PERSONAL DETAILS

Name:  Devalahari Laxman Guggilla

Date of Birth: 25 Sept 1992
th

E-mail: amar.ggl143@gmail.com
Phone no: (M) 9172425689

1. WORK EXPERIENCE:
1. Organization: Pal Fashions (P) Ltd. Brand (NAARI) Duration: 28-Dec-2019 to July 2020.

Position Title: E-commerce Manager (Operations).

Managing E-commerce Project Including Team Management, Operations.

Key Responsibilities:

● Managing online marketplaces like Amazon, Flipkart, Myntra, TataCliq, Nykaa Fashion and Other
Marketplace.
● This involves: ← Catalog management, Uploading & Listing of Product images, Categories,
Quality description, Content and bulk uploading, CRM (complaints, queries), Returns and refunds etc.
←
● Maintaining Sales report, order flows, daily sales/profitability/discounts/margins etc.
● Creating promotion plans for the event and execute, such as looking after pricing, discounts,
creating offers or coupon code.
● Coordinating with marketplace account managers regarding Promotions, brand development and
sales target.
● Analyzing sales and listings report for the Brand.
● Creating and scheduling consignments for product replenishments at fulfillment centers
● Coordinating with ecommerce portals for shipping, returns, refunds & replacements, stock
updates, product recalls, payments, issues, etc.
● Coordinating with Logistics partners for consignment pickups and delivery at fulfillment center
● Campaign planning, management, participating in promotions in marketplaces, handling end-to-
end operations for online Sales, returns and reasons

2. Organization: Provogue India Ltd Duration: 08-Feb-2019 to 10-Dec-2019

Position Title: E-commerce Executive (Operations).

Managing E-commerce Project Including Team Management, Operations.

Key Responsibilities:

● Management of online marketplaces like Amazon, Flipkart, Myntra, Jabong, TataCliq and Facebook
Marketplace.
 ● This involves: ← Catalog management, Uploading & Listing of Product images, Categories,
Quality description, Content and bulk uploading, CRM (complaints, queries), Returns and refunds etc.
←
● Handling Provogue.com listings through Magento and Order processing, Inventory upload and mapping of
Inventory through Easycom
● Maintaining Sales report, order flows, daily sales/profitability/discounts/margins etc.
● Coordinating with Photo studio for images, angles, High & Low image resolution according to
marketplace guidelines.
● Creating and scheduling consignments for product replenishments at fulfillment centers
● Coordinating with ecommerce portals for shipping, returns, refunds & replacements, stock
updates, product recalls, payments, issues, etc.
● Coordinating with Logistics partners for consignment pickups and delivery at fulfillment center
● Campaign planning, management, participating in promotions in marketplaces,
● Handling end-to-end operations for online Sales, order processing, Vendor Management, Order
management and Invoicing

3. Organization: Empire Shoes & Bags (TYCOON) Duration: 01-Nov-2016 – 02-Feb-2019

Position Title: Senior E-commerce Executive/Assistant – To Affiliate Marketing, Catalog

Management, Operation Management, Modern Trade & Institutional Sales.

Managing E-commerce Project Including Team Management, Corporate Sales &

Modern Trade.

Key Responsibilities:

● Complete affiliate management of online marketplaces like Amazon, Flipkart, Paytm, shopclues,
rediff.com, homeshop18, Myntra, Jabong, Fynd, ShopO, ShopOnn, Limeroad, & Snapdeal .
● This involves: ← Catalog management, Uploading & Listing of Product images, Categories,
Quality description, Content, and bulk uploading
● Customer Relationship Management - handling customer complaints & resolving customer
queries, order status, returns, refunds etc. ←
● Coordinating with ecommerce portals for shipping, returns, refunds & replacements, stock
updates, product recalls, payments, issues, etc.
● Coordinating with Photo studio for images, angles, High & Low image resolution according to
marketplace guidelines.
● Campaign planning, management, and ROI tracking
● Participating in promotions in marketplaces.
● Posting the ads on Facebook, Instagram, twitter etc.
● Creating & Processing Purchase Orders, coordinating with suppliers for in-time delivery, order
tracking and stock updates
● Creating and scheduling consignments for product replenishments at fulfillment centers
● Coordinating with Logistics partners for consignment pickups and delivery at fulfillment center
● Handling end-to-end operations for online order processing, Vendor Management, Order
management and Invoicing
 ● Maintaining MIS report, product dispatch, deliveries, returns, fulfillment, refunds,
replenishments, order flows, daily sales/profitability/discounts/margins etc.
● Prepared SOP of Operations, Product Analysis and Buying Decision making
● Responsible for adding new categories and multiplied the number of active SKUs on the shopping site.
● Managed marketing and product distribution of a new B2B product. Evaluated prospective vendors selected
marketing materials and coordinated sales.
● Handling corporate sales of the company with Hotels for sales, providing samples to the customer (Purchase
Tem) and closing the deals by giving the best option to the customer.
● Started modern trade for the company and coordinating with the purchase managers for samples as well as
for sales.
● Dispatching the product in time and route planning for the delivery.

4. Organization: EZEE (Alka Enterprises) Duration: 1 Nov 2014 – 31 Oct 2016

st   st

Position Title: E-commerce Executive –To Affiliate Marketing, Catalog Management, Operation
Management.

Managing E-commerce Project Including Team Management.

Key Responsibilities:

● Complete affiliate management of online marketplaces like Amazon, Flipkart, Paytm, shopclues,
rediff.com, homeshop18, big basket & Snapdeal.
● Uploading & Listing of Product images.
● Customer Relationship Management - handling customer complaints & resolving customer
queries, order status, returns, refunds etc. ←
● Coordinating with ecommerce portals for shipping, returns, refunds & replacements, stock
updates, product recalls, payments, issues, etc.
● Creating & Processing Purchase Orders, coordinating with suppliers for in-time delivery, order
tracking and stock updates
● Creating and scheduling consignments for product replenishments at fulfilment centers
● Coordinating with Logistics partners for consignment pickups and delivery at fulfilment center
● Handling end-to-end operations for online order processing, Vendor Management, Order
management and Invoicing
● Maintaining MIS w.r.t. product dispatch, deliveries, returns, fulfilment, refunds, replenishments,
order flows, daily sales/profitability/discounts/margins etc.
● Prepared SOP of Operations, Product Analysis and Buying Decision making
● Responsible for adding new categories and multiplied the number of active SKUs on the shopping site.
● Managed marketing and product distribution of a new B2B product. Evaluated prospective vendors selected
marketing materials and coordinated sales.

5. Organization:  MYV (Aakaar Tech. Pvt. Ltd) Duration: 05 May 2012 – 31 April 2014
th st

Position Title: BDE Sales

 Key Responsibilities:

● Making Consumers into Customers.

● Selling Website Application to Retail Stores.
● Business Development
● Identify and Develop new streams for making the Card Members.
● Conduct Competitor analysis by keeping abreast of Speed and Price and Competitor
● Moves achieve market share metrics.
● Leas. Train and Motivate other team members to make positive contribution to the company.
● Gathering and analyzing the data from variety of sources using company websites, job boards & internet.
● Creating a great working environment.
● Developing innovative ideas and thoughts within the team.

2. EDUCATIONAL QUALIFICATION
● S.Y. B Sc.  Passed from Mumbai University.
● H.S.C Passed from MAHARASHTRA BOARD with Second Class.
● S.S.C Passed from Andhra Pradesh BOARD with First Class.

OBJECTIVE:
Seeking for new challenging role in operations in E-commerce within depth knowledge for boost the sales strategy
and to execute the same.

Professional strengths:
● Extensive knowledge of online retail marketing
● In-depth knowledge of the techniques and processes of e-business marketing
● Possess excellent written and verbal communication skills
● Ability to generate innovative ideas to develop new business opportunities
● Familiar with e-commerce, internet connectivity, web development and network operations
● Ability to build and maintain good relationship with customers
● Goal oriented and ability to handle multiple tasks simultaneously

1. ADDITIONAL INFORMATION
● Computer Proficiency:  MS-Office, Internet
● O.S.: Windows XP Professional, Windows 7, 8, 8.1, 10, MAC 10.1, 10.3.
● Basics of computers, MS Office Tools Package and Surfing internet, mailing.
● Programming C, C++, DBMS, Basic MYSQL, Java.

1. KEY STRENGTHS
Resourceful, Fast learner, self-motivated & hardworking individual with strong networking skills

   Date:

   Place:

                     (Devalahari Laxman Guggilla)