Communicating Your Value To The Market

Whenever you’ve builded out the outline or refined you current blue ocean offer, your on the
right path to creating an amazing business that will sustain for years. But whenever you don’t
understand how to communicate the value that you have to provide to the market. nobody
will see that their problem can be solved by your solution.

No matter how skilled or experienced you are in your field, or how impressive your past
achievements may be, they will not matter unless others are aware of your work and
understand the unique approach you bring to it. Your success ultimately depends on your
ability to effectively promote and share your expertise & value with others.
In my opinion, the biggest obstacle preventing everyone on this call from reaching a yearly
income of 1 million dollars is not your product or service offering, your team, or even
yourself. Rather, it is your capacity to effectively convey to a wider audience what you do,
who you serve, and the value you bring to their lives.

Without the ability to capture and maintain people's attention, it will be challenging to scale
your business beyond earning 100,000 dollars per month. The fact that there are a
significant number of individuals on this call today demonstrates my proficiency in attracting
attention, a skill set that leads to seven-figure earnings.

How do you improve & communicate your message to the market?

1. Headline (Magic Formula we’ve talked about in the previous phases)

We help agency owners & coaches scale with trained and certified appt-setters through our
comprehensive implementation program to help them automate their client acquisition
process & scale them past $50k/month within 90 days or less

“We help {niche} with {problem} to help them {desired outcome} in {timeline}”

2. Story (the personal/business message that you bring to the market)

It's important to have a story that explains how you ended up doing what you're doing and
how you solved a particular problem to meet the needs of a specific group of people. This
story should be clear and concise so that others can easily understand and relate to it. Think
about why you chose your current venture and how you went about solving a problem that
people in your niche faced. By sharing this story, you can help others understand your
thought process and how you came up with your solution. This will also help build trust and
establish your credibility with your audience.
3. Your solutions & benefits for your market's problem (give the information, sell the
implementation

it's important to clearly articulate the problem that you are solving, and the observable
symptoms or effects of this problem. This will help your audience better understand the
context and importance of your solution.

Next, share the specific features or mechanisms that you use to solve this problem. This
could be a unique approach, technology, or method that sets your solution apart from others
in the market.

Once you have described how you solve the problem, it's crucial to explain the immediate
consequences of using your solution. This includes the direct benefits that your target
audience will experience by implementing your solution.

Finally, it's important to consider the second and third order consequences of achieving the
desired result. This involves considering the wider impact and long-term effects of your
solution, beyond the immediate benefits.

4. Case study’s (describe the before & after state of your clients)

By sharing case studies with your audience, you can:

1. Establish credibility: By sharing detailed accounts of how you have helped others
overcome similar challenges, you can establish credibility and demonstrate your
expertise in the field. This can help build trust with your audience and make it more
likely that they will choose to work with you.

2. Provide social proof: Case studies provide concrete examples of how your solution
has worked for others in the past, which can serve as social proof and increase the
perceived value of your offering. This can be particularly valuable for persuading
potential customers who are still on the fence.

3. Communicate the value of your solution: By sharing the specific benefits and
outcomes achieved by others who have used your solution, you can better
communicate the value of what you are offering. This can help potential customers
better understand how your solution can help them, and why it is worth investing in.

4. Improve customer retention: By sharing case studies with your existing customers,
you can help them better understand how to get the most out of your solution and
achieve the outcomes they desire.

Overall, By providing real-life examples of how you have helped others achieve their
goals, you can better engage and persuade potential customers, and strengthen your
relationships with existing customers.
Communicating your value to the market through content

I'm not sure why more people don't do this, but it's essentially a shortcut. Imagine never
having to address any concerns because you've already addressed them in 100 videos that
you've created and posted on YouTube! Many people seek ways to handle objections during
sales calls, but my personal strategy is different. Whenever I encounter an objection, instead
of persistently trying to convince that one prospect, I create a piece of content that
addresses the objection and share it with a wider audience. Even though it can be
challenging, my goal is to convince everyone watching this to adopt the same belief so that
when you're ready to become a customer, the process will be quick and effortless!

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