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Sales Closing Techniques
Sales Closing Techniques
Some of the common sales closing techniques with examples of the closing sales statements are
given below.
Suggestion Close
The suggestion close works by making the prospect feel like they already have the results they
seek. For example, if you’re a car salesperson, you could say, “You’re going to love the way this
car goes from 0-60 in 2.5 seconds.” You’re making them feel something as if they already have
it.
Alternative Close
Here is where you offer the prospect a few different options to let them choose the best for their
needs.
Assumptive Close
An example of the assumptive close would be, “so, I’ll just need your license and credit card,
and we’ll get this process going.” They might not have agreed to that yet, but you’re trying to
shortcut the steps and get right down to business.
Direct Close
Direct close examples are simple; it would go something like this. “What do you think? This
facial cream will get rid of those wrinkles in a few weeks, would you like two or three bottles?”
You’re being direct and asking for the sale.
Choice Close
The choice close is like the alternative close, but instead, you’re asking the prospect to choose
between two options.
Summary Close
This close happens when you go back and highlight all the main reasons why the prospect should
buy. (Ex. This cream eliminates wrinkles, sun spots, aging spots, and it tightens skin)
Trial Close
A trial close is interesting because you close before the actual closing. You’re using this strategy
to gauge the level of interest you have in the prospect before you go any further. You’ll make
them feel like you’re about to close to deal, and if they’re showing any interest, you will
continue with more benefits and features.
Urgency Close
The urgency close definition is simple. It means that you’re creating a sense of urgency to show
the prospect that they need to take action quickly. For example, if you’re selling life insurance,
you would want to explain to the prospect that anything can happen at any minute, so they need
to be prepared. That might make them feel like they need to act right away.
The sharp angle close is used when the prospect is interested but has one objection. For example,
someone might want to buy a house, but they want you to replace the appliances. You would ask
them if that is the only thing preventing them from buying. If they say yes, you promise to fix it
and close the deal.
We see this used all the time in today’s marketplace. Standing room only is when you create
scarcity for your product by saying it’s in “limited supply” or “only available today.” You fill the
prospect with fear of missing out.