CONFIDENTIAL 1 LG/APR 2017/ELC501

UNIVERSITI TEKNOLOGI MARA

AKADEMI PENGAJIAN BAHASA
ELC501: ENGLISH FOR CRITICAL ACADEMIC READING
MARCH - JULY 2017
TEST
ANSWER KEY

TOTAL: 35 MARKS

QUESTION 1

a) iii. assembled
b) ii. limitations
c) iv. argues
d) i. non-infectious
e) iv. appealing
(5 x 1 mark = 5 marks)

QUESTION 2

There have been many regulations imposed to restrict the marketing or sale of junk food
to children.
(2 marks)

QUESTION 3

a) Advertising exploits children’s naivety and thus deceives them.

b) It entices children to drink and smoke, and makes them fat as well as sexualises them
early.
c) Nestle and McDonalds promote their food products by claiming that their products are
nutritious and wholesome for the family./ Crusaders like Michelle Obama have criticised
these companies for exploting children./ Kellog’s markets Fruity Loops cereal to children
even though each serving has four times the sugar of a bowl of Corn Flakes.
(3 marks)

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QUESTION 4

Food companies are showing commitment to create healthier eating habits among children.
OR
Food companies are acting more responsibly in advertising their food products to children.
(2 marks)
(Accept any other logical answers)

QUESTION 5

a) Example
b) Research finding
c) Expert opinion
d) Statistics
(4 marks)
Note: Do not accept any other answer for b) and d) as they are not interchangeable.

QUESTION 6

a. and c.
(2 marks)
QUESTION 7

Regulating television advertisements could control the consumption of junk food and sugary
drinks among children.
OR
The consumption of junk food and sugary drinks is largely influenced by television
advertisements.
(2 marks)
(Accept any other logical answers)

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CONFIDENTIAL 3 LG/APR 2017/ELC501

QUESTION 8

Yes, advertisements can have a strong effect on determining children’s diet.

(1 mark)
Possible reasons:
 Advertisements have the ability to influence children through the way they advertise junk
food.
 There have been a lot of researches showing how television advertisements influence the
food choice made by children.
 The long hours children spent watching television, exposes them to food advertisement on
television.
 Children are vulnerable to advertisements, especially the ones on television.
. (2 marks)
(Accept any other logical answers)

QUESTION 9

d. The effectiveness of self-regulating advertisements by the industry

(1 mark)
QUESTION 10

a) Type of support: Expert opinion (1 mark)

Example: It is wrong to treat children as “economic objects”, opines Bill Jeffery of the
Centre for Science in the Public Interest, a group that campaigns for good
nutrition in America and Canada. (1 mark)

b) Type of support: Expert testimony (1 mark)

Example: According to João Breda, who was involved in a study conducted by the World
Health Organisation, brand-boosting “advergames” were found to be more
compelling than conventional commercials. (1 mark)

(4 marks)

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CONFIDENTIAL 4 LG/APR 2017/ELC501

QUESTION 11

a) D
b) D
c) I

(3 marks)
QUESTION 12

a) T
b) T
c) T
d) F
(4 marks)

END OF ANSWER KEY

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