Key Partners

Coffee suppliers from various regions who are coffee farmers,

therefore, need to build relationships with farmers to understand
their conditions and their sustainability.

Supplier of snack snacks.

Key Resources
In running the business the most important resource for the
coffee shop “Sedhep”

The place of business or location will determine the success of the

business.

Skilled human resources, especially the shop service team that

directly serves customers

Key Activities

Providing delicious and quality coffee and snack, the importance of

paying attention to product quality. Especially snacks that are not
selling well and are not fresh should be removed immediately.

Providing good, friendly, and informative service about the product.

 Value Proposition
Value Proposition is an advantage that the “Sedhep” coffee shop
has so that customers remember it and is a factor that
differentiates your business from competitors.

 “Sedhep” coffee shop provides a variety of traditional

coffees from various regions in Indonesia, to provide various
choices for customers.
 Apart from coffee, it provides a selection of traditional
snacks from various regions.
 All coffee and snacks, in collaboration with suppliers that
use ingredients that are environmentally friendly and without
preservatives.

The “Sedhep” coffee shop wants to turn customers into loyal

customers and is targeting repeat purchases. You want to keep
your subscribers 2-4 times a month. For that, we will provide a
membership reward, so that every purchase of 5 cups of coffee,
get 1 cup of Free.

Apart from that, there are also snack promotions of different

types every month, to reintroduce Indonesian snacks.

The distribution channel used to reach “Sedhep” coffee shop

customers are:

 “Sedhep” Coffee Shop, customers can enjoy coffee and

snacks on site.
 Corporate customers with special orders for office events.
 By determining the customer segment, you will easily determine
the distribution channels, as well as with marketing and
promotional activities.

Customer Segment
To start a business, the most important thing is to get customers
or consumers. Without customers, there is no business. Many
business people make this mistake, they start a business
without specifying who their customers will be.

Ask who your customer is?, then the answer we often get is
“Everyone because my product is suitable and can be used by
everyone”. It is not wrong if your answer is because you are a
positive person, and passionate about doing business. But in
reality, there is no single product that everyone likes.

The customer who fits the “Sedhep” coffee shop, which as the
name implies, wants to emphasize the traditional, and simple
impression. The company targets two consumer segments:

 Retail Customers: Men and Women aged 30 – 55, middle

class and fans of coffee and traditional food, have an income of
5-15 million IDR per month.
 Corporate Customers: Small & Medium Enterprises, for
providers at office events.

Cost Structure
Many beginner entrepreneurs, do not carefully calculate the
costs arising from the business, only calculate income, then the
cost of raw material goods for daily operations, so that when the
 business is running the entrepreneur is confused about why your
business looks busy but is not profitable.

The following is the fee structure for the “Sedhep” coffee shop:

 Raw Material Coffee and others.

 Shop preparation costs: cups, cups, plates, spoons, coffee
machines, cash registers, and others.
 Employee costs.
 Other Costs: Electricity, Water, Gas.
 Cost of shop renovations and repairs.
 The cost of renting a shop, a thing that must be taken into
account because it is quite substantial, even though when
running the shop at first it is in Your own location.

 Revenue Streams

 Main income of “Sedhep” coffee shop is from the sale of

various traditional coffee drinks which is a major strength.
 Additional income from selling snacks.
 Other income from sales of coffee powder.
 Future business development using franchising business
model.