MARKETING MANAGEMENT

Assignment -1

Group - 24
Presented by:

Shuruti Rawat FT212077

Naman Jagga FT211048
Samarth Lahoti FT213072
Nishat Ghosh FT212053
Below is the Regression model.

CSI data

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.680755318
R Square 0.463427803
Adjusted R Square 0.453417127
Standard Error 0.90484941
Observations 547

ANOVA
df SS MS F Significance F
Regression 10 379.0280263 37.90280263 46.29336061 3.63269E-66
Residual 536 438.8513156 0.818752454
Total 546 817.8793419

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 2.222907865 0.292900641 7.589289856 1.43487E-13 1.647533932
Tangibles -0.024637383 0.071272096 -0.345680629 0.729718373 -0.164644267
Conveniences 0.285708858 0.078997384 3.616687597 0.000326596 0.130526421
Responsiveness 0.237788867 0.067264314 3.535141467 0.000442818 0.105654867
Assurance 0.320511081 0.067651264 4.737695359 2.77224E-06 0.187616957
Recognition 1 0.023788818 0.035910696 0.662443787 0.507971581 -0.046754143
Accessibility 1 -0.001998572 0.051555726 -0.038765273 0.969091966 -0.103274625
Reliability 0.208498467 0.07042985 2.960370728 0.003208701 0.07014609
CC 0.168689125 0.057573952 2.929955644 0.003534547 0.055590871
Ibanking 0.146267309 0.067294048 2.173554941 0.03017561 0.014074902
Mobile 0.093327145 0.058781044 1.587708196 0.112942031 -0.02214232

We can see that Conveniences, Resposiveness, Assurance, Reliability,, CC, Ibanking are the
significant factors.

2.222 + 0.2857* Conveniences + 0.2377*Responsiveness +

Regression equation : 0.3205*Assurance + 0.2084*Reliability + 0.1686*CC + 0.1462*Ibanking

This model explains 46% of the data (R square value)

Below Bank wise data segregation is given in forms of bar chart :

We can infer the highest performimg banks in respective category

We can see in general The government banks lag behind on most of the attributes , Federal bank,
Standard chartered bank, city is performing comparatively better. This might be because they cherry
pick their customers and comparatively have lower number of customers.