ASSIGNMENT: BUSINESS PLAN for Dhobi Ghat

Submitted by:

 Dheeraj Anand
 Navneet Singh
 Sunny Singh Chib
 Rockey Pandita

Executive Summary
General
The project is to take unorganised “dhobi ghat” market to organised laundry service sector. This
assignment not only provides our view of providing laundry service to the Jammu consumers’ but
also may use as reference study for anyone who is interested to start his own venture.

Company Name

“Genie laundry service”

Tagline: chamke aisa – Maa ke haath se dhula ho jaisa

Machinery requirement

1. Washing machine will be used LG WP1021S based on following comparison table for
naaptol.com is taken

Electrolux
Fabriguard Classic Samsung
Model Plus WT8205EG LG WP1021S
Wash Load (Kgs) 7  6.2   7 

Washing Machine Type Semi Automatic   Semi Automatic   Semi Automatic  

Control Type Electro Mechanical   Electro mechanical   Electro Mechanical  
Loading Type Top   Top   Top  
Wash Method Pulsator   Pulsator   Pulsator  
Wash Load(Kgs) 6.1 - 7   6.1 - 7   6.1 - 7  

[-] Cycle Options/
Programmes
Cycle Time (Minutes) 15   35   No Info  

Number of Preset 2  2  3 
Programmes
   
Prewash (Soak)

   
Hot Water Wash

Heavy Wash    
Normal Wash    
Delicate Wash    
 Quick Wash    
No Info   No Info  
Number of No Info  
Rinses(Inbuilt)
Custom Clean   No information   No Info  
Programme
Half Load Programme  

Spin Shower Facility     No Info  

[-] Interiors
Number of Wash/Spin 2  2  2 
Baskets
Basket Material Plastic   No information   No Info  

[-] Dispensers
Bleach Dispenser      

Detergent Dispenser      

[-] Sensors
Wash Load Sensor      

[-] Speed Controls
Maximum Spin Speed 1350   No information   No Info  
(RPM)

[-] Water
Consumption
Minimum Water 29   50   51  
Consumption (Litres)
Maximum Water 60   No information   66  
Consumption (Litres)

     
[-] Power
Requirement
Voltage (Volts) 230   220 V ,50 Hz   220  

Power Consumption 350   300   No Info  

(Wash Motor Cold)
(Watts)
     
[-] Exteriors
Exterior Body Type Plastic   No information   Galvanised Powder
Coated  

2. Geyser
3. Washing powder & soap – Medium range.
4. Cleaning Brush – For cuff and collar only.
5. Other utensils like tubs, mugs etc.

Market Analysis
Unorganised laundry walas can be seen in every nook and corner of the Jammu city and even in the
towns. The domestic engineers also prefer to employ help to do the clothes. So market potential for
this project is huge – what is required is commitment, quality of service and quick response time.
Product and Price
We would have different products in our cart to choose from. Currently the market price for normal
cloth is 8/- , jeans – 10, Jacket – 20 and so on (wash + iron).

Service Provided :

1. Laundry service
2. Dry cleaning
3. Ironing service
4. Home pick and drop service

We will offer following products-

1. Per cloth rate

a. Depending upon the cloth, we provide independent rate as decided by the market.
2/- extra will be added per cloth for home pickup and drop service.
2. DINK package
a. 500/- per month
b. 60 clothes per month. (No separate rate for jeans, jacket = 2 clothes and so forth).
c. 100/- worth of free coupon for dry cleaning.
d. Pickup and delivery inclusive.
3. DISK package
a. 1000/- per month.
b. 125 clothes per month.
c. 200/- worth of free dry clean coupon.
d. Pickup and delivery inclusive.
4. Family package
a. 1500/- per month
b. 200 clothes per month
c. 200/- worth of free dry clean coupon.
d. Pickup and delivery inclusive.

Location
We would like to start the service from Jammu city nearby Bakshi Nagar area of Jammu city. Our
reason for selecting this region is its central location and its nearness to GMC Hospital. Because of
GMC our company will be highly benefitted coz

a. Patients and their relatives who are all from every corner of jammu region will know our
brand.
b. Hospital staffs clothes can be easily cater – a nice small permanent market.
c. Hospital laundry orders can be catered.
d. It is centrally located thus we can cover from Shastri Nagar to Janipur region very easily.