steps in the Egyptian market
- Technological development/opportunities

GUC FASA GRAPHIC DESIGN SM2021

 RLG
PM+BSc Staff Competences
Instructor
RYAN LEE GREES
ryan.vicentelee@guc.edu.eg

FIELD OF COMPETENCES
- Conceptual Design
- Editorial Design
- Poster Design
- Exhibition
- Everthing with Focus Illustration

RESEARCH FOCUS
- Visual History
- Visual Culture
- Pop Culture
- Urban Communication

THEMES AND BA TOPICS

- Product and campaign development
- Poster design
- Publication
- Open for any topic with focus on a pop cultural background

GUC FASA GRAPHIC DESIGN SM2021

 MS
PM+BSc Staff Competences
Instructor
MAI SEDKEY
mai.sedkey@guc.edu.eg

FIELD OF COMPETENCES
- Interaction Design
- UX Design (Mobile and Website Design)
- Service Design
- Usability for digital platforms

RESEARCH FOCUS
- User Oriented digital platforms
- Usability development for digital platforms
- Service Design in Emerging Markets
- Digital supported service platforms for social impact

THEMES AND BA TOPICS

- Documentation and virtual experiences for history in Egypt.
(e.g. Virtual Islamic Museum, Virtual Egyptian civilization Museum, etc...)
- Design systems for Arabic web platform.
(e.g. Grid Systems, Typography Hierarchy, etc...)
- Social development platforms for empowering women, kids and youth.
(e.g. Street children, Literacy, behaviour adjustment, etc...)
- Re-designing Egyptian digital platforms for local industries, venues, etc...
- Urban Farming digital platforms
(e.g. Residential rooftop farming)

GUC FASA GRAPHIC DESIGN SM2021

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PM+BSc Staff Competences
Lecturer
MARKUS LANGE
markus.lange@guc.edu.eg

FIELD OF COMPETENCES
- Editorial design (book, magazine, poster)
- Poster design
- Typography
- Silkscreen printing and experimental print techniques
- Printmaking and Print techniques

RESEARCH FOCUS
- Historic poster design
- Experimental design (analog/digital)
- Analog and digital printing techniques

THEMES AND BA TOPICS

I am open for all editorial design projects that deal with relevant topics and are
based on indepth research. Experimental projects, projects using different printing
techniques and workshops are also welcome. It is very important to me that you
have an access to your topic and that you are really interested in it and deal with it.

- Editorial design (research, books, ...)

- Multidisciplinary projects (design, art, architecture, photography, music etc.)
- Experimental poster design
- Printed matter through experimentation in print techniques

GUC FASA GRAPHIC DESIGN SM2021

 SS
PM+BSc Staff Competences
Supervisor Illustration
STEFANIE SCHILLING
schilling.stefanie@guc.edu.eg

FIELD OF COMPETENCES
- Printmaking And Graphic Techniques
- Book Arts
- Illustration And Narration

RESEARCH FOCUS
- Research visual culture and history of illustration and book arts
- Integration of digital with manual techniques

THEMES AND BA TOPICS

Craft based research:
- Specifically projects which seek to carry out research in and make ex-
tensive use of the Illustration workshop.
- Developing a series of images in a coherent style that tell a story. Deal-
ing with the relation ship between text and image based on the block-
printing techniqe.

GUC FASA GRAPHIC DESIGN SM2021

 MM
PM+BSc Staff Competences
Instructor
MONA MARIE
mona.marie@guc.edu.eg

FIELD OF COMPETENCES
- Book Arts
- Illustration And Narration
- Poster Design
- Comic Design
- Character Design
- Packaging Design
- Conceptual Design (Scenography)
- Animation

RESEARCH FOCUS
- Recognition of history.
- Historical documentation through comic design/Illustration books.
- Reviving historical customs through Illustrations.

THEMES AND BA TOPICS

- Egyptian history documentation through comics/ Illustrations.
- Reviving historical customs through illustration.
- Illustrating Egyptian mythical folkloric legends.
- Raising awareness of forgotten local historical places.
- Game and packaging design for children to revive Egyptian folklore.
- Recreating/re-imagining products through illustrations that were avail-
able through history but now are disappeared from Egyptian manu-
scripts either: (Pharaonic, Coptic or Islamic).
- Illustrating Travellers stories about Egypt e.g.: safarnameh, is a travel
literature written during the 11th century by Nasir Khusraw. It is also
known as the Book of Travels.

GUC FASA GRAPHIC DESIGN SM2021

 HI
PM+BSc Staff Competences
Instructor
HANA ISSA
hana.issa@guc.edu.eg

FIELD OF COMPETENCES
- Editorial design (book, magazine, poster, etc.)
- Printmaking and binding techniques
- Conceptual design (in printed matter)
- Typography
- Visual identity (signage systems, branding systems)
- Digital narratives (editorial, storytelling)

RESEARCH FOCUS
- Sports related (Olympic committees and federations)
- Design and science
- Printed matter
- Pop culture
- Visual history

THEMES AND BA TOPICS

- Printed publications
- Digital publications
- Information design
- Visual identity

GUC FASA GRAPHIC DESIGN SM2021

 OZ
PM+BSc Staff Competences
Instructor
OMAR AL-ZO’BI
omar.alzobi@guc.edu.eg

FIELD OF COMPETENCES
- Conceptual Design
- Visual Identity (System, Typeface, Extensions)
- Printmaking and Production
- Arabic Typography & Lettering
- Publication Design (Book, Magazine)
- Brand Strategies

RESEARCH FOCUS
- Design & Arab Pop Culture
- Arabic Design, Calligraphy & Typography
- Design Research
- Independent Publications
- Hospitality, Food & Beverage

THEMES AND BA TOPICS

- Branding & Visual Identity
- Printed Publications
- Egyptian & Arab Cultural Heritage
- Designing for Music
- Urban Visual Language & Local Vernacular

GUC FASA GRAPHIC DESIGN SM2021

 AB
PM+BSc Staff Competences
Instructor
AMPARO BAQUERIZAS
amparo.baquerizas@guc.edu.eg

FIELD OF COMPETENCES
- Conceptual Design
- Editorial Design (Book, Magazine, Zine)
- Visual Identity (System and Strategy)
- Bookmaking
- Packaging
- Art Direction

RESEARCH FOCUS
- Modern and Contemporary Art (History and Current Market)
- Design for Cultural Institutions (Museums, Galleries, Art Fairs)
- Artist Books and Photobooks
- Brand building and art direction
- Visual archival material

THEMES AND BA TOPICS

- Conceptual brand building and strategy
- Photobooks and Artist Books
- Social anthropology
- Archival materials

GUC FASA GRAPHIC DESIGN SM2021

 IS
PM+BSc Staff Competences
Instructor
ISLAM SHABANA
islam.elbialy@guc.edu.eg

FIELD OF COMPETENCES
- Interaction Design
- Media Installation
- 3D Simulation
- Projection Mapping
- Animation, Moving Image
- Creative Coding

RESEARCH FOCUS
- The Digital Image as a Transcendental Medium: “Barzakh”
Field of Imagination - Ibn Arabi
- Islamic Philosophy and Media Arts
- Technology and Social Impact: Intersection of Digital Media
and Rituals
- Time and Space in the Digital Medium
- Speculative Design, Design-Fiction, Science Fiction

THEMES AND BA TOPICS

- Speculative Design as a medium for futuristic art and design
production.
- Building work-flows of multidisciplinary production tools: from
narrative to actualization.
- Research the interactivity in the intersection of: light, sound,
shapes, and objects.
- Advanced interactive design using sensors.
- Data and interactive/generative visualization.

GUC FASA GRAPHIC DESIGN SM2021

 DT
PM+BSc Staff Competences
Instructor
DIMA TANNIR
dima.tannir@guc.edu.eg

FIELD OF COMPETENCES
• Visual Identity
• Illustration
• Visual storytelling
• Art direction
• Color and composition
• Printmaking

RESEARCH FOCUS
• Arab popular visual culture
• Arab cinema history
• Design theory & history
• Visual culture archiving & documentation
• Designer’s role as anthropologist

THEMES AND BA TOPICS

• Arab cultural heritage
• art books and conceptual publications
• Contemporary art & design practice intersection
• Personal storytelling in graphic design

GUC FASA GRAPHIC DESIGN SM2021

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PM+BSc Staff Competences
Lecturer
PHILIPP PAULSEN
philipp.paulsen@guc.edu.eg

FIELD OF COMPETENCES
– Editorial Design (Typography, Layout, Publishing)
– Spatial Design (Exhibition, Signage, Urban Design)
– System Design (Visual Language, Sign Systems)

RESEARCH FOCUS
– Design and Science (Wilhelm Ostwald, The World of Forms)
– Design and Education (Otto Neurath, Isotype)
– Design Research (Popular Graphic, Signs In Public Space, Multi Script)

THEMES AND BA TOPICS

– Printed publications
– Information design
– Visual identity

GUC FASA GRAPHIC DESIGN SM2021