Professional Documents
Culture Documents
Submitted by:
Borse Makarand Mukund
Submitted by:
Borse Makarand Mukund
I would like to thank my project external guide Mr. [SURNAME] from the [NAME]
company’s name and Ms. [SURNAME] and all the people who provided me with the facilities being
required and conductive conditions for my B.Voc.(DT-IDT) Course project.
I would like to extend my gratitude to our Principal Dr. V. B. Gaikwad Sir and Nodal Officer
Dr. N. D. Gaikwad to give this opportunity for critical and detailed study as a part of partial
completion of the B.Voc.(DT-IDT) course.
I would like to extend my thanks to our department’s faculty Mrs Priyanka Deshmukh and
CMA Maithili Malpure who not only co-operated but also extended valuable guidance, helpful
suggestion and contribution to enhance the project. Last but not least, I would like to express my
thanks to my parents, all my friends for standing by me and to all those who gave inputs in the project
work directly or indirectly.
I, undersigned, the student of T.Y. B.Voc.(DT-IDT) course, hereby declare that this
project entitled Research methodology project on Tata Motors Ltd. is genuine and analytical work
prepared by me under the guidance of CMA Maithili Malpure Mam. All the data, findings are
collected by myself.
This project is strictly undertaken as a part of academic curriculum according to the university
rules, guidelines and with no commercial interest and motives.
Chapter 1 Introduction
1.1 Intro
1.2 Objectives of study
1.3 Scope of the study
1.4 Limitations
1.5 Hypothesis
1.6 Role & responsibility of the guide person (from the organization)
1.7 Assumptions of the study
1.8 Research methodology used
Chapter 5 Conclusion
5.1 Conclusion
5.2 Observation and findings
5.3 Suggestions
Annexure:
Bibliography / Webliography
Chapter 1 Introduction
1. Introduction, Meaning & Definition
Introduction:
Research is a sign of intelligence. Intelligence can be defined as the adaptation
of an environment to suit needs, which is why humans can be acknowledged
as the most 'intelligent' of species.
Humans observe, identify, plan and then effect change. Humans have social
gain through information as well as resource sharing.
As apart from any other species, humans have complex language structures
and the written word to share information from one person to another.
Literate societies with well structured, permanent means of communicating
information have immense evolutionary advantage.
Humans are 'intuitive' scientists ....always asking questions and testing
theories about themselves, others, events, the environment and the world
around them.
Research is asking a question and finding out the answer…..
It is looking into something.
It is looking for something.
It is comparing and contrasting things.
It is finding out more information… it is counting things… making
enquiries… being curious… finding out what people think… finding out what
people do…. finding out what works.... finding out what doesn’t work…
finding out what people want…
4. Limitations
Because of pandemic situation of covid-19, It is difficult to study project
We cant visit the industry
All the information is collected from different websites and company’s
annual report. We cant cross verify that it is correct or not.
Tata Motors is one of the largest industry of the India. Hence it is not
possible for me to cover all the aspects of the organization.
Remember, research is only valuable and useful when it is valid, accurate, and
reliable. Incorrect results can lead to customer churn and a decrease in sales.
It is essential to ensure that your data is:
1. Valid – founded, logical, rigorous, and impartial.
2. Accurate – free of errors and including required details.
3. Reliable – other people who investigate in the same way can produce
similar results.
4. Timely – current and collected within an appropriate time frame.
5. Complete – includes all the data you need to support your business
decisions.
8 tips for conducting accurate research
1. Identify the main trends and issues, opportunities, and problems you
observe. Write a sentence describing each one.
2. Keep track of the frequency with which each of the main findings appears.
3. Make a list of your findings from the most common to the least common.
4. Evaluate a list of the strengths, weaknesses, opportunities, and threats that
have been identified in a SWOT analysis.
5. Prepare conclusions and recommendations about your study.
6. Act on your strategies
7. Look for gaps in the information, and consider doing additional inquiry if
necessary
8. Plan to review the results and consider efficient methods to analyze and
dissect results for interpretation.
Review your goals before making any conclusions about your research. Keep in
mind how the process you have completed and the data you have gathered help
answer your questions. Ask yourself if what your analysis revealed facilitates the
identification of your conclusions and recommendations.
Research involves gaining knowledge, interpreting data and disseminating
the findings.
Tata launched the Indica in 1998, a fully indigenous Indian passenger car tailor-
made to suit Indian consumer needs though styled by I.D.E.A, Italy. Although
initially criticised by auto analysts, its excellent fuel economy, powerful engine,
and an aggressive marketing strategy made it one of the best-selling cars in the
history of the Indian automobile industries. A newer version of the car, named
Indica V2, was a major improvement over the previous version and quickly
became a mass favourite. Tata Motors also successfully exported large numbers
of the car to South Africa. The success of the Indica played a key role in the
growth of Tata Motors.
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and
coach manufacturer Hispano Carrocera. Tata Motors continued its market area
expansion through the introduction of new products such as buses (Starbus and
Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus,
jointly developed with subsidiary Tata Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata
Marcopolo Bus, to manufacture fully built buses and coaches.
In 2008, Tata Motors acquired the English car maker Jaguar Land Rover,
manufacturer of the Jaguar and Land Rover from Ford Motor Company.
In May 2009, Tata unveiled the Tata World Truck range jointly developed with
Tata Daewoo; the range went on sale in South Korea, South Africa,
the SAARC countries, and the Middle East at the end of 2009. Tata acquired full
ownership of Hispano Carrocera in 2009.In 2009, its Lucknow plant was awarded
the "Best of All" Rajiv Gandhi National Quality Award.
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering
company Trilix for €1.85 million. The acquisition formed part of the company's
plan to enhance its styling and design capabilities.
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world
to run on compressed air (engines designed by the French company MDI) and
dubbed "Mini CAT".
In 2014, Tata Motors introduced first Truck Racing championship in India "T1
Prima Truck Racing Championship".On 26 January 2014, the Managing
Director Karl Slym was found dead. He fell from the 22nd floor to the fourth floor
of the Shangri-La Hotel in Bangkok, where he was to attend a meeting of Tata
Motors Thailand.
On 3 May 2018, Tata Motors announced that it sold its aerospace and defence
business to another Tata Group Entity, Tata Advanced Systems, to unlock their full
potential.
On 5 March 2021, Tata Motors’ shareholders approved hiving off its passenger
vehicles business into a separate entity.
Profile
Tata Motors Group (Tata Motors) is a $35 billion organisation. It is a leading global
automobile manufacturing company. Its diverse portfolio includes an extensive
range of cars, sports utility vehicles, trucks, buses and defence vehicles. Tata
Motors is one of India's largest OEMs offering an extensive range of integrated,
smart and e-mobility solutions.
Type Public
ISIN IN9155A01020
Industry Automotive
Founded 1945; 76 years ago
Founder J. R. D. Tata
Products Automobiles
Luxury vehicles
Commercial vehicles
Automotive parts
Pickup trucks
SUVs
Website www.tatamotors.com
TML’s Commercial Vehicle (CV) offerings include sub-1 tonne to 55-tonne Gross
Vehicle Weight (GVW) trucks and small, medium and large buses and coaches.
TML’s Passenger Vehicle (PV) offerings include the NEW FOREVER range that
exemplifies the IMPACT 2.0 design language across cars and utility vehicles and is
developed using pioneering technologies that are sustainable.
TML is also playing a leading role in proactively shaping the electric mobility
landscape in the country.
TML has a JV with Fiat Group Automobiles to manufacture passenger cars,
engines and transmissions for the domestic market, and a JV with Cummins Inc.
USA for the design and manufacturing of diesel engines.
MISSION
VALUES
Integrity
Teamwork
Accountability
Customer Focus
Excellence
Speed
VISION
By FY 2024, we will become the most aspirational Indian auto brand, consistently
winning, by
Part of the Tata Motors Group since 2008, JLR has a JV with Chery Automobile
Company to manufacture certain models, including powertrains, in China. JLR has
also strategically partnered with Waymo to develop the self-driving Jaguar I-PACE
and is collaborating with the BMW Group to develop next-gen Electric Drive Units
(EDUs).
DESTINATION ZERO
Vehicle Financing
Others
79
Other subsidiaries
Tata Motors Finance Limited (TMFL) and Tata Motors Finance Solutions Limited
(TMFSL) are Non-Banking Financial Companies (NBFCs). They are the subsidiaries
of TMF Holdings Limited (TMFHL).
TMFHL is a 100% subsidiary of TML and a Core Investment Company (CIC). TMFL
facilitates new vehicle financing. TMFSL undertakes the dealer/vendor financing
business and the used vehicle refinance/ repurchase business.
Tata Motors Group also holds key subsidiaries, such as Tata Daewoo Commercial
Vehicles and Tata Technologies Limited.
In 2004, the Tata Motors Group acquired Korea’s second largest truck maker
Daewoo Commercial Vehicles. Today, it exports its vehicles to 60+ countries.
14.95%
Promoters
ForeignInstitutions
NBanksMutualFunds
46.41%
CentralGovt
12.80% Others
GeneralPublic
FinancialInstitutions
0.15%
5.30%
13.78%
Organizational structure of Tata Motors
2001 witnessed one of the most marked turnarounds for an Indian automobile
company in the history of Indian automobile manufacturing on market. The
company is Tata Motors and it was the M.D. Ravikant who played a major role in
the process of change. That the turnaround process has been successful is evident
in the fact that Tata Motors ranks as the fifth largest manufacturer of medium
and heavy trucks in the world. In the Indian market, Tata Motors ranks second in
the passenger vehicles segment. The company also has significant stakes in
former Soviet Republics, the Middle East South Africa, South Asia and Turkey.
There also have been takeovers such as that of Daewoo’s commercial vehicle
business in South Korea and a 21% stake in Hispano Corracera, the Spanish
automobile producer. The commercial-vehicle market in India shrank by more
than 40% for Tata Motors. The 5 billion rupee loss in 2001 triggered off a
rethinking within the organization. A recovery strategy was planned upon and the
path towards a better future was chalked out in three phases-each of which
would last two years. Phase one looked to stop the damage. Cost reduction was
on the cards. This was going to be a huge challenge as the company had been till
then operating in seller’s market and used a cost-plus approach to pricing. The
second phase looked at consolidating the company’s position in India, and the
third phase would look at global markets and international expansion.
Phase1
Phase 1 aimed at building up a system of market pricing and to decrease the
break even point. These called for major cut down in variable costs, diced costs
and interest cost. The organization put into use various approaches for cost-
reduction such as bench marking rivals. The organization also went in for e-
sourcing, and this has reaped positive results. In two and a half years, Tata Motors
brought down the break-even from nearly two-thirds. The first phase aimed to
stem the bleeding and Tata Motors wanted to fully utilize information technology
to drive business goals and reduce cost.
Phase 2
While phase one focused on reducing costs, phase two was all about taking action
in areas that would affect the other phases. In phase two, the focus clearly was on
boosting product quality and upgrading product features. The process of making
products more competitive also entailed working on developing new products for
the future market. Phase 2 also involved setting up a new sales planning process,
tightening credit regulations, improving the liquidity and profitability of dealers,
rethinking customer satisfaction levels, and expanding the range of distribution
network.
Phase 3
The next phase, i.e. phase 3 then concentrated on looking towards international
markets. The key was to recognize a comprehensive plan to improve Tata
Motors’s position in the market. In phase 3, the company also focused on
inorganic. The cyclical nature of domestic sales had to be taken into account first.
Thereafter, as part of the transformational strategy, international diversification
was the next logical step. Seeking new demographics and geographies for growth
in order to face limitations that the domestic market imposes is the company’s
prerogative. What Tata Motors really wanted was to optimize products globally.
COMPANY INFORMATION
CHAIRMAN: N CHANDRASEKARAN
REGISTERED OFFICE
PH : 91-22-66658282
WEBSITE : HTTP://WWW.TATAMOTORS.COM
Problem Identification
1. Debt Burden
Back in 2008, Tata Motors made a bold acquisition. It bought the struggling UK
luxury car-maker, Jaguar Land Rover (JLR) by shelling out close to ₹10,000
crores and vowed to turn it around. Although the first year was a bit
topsyturvy (considering the Global Financial Crisis), JLR soon started churning
out big profits thanks to Tata Motors’ intervention. And I know we could talk
about Nano or the company’s commercial vehicle segment before delving into
this bit, but it’s JLR that’s the primary revenue driver for the company. So it’s
imperative we take a closer look here if we want to isolate the real problem.
Consider what happened in 2016. Britain finally decided it wanted to part ways
with the European Union (EU). This meant the country had to rework its
relationship with other members of the Union —on matters of trade, tariffs,
free movement of people, all that stuff. For instance, back then, the EU
contributed 21% of all sales accruing to JLR. The company, meanwhile,
imported 50% of all its component from other countries in the Union. So
friction between the UK and the EU had to have material consequences for
both Tata Motors and JLR.
Elsewhere, JLR was having trouble with quality control. Consider China. For a
population that craved for expensive luxury vehicles, JLR was a godsend in
many ways. And in 2014, the company started local production through a joint
venture with Chery Automobiles. The idea was to modify the cars slightly to
pander to local tastes while simultaneously avoiding the 25% tariff on
imported vehicles.
The move did wonders. China sales surged from ~100,000 in 2015 to ~150,000
in 2017. And eventually, the carmaker lost its sheen. While once China
contributed almost a third of JLR's sales, today it’s contribution has reduced to
a meager 10%. And all of this culminated in wasteful investments that failed to
translate into meaningful opportunities. In 2018, JLR wrote off ₹27,000 crores
in assets. That’s the company telling you these assets hold no real value and
ought to be written off as a loss. Meanwhile, the company’s debt burden was
spiraling out of control — from ~₹33,000 crores in FY11 to ₹1.2 lakh
croreFY20.
2. Weak Global Presence
Diverse culture: Every country has different ethics and ethos. Synergy of
the brand with local culture is the key to enter the market.
Heavy custom and import duty: Some of the countries have duties as
high as 250% (For e.g. Nepal). This makes our vehicles very expensive as
compared to Indian prices. For e.g., a Tata Safari Storme VX 4X4 is priced
at INR 16 Lakhs in India and is available in Nepal for INR 40 Lakhs.
Inconstant import duties: Erratic and frequent fluctuation of import
duties poses newfound challenges every few years. This also handicaps
the strategy formulation for PV-IB. For e.g., Sri Lanka import duty has
changed 7 times in last 4 years.
Political uncertainty: Stable governments are a rarity in the world.
Nepal has seen 38 Prime Ministers so far as compared to 16 in India.
With every change of government there are changes in the Foreign
Trade Policies and we have to align with new policies frequently
Complexity of custom clearance/shipping: Documentation/on the
ground law of the land/sea requires a whole gamut of support. Basically,
Supply Chain Complexity is very high.
Brand Prominence: Tata Motors as a brand name is very popular in
India. International markets at times have a different story altogether.
The brand has to be established from scratch.
Availability of product: This works as per requirement of a specific
country. For e.g. 80% of global market in terms of volume is Left Hand
Drive (LHD). Another example is Sri Lanka: As per the current regulation
and custom duties, a manufacturer who has a vehicle with less than 1 L
engine and equipped with Airbag and ABS has a significant skewed
advantage.
Currency fluctuation in International market: With every fluctuation
the parameters of the business case change significantly.
Foreign laws and regulations: Legal compliances and Tata Code of
Conduct: Ensuring ethical conduct and law abidance at all times during
business transactions.
Language barriers: Ethnic groups all over the world have innumerable
languages and connotations.
Variance in Payment Methods: International Accounting and Payment
Methods and the complexity that comes with them.
Transit time: Latin America mostly requires 2 months for the ship to sail,
20 for South Africa and 7 for Sri Lanka.
3. Indifferent to Changes:
The company's passenger car products are based upon 3rd and 4th generation
platforms, which put Tata Motors Limited at a disadvantage with competing
car manufacturers.
4. In Loss Since Last Two Financial Year
ANNUAL(In Rs. Cr) FY 2020 FY 2019 FY 2018 FY 2017 FY 2016
(%)
(%)
(%)
Tata Motors reported one of its highest quarterly losses as the Covid-19
pandemic impacted its India and overseas businesses. The company had a
consolidated net loss of Rs 9,894 crore for the January-March 2020 period,
against a consolidated net profit of Rs 1,108 crore in the corresponding quarter
last year.It is a complete reversal of the gains that the company had reported in
the second and third quarters on the back of improvement seen in Tata Motors’
domestic and in the Jaguar Land Rover businesses.Company has spent 2.77% of its
operating revenues towards interest expenses and 11.66% towards employee
cost in the year ending Mar 31, 2020.
5. Tata Nano failure
At the New Delhi Auto Expo in 2008 the star attraction was Tata Motors’ Nano,
a tiny vehicle billed as the world’s cheapest car, with a planned selling price of
just Rs100,000 the equivalent of $2,600 at the time. The pet project of group
chairman Ratan Tata, the car generated an international buzz over its potential
to bring millions of lower middle-class Indian families into the automotive
market. But the Nano proved an expensive failure, and its launch kicked off a
decade of decline for Tata Motors’ core domestic operation, cushioned only by
the strong performance of its UK subsidiary Jaguar Land Rover. It was a painful
reversal for Tata Motors the biggest unit by revenue of India’s largest
conglomerate, Tata Sons and it came as competition hotted up among global
carmakers in a key growth market. The decline forced Tata to consider
shuttering its domestic passenger car business and focusing on the larger truck
making operation.
A decade on from the high-profile launch of Tata Motors’ Nano, it sold just 94
units in December, compared with an original prediction that monthly sales
would top 20,000 and eventually reach 500,000 annually. Sales of the vehicle
once touted as the group’s new cash cow have been consistently dismal,
sideswiped by small cars from rivals who took advantage of production snags
that delayed the Nano’s rollout by a year. The Nano was also dented by Tata’s
failure to establish a strong dealership network in rural areas home to the bulk
of the car’s target customers. The abandonment of the Nano would “do a lot
of good for [Tata Motors’] share price”, by proving management’s hard-nosed
commitment to turning round the domestic business, says Jefferies analyst
Arya Sen. He adds that the distraction of the Nano drive was a major reason
for the stagnation of Tata Motors’ broader portfolio over the past decade. But
Tata Motors’ chief executive Guenther Butschek says no decision has been
taken on the vehicle’s fate, with the Indian group still keen to include in its
product range a vehicle less than 12 feet long, which is favoured by some
drivers for its practicality in India’s congested cities.
Options available for solving the problems
Tata Motors Ltd has begun its plan to turn debt-free in three years, by initiating
the process of selling stakes in company arms Tata Technologies Ltd and Tata
Hitachi Construction Machinery Co. Pvt. Ltd.The intent is to monetize non-core
assets and the exercise has begun with these two companies. The divestment
plans are required for the parent of Jaguar Land Rover (JLR) Automotive Plc,
which had net consolidated debt of Rs 68,000 crore as of July 31. The rising debt
was compounded by the coronavirus pandemic. The company is also open to
equity infusion by promoters towards reducing its debt.
Briefing about the plan, N Chandrasekaran, Chairman of Tata Motors, said that
the company was looking at unlocking non-core investments. The management
was generating free cash flows across its India and JLR businesses.
Tata Motors an iconic brand. The company still has a strong product portfolio and
they are in fact implementing cost-cutting programs in a bid to reduce that debt
burden. And if Tata Motors does become debt-free within the next 3 years,
maybe we’ll see another spectacular turnaround.
Jaguar Land Rover has a strong product range that compete in various segments,
including the increased electrification of the product portfolio. New and refreshed
products, including the all-new Land Rover Defender, refreshed Land Rover
Discovery Sport, the refreshed Jaguar XE and the refreshed Jaguar F-TYPE and the
increased application of electrification technologies (hybrids and full battery
electric) to new models and existing models ensures that Jaguar Land Rover can
compete in the premium segments with class-leading products.
2.For Weak Global Presence
They should continue to closely monitor and risk assess global developments,
implementing mitigation plans where appropriate. We also continue to maintain
our international manufacturing footprint and a balanced retail sales profile
across our key sales regions. Operations at plants have resumed with robust
protocol and guidelines in place across the Company to ensure effective social
distancing, hygiene and health monitoring. They should being nimble and agile to
start delivering as soon as the demand comes back.
Falling behind with technology trends will increase the risk of failure to meet the
expectations of both new and existing customers, as well as increase the risk of
products becoming relatively obsolete, impacting sales.
The Group should continues to invest in R&D and to prioritise the development of
technology enabling platforms and feature delivery.
TML is working towards the consolidation of future PVs on two architectures: Alfa
and Omega. JLR is ensuring alignment with its Destination Zero mission and
delivering experiences people love, for life.The Group engages with the relevant
industry and government partners to support the delivery of ACES technologies.
In addition, TML's current products offer enhancements in the form of modular
architecture, superior powertrain, lightweighting and system efficiency
improvements.
The government of India aims to develop India as a global manufacturing centre
and an R&D hub. Under National Automotive Testing and R&D Infrastructure
Project (NATRIP), the Government of India is planning to set up R&D centres at a
total cost of US$388.5 million to enable the industry to be on par with global
standards. The government of India has launched Faster Adoption and
Manufacturing of Hybrid and Electric vehicles (FAME) and National Electric
Mobility Mission Plan 2020 (NEMMP) to promote electric cars. Shared mobility is
critical to India’s future growth and delivering on consumers’ aspiration of
enhanced quality of life. The immerse strain on urban infrastructure created
opportunities for smart mobility concepts. There is a great opportunity for
technological innovations in the shared mobility space. It serves as one of the
most promising hot spots for new and pioneering start-ups. More than anything,
it promotes consumers to be responsible in their choices of mobility.
4. For In Loss Since Last Two Financial Year
Tata Motors Ltd posted a consolidated loss of ₹7,585.34 crore in the March
quarter, mainly because its UK unit Jaguar Land Rover wrote off investments
worth ₹15,000 crore during the period.In February, JLR announced its decision to
write off its investments that were earmarked for developing internal combustion
vehicles, which became unviable after the automaker’s move to pivot towards
electric vehicle technology.An explosive surge in covid-19 infections in India will
also adversely hit the company’s performance in its home market, with sales of its
commercial and passenger vehicles expected to stay subdued in the coming
months.
P. Balaji, chief financial officer of Tata Motors, said the increase in covid
vaccinations in China, the US and UK has led to robust demand for JLR vehicles
in these important markets, leading to an overall expansion in the company’s
order book.
The sharp rise in covid infections in India will also delay the recovery of Tata
Motors’ commercial vehicle business, which is more profitable than its passenger
vehicles business. The company witnessed a recovery in medium and heavy
commercial vehicle sales in the second half of last fiscal amid increased activity in
the construction and manufacturing sectors. This helped boost the margins of the
India business.
5.Tata Nano failure
From the beginning, “Nano” was considered to be the “Big” idea of a prospective
auto revolution for the emerging world and particularly for India. But even more
than two years after its overstretched commercial entry into the Indian roads, it
struggled to keep up the businessexpectations of its ambitious makers. The
cheapest possible car that promised to address the billion aspirations of the so
called “bottom of the pyramids” didn’t quite able to deliver the way the industry
had speculated. Since, its commercial inception in mid 2009, the sales were never
on a steady upward trajectory that is presumably typical for such a technological
breakthrough. For the Tatas, the dream car project soon turned out into a
nightmare, when in November 2010, the USD 27 billion company could only
manage to convince 509 cars to its dealers across India. Though, after that
debacle, Tata Motors undertook some serious readjustments and to some extent
did manage to marginally pull up Nano’s performance from December 2010
onwards. But in spite of all its efforts, Nano was still far from close to its original
intended targets. Till Mid 2011, it sold just over 5,000 unitsa month. Then, aiming
towards a distantly difficult breakeven, the company went back to a set of
elementary strategies that included a redrawn full-fledged promotional
campaigning; improvement of productivity and supply chain coordination; going
rural; and opening up of more exclusive dealerships. All these were made to be
the
obvious priority that needed to be addressed before going too futuristic and
working for the 2nd generation of Nano. However, long before the “Actual-Nano”
was unleashed, the “Idea-Nano” was immediately sold out to a varied section of
audiences, who were dumbstruck by its low price appeal. The concept was
unique, innovative and hugely appealing to the mass. It was all set to make a
rapid penetration in the growing automobile market of Indian. A brand new
product created for a brand new segment, virtually didn’t have any competition
at that point from any of the rivals.
Tata Nano’s failure to make an impressive entry into the market may be
attributed to a number of causes. Some of the problems that they faced initially
were somewhat unexpected and unavoidable such as the Singur crisis and the
subsequent uncertainty over the economic climate. However, it won’t be
unjustifiable to say that there were some major marketing mistakes happened
early on. One of them was the failure to understand and address the actual
consumer psychology of the target buyers. Tata Motors, learning from its earlier
mistakes, has revamped its overall strategy with the Nano. The first among them
was revamping its distribution strategy. The thrust was given to smaller towns
and rural India. They
planned to open more than 300 exclusive dealerships, which are mostly targeted
at tier-3 and tier-4 towns. In its bid to eliminate quality fears from the minds of its
prospective customers, Tata Motors has increased the warranty from 18 months
to 60 months and 24,000 km to 60,000 km. Besides, the company has also offered
an attractive Rs. 99 per month maintenance contract to its customers andRs
15,000 down payment option for financing. Further, in terms of advertising, Tata
Motors launched new campaigns especially with Nano 2012 edition. In order to
increase Nano’s visibility, they also
tied up with Kishore Biyani’s Big Bazaar to display Nano.46 Tata Nano’s new
catch-line – “AapkiKhushiyonKi Chaabi” (Key to your happiness), connects much
better with the target audience than the earlier – “NowYou Can”.
The Indian small car market has become more dynamic than ever. The pricing
gaps are increasingly diminishing between segments. Hyundai rolled out its much
anticipated Eon in October 2011. Though, the Hyundai Eon skipped the ultra low
cost market of Tata Nano, and is thus perceived to pose no direct competition,
but still there will be a section of the targeted Nano customers who will include
Eon in their product comparison charts, besides the existing Alto. Moreover, Since
Nano hasn’t made a substantial impact on the sales of other cars, particularly
Alto; therefore some manufacturers would be looking at the possibilities of
pitching products in between them. Maruti is set to replace its iconic 800 with
Cervo
with a price range of 1.75 to 2.75 lakh. BesideMaruti, Bajaj Auto is also not too far
behind with its small car project. Therefore the road ahead is challenging for
Nano.
Financial analysis
FY 19-20 analysis
INTEREST - -
4000 3222.21
2000
0
Q1 Q2 Q3 Q4
-2000 -343.28
In Rs CR
-4000
-6000
-8000
-10000 -8384.22
-9671.25
Net proft for FY20
-12000
In FY 2019-20 income from operations including finance revenues decreased by
13.5% to Rs.2,61,068 crores in FY 2019-20 from Rs.3,01,938 crores in FY 2018-19.
The decrease was mainly attributable to lower sales volumes from both Tata
Motors and Jaguar Land Rover and an unfavorable currency translation from GBP
to INR. The net loss (attributable to Shareholders of our Company) was
Rs.12,071crores in FY 2019-20, as compared to a loss of Rs.28,826 crores in FY
2018-19.
The automobile industry was hit hard in FY 2019-20 as sales fell across vehicle
segments. According to data released by SIAM, in FY 2019-20, the Indian
automotive industry recorded a 20.3% decline in domestic sales as compared to a
5.9% growth in FY 2018-19. The Passenger Vehicle segment decline 17.3% in FY
2019-20 (as compared to 2.8% growth in FY 2018-19) due to weak consumer
sentiment, rising cost of vehicle ownership, liquidity stress and general economic
slowdown.
Overview of Automotive Operations
The total sales (excluding China joint venture) for FY 2019-20 and FY
2018-19 are set forth in the table below:
FY 2019-20 FY 2018-19
Units % Units %
Passenger cars 2,02,010 21.0% 2,86,730 22.5%
Utility vehicles 4,11,866 42.8% 4,60,056 36.1%
Light Commercial Vehicles 2,17,342 22.6% 3,34,005 26.2%
Medium and Heavy Commercial Vehicles 1,30,245 13.6% 1,93,281 15.2%
Total 9,61,463 100.0% 12,74,072 100.0%
The following table sets Tata Motors market share in various categories :
Category Year ended March 31,
2020 2019
Passenger Cars 4.2% 5.9%
Utility Vehicles 5.6% 7.0%
Total PV 4.8% 6.3%
Medium and Heavy Commercial Vehicles 57.4% 55.0%
Intermediate and Light Commercial Vehicles 47.2% 45.4%
SCVs & Pickups 37.9% 40.1%
CV Passenger Vehicles 40.9% 44.0%
Total CV 43.0% 45.1%
Total Four-Wheel Vehicles 12.7% 15.5%
The following table sets the revenue from our key geographical markets:
FY 2019-20
Revenue FY 2018-19
Revenue Source
25.00%
19.90%
20.00% 18.00% 17.80%
16.30% 16.60%
15.00%
11.40%
10.00% Revenue Source
5.00%
0.00%
India China UK United Rest of Rest of
States Europe World
Mar 20 Mar 19
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
BONUS DETAILS
NON-CURRENT INVESTMENTS
CURRENT INVESTMENTS
Total assets were Rs. 3,22,121crores and Rs. 3,07,195 crores as at March 31, 2020
and 2019, respectively. The increase by 4.9% in assets as at March 31, 2020 takes
into account a favourable foreign currency translation from GBP into Indian
rupees. total current assets decreased by Rs. 3,844 crores to Rs. 1,19,587 crores
or 3.1% as at March 31, 2020, as compared to Rs. 1,23,431 crores as at March 31,
2019. Cash and cash equivalents decreased by 14.3% to Rs. 18,468 crores as at
March 31, 2020, compared to Rs. 21,560 crores as at March 31, 2019.
They hold cash and cash equivalents principally in Indian rupees, GBP, Chinese
Renminbi, EURO and USD. Out of cash and cash equivalents as at March 31, 2020,
Jaguar Land Rover held the GBP equivalent of Rs. 12,072 crores, which consists of
surplus cash deposits for future use.Gross finance receivables were Rs. 31,730
crores as at March 31, 2020, as compared to Rs. 34,458 crores as at March 31,
2019. As at March 31, 2020, inventories were at Rs. 37,457 crores, compared to
Rs. 39,014 crores as at March 31, 2019, a decrease of 4.0%.
The decrease in finished goods inventory was Rs. 1,881 crores from Rs. 31,513
crores as at March 31, 2019 to Rs. 29,632 crores as at March 31, 2020, mainly due
to a decrease in volumes at both Tata Motors India operations and Jaguar Land
Rover business. other assets (current and non-current) increased by 18.8% to
Rs.11,646 crores as at March 31, 2020 from Rs.9,801 crores as at March 31, 2019.
The Company has adopted Ind AS 116 with modified retrospective approach, with
effect from April 1, 2019. The Company has recognized Rs.5,584crores as Right of
use assets and lease liability of Rs.5,780 crores as on the date of transition i.e.
April 1, 2019.
Income
Expenditure
Operating income during the year rose 3.6% on a year-on-year (YoY) basis.
The company's operating profit decreased by 21.6% YoY during the fiscal.
Operating profit margins witnessed a fall and stood at 8.2% in FY19 as
against 10.8% in FY18.
Depreciation charges increased by 9.5% and finance costs increased by
23.0% YoY, respectively.
Other income declined by 25.1% YoY.
Net profit for the year declined by 416.0% YoY.
Net profit margins during the year declined from 3.1% in FY18 to 9.4% in
FY19.
The following table sets forth the Company’s revenues from its key geographical
markets and the percentage of total revenues that each key geographical market
contributes for the periods indicated:
17.20% India
22.60%
China
UK
16.40%
10.10% United States
Rest of Europe*
17.40% 16.30% Rest of World*
The Company’s revenue from Tata and other brand vehicles (including vehicle
financing) and Jaguar Land Rover in FY 2018- 19 and FY 2017-18 and the
percentage change from period to period (before intra-segment eliminations) is
set forth in the table below.
FY 2018-19 FY 2017-18 Change
(Rs. in crores) %
Tata and other brand vehicles including vehicle financing 76,417.68 65,685.50 16.3
Jaguar Land Rover 2,23,513.58 2,24,831.05 (0.6)
Intra-segment elimination (275.65) (131.91) (109.0)
Total 2,99,655.61 2,90,384.64 3.2
Balance Sheet
Mar 19 Mar 18
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
Current Investments 9,529.83 15,161.10
Cash Flow
TATA MOTORS's cash flow from operating activities (CFO) during FY19 stood
at Rs 189 billion on a YoY basis.
Cash flow from investing activities (CFI) during FY19 stood at Rs -197 billion
on a YoY basis.
Cash flow from financial activities (CFF) during FY19 stood at Rs 88 billion,
an improvement of 339% on a YoY basis.
Overall, net cash flows for the company during FY19 stood at Rs 68 billion
from the Rs 7 billion net cash flows seen during FY18.
No. of
12 12
months %
Particulars
Change
Year Ending Mar-18 Mar-19
Mar 18 Mar 17
INCOME
EXPENSES
Operating income during the year rose 9.2% on a year-on-year (YoY) basis.
The company's operating profit increased by 16.7% YoY during the fiscal.
Operating profit margins witnessed a fall and down at 11.7% in FY18 as
against 11.0% in FY17.
Depreciation charges increased by 20.4% and finance costs increased by
10.5% YoY, respectively.
Other income grew by 17.8% YoY.
Net profit for the year grew by 20.3% YoY.
Net profit margins during the year grew from 2.8% in FY17 to 3.1% in FY18.
Balance sheet
Mar 18 Mar 17
SHAREHOLDER'S FUNDS
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
Borrowings
As at March 31 Change
2018 2017
(Rsin crores)
Long term borrowings 61,199.50 60,629.18 570.32
Short term 16,794.85 13,859.94 2,934.91
borrowings
Current maturities of 10,956.12 4,114.86 6,841.26
long term borrowings
Total 88,950.47 78,603.98 10,346.49
Balance Sheet
3,500,000
3,000,000
2,500,000
In Rs Millions
2,000,000
1,500,000 FY 16-17
FY 17-18
1,000,000
500,000
0
Current Long-term Total Current Fixed Total
Networth
Liabilities Debt Liabilities assets Assets Assets
FY 16-17 580,619 1,156,295 606,292 2,737,544 1,161,198 1,296,429 2,737,544
FY 17-18 954,279 1,432,195 611,995 3,313,505 1,359,728 1,663,353 3,313,505
Cash Flow
The following table sets forth selected items from consolidated cash flow statement:
Fiscal 2018 Fiscal 2017 Change
Rs. crore
Cash from operating activity 23,857.42 30,199.25 (6,341.83)
Profit for the year 9,091.36 7,556.56
Adjustments for cash flow from operations 24,220.92 21,283.55
Changes in working capital (6,433.70) 3,254.24
Direct taxes paid (3,021.16) (1,895.10)
Cash generated from operations before working capital changes was Rs.33,312.28
crores in Fiscal 2018, as compared to Rs.28,840.11 crores in the previous year,
representing an increase in cash from generated from consolidated operations.
After considering the impact of working capital changes including the net
movement of vehicle financing portfolio, the net cash generated from operations
was Rs.23,857.42crores in Fiscal 2018, as compared to Rs.30,199.25 crores in the
previous year. The increase in trade receivables, finance receivables, inventories
and other assets amounting to Rs.17,440.36 crores mainly due to increase in sales
was offset by increase in trade and other payables and provisions amounting to
Rs.11,006.66 crores.
The net cash outflow from investing activity decreased to Rs.26,201.61crores in
Fiscal 2018 from Rs.38,079.88 crores in Fiscal 2017. The net change in financing
activity was an inflow of Rs.2,011.71crores in Fiscal 2018 as compared to
Rs.6,205.30 crores in Fiscal 2017.
No. of months 12 12
Particulars % Change
Year Ending Mar-17 Mar-18
Cash FLow
400,000
301,993
300,000
238,574
200,000
100,000 62,053
20,117 7,300
In Rs. Millions
0
FY 16-17
Cash Flow from Cash Flow from Cash Flow from Net Cash Flow
Operating Investing Activities Financing Activities -31,669 FY 17-18
-100,000
Activities
-200,000
-300,000 -262,016
-400,000
-380,799
-500,000
FY 16-17 analysis
Mar 17 Mar 16
INCOME
EXPENSES
markets and the percentage of total revenues that each key geographical market
contributes for the periods indicated:
Sales 2016-17
Company’s revenue from Tata and other brand vehicles (including vehicle
financing) and Jaguar Land Rover in Fiscals 2017 and 2016 and the percentage
change from period to period (before intra-segment eliminations) is set forth in
the table below.
Fiscal 2017 Fiscal 2016 Change
(in Rs. crores) %
Tata and other brand vehicles 56,448.78 53,462.52 5.6%
Jaguar Land Rover 216,388.82 222,822.93 (2.9%)
Intra-segment elimination (145.19) (63.78) 127.6%
Total 272,692.41 276,221.67 (1.3%)
Category Industry Sales Company Sales Market Share
Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal
Growth Growth
2017 2016 2017 2016 2017 2016
Units Units
% % % %
Balance sheet
Mar 17 Mar 16
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
During Fiscal 2017, Jaguar Land Rover purchased 32% of CloudCar Inc. for GB£ 12
million (Rs.107.15 crores). Inventories as at March 31, 2017, were
Rs.35,085.31crores as compared to Rs.32,655.73 crores as at March 31, 2016, an
increase of 7.4%. Inventory at Tata and other brand vehicles (including vehicle
financing) was Rs.6,923.42 crores as at March 31, 2017 as compared to
Rs.6,819.13 crores as at March 31, 2016. Cash and cash equivalents were
Rs.13,986.76crores, as at March 31, 2017, compared to Rs.17,153.61 crores as at
March 31, 2016.
The Company holds cash and bank balances in Indian rupees, GB£, Chinese
Renminbi, etc. The decrease is also attributable to unfavourable currency
translation impact from GB£ to INR of Rs.2,028crores. Current tax assets (net)
(current + non-current) were R1,195.67crores, as at March 31, 2017, compared to
Rs.1,412.56 crores as at March 31, 2016. These mainly includes prepaid expenses,
including rentals on operating lease of R2,063.55 crores as at March 31, 2017, as
compared to Rs.1,774.54 crores as at March 31, 2016. Taxes recoverable,
statutory deposits and dues from government were Rs.6,030.06crores as at
March 31, 2017, as compared to Rs.5,472.15 crores as at March 31, 2016.
Cash flow
Cash generated from operations before working capital changes was Rs.28,840.11
crores in Fiscal 2017, as compared to Rs.38,626.14 crores in the previous year,
representing a decrease in cash from generated from consolidated operations,
consistent with the reduction in profit on a consolidated basis. After considering
the impact of working capital changes including the net movement of vehicle
financing portfolio, the net cash generated from operations was
Rs.30,199.25crores in Fiscal 2017, as compared to Rs.37,899.54 crores in the
previous year.
The increase in trade receivables, inventories and other assets amounting to
Rs.11,668.00 crores mainly due to increase in sales was offset by increase in trade
and other payables and provisions amounting to Rs.14,922.24 crores. The net
cash outflow from investing activity increased to Rs.38,079.88crores in Fiscal 2017
from Rs.37,504.43 crores in Fiscal 2016. The net change in financing activity was
an inflow of Rs.6,205.30crores in Fiscal 2017 as compared to an outflow of
Rs.3,795.12 crores in Fiscal 2016.
The Company’s cash and bank balances on a consolidated basis were
Rs.36,077.88crores as at March 31, 2017, as compared to Rs.30,460.40 crores as
at March 31, 2016. These enable the Company to cater to business needs in the
event of changes in market conditions.
30199.25
30000
20000
10000 6205.3
In Rs. Crore
2017
0
Net Cash From Operating Net Cash Used In/From Net Cash Used In/From 2016
-10000 Activities Investing Activities Financing-3795.12
Activities
-20000
-30000
-40000 -36693.9
-39571.4
-50000
FY 15-16 Analysis
INCOME
EXPENDITURE
The Company total revenue (net of excise duties) including finance revenues
increased by 4.7% to Rs.275,561.11crores in Fiscal 2016 from Rs.263,158.98
crores in Fiscal 2015. However, the Company’s net income (attributable to
shareholders of the Company) declined by 21.2% to Rs.11,023.75crores in Fiscal
2016 from Rs.13,986.29 crores inFiscal 2015.
Overall, earnings before other income, interest and tax before inter-segment
eliminations, were Rs.19,825.99 crores in Fiscal 2016 compared to Rs.25,997.39
crores in Fiscal 2015, a decrease of 23.7%.The decrease in net income was
primarily driven by higher depreciation and amortization, as well as factors
impacting the Jaguar land Rover business, most notably less favourable market
and model mix, an exceptional one time charge relating to vehicles destroyed or
damaged in the Tianjin port explosion in August 2015, and one time reserves and
charges for an industry-wide passenger airbag safety recall announced in the
United States by National Highway Traffi c System Administration (NHTSA) in
respect of airbags from a supplier (Takata), provision for doubtful debts and
previously capitalized investment
Revenue Fiscal Fiscal
2016 2015
(Rs in crores) % (Rs in crores) %
India 41,979.43 15.2% 35,676.53 13.6%
China 53,123.58 19.3% 76,170.40 28.9%
UK 46,007.94 16.7% 35,484.92 13.4%
United States 43,692.61 15.9% 31,469.53 12.0%
Rest of Europe* 41,583.95 15.1% 31,791.99 12.1%
Rest of World* 49,173.60 17.8% 52,565.61 20.0%
Total 275,561.11 100.0% 263,158.98 100.0%
Sales FY 15-16
The following table sets forth selected data regarding the Company’s automotive
operations for the periods indicated, and the percentage change from period to
period (before inter-segment eliminations).
Fiscal 2016 Fiscal Change
2015
%
Total revenue (Rs in crores) 274,138.50 261,839.73 4.7%
Earning before other income, interest and tax (Rs in 19,386.50 25,621.43 (24.3)%
crores)
Earning before other income, interest and tax (% to total 7.1% 9.8%
revenue)
The Company’s revenue from Tata and other brand vehicles (including vehicle
financing) and Jaguar Land Rover in Fiscals 2016 and 2015 and the percentage
change from period to period (before intra-segment eliminations) is set forth in
the table below.
Fiscal 2016 Fiscal 2015 Change
(Rs in crores)
%
Mar 16 Mar 15
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
BONUS DETAILS
NON-CURRENT INVESTMENTS
CURRENT INVESTMENTS
Borrowings
As at March 31,
2016 2015 Change
(Rs in crores)
Long term borrowings 51,876.31 56,071.34 (4,195.03)
Short term borrowings 11,223.63 13,140.14 (1,916.51)
Current maturities of long term borrowings 7,368.55 4,398.91 2,969.64
Total 70,468.49 73,610.39 (3,141.90)
Other long-term liabilities were Rs.9,946.52crores as at March 31, 2016, as
compared to Rs.9,141.92 crores as at March 31, 2015. These included
Rs.7,744.11crores of derivative financialinstruments, mainly attributable to Jaguar
Land Rover as at March 31, 2016 compared to Rs.7,721.94 crores as at March 31,
2015, reflecting notional liability due to the valuation of derivative contracts.
Cash and bank balances were Rs.32,879.98 crores, as at March 31, 2016
compared to Rs.32,115.76 crores as at March 31, 2015, The Company holds cash
and bank balances in Indian rupees, GBP, Chinese Renminbi, etc. The cash
balances include bank deposits maturing within one year of Rs.23,230.63crores as
at March 31, 2016, compared to Rs.23,638.08 crores as at March 31, 2015.
Cash Flow
Cash generated from operations before working capital changes was Rs.38,609.12
crores in Fiscal 2016, as compared to Rs.43,397.11 crores in the previous year,
representing a decrease in cash generated through consolidated operations,
consistent with the reduction in profit on a consolidated basis. After considering
the impact of working capital changes including the net movement of vehicle
financing portfolio, the net cash generated from operations was
Rs.39,166.71crores in Fiscal 2016, as compared to Rs.35,531.26 crores in the
previous year.
The increase in trade receivables, inventories and other assets amounting to
Rs.7,845.79 crores mainly due to increase in sales was off set by increase in trade
and other payables and provisions amounting to Rs.10,397.32 crores.
The net cash outflow from investing activity increased to Rs.38,610.81crores in
Fiscal 2016 from Rs.34,867.22 crores in Fiscal 2015. The net change in financing
activity was an outflow of Rs.3,192.95crores in Fiscal 2016 as compared to an
inflow of Rs.5,201.44 crores in Fiscal 2015.
Ratio Analysis
Financial Data (Tata Motors Limited)
Item/Year 2020 2019 2018 2017 2016
Current 1,195,872,500 1,228,275,200 1,362,648,300 1,163,336,400 1,099,236,700
Assets
Current 1,404,540,500 1,447,750,600 1,427,782,700 1,152,886,200 1,070,494,300
Liabilities
Inventories 374,568,800 390,015,900 424,296,200 352,953,800 326,557,300
Cash 337,269,700 326,488,200 346,139,100 360,778,800 304,604,000
Receivables 111,726,900 189,961,700 198,933,000 140,755,500 189,993,800
0.6
0.4
0.2
0
2020 2019 2018 2017 2016
Quick Ratio:
Cash Ratio:
Cash Ratio
0.5
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
2020 2019 2018 2017 2016
Inventory Turnover Ratio:
4.8 4.73
4.6
4.45
4.4
4.4
4.2
4
2020 2019 2018 2017 2016
20 18.87
15.75
14.49 14.37
15
10
0
2020 2019 2018 2017 2016
Debt Ratio:
Debt Ratio
0.82
0.801 0.803
0.797
0.8
0.78
0.76
0.74
0.717
0.72 0.704
0.7
0.68
0.66
0.64
2020 2019 2018 2017 2016
Return on equity ratio:
0
2020 2019 2018 2017 2016
-0.1
-0.2 -0.171
-0.3
-0.4
-0.5
-0.53
-0.6
Comparative statement analysis
Current Assets
1,600,000,000
1,362,648,300
1,400,000,000
1,228,275,200 1,195,872,500
1,163,336,400
1,200,000,000 1,099,236,700
1,000,000,000
In Rs.
800,000,000
600,000,000
400,000,000
200,000,000
0
2016 2017 2018 2019 2020
Current Liabilities
1,600,000,000
1,362,648,300
1,400,000,000
1,228,275,200 1,195,872,500
1,163,336,400
1,200,000,000
1,070,494,300
1,000,000,000
In Rs.
800,000,000
600,000,000
400,000,000
200,000,000
0
2016 2017 2018 2019 2020
Total Assets
3,500,000,000
3,235,937,200 3,221,212,600
2,987,119,900
3,000,000,000
2,671,411,500 2,666,646,000
2,500,000,000
2,000,000,000
In Rs.
1,500,000,000
1,000,000,000
500,000,000
0
2016 2017 2018 2019 2020
Total Liabilities
3,000,000,000
2,582,291,700
2,429,052,500
2,500,000,000 2,321,989,900
2,127,803,800
2,000,000,000 1,881,887,400
In RS.
1,500,000,000
1,000,000,000
500,000,000
0
2016 2017 2018 2019 2020
Sales
3,100,000,000
2,993,662,400
3,000,000,000
2,882,951,100
2,900,000,000
2,800,000,000
In RS.
2,730,456,000
2,700,000,000 2,656,495,100
2,610,679,700
2,600,000,000
2,500,000,000
2,400,000,000
2016 2017 2018 2019 2020
Net Income/Loss
150,000,000
111,007,200
100,000,000 66,660,800
61,210,500
50,000,000
0
2016 2017 2018 2019 2020
-50,000,000
In Rs
-100,000,000
-109,752,300
-150,000,000
-200,000,000
-250,000,000
-300,000,000
-293,142,700
-350,000,000
Conclusion
To conclude, the Tata Motors company has shown its impact on the industry. We
can see the downfall of tata motors, but it is expected, as it is such a big company.
In this report, we have seen that there is an abnormal amount of debt from Tata
motors. Their ability to make the contractual payment has also been hugely
decreased. Looking at all the three years, 2017 is considered the best financial
year out of the three years. It had the highest current and quick ratio in the year
2017 and the rate has fallen ever since, which clearly shows that liquidity has
decreased over time. If the company manages its assets well and finances its debt
properly, it is expected to recover from the loss.
The entire automotive industry is booming in the country. India is becoming the
most important automobile manufacturer on this planet - GM, Honda, Hyundai,
BMW, Mercedez and other tempting destinations. From the production of cars to
the maintenance of cars, the car has also gained a crucial position in the
automotive industry. New technologies introduced in the new service industry in
a short period of time, even the high-tech services industry, these people will
promote the value of their cars to increase the good demand in the service
industry. The company needs to take an important care to the client when
providing the service, even if the upgrade service within your time interval is very
important. The experience of project in which I have learnt about the strength
,weakness, of the company and made me to find out external opportunities they
have got in order to develop the business and get in and satisfy the customers at
a good rate.
FINDINGS
Tata Motors is number three in passenger car market after maruti-
suzuki&hyundai.
According to analysistata motors are providing better safety than other
carmanufacture.
Majority of sample think that price of Tata car parts are not available
everywhere, and it is costly than other car parts
Advertisement in mass media such as television, newspapers, and
magazines are bestmeans to spread awareness about brand repositioning.
And it is a better medium to attract the customer.
Tata Motors acquired the South Korean truck manufacturer Daewoo
Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover
from Ford in 2008.
References
https://en.wikipedia.org/wiki/Tata_Motors
https://www.business-standard.com/company/tata-motors-560/financials-
overview
https://economictimes.indiatimes.com/tata-motors-
ltd/infocompanyhistory/companyid-12934.cms
https://www.moneycontrol.com/india/stockpricequote/auto-
lcvshcvs/tatamotors/TM03
https://www.ndtv.com/business/stock/tata-motors-ltd_tatamotors/reports
https://www.tatamotors.com/wp-
content/uploads/2016/11/18070456/TML-Capabilities.pdf
https://www.forbes.com/companies/tata-motors
https://www.tatamotors.com/investors/annual-reports/
https://www.thehindu.com/business/Industry/tata-motors-back-in-black-
as-jlr-improves/article30695352.ece#