MAG A

SOCIAL MEDIA, DESIGN & ART

by Agustina Inés Heredia

SOCIAL
01

MEDIA
STRATEGY
FOR KIDO KIDS YOGA
 KIDO KIDS

KiDo Kids Yoga is a system of teaching kid’s

yoga from toddlers to teens. His class rhythm
uses YogaRhymes, games and rich visual

02 About storytelling.
The essence: Unlimited Joy, Health & Creative

Kido Kids
Potential for All Beings. Taught through Yoga
and Storytelling.
They envision loving homes and schools around
the world, teaching "yoga family values,"
inspired through storytelling, nature, and
creative play.
What they offer:
Online trainings - Storybooks with Matching
Videos
 Brand goals
Generate a community through
03 quality content posted on their Public:
social networks, who know the From 18 to 75 years old.
Both genders
teaching technique and, in this
Common factors: children, yoga,
way, have more clients. wellness, schools, teaching,
Expand your online customers, meditation, environmental
create courses and sell through awareness, personal
your online store. development.

1st Quarter Goal: Increase views by 20% and

30% more followers on Instagram and
Facebook.
 KiDo Kids Yoga Channels
04

Instagram Facebook Página Web

 1st month general basis
2 posts per week at key times + live
biweekly (can remain as post)
05 2 posts per week at key times.
Types of posts to be made:
Value content that provides tools to
users + sale.
Formats:
Video (for IGTV)
Image carousel (maximum 5)
Image - Infographics
Image of Topics of interest
Image with Phrase.
Reel
Details per channel:
Stories 2 times a day
Replicated Instagram Stories.
 2nd month
Details per channel:
3 posts per week at key times + live Stories 2 or more times per day
biweekly (can remain as a post)
06
3 posts per week at key times. Stories + Join related groups and
interact once a week.
 3rd month
3 posts per week at key times + live
biweekly (can remain as a post)
Details per channel:
3 posts per week at key times. Stories 2 or more times per day
07
4 videos per week Stories + Join related groups
and interact.

Participation and interaction with

related accounts, minimum 4
times a week.
 4th to 6th month
4 posts per week at key times + live Details per channel:
biweekly (can remain as a post)
Equal to 3rd month
4 posts per week at key times.
08
Ads or advertising:
5 - 6 videos per week Add pattern in networks (expense to
review)

Add channels (optional):

Email
Marketing
09

Once the community is created, I recommend building alliances with

influencers. Make Instagram lives (that are saved in their account)
together by offering tools and support material on topics of common
interest (or not).
 Content Ideas

10

Tips for doing things with children.

Yoga poses, classes.
Curiosities
Story telling
Useful facts for daily life
Recipes
Story readings
 Now, the most important thing:
12
ENJOY and HAVE FUN in the
process of building your
community.
Showing yourself natural and
open to interact is the most
important thing for your future
followers.
I hope you enjoy this process.
You can count on me!

Thanks a lot!