Professional Documents
Culture Documents
India
Media Ethics Research paper
FYBAMCJ
Radhavi Amre
203075
Executive Summary
Indian worldview has encompassed and enveloped a variety of ideas and influences from
divergent sources. Indians are both collectivists and individualists, hierarchically oriented
while respecting merit and quality, religious as well as secular and sexually indulgent,
spiritual as well as materialists, excessively dependent but remarkably entrepreneurial,
non-violent in principle but violent in practice and comfortable in shifting between analytical,
synthetic as well as intuitive approaches to reality. Such a coexistence of opposites often
causes inaction, hesitation and perfunctory action, but also equips Indians to be innovative
by continuously aligning their thought and behaviour to the demands of a milieu. The milieu
has an inner layer consisting of desh (place), kaal (time) and paatra (person), which are
embedded in the larger societal contexts of castes and classes, poverty, corruption,
fragmenting politics, conflicts and violence and unfolding global opportunities and
challenges. Cultural heritage permeates in all these. Indians function in this tiered,
multifactorial, dynamic space. Indians function in this tiered, multifactorial, dynamic space.
Indian mindset refers to the shared imagery of people about themselves which orients them
and make sense of and react to their immediate surroundings consisting of other persons,
objects, ideas and events. These images are composed of assumptions, beliefs, values,
norms and practices that people acquire in the process of interacting with the milieu. Beliefs
are the understandings of how things happen or how all things are related to each other their
subconscious and I am sure is that are taken for granted and I’m not proved or disapprove
values are importance attached to preferences for persons objects ideas are against norms
and standards to judge what is appropriate what most people do in particular situation they
are overlapping and interrelated constituting a mindset.
Introduction
The Indian mindset oscillates in this complex dynamic two tiered multi factors space. The
typical Indian Mindset tends to stick to a single narrative of things playing out in our social
environment. Anything that doesn’t follow this narrative is treated as foreign and something
abnormal as if its something that needs correction. Indians tend to fight for what they believe
while invalidating an entire belief system on someone who doesn’t adhere to their idea of
something. We have inbuilt biases which are etched deep into our thinking processes and
our behaviour and responses to certain behaviour consciously or subconsciously ends up
being influenced by them. India faces a number of challenges like illiteracy, corruption,
poverty etc. but the problem of having a rigid mindset and a backward mentality which is a
strong cause of most other problems is not talked about.
Impact of Media
The mass media is in the business of affecting how and what people think. To believe that
people are able to disregard everything they perceive in the entertainment media because
the scenarios presented aren't literally "true," or because they are loosely staged simulations
of reality (as in "reality" shows), we would also have to believe that people disregard all
messages in advertising, since ads commonly present actors and models in simulated
situations. But that is simply not how the human mind works. In order for an entertainment
show or commercial to be effective, the audience must identify in some way with the
characters and what they are doing, even if some aspects of the situation are "unrealistic."
Social media gave access to varied opinions and thoughts of people of different cultures and
different regions. This has the power to make people broad-minded, to challenge
stereotyped views on particular communities and to develop mutual respect among people
of different backgrounds.
People are expanding knowledge through social media.
Most of the social media content creators encourage people to pursue career they love, to
take care of themselves, and to learn new skills etc. This creates a positive impact on human
behaviour.
This is an era of media saturation, content diversification and technological development,
where it is increasingly difficult even for those with an interest in understanding the world to
tell what is "real." In such an environment, there is little doubt that "fictional" media affects
how people think and act.
Citation
Psychosocial Analysis of the Indian mindset - Jai B.P. Sinha
https://www.shethepeople.tv/blog/when-will-our-society-stop-shaming-modern-indian-girls/
https://www.storypick.com/need-a-change-in-indian-mentality/