SEOS

O SI
DE
HUSTLE
HOW TO MAKEAMONTHL
YLI
VING

WI
TH SEARCH
TABLEOFCONTENTS PAGE

I
sThi
sLi
keEver
yOt
herAf
fi
li
ateCour
se? 4

Bef
oreYouGetSt
art
ed 5

Get
tingSt
art
edWi
thSEO AsYourCar
eerChoi
ce 5

Pat
ienceI
sKi
ngI
nAs
setSEO 6

How ToFi
nd“
Gol
dMi
ne”Ni
ches 8

Exampl
e,Low CompGol
dMi
neNi
ches 1
0

Choos
ingYourMonet
izat
ionMet
hod 1
2

Choos
ingThePer
fectDomai
n&Fi
ndi
ngHi
ddenGemsForFr
ee 1
5

Bui
ldi
ngAnOpt
imi
zedWor
dPr
essSi
teOutTheBox 1
9

Des
igni
ngYourMoneyPages&Suppor
tingCont
ent 23

Cr
eat
ingACont
entSt
rat
egyBas
edOnKeywor
dRes
ear
ch 25

Opt
imi
zingYourSi
teToKnockOutOl
d&For
got
tenCompet
itor
s 27

How ToDoHi
ghLevelCRO I
n5Mi
nut
esForFREE 28

Bui
ldi
ngYourI
nit
ial
,Cor
eBackl
inks 31

GetFREENi
cheBackl
inksWi
thOut
reachBr
okenLi
nkBui
ldi
ng31

-Li
nkRecl
amat
ion 32

-Br
okenLi
nkBui
ldi
ngSt
rat
egy 45

I
ncr
eas
ingTheVal
ueofYourWebs
ite 64

-Emai
lLi
st 65

-Wr
it
ingYourNews
let
ter
s 78

-Soci
alPr
ofi
l
es 80

-eBook
s 95

-Cour
sesorMember
shi
ps 98

-Pi
xelDat
a 1
00

CheapScal
ingMet
hods 1
01

ThankYou&Concl
usi
on 1
02

WantToLear
nMORE?BecomeEvenMor
eAdvanced? 1
03

Cr
edi
ts 1
03
I
sThi
sLi
keEver
yOt
herAf
fil
iat
eCour
se?

No.
.It
’snots
ever
alhundr
eddol
lar
s,andi
t’
snotj
ustf
oraf
fi
li
ates
ites
..Mypor
tfol
iocons
ist
sofal
otof
adnet
wor
ksi
tes
,CPAf
ort
hef
inanci
alni
chesofs
ever
alf
orei
gncount
riesandaf
fi
li
ates
itesf
orever
y-
t
hingf
rom Tr
avelt
oSof
twar
e,andal
lthewei
rd&i
nter
est
ingni
chesi
nbet
weent
hos
e.

So,i
nes
sence,i
t’
snotevenanaf
fi
li
atecour
seatal
l,becaus
eI’
m goi
ngt
oteachyouhow t
omonet
ize
wi
thal
lthes
eaddi
ti
onalwaysaswel
l.
.Soyouwon’
tjus
tbeanaf
fi
li
ateSEO,you’
llbeat
rue,Money
HatSEO -Andasmyol
dfr
iendJ
asonKi
ngs
ays
:
“
Theonl
ytypeofSEO t
hatmat
ter
s,l
etmer
epeatt
hat
,theONL
YtypeofSEO t
hatmat
ter
s,i
sthet
ype
whi
chmak
est
hemos
tmoney
…”

So,i
nthi
scour
semyai
mist
oteachyouhow t
odos
ever
alt
hingst
hatwi
llmak
eyoui
ntoas
trongSEO
t
hatcancont
endi
nlow t
omedi
um compet
iti
onSERPsandmak
eagenui
ne,r
ecur
ri
ngi
ncomef
rom
wor
kyoucancar
ryouti
nyours
par
eti
meAND,mos
timpor
tant
ly.
.Forevenwhenyoucan’
tcar
ryt
he
wor
kout
.

Yous
ee,t
hiseBookhasabi
tofabacks
tor
ytoi
taswel
l.

I
n2018Imoved t
oThai
land,andwhi
ls
tIwasi
ntheThaii
sl
andsf
ormybi
rthdayhasamot
orbi
ke
acci
dentwhi
chl
andedmeonmyas
sinhos
pit
alf
or2weeks
,andonmyas
sfur
theri
nsi
deanapar
t-
mentf
oramont
haf
tert
hat
.Iwentonabi
tofas
peaki
ng,meet
ing and t
ravel
ing t
ouraf
tert
hat
..
Acqui
ri
ngpas
spor
tst
ampsl
iket
heywer
ePok
emoncar
ds.
.If
lew i
nandoutofSi
ngapor
esomany
t
imest
het
axr
efundl
adi
esatTer
minal3s
tar
tedt
orecogni
zemebymyunus
uals
urname.

However
,ital
lcamecr
ashi
ngdownver
yqui
ckl
ywhent
hef
oll
owi
ngyearIwentt
othehos
pit
alat
11pm wi
thqui
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ulpai
nswhi
chpr
oceededi
ntot
hem havi
ngt
ocar
ryoutemer
gencys
urger
y,me
f
lyi
ngbet
weent
heUKandThai
landf
or4mor
esur
ger
ies
,taki
nganawf
ull
otofmedi
cat
ionandnot
pr
oper
lybei
ngabl
etomanagemycompany
,DFYLi
nks
,att
het
ime.

I
’dbeheavi
lyf
ocus
ingont
hecompanys
omucht
hatI
’dheavi
lynegl
ect
edmyownaf
fi
li
ates
itepor
t-
f
oli
oandi
nthet
imewhi
ls
tI’
minmyhos
pit
albedorathomef
eel
ings
orr
yformys
elf
..Thecompany
was
n’tear
ningoroper
ati
ngt
o50% ofwhati
twaswi
thmeat100%.Thi
sledmet
oreeval
uat
ewhat
wast
rul
yimpor
tant
,andIs
tar
tedr
efocus
ingmyat
tent
iononmyf
orei
gnaf
fi
li
ates
iteswhi
chended
upgr
owi
ngi
ntoas
oli
dincomewhenDFYwentt
hroughevenmor
epr
obl
emsl
ateronandIdeci
ded
t
osel
lthebus
ines
sandgo100% i
ntoaf
fi
li
ate.
.Wi
thaf
ew s
tabl
eEComm cl
ient
sformyagencyt
hat
havebeenwi
thmef
oryear
saswel
l.

WhenIf
ir
sts
tar
tedget
tingi
ntoaf
fi
li
ate,l
ikemanypeopl
e,Idi
dn’
thaveawhol
eheapofcas
hlyi
ng
ar
ound t
hatIcoul
dthr
ow i
nto bui
ldi
ng outgi
gant
icas
set
sthatIcoul
dfl
ipf
ort
ensofmi
ll
ionsof
dol
lar
s..Andevennow,wi
thSEO bei
ngasf
rant
icasi
tis
,it
’snoti
dealt
oputal
lyour
eggsi
nonebas
ketandhaveyourent
irewor
ldcomecr
umbl
ingdownduet
oonemi
stak
eandawel
l
t
imedupdat
e,orGoogl
eempl
oyees
tumbl
ingont
othewr
ongbackl
ink.Pl
us,i
nthi
swor
ld,net
wor
thi
sn’
tki
ng.
.Cas
hfl
ow i
s.I
’vebui
ltupanar
myofni
ches
itest
hatar
edomi
nat
ingal
lovert
he
wor
ld.
.Inl
anguagesIdon’
tevens
peak.

I
nthi
seBookt
hough,Iam t
ryi
ngt
oteachANYONEhow t
heycanbui
ldupj
ustoneas
sett
hatcan
gi
vet
hem as
teadys
tream ofi
ncomes
afel
y..Aswel
lasgi
vehi
ntsandt
ipst
otak
ethos
eas
set
sto
t
henextl
evel
,ands
cal
eoutas
set
stobui
ldanar
myl
ikemi
ne.

Ther
ewi
llber
iskst
hroughoutbutI
’l
ltr
ytoexpl
aint
hem asbes
tasIcant
oyoui
nthemos
tupf
ront
waypos
sibl
e,andmuchofwhatIdocomesi
sinher
ent
lygoi
ngagai
nstGoogl
e’sgui
del
ines
..Soi
f
youi
nsomewayt
hinkt
hatGoogl
eshoul
dbet
hei
nter
netpol
iceandt
ellushow t
orunourwebs
ites
ormar
ket
ingcampai
gns
,andhaves
omes
ortofbodyi
ngpowerwhent
hey’
res
uppos
edt
obe
i
mpar
tialt
owhati
sshowni
ntheor
gani
cres
ult
sthent
hiseBooki
sonehundr
edandt
enper
cent
,
NOTf
oryou.

But
,itwor
ks,I
’vebui
ltacar
eerf
oroveradecadenow of
fthi
sst
uff
,andi
t’
llcont
inuet
owor
kfort
he
nextdecade.Soyoumayaswel
lbui
lds
omeaddi
ti
onalr
evenues
treamst
hat
’l
lhel
pmak
eyourl
if
e
j
ustt
hatl
it
tlebi
teas
ier
,orawhol
elotmor
efun.

Bef
oreYouGetSt
art
ed
Thi
seBooki
sfai
rl
yhi
ghl
evelevent
houghi
t’
smeantt
obeabl
etot
eachyout
omak
eyours
ide
l
ivi
ngf
rom SEO.I
fyour
uni
ntowor
dsyoudon’
tunder
stand,t
henyoucanus
emySEO I
nst
itut
e
Gl
oss
arywhi
chs
houl
dcont
ainever
ycompl
icat
edt
erm Ius
eint
hiseBook.

I
fthi
ngss
tar
tgoi
ngoveryourheadatt
hebegi
nni
ngoft
heeBook,t
hendon’
tpani
candt
hinki
t’
sal
l
t
oomuchf
oryou.
.Themor
eyour
ead,t
hemor
eever
ythi
ngwi
llcomet
oget
herandyou’
llgeta
mor
ecompl
etepi
ctur
eofwhatIam t
ryi
ngt
oteachyou-Whi
chi
stobeawel
lroundedSEO t
hat
cangoof
fandmak
eitf
ort
hems
elvesi
nthi
s$80bi
ll
ionperyeari
ndus
try
..Becaus
eit
’snothar
dto
getat
inys
li
ceoft
hatpi
eforyour
sel
f.

Get
tingSt
art
edWi
thSEO AsYourCar
eerChoi
ce
I
fyou’
real
readyaf
ullt
imeSEO oral
readymaki
ngmoneyf
rom SEO,t
henyoucans
kipt
hispar
tas
i
t’
snotf
oryou.Thoughyoumi
ghtwantt
oli
stenasi
t’
spr
ett
ygoodadvi
cet
ogi
vet
ofut
ureSEOs
t
hatcoul
dbewor
kingunder
neat
hyou.

SEO i
sahi
ghoct
anemi
xofr
esear
chcapabi
li
ti
es,l
ightgr
aphi
cdes
ign&webdevel
opments
kil
ls
,PR
mar
ket
ingandper
sonali
nter
act
ionps
ychol
ogy
.
-You’
llneedt
obek
eepi
ngupt
odat
ewi
thGoogl
e’supdat
eswhi
chcanbeasf
requentas6per
mont
h..Vas
tlychangi
ngt
hingsondi
ff
erentel
ement
s,i
ndi
ff
erentupdat
es.
 -You’
llbel
ear
ningt
hei
ntr
icaci
esof10di
ff
erents
oft
war
etool
s,5di
ff
erentcont
entmanagement
s
yst
ems&t
hehundr
edsofvar
iouspl
ugi
ns/addonst
hatcomewi
tht
hem,andt
he20ot
her
s
oft
war
eti
ps&t
rickst
hatyoupi
ckuphabi
tsf
oral
ongt
heway
.

-You’
llbel
ear
ningHTML,oratl
eas
tthebas
icsofi
tsoyoucanunder
standhow t
oputr
elt
ags
i
ntoal
inkands
omebas
icCSSt
obeabl
etor
epos
iti
onani
mageonapage.

-You’
llbel
ear
ninghow t
ocommuni
cat
ewi
thpeopl
esoyoucangetyourendgoal
,andyou’
llbe
l
ooki
ngt
olear
ntoadaptyourwr
iti
ngs
kil
lst
oreachoutenmas
set
ovar
yingdi
ff
erenti
ndus
tri
es,
whoal
lus
edi
ff
erentt
ones&l
anguage.

-You’
llbel
ear
ninghow t
odos
omel
ightgr
aphi
cdes
ignwor
kandwor
kingwi
thadvanceds
ite
bui
ldi
ngs
oft
war
e(Li
keEl
ement
or)t
ocr
eat
ewel
ldes
igneds
itest
hatconver
tbas
edonus
er
i
nter
act
ionandconver
sionps
ychol
ogy
.

Ther
eisaLOTyoucanl
ear
nandadaptt
oint
heSEO i
ndus
try
,andi
tal
lowsyout
owor
kforpr
ett
y
muchanyot
hercompany
/indus
tryonear
th.
.Asever
yoneGoogl
e’sever
ythi
ng.

Pat
ienceI
sKi
ngI
nAssetSEO
Ther
eas
ont
hiss
ortofi
nves
tmentSEO paysof
fsubs
tant
ial
lywel
lint
heendi
sbecaus
eofei
ther-
Themul
ti
pleval
uat
ionoft
hepr
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t/mont
hofaf
fi
li
ate&CPAs
itesi
ssohi
ghr
ightnow (
24x-28x
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hatwhat
everyoui
nves
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llmak
ethes
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ths
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imeast
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nves
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inks
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ead.Agi
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e.

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Whi
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henyoucanus
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St
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estoft
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ange,wi
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rom decent
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veour
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dsacr
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npageands
uppor
tingt
opi
calpages
..But
,we
won’
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het
raf
fi
cpot
ent
ialt
hos
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tingpageshavei
nourcal
cul
ati
onsj
ustt
oshow you
how pr
ofi
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ethi
ssor
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.

St
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I
fwehavei
nves
ted$2,
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hepot
ent
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ate6,
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si
tor
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heaf
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atepr
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pr
omot
ing.

Anaver
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atecommi
ssi
oncanbe$25,whi
chi
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ual
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oranyt
hingout
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.

Ani
nter
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sionr
atef
orECommer
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ound5%.Howeverf
oraf
fi
li
ate,f
rom my
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ice
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lydoubl
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nit
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i
nves
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nourmont
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ningsoncet
hepagehi
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ori
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skeywor
ds.

You’
llwantt
ous
ethes
ecal
cul
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onsBEFOREyouchoos
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eewhats
ortof
ROIyouwi
llmak
eof
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ite.

I
fyou’
redeal
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andnew s
iteandwantt
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nves
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itei
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hor
ity

How ToFi
nd“Gol
dMi
ne”Ni
ches
Fi
rst
ly,l
etmeexpl
ainwhata“
gol
dmi
neni
che”act
ual
lyi
s.
.It
’ses
sent
ial
lyat
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c(orcl
ust
er/gr
oup
ofk
eywor
ds)t
hathasl
ow compet
iti
onwi
thi
ntheSERPsf
rom ot
herpages(
Low aut
hor
itys
ites
,
aut
o-gener
atedpages
,sear
chr
esul
tspageset
cal
lmak
eupl
ow comppages
)
Ius
egol
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itest
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andsofvi
si
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pagepermont
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tar
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itet
hathast
ensorevenhundr
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quepagesof
cont
enti
tsel
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seofayear
.

I
fyou’
rel
ooki
ngt
ocompet
einhi
ghcompet
iti
on,hi
ghaut
hor
itys
atur
atedni
chest
henyou’
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ng
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artl
ooki
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eat
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ethous
andpagesofuni
quecont
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t
opi
calaut
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ityt
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eont
hes
cal
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hos
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efert
o
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ort
hes
etypesofl
owervol
umegol
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ches
,butwi
thmys
yst
emsi
npl
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esour
cesI
cannow bui
ldout4or5s
itespermont
h,whi
ls
tJV’
ingonanot
herhandf
uli
nbet
ween.
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dealwayt
ofi
ndgol
dmi
neni
chesi
sbyf
indi
ngl
arges
itest
hathave
apl
ethor
aofni
chesont
hes
itebutal
sodon’
tspeci
fi
cal
lyt
argetni
ches
.

You’
llal
sobeabl
etous
ethes
esi
test
othengoi
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chesand
f
urt
herf
inds
itest
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lerbutdoi
ngwel
l,t
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eon
t
hel
evelofas
iteyou’
dbebui
ldi
ng-
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itesi
nthi
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lbeus
edass
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dexampl
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ow DR(
17,33&3r
espect
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itesl
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.Thes
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youwantt
ober
evi
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inkbui
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r
esear
chs
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fi
cal
ly
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ngatyourni
che,
t
hey’
reor
der
ing250pagesofcont
entamont
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erentver
tical
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Ours
trat
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esar
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ocus
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inghi
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yconcent
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ound
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etsofk
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owecant
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ank#1acr
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thi
nti
me.

Exampl
e,Low CompGol
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neNi
ches
So,you’
rer
eal
lyt
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azyt
ogoandf
indyourownni
che?Idon’
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cki
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hes
e
t
houghasi
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alt
hous
andot
herSEOst
hatboughtt
hiseBook!However
,
youcanal
waysf
indni
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thi
nni
chesasIs
ay.

Not
e:Beari
nmi
ndt
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hes
eni
chescanbeus
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orei
theraf
fi
li
ate,ECommer
ce/Dr
ops
hippi
ng,
CPAoradsandar
elow compet
iti
oni
nGoogl
e.
It
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omak
etheas
sor
tmentast
rul
yrandom aspos
sibl
eforyou,andgi
veyouenoughi
deast
o
over
whel
m anyonel
ooki
ngt
ocopyt
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e.

I
fyouwantt
olookt
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einabi
gni
che.
.Youcanf
ir
stf
indl
ow compet
iti
onmoneypagest
o
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ldandr
ankt
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oundwor
ktogets
tar
tedi
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che.Asanexampl
e
t
othi
s.
.

TheKet
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owi
ngupi
ntheSEO,YouTube&I
nst
agr
am mar
ket
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ti
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t
hel
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ew year
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ngt
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thouta
cons
ider
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eamountoft
ime,knowl
edgeandt
ensoft
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lar
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mi
nd.
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,youcoul
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artcompet
ingf
oraf
fi
li
atef
orot
herl
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ailvar
iant
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ower
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on-

You’
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ite#1f
ort
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inks
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ora1
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ort
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Payoutper1,
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ewsyou
get
)fr
om anet
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peci
fi
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lyknow Ket
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ch
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dmeant
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ent
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omak
eus$250/mont
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ustf
rom adr
evenue.

Choosi
ngYourMonet
izat
ionMet
hod
Di
ff
erentt
ypesofmonet
izat
ionmet
hods-

Af
fi
li
atePr
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ams-Si
mpl
yref
err
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ickst
hroughanaf
fi
li
atel
inkandget
tingaper
cent
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hbas
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ori
t.
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ngs
omeonecommi
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ion(
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mal
lyf
il
li
ngoutaf
orm)t
ogetpai
d.
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ati
on-Sel
li
ngl
eadsf
ors
peci
fi
cindus
tri
es,f
orexampl
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arpanel
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nsur
ance.
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ks-Pl
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itesandget
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mpr
ess
ions
.
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lys
ell
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rtualpr
oductt
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umervi
aawebs
ite.
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ops
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ng-Us
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itet
osel
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oduct
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ouch.Us
inga
t
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ty(
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mal
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oshi
ppr
oduct
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esbehal
f.

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eot
hert
ypesofmonet
izat
ionmet
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,butt
hes
ear
ethemai
ntypeswe’
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ocus
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omak
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nthi
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or,wi
llgr
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lydependont
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ionmet
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met
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ori
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eatf
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ycont
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umpt
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oduct
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psbl
ogs
r
unni
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ent
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ell
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inks
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eadgener
ati
on,pot
ent
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lymor
esui
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t
olookatcr
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ldert
ypes
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ldi
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oryf
orcl
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cst
oli
stt
hem-
s
elveson.

Tr
avelGui
des-Havei
tal
l!Youcandoads
,runaf
fi
li
atef
orhot
elsandevenr
unl
eadgener
ati
on
f
ormsf
ort
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ikecarhi
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iti
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chesonear
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th
manygover
nmentback
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iteseveni
nthemi
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Ican’
ttel
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ightwhatmonet
izat
ionmet
hodsyoucanus
eforyourni
che,becaus
eIs
impl
y
don’
tknow whatyourni
chei
s..HoweverIcant
ryt
ogi
veyous
omei
deasofeas
ywayst
ofi
nd
of
fer
sorcompani
est
opr
omot
e/wor
kwi
th.

I
fyouwantt
ofi
ndadnet
wor
kst
owor
kwi
th.Ther
eisaver
ygoods
iteI
’veus
edf
ormanyyear
s-
ht
tps
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adnet
wor
kdi
rect
ory
.com/I
tli
stst
onsofdi
ff
erentadnet
wor
kst
hatyoucanf
il
terby
manydi
ff
erentopt
ions
.

I
fyou’
ret
ryi
ngt
ofi
ndaf
fi
li
atepr
ogr
amst
opr
omot
eas
peci
fi
cni
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oduct
,thenyoucanus
e
Googl
eoper
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s.Let
’ss
ayIwant
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ndanaf
fi
li
atepr
ogr
am f
orSmar
tWat
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og,Icoul
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mpl
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etheGoogl
eoper
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iet
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fer
sforwhatI
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ooki
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omot
e.

Youcandot
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hingf
orl
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cingpr
oduct
sforECommer
ceanddr
ops
hippi
ngi
sanent
irel
ydi
ff
erents
ubj
ect
,andhasbeen
cover
edext
ens
ivel
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osst
hei
nter
net
..SoIwon’
tdoagui
dei
nthi
seBookons
peci
fi
cal
lyhow t
o
s
our
cef
ort
hatmonet
izat
ionmet
hod.

Choosi
ngThePer
fectDomai
n& Fi
ndi
ng
Hi
ddenGemsForFree
Choos
ingt
her
ightdomai
nfort
heexactneedsofas
itecanbet
ricky
..buti
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talpi
eceoft
he
j
igs
aw puz
zlet
ogi
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iteahi
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uat
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ersl
ikemys
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ievei
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ngpr
oduct
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-di
rect
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net
Fi
rst
ly,Iwantt
odi
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olut
emyt
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ankori
nsomewayhave
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omei
ntr
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agest
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adi
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onal
TLDs
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ongasyouar
en’
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speci
fi
cTLDst
hen
yous
houl
dbegoodt
ogo.

I
fyouar
ear
ecr
uit
mentagencyi
nBi
rmi
ngham,Engl
and(
orAl
abamaf
ort
hatmat
ter
),t
hent
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domai
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eforyouandcos
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her
ethatmak
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iteandIdon’
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di
sus
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rom us
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hem i
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hemar
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ssmal
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,thedemand
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shi
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iceoft
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ns.

Whi
ls
tIal
waysr
ecommendt
ryi
ngt
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com i
fyou’
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arget
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nter
nat
ionalSERPs
,ort
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ngt
o
gett
heTLDofyourcount
ryi
fyou’
ret
ryi
ngt
otar
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ustt
hat(
Fort
hingsl
ikeECommer
ceorCPA)
count
ry.
.Asi
tact
ual
lydoesgi
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omei
ntr
ins
icval
uef
ort
hatt
argetcount
ry.
Secondl
y,Iwantt
otal
kaboutageddomai
nsandt
her
eus
esi
n2020.I
fyouwantt
obui
ldanew s
ite
onanexpi
reddomai
n,t
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termat
chyourexactni
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eot
her
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eit
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ltak
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tGoogl
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epur
pos
ings
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ulyageddomai
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edomai
nst
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dr
oppeds
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igi
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iteon,andt
huswon’
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mal
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ssueswi
th
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ings
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es.
.However
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ngni
chescompl
etel
yorr
etar
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ing
t
hes
itet
oadi
ff
erentl
ocat
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andboxof3-9mont
hs.
sr
Thi epur
pos
ings
andboxi
sof
tenwhyIam j
usts
tar
tingoutwi
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res
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exacts
ignal
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orankf
rom day1.
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ite,buti
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ogetpas
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andboxi
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ightnow,asGoogl
ehavecl
ock
edonver
ywel
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ingt
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esor
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or
moneys
itet
rick
ery
.

I
fyoucangetanageddomai
nthathas
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oppeds
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igi
nals
itewasoni
t,hasahi
gh
per
cent
ageoft
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igi
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inkss
til
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cht
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chet
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lmeansI
hi
ghl
yrecommendus
ingt
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n..Butt
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ackhatt
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ngt
omani
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l
ateGoogl
e’sal
gor
ithm us
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ricksandt
hel
ikei
ntheEngl
is
hlanguagei
s
har
dert
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lof
fthati
niti
sget
tingr
ightnow-
a-days
..Andcons
ider
ingIwantt
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eoutmy
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tiesandnotmoni
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ypar
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oces
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tes
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eal
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t
act
icsIwantt
obeus
ingf
orwhenIam t
arget
ingt
heEngl
is
hlanguagei
n2020.
I
fhoweveryoucangetageddomai
nsand301sf
orf
orei
gnSERPs
,theni
t’
sli
kewe’
rei
n2010al
l
overagai
n.

The5Pr
inci
plesofPi
cki
ngABr
andabl
eDomai
n
Ever
ymar
ket
erhast
hei
rownt
akeonhow yous
houl
dbui
ldabr
and,andhow yous
houl
dpi
cka
domai
n..ButIdohaves
omecommons
ens
erul
est
hatIper
sonal
lyabi
deby-

Nohyphensi
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ns.Iownacoupl
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edbr
andabl
edomai
nnamesandnotas
ingl
e
oneoft
hem us
esahyphen.They’
reaccept
abl
eforPBN/SEO domai
nsandt
hat
’si
t,i
nmy
opi
nion.
 Don’
ttr
ytobeovercompl
icat
edandcl
ever
..Tr
yingt
ocomeupwi
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ens
ear
tis
ticwor
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fi
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om Googl
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chi
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BL-Backl
inks
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sispur
elyi
fyouwantt
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pos
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ter
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t
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Youhaveyourk
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Tr
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How ToDoHi
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Ci
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Now,youpr
obabl
yhaveques
tionsaboutt
his
:
Whywoul
danyonel
inkt
oabr
okenpage?
Andwhyhas
n’tF
orbesdoneanyt
hingt
ofi
xthi
s?
Thes
ear
eal
llegi
ti
mat
eques
tions
.Butwe’
llgeti
ntot
hos
elat
er.
F
ornow,weneedt
obet
terunder
standhow abr
okeni
mpactone’
sSEO per
for
mance.

Whati
sabr
okenl
inki
nSEO?
Asyous
houl
dal
readyknow,backl
inksar
ethemos
tcr
uci
alr
anki
ngf
act
ori
nSEO.
Themor
ehi
gh-
qual
it
ybackl
inksyoucangetf
oryours
ite,t
hehi
gheryouror
gani
cranki
ngss
houl
d
be.
However
,what
’sevenmor
eimpor
tantt
hanacqui
ri
ngt
hes
ebackl
inksi
skeepi
ngt
hem.
Becaus
ethel
inkt
hatyou’
vebui
ltf
rom anaut
hor
itat
ives
itecanbr
eakatamoment
’snot
ice!

Andbr
okenl
inkspoi
nti
ngt
oone’
ssi
tedr
agt
hes
ear
chr
anki
ngsdownbecaus
eiti
spoi
nti
ngt
oa
paget
hatnol
ongerwor
ks.
Asar
esul
t,t
hel
inknol
ongert
rans
fer
saut
hor
ityorPageRankf
rom t
heot
hers
itebackt
oyour
s.
Asbadast
hats
ounds
,youcanr
ecoverbr
okenl
inksandgett
hem t
opoi
ntt
other
ightpageonyour
s
ite.

Al
so,youcanl
ookatyourcompet
itor
’sbr
okenl
inksandgett
hos
etopoi
ntt
oyours
ite!
Butbef
orewegett
her
e,l
et’
sfi
rstunder
standwhyl
inksgetbr
okeni
nthef
ir
stpl
ace.

Whatcaus
esbr
okenl
inks
?
Ther
ear
edi
ff
erentr
eas
onsandcaus
esf
orbr
okenl
inks
.
Fi
rst
,youdel
etedt
hepagewi
tht
hel
inkf
rom anot
hers
iteorchangedi
tsURL.
Thi
shappensmos
tli
kel
ybyacci
dent
.Maybet
hes
ite’
sVAdel
etedorunpubl
is
hedt
hepagewi
thout
hi
m orherknowi
ngi
t.
Second,youchangedt
heURLoft
hepage.

Peopl
edot
hist
oobs
ervet
hebes
ton-
pageSEO pr
act
icesofapage.I
t’
sbet
tert
okeepyourURLs
s
hor
tands
ucci
nct
,whi
chi
swhys
omecutoutuni
mpor
tantwor
dsi
ntheURL.
Anot
herr
eas
oni
stheownermi
grat
edt
hes
itet
oanot
herdomai
nandf
orgott
oredi
rectt
heol
dpage
t
othenew one.Maybet
heownert
houghti
t’
sti
met
orevamp t
hes
ite’
sbr
and nameand go t
o
anot
herdi
rect
ion.

However
,li
nksdon’
tdot
hes
ame.Thes
itest
hatcar
ryl
inkspoi
nti
ngt
oyourol
dsi
tes
tayst
hatway
.
Ther
efor
e,anyl
inksbui
ltpr
iort
othemi
grat
ioni
slos
t!

Li
nkRecl
amat
ion
Ther
ear
etwowayst
olookatbr
okenl
inks
:

Thef
ir
sti
swhenyouhadal
inkf
rom as
itepoi
nti
ngt
oyour
sthats
uddenl
ybr
oke.

Thes econd i
swhenyouwantt
o acqui
rebr
okenl
inksofyourcompet
itor
sto hel
pimpr
oveyour
sear
chr anki
ngs.

I
nthi
ssect
ion,we’
lldealwi
tht
hef
ir
stway
.

I
nfact
,recover
ingyourbr
okenl
inks
houl
dbeyourf
ir
stpl
anofact
ionwhenbui
ldi
ngbr
okenl
inks
.

Al
soknownasl
inkr
ecl
amat
ion,yougetbackt
hel
inksbyf
ixi
ngt
hebr
okenpagesonyours
ite.

Unl
ikeli
nkbuil
dingingener
al,youhaveful
lcont
roloverthevar
iablesinr
eclai
mingyourl
inks.Ther
e
i
sli
ttl
etonoout reachi
nvol
vedcompar edtoanormalli
nkcampai gn.Asaresul
t,t
hesuccessratei
s
muchhigher
.

You’
llf
indoutsoonenoughbyr
eadi
ngt
hes
tepsonhow t
oex
ecut
ingawel
l-
oil
edl
inkr
ecl
amat
ion
campaignbel
ow.
Checkf
orbr
okenl
inks
Bel
ow,I
’l
lshow yout
hedi
ff
erentwaysyoucancheckt
hebr
okenpagesonyours
iteandt
hebackl
inks
i
thas
.I’
llal
sof
eat
uret
heexactt
ool
syoumus
tus
eforeachpr
oces
s.

Xenu+Ahr
efsFr
eeBackl
inkChecker(
FREE)

I
t’soneoftheol
destSEO tool
saround.Butdon’tl
etitsageandpainf
ull
youtdat
eds i
tedes
ignf
ool
you.Asafr
eetool,i
tscansyourpagesforbrok
enlinksnomatterhow l
argeyoursi
teis.

Onceyou’vei
nstal
ledt
hepr
ogr
am onyours
ite,openi
t,cl
ickonFi
le>RunaSear
chandt
ypei
n
yourdomainURL.
Thet
oolwi
lls
tar
tcr
awl
ingyours
itef
orbr
okenl
inks
.Itwi
llf
ini
shdependi
ngont
hes
izeofyours
ite.
Thef
ewerpagesi
thas
,thef
ast
eri
twi
llf
ini
sh.

Oncedone,Xenuwi
llas
kifyouwantt
ocr
eat
ear
epor
t.Cl
ickNof
ornow

Toseethebr
okenlinks
,cl
ickontheStat
uscol
umntoor gani
zet
heli
nksfr
om theworkingonesto
thebr
okenones.Thenscr
olldownthepagetoseel
inksinredi
ndi
cati
ngthattheyar
ei ndeednot
worki
ng.

Ri
ght
-cl
ickononeoft
hebr
okeni
nter
nall
inksands
electURLPr
oper
ties
.

Anew wi
ndow appear
sshowi
ngyoupagesl
inki
ngt
othepage.
Bef
orecl
icki
ngon“ Checkbackl
inks
,”cl
ickont
hedr
op-
downmenucheckt
hebackl
inksoft
heexact
URLyouentered,nott
hedomain.

Onceyou’
veconf
ir
med,gi
vet
het
ool
saf
ew s
econdst
ogat
hert
hedat
aforyou.

Asafr
eet ool,i
tonlys
howsyout
het
op100backl
inks
,top5anchort
ext
s,andt
op5pageswi
tht
he
mostbackli
nksintheres
ult
s.

Nonet
hel
ess
,thef
reet
oolpr
ovi
desaweal
thofi
nfor
mat
ionaboutyourl
inks
.

Forins
tance,i
tshowsyout
heDomai
nRat
ing(
DR)andURLRat
ing(
UR)oft
hedomai
nand/orpage
withalinktoyours
ite.

DRandURi sAhr
efs
’wayofcomputi
ngf
oras it
e’sl
inkprof
il
e.Thehi
ghert
hes
cor
eforbot
hmeans
thedomai
nandpagehavelot
sofgoodbackl
inkspoint
ingt
oi t
.

Ther
efor
e,youwantt
opr
ior
iti
zebackl
inksf
rom pageswi
thhi
ghDRandUR.

Usingt
hispr
oces
scanbever
yti
mecons
umi
ngas
sumi
ngt
hatyouhavel
otsofbr
okenpagesonyour
si
te.

I
t’
sain’
tpr
ettyasyou’
llhavet
ospendhour
s-i
fnotdays-t
ogett
hisdone.Butt
hisi
sthebes
tit
’l
l
getusi
ngf
reetool
s.

Ahr
efs(
PAI
D)

Now,ifyouwanttos
kipthemanualandr
epet
iti
vepr
oces
s,youcangot
hepai
drout
ebys
igni
ng
upforanAhref
ssubs
cri
ption.

I
nthedas
hboar
d,ent
eryourdomai
nURLont
hes
ear
chbarunderSi
teExpl
orerandcl
ick“
Sear
ch.
”

Thencl
ickonBes
tbyl
inksunderPagesont
hes
idebar
.
Ther
esul
tss
houl
dshow youal
loft
hedomai
n;sbr
okenl
inks
.

Tos
eet
hebackl
inksofeachURL,cl
ickont
henumberundert
heDof
oll
ow Ext
ernall
inks
.

Thenumberl
etsyouknow how manybackl
inkst
hebr
okenpagehas
.

Fornow,i
t’
sbes
ttof
ocusonDof
oll
ow l
inkss
incet
heyal
low PageRankt
ofl
ow f
rom t
hei
rsi
tet
o
yours
.

Todownl
oadt
hecopyoft
hebackl
inks
,cl
ickonExpor
t.
Dot
hisonal
lthebr
okenpagesf
oundbyt
het
ool
.

Recoverbr
okenl
inks
Now t
hatyouhavet
hel
is
tofbr
okenpagesonyours
ite,i
t’
sti
met
ofi
x.

Therearemanywaysyoucanappr
oachr
est
ori
ngt
hepagesbackt
othei
rfor
mergl
oryandr
etai
n
thos
es weetbackl
inks
.

However
,youal
sohavet
orememberwhatgott
hem br
okeni
nthef
ir
stpl
ace.

Bel
ow ar
epos
sibl
ereas
onswhyt
heywer
ebr
okent
obegi
nwi
thandhow youcanr
ecovert
hem:

Redi
rectf
rom ol
dli
nkt
onew one
Let
’ssayyouhaveapostt
hati
sneit
herr
elevantonyoursit
enori si
tgener
ati
ngtr
aff
ic.I
nmost
cas
es,it
’sbes
ttogetri
dofthepageandredir
ectthem t
oaf al
lbackURLorpageonyoursi
te.

However
,youcant ryandr es
tor
etheol
dpagebackeveni
fit
’snolongeravai
labl
eonyourwebsi
te.
Or,asmenti
onedearli
er,youmovedyours
itet
oanot
herdomainandforgottopointt
heoldl
inks
backtothei
rnew vers
ions.

Thes
ethi
ngshappen,andi
t’
snevert
ool
atet
ofi
xthem.

Youdon’
thavet
opayf
orat
oolt
oredi
rectt
hebr
okenl
inksasi
t’
sfr
eeandr
elat
ivel
yeas
ytous
e.

Let
’sci
rcl
ebackt
orecover
ingabr
okenpagei
nit
sent
iret
y.
 `

Thenextpagewil
lshow youacalendaroft
heyearwher
et hepagewasl
astsaved.Youwi
llseea
tr
ans
parentgr
eencir
clei
nt hedat
es.Cli
ckonthel
ates
ttoshow yout
hepagewhereitwassti
lll
ive.

I
fthepageofthelat
estdat
eshowsa404page,moveyourwaybackt
othenextl
ates
tdat
eunt
ilyou
f
indit
.Expecttobrowsedowntotheyear
sifneces
sar
y.
 `

Onceyou’
vestumbledupontherecover
edpage,expectf
ori
ttol
ookl
ikei
t’
sbeens
tri
ppedofi
ts
CSSandHTML,whichismostl
ikel
ythecase.

However
,youcans
implytakethetextf
rom t
herecover
edpageandcreat
eanew pageonyours
ite
wit
hthesamecont
ent.Thenrecr
eatetheURLofthebrokenpagebef
orepubl
is
hing.

Redi
rectus
ing.
htacces
s
Next,ifyoudon’twanttorecovertheoldpagebecaus eyouhavenous efori
tanymore,youcan
redi
recttheoldli
nktoapageonyours i
te,part
icul
arl
ysomethi
ngthat
’srel
atedtothet
opicofthe
page.Ifnot,youcansi
mplypointthebr
ok enli
nksbacktoyourhomepage.

Ther
ear
emul
ti
plewaysonhow youcandot
hisonyours
ite.

Thefi
rsti
sbyus i
ngthe.ht
accesstor
edir
ecttheli
nks.I
tisaf
il
einyours
ite’
srootdi
rect
oryt
hatyou
canaccessusinganFTPorthroughyourcPanel
.Eit
hermethodworksfi
ne-justgowithwhatever
you’
remos tcomfor
tabl
e.

I
nthi
scas
e,l
et’
scheckhow youcanedi
t.ht
acces
sfr
om cPanel
.

Logintoyourhost
ingpr
ovi
derandopent
hecPanelf
rom t
her
e.Thenl
ookf
ort
heFi
leManagerunder
Fi
lesandcli
ckit
.
 `

From therootdir
ect
oryofyourhomepage,l
ookf
orthe.ht
accessf
il
e.I
fyoucan’
tf i
nd i
t,t
henit
probablydoesn’
texi
styet
.Creat
eitbycli
cki
ngontheNew Fi
lebut
tononthetoplefts
ideoft
he
screen.

Onceyouhavet
hef
il
e,r
ight
-cl
ickoni
ttoedi
t.

Whenusingt
hisf
eat
ure,youwantt
ous et
he301redir
ect
,al
soknownast
heper
manentr
edi
rect
.
Thi
sisus
edwhenmovingapageorsit
etoanew URL.

Tor
edi
rectt
heol
dpaget
othenew one,t
ypet
hisi
nthef
il
e:

Redi
rect301"
/ol
d-page/""
/new-
page/"
“
old-
page/”`
i
sthebrok
enURLyoufoundonXenuand/orAhr
efs
.“new-
page/”i
sthewor
kingpage
t
hatyouwantvi
si
tor
stogotowhentheyvi
si
t“ol
d-page/.
”

Dot
hisonal
lthebr
okenpagess
otheypoi
ntt
othecor
rectones
.

Us
ingcPanelt
oex
ecut
ethi
spr
oces
s,whi
lenott
hatdi
ff
icul
t,car
ri
ess
omer
isks
.

I
fyou’
renotcar
eful
,youmayover
wri
teordel
etef
il
esi
nther
ootdi
rect
oryt
hatcanmes
supyours
ite
f
orgood.

Tofool
prooft
heproces
sofr
edi
rect
ing,i
t’
sbes
tifyoucanus
eat
ool
tomanaget
her
edi
rect
ionsf
rom
wit
hinyoursi
te.

I
fyours
itei
srunni
ngonWor
dPr
ess
,thent
her
ear
elot
sforyout
ochoos
efr
om.

Therearededicatedredi
recti
onpluginst
hatyoucandownl oadandus eonyoursi
te.Butther
eare
otherplugi
nsthathaveredi
recti
onasoneoft hei
rmanyfeat
ures.Thes
eplugi
nsals
ol etyouperf
orm
otherSEO t
askssoyoucanmanaget hem al
linonepl
ace.

F
ort
hisexampl
e,I
’l
lshow youhavet
ocr
eat
eredi
rect
sus
ingRankMat
h.

I
t’
safreeand robus
tSEO pl
ugi
nthatl
etsyoumoni
toryours
iteand opt
imi
zei
tsper
for
manceon
or
gani
csearch.

Downl
oadt
hepl
ugi
nfr
om yourdas
hboar
dands
eti
tuppr
oper
ly.

Fr
om her
e,cl
ick“
AddNew”t
oredi
rectyourol
dli
nkt
oanew des
tinat
ion.
Youcanmakeasmanyr
` edi
rect
ionsher
easyouwant
.Andyoudon’
thavet
owor
ryaboutmes
sing
yours
iteup.

Thewors
tthi
ngthatcoul
dhappenisyouredi
rect
edtothewrongpages
.Youcaneas
il
yfi
xthes
e
fr
om t
hesamepagebyediti
ngt
heredir
ect
ionsasyous
eefi
t.

Br
okenLi
nkBui
ldi
ngSt
rat
egy
Li
nkrecl
amati
onisrel
ati
vel
yeasyt
odos inceyoucancontr
olt
hevar
iabl
es.I
fsomet
hing'
sbr
oken,
youcanfi
xitonyourendandgett
hem backupandrunni
ng.

Thechal
lengebegi
nsonceyoui
mplementt
hesameapproacht
obuil
dingnew backl
inkstoyoursi
te.
Todothis,youmus
trever
se-
engi
neert
heproces
sbylooki
ngatyourcompeti
tor’
sbr okenl
inks
.

I
nt hi
spar
t,youwi
lll
ear
ntheexacts
tepsoff
indi
ngbr
okenl
inksofyourcompet
itor
sand“
steal
”thei
r
l
inks.

And,s
imi
lart
oabove,we’
lldi
scus
show youcandot
hisus
ingf
reeandpai
dtool
s.

Fi
ndl
inksofbr
okenpageswi
ths
imi
larcont
entasyour
s
Youmus thaves
itepagesthatappearonGooglesear
chbutarenotyetr
anki
ngatthetop.I
fthat
’s
thecas
e,thenbuil
dingli
nkstothem shoul
dhel
pthem incr
eas
ethei
rposi
ti
onsonSERPsevenmore.

Thi
sway
,youcangener
ategr
eat
erwebs
itet
raf
fi
cthaneverbef
ore!

Onewaytodothati
sbyfindi
ngbrokenpagescont
aini
ngs
imi
lardet
ail
sasyour
sandgett
hei
rback-
l
inkst
opoi
nttoyourpageins
tead.

Youmustf
indapagewithl
otsofl
inkspoi
nti
ngt
ocont
entaboutt
hes
amet
opi
casyourar
ticl
e,al
so
knownasares
ourcepage.

Bel
ow i
sanexampl
eofone:
`
Somer es
ourc
`epagescomeinthef
orm ofbl
ogposts
,whi
chshouldn’
tbeaprobl
em,Asl
ongast
her
e
arel
inkstopagesthatar
eyourcompetit
ors
,it
’swort
hashotatchecki
ngt
hem out
.

Youcanexpandyours
ear
chbyr
epl
aci
ng“
res
our
cepage”wi
tht
hef
oll
owi
ngt
erms
:

Sugges
tedl
inks
Rel
atedl
inks
Recommendedl
inks

Comeupwi t
hot hervar
iat
ionss
ynonymoust
oresour
cepages.
Als
o,i
fyoucan’
tfi
ndthepagesus
ing
thes
esear
cht er
ms ,youmaywanttouseabroadert
argetk
eywordt
oexpandyours
earch.

Next
,youwantt
opr
ofi
let
hepagesyouwi
llf
indf
rom SERPs
.

By“pr
ofi
le,
”youneedtoknow how aut
hor
itat
iveeachoft
hem ar
e.I
ndoi
ngs
o,youcandet
ermi
ne
whi
chamongt hepot
enti
alpagesyoumustprior
iti
ze.

Youcandot hatbyus
ingt
heMozBarChromeextensi
on.I
tshowstheDomainAut
hori
ty(
DA)andPage
Author
ity(
PA)ofeachpageinorgani
cs ear
ch.Cli
ckheretoins
t al
ltheext
ens
iononyourChr
ome
browser
.

BothscoresaredevelopedbyMozt ohelpyouunders
tandapage’
sauthor
itybas
edondi f
fer
entSEO
fact
ors(notjustbackl
inks
).Thehi
gherthescore,t
hemor er
easonyoumustputt hepageontopof
yourli
st.

Bef
oreyoucanuseMozBar
,youneedtohaveaMozaccount
.Ifyoudon’
thaveoneyet
,youcans
ign
upforafr
eetr
ialandus
eyouraccountt
osigni
ntoMozBar.

Onceyou’
vedownloadedMoz
Bar
,youwi
lls
eet
hei
cononyourbr
ows
ermenu.Cl
ickoni
tandl
ogi
n
t
oyourMozaccount.

Thengot
oGoogl
eandt
ypei
nyours
ear
cht
her
e.OnSERPs
,youwi
lls
ees
omet
hingl
iket
his
:
 `

Youwil
lseethePAandDAofeachpaget
ohel
pyoudet
ermi
nef
rom her
ewhi
chamongt
hem s
houl
d
youcheckfi
rst
.

Youcanal
sodownl
oadt
heSERPsal
ongwi
tht
hei
rPAandDAbycl
icki
ngont
heexpor
tbut
tonf
rom
MozBar
.
Cli
ckonthei
r
`res
pect
ivei
cont
ocommenceanal
ysi
s.I
nthi
scas
e,CheckMyLi
nksmar
kst
hebr
oken
l
inksi
nred.

Youneedt
oal
socl
ickont
hel
inkyour
sel
ftover
if
yifi
t’
sreal
lybr
oken.

I
fso,t
henmoveont
othenextr
esour
cepageonyourl
is
tunt
ilyou’
veexhaus
tedal
l.

Next,andmos ti
mpor
tantofal
l,youmus
tcr
eat
eaCSVf
il
eoft
hebr
okenl
inks
.Youcanus
eGoogl
e
Sheetsfort
his
.

Ont
hes
heet
,us
ethef
oll
owi
ngascol
umns
:

Emai
l
Fi
rstName
PageTi
tl
e
Br
okenLi
nk
Topi
c
YourName

Her
e’show i
tshoul
dlookl
ike:
Isi
mplyf
il
led
`outthei
nfor
mat i
onwesear
chedaboveont
hei
rres
pect
ivecol
umns
.Dot
hes
amef
or
theot
herpagesyouwil
lenterher
e.

Al
so,not
icet
hatt
heEmai
lcol
umni
sbl
ank.Wewi
llgett
othatl
ater
.

Fi
ndl
inksofbr
okenpagesofyourcompet
itors
ite
Theass
umpti
onherethi
st i
mei syoudon’thavecontenttobui
ldlinksonyet
.Youwantt
ofi
nd a
brok
enpagef
rom oneofyourcompeti
tor
s,fi
nditsbackl
inks
,andreachouttoeach.

Toidenti
fyyourcompetit
ors
,sear
chGoogl
eforyours
ite’
smai
nkeywor
dst
oseecommondomai
ns
poppingupfrom SERPs

Theonesi
nredbox
esar
eyourpot
ent
ialcompet
itor
sfort
heent
ereds
ear
chphr
aseork
eywor
d.

Br
ows ethr
ought hepagest
oseemor
ecompet
itor
s.Andbes
uret
onoti
ncl
udes
oci
almedi
aand
Wiki
-si
tesf
rom yourl
is
t.

Onceyouhavethei
rdomainURL,runXenuLi
nkSl
eut
hjustl
ikehow i
t’
sdet
ail
edaboveandf
indt
he
404pagest
hatareblogpost
sorinfor
mati
vepost
sonthesi
te.
 `

Next
,headont oAhrefsFreeBackl
inkCheck
erandr
uneachoft
hebr
okenpagest
her
e.Seewhi
ch
amongthem havebackli
nks.

Thenent
eral
lyourf
indi
ngsher
eonyourCSVf
il
e.

Now,onceyouhaveident
if
iedthepageswithbackl
inks
,it’
sti
met orecreatethem onyoursi
te.Tak
e
alookatt
hepagesusingWaybackMachineandseewhat ’
sinthecontent.Thenrewri
teeachofthem
butaddmoredetai
lsandupdatetheinf
ormati
ontomak eitmor erel
evanttoday.

I
fyouhavemoneyt
ospar
eandwantt
heeas
ywayout
,us
eAhr
efsandf
indt
hebr
okenpagesoft
he
domai
n.
Tak
ethepagesandf
indthei
rworki
ngvers
ionus
ingWaybackMachi
ne.Us
ethecont
entasi
nspi
rat
ion
andcr
eat
eanevenbettervers
ionofi
t.

Fi
ndemai
ls
Becauseitonl
yshowslimit
edresul
ts,youcanonl
yseethefi
rstemai
lthet
oolf
ound.Thecharact
ers
i
nt heotheremail
sareblur
redsoyoudon’tseethem.Theonl
ywayt ounl
ockthem i
sifyous
ignup
forapaidsubscr
ipti
on.

St
il
l,youcanprobabl
ymakeoutsomeoftheblur
redchar
acter
sifyout
ryhar
denough.Pl
us,t
hef
ir
st
emaili
ssuff
ici
enttohel
pyougetyouremai
lcampaignst
art
ed.

Dothisonal
lthedomai
nsyou’
vegat
her
edands
avet
hedet
ail
sinas
preads
heet
.Youwi
llneedt
his
l
aterwhensendi
ngouttheemai
ls
.

Lateron,i
fyouwantt
oscr
apemor
eemai
ls
,youcanupgr
adeyouraccountt
ofi
ndmor
eemai
lsper
search.

Anothertoolyoumi
ghtwanttocons
iderus
ingi
sHunt
er.
io.I
t’
soneoft
hebes
tandmos
tpopul
ar
tool
sthathelpyouf
indemai
ls
.

As
idef
rom t
hat
,ital
soci
tess
our
ceswher
eitf
oundt
heemai
l.
Theonl
ycaveatwitht
hist
ooli
sthel
imi
tedsearchesforthef
reeaccount.50freemonthl
ysear
ches
maynotbesuff
ici
entf
orsomeonewho’
slooki
ngt olaunchabrok
enlinkbuil
dingcampaignats
cale.

Asar
esul
t,Mi
nel
eadpr
ovest
obeamor
esuper
iorchoi
cef
orcas
h-s
trappedl
inkbui
lder
s.

Onceyouf
indt
heemai
ls
,ent
ert
hem i
ntheCSVf
il
eyoucr
eat
edear
li
er.

Keepinmindthatnotalloft
heemailsthes
et ool
sfindar
eaccurate.Ift
heemai li
sindeedi
ncor
rect
(whi
chyouwillf
indl
ateronwhensendingthemes sagevi
ayouremai lcl
ient
),s
endt heemai
lont
heir
ContactF
orm.Youcanfinditont
heirContactpageorinthefooterorsidebar.

Now,i
fyou’
rel
ooki
ngf
oraneas
ywayt
odoal
loft
his
,thebes
ttoolt
hatdoesal
loft
het
asksabove
i
sRespona.

I
t’sabl
oggerout
reachtoolt
hatdiscover
scontentbas
edonyours ear
chter
m,automat
ical
lyf
inds
andver
if
iest
heemail
s,andprepar
estheemails
equencethatyoucancust
omizeandedi
t.

I
t’sapaidtool
,unf
ortunat
ely
.Butiti
saf
for
dabl
econs
ider
ingt
hatyoucanex
ecut
eyourbr
okenl
ink
buil
dingst
rat
egyusingtheplat
for
m.

However
,wheni
tcomest
osear
chi
ngf
orbr
okenl
inksonapage,yous
til
lhavet
ous
eCheckMyLi
nks
.

Butonceyouhavet
hes
eoutoft
hepage,youcandoever
ythi
ngf
rom t
het
ool
-noneedj
umpi
ngf
rom
onetoolt
oanother
.
Sendemai
l

Thenextandf
inals
tept
othebr
okenl
inkbui
ldi
ngpr
oces
sist
hes
endi
ngofemai
ls
.

Youhavet
hebr
okenpagesandt
heemai
lsofs
iteowner
swhom youwi
llpi
tchyourl
inkt
o.

Now,t
hepot
ent
ialpr
obl
emsyou’
llencount
eri
nsendi
ngemai
lsi
sthevol
ume.

Dependi
ngonyourr
esear
ch,yous
houl
dbel
ooki
ngathundr
edsofemai
lss
enti
nyourcampai
gn.

That’l
ltak
ehourst
ocompl
etewi
thoutacl
earpr
oces
sint
her
e.Butdon’
twor
ry-wegotyoucover
ed
i
nt hatregar
d.

Forst
art
ers
,it
’sbesttosendyouremailus
ingGmail.
Ther eas
onisbecaus
eithasthi
sfeat
uredcal
led
CannedResponse.I
tletsyoucr
eateemailtempl
atesthatyoucansaveandinser
teveryti
meyou’re
sendi
nganemailforthesamecampaign.

Thi
scut
sdownt
het
imef
rom wr
iti
ngt
hepos
tfr
om s
crat
chal
lthet
ime.

Toenabl
eCannedRes
pons
es,cl
ickont
hegeari
cononyourGmai
ltoopenadr
op-
downmenut
hen
cl
ickonSet
tings
.
Next
,cl
ickont
heAdvancedt
abandenabl
eTempl
ates
.

Scr
olldownandcl
ick“
SaveChanges
.”

To check i
fyou can s ave t
empl
ates
,
compos eanew mes sage,cli
ckonthe
three-
doticon and hover overTem-
plates
.
Thi
snow meansyoucancr
eat
eemai
ltempl
atesf
oryourbr
okenl
inkbui
ldi
ngcampai
gn.

Ther
ear
emanywaysyoucanwr
iteyouremai
ltot
hes
iteowner
.Her
e’soneoft
hem:

Subj
ectLi
ne:qui
ckques
tion

Body:

Hey[
Fir
stName]

Iwasreadi
ngyourpost[PageTi
tl
e]andInot
icedyouhadabr
okenl
inkpoi
nti
ngat
:[br
okenl
ink]
WhichIthoughtyoumightwanttof
ix.

BTW,Ihaveagr
eatar
ticl
eon[
topi
c]t
hatcoul
dgoper
fectf
ort
hats
pot
,ifyou’
rei
nter
est
ed?

Letmeknow andIcans
endi
tovert
hanks
!

Thanks
,

[
YourName]

Thi
sst
andsoutf
oranumberofr
eas
ons
:

Shor
t-Alloft
hewor
dsi
ntheemai
lser
veapur
pos
eandi
tdoes
n’tt
akemuchoft
her
eci
pient
’s
ti
met or
eadit
.

Str
aight
for
ward-Theemai
liswr
it
tent
hewayi
t’
ssuppos
edt
oreadandgoess
trai
ghtt
othehear
t
ofthematt
er.

Si
mpl
e-Ther
e’snof
ri
ll
sus
edi
nthi
semai
l-noemoj
isorcut
esyappr
oachneeded!

Als
o,theemaildoesn’
tcontai
nthel
inktoyourpagethatyouwanttobuil
dli
nksto.Ther easonis
becauseyouwantthesit
eownertoaskyouaboutthel
ink.Thi
sway
,ther
e’sgenui
neinter
es tabout
yourpageandpotenti
all
yli
nki
ngtoi
t.

Youcansendthisemai
lasi
soryoucancust
omizei
ttogivei
tyourper
sonalt
ouch.J
ustk
eepi
nmi
nd
ofthet
hreepointst
hatmadethei
nit
ialt
emplat
eeff
ect
iveandyoushoul
dbegood.

I
fyou’r
eokaywit
ht hetempl
ate,compos
eanew emai
l,copyandpas
tet
het
empl
ateont
hebody
,
andsavet
hetemplate.
Theeasi
estwayt
opr
oceedwi
tht
hiscampai
gni
sbyupl
oadi
ngaCSVf
il
eofal
lthedet
ail
sofyour
campai
gn.

RemembertheCSV f
il
eyoucreated thatcont
ainst
hepeopl
ewhom youwi
llr
eachoutt
o,t
hei
r
emai
ls
,andbrok
enli
nks?Upl
oadithere.

Af
terupl
oadi
ng,youneedt
omak
esur
ethatt
hevar
iabl
esar
ecor
rectbef
oregoi
ngt
othenexts
tep.

Fr
om her
e,youneedt
oconf
igur
etheemai
lyouwi
lls
endt
hem.

Wewi
llus
etheemai
lIs
howedyouear
li
er.Cl
ickonBl
ankEmai
ltodot
hat
.
Whenpas
tingt
het
empl
atei
ntheedi
tor
,mak
esur
etochangest
hebr
ack
etsi
ntot
wocur
lybr
ack
ets
:

Thisi
stheonl
ywayLeml
is
tcandet
ermi
net
hevar
iabl
esand r
epl
acet
hem wi
tht
heonesonyour
sheet
.

Next
,schedul
ethef
oll
ow-
upemai
ltobes
entbycl
icki
ngonAddanew s
tep.
Copy and pas
tet
he f
oll
ow-
up t
empl
ate above her
e and change t
he br
ack
etst
o doubl
e cur
ly
br
ackets.

Als
o,setthetimewhent
osendt
hef
oll
ow-
upemai
l.Asment
ioned,wai
tfort
hreedaysaf
ters
endi
ng
thefi
rstone.

Next,schedul
et heti
meswhentheemai
lswil
lbesent.Youcanchoos
ethet
imer
angei
nadaywhen
reci
pientswil
lrecei
vetheemai
lst
oincr
easeyouropenr at
es.

Whenconfigur
ing t
heopt
ions
,youwil
lchoosefr
om whichemai
lofyour
syouwantt osend t
he
emai
ls
.It
’sbesttouseabr
andedemai
laddr
essandnott
hegeneri
c@gmail.
com emai
laddr
ess.
Al
so,youcans
etof
fthef
oll
ow-
upemai
lforr
eci
pient
swhor
epl
iedt
oyourf
ir
stemai
l.

Forthel
astst
ep,youneedt
orevi
ew t
heemai
ltoens
uret
hatt
hecor
rectvar
iabl
esar
eent
eredf
or
eachemail
.

I
fever
ythi
ngi
sgood,cl
ickonRevi
ew Al
ltoappr
oveal
lmes
sages
.

Fr
om her
e,t
het
oolwi
llt
akecar
eofs
endi
ngt
heemai
lsonyourbehal
f.

Gi
vethetoolti
metoprocesst
hecampaign.Thedurati
onwilldependonhow lar
geyourli
sti
s.
Wheneversomebodyr
epli
es,t
hei
remailgoesstr
aighttoyourinbox.Youcanr
eplyasyouseefi
t.

Youcanal
sogi
veabi
rd’
seyevi
ew ofyourcampai
gnf
rom yourdas
hboar
d.
Sot
hat
’show youdobr
okenl
inkbui
ldi
ng.

Youcandoeit
herthefreeorpai
dmethodast heywil
ldel
ivert
hesamer es
ult
s.Theonl
ydi
ff
erencei
s
thef
reeappr
oachwi l
ltak
elongert
ofi
nish.I
fyouhaveaVA,youcans i
mplydelegat
ethet
asktohim
orhi
m.Otherwis
e,thepaidmethodwil
lgetthingsdoneforyouf
aster
.

I
ncr
easi
ngTheVal
ueofYourWebsi
te
Asi
defrom t
heact
ualear
ningsofyourwebsi
teandt
heprofi
tthat’
sbas
edupon,t
her
ear
eaddi
ti
onal
“as
set
s”yoursi
tecanhavethatcanmakeitevenmoremoney,thi
ngsl
ike

News
let
ter
Soci
alPr
ofi
les
Pi
xelDat
a

Ands
oon.
.

Eveni
fyou’
reear
ningt
ruckl
oadsofr
evenuef
rom yours
ite,don’
tres
tonyourl
aur
elsj
ustyet
.

Si
nceyou’
vefocusedonhow toopti
miz
eyoursit
ef oror
gani
csear
cht
husf
ar,youhaven’
tlook
edat
ot
heropport
unit
iesforyours
itet
oprof
itevenmore!

That
’swhatwe’
llt
alkabouti
nthi
ssect
ion.

Bel
ow ar
esomeoft
hebes
tas
set
syoucancr
eat
etohel
pincr
eas
eyours
ite’
sear
ningspot
ent
ial
:

Emai
lLi
st

Thebeaut
yinanemai
lli
sti
sthats
ubs
cri
ber
sknow youandbel
ievei
nwhatyoudo.

Thefactt
hatt
heys
ignedupt
oyourl
is
tmeanst
hatt
heywantt
oknow mor
eaboutwhatyouhavet
o
say
.
Asaresul
t,youremovetheobstaclet
hatexi
stsbetweenyouandsubs
cri
ber
s.Youcans
endemai
ls
st
rai
ghttothei
rinboxandthey’
llr
eaditl
iket
het r
uefanst
heyare.

Andf
ort
hes
amer
eas
on,youcans
ellmor
eef
fect
ivel
yvi
aemai
lthananyot
hermet
hod.

Si
ncetr
ustt
owardsyourbrandexi
stsamongyours
ubs
cri
ber
s,t
hey’
llbemuchmor
ewi
ll
ingt
ospend
moneyonwhat
everitisyou’r
eoff
ering.

We’
llgeti
ntomakingmoneyvi
ayouremai
lli
sts
oonenough.F
orone,yourf
ocusi
stogetyourf
ir
st
f
ew hundr
edsubs
cr i
ber
s.

Set
tingupyouremai
lli
st

Togetyoustar
ted,youneedt
odecideonwhi
chemai
lmar
ket
ingpl
atf
orm youmus
tus
efork
eepi
ng
subs
cri
bersandsendingemai
lst
othem.

Ihi
ghl
yrecommendMai
ler
li
tet
osett
hisup.

I
tisf
reet
ous
efor1,
000s
ubs
cri
ber
sandbel
ow.Onceyouex
ceedt
hes
ubs
cri
bercount
,you’
llhave
t
opayup.

Youcancr
eat
eformsandembedthem onanysect
ionofyourwebsi
te.
Theyal
sohaveal
andi
ngpage
bui
ldi
ngwhereyoucansetupadedi
catedpagetocoll
ectsubscr
iber
s.

Mail
erl
it
ehasbet t
eraut
omat i
onfeat
urest
hanMail
Chi
mp.Youcansetupdri
pcampai
gnsfors
ell
ing
productsandbedonewi t
hthem.Allyoumustdonow i
smoni
tort
heirpr
ogres
sandmakechanges
toimprovethei
rperf
ormances.

Butthet
hingaboutMail
erl
it
ei show di
ff
icul
titi
stogetyouraccountappr
oved.I
fyourappl
icat
ion
gotdeni
ed,tr
yreachi
ngoutt ocust
omers uppor
tforr
e-appr
oval.

I
fthingsdon’
tgowellher
eforyou,youcanuseMai
lChi
mpi nst
ead,whi
chi
spr
ett
ymucht
hes
ame.
Thatsai
d,let
’sl
ogi
nt oMail
erl
it
enow andcreat
eaformthere.
Ther
earethreet
ypesofformsyoucancreatef
rom Mail
erl
it
e:Pop-
upsandEmbeddedf
orms
.Ther
e
i
sanothert
ypeoffor
m call
edPromoti
onsthati
sident
icalt
oPop-ups.

Pop-
upsaref
ormsthatf
las
hont hepagewhenpeoplel
eas
texpectt
hem.Thes
egr
abt
heat
tent
ion
ofvi
si
tor
sandencour
agethem t
os i
gnuptoyourl
is
t.

Ontheotherhand,youcansti
ckembeddedf ormsint
oanypos i
ti
ononyourpage.Youcanpl
ace
t
hem wi
thinthecontent
,onyours
idebar
,foot
er,andheader
,tonameafew pl
aces
.

F
ornow,we’
llcr
eat
eapop-
upf
orm.

Thencreat
eanamef
ori
t.Af
tert
his
,youwi
llchoos
ethegr
oupwher
ethet
oolwi
lls
tor
e
thesubscr
iber
s.

I
fyoudon’
thaveadedi
cat
edgr
oupf
ort
hisf
orm yet
,youcancr
eat
eanew oneandgi
vei
taname.

Next,youneedt
ochoos
eat
empl
atef
oryourpop-
upf
orm.I
t’
sbes
ttopr
evi
ew t
hef
ormf
ir
stbef
ore
sel
ectingi
t.
Youcanedi
tthef
orm ont
henextpageasyous
eef
it
.Youcanal
soedi
tthet
extaf
tert
heys
ucces
sful
ly
si
gneduptoyourli
st.

Fi
nall
y,youneedtoeditwhent
hepop-
upf
orm wi
llappearont
hepage.Yours
etupher
ecangr
eat
ly
af
fectyourconver
sionr
ates
.
Thebes
tadvi
ceher
eisyoudon’twanttoshow t
hepop-upformimmedi
atel
y.Youhavet
ogi
vet
hem
ti
metobrowset
hepageanditscontent
s,whichiswhythey’
ret
herei
nthefir
stpl
ace.

Fr
om here,youcanmak et
heform appear
.Ideal
ly
,gowi thei
therascr
oll
-basedt r
iggerorexiti
ntent.
Theformerwil
lshow t
heform af
tervi
si
torshavescrol
ledthr
oughacertai
nper centageofthepage.
Thi
sway ,youknow thattheyarereadi
ng thepiece,whichalsoi
ncreasesthel i
keli
hood ofthem
si
gninguptoyourli
st.

Thelat
teri
sknownt
obeoneofthemostef
fect
ivewaystobui
ldyouremai
lli
st.Exi
tint
entmak
est
he
for
m popupwhenthecur
sormovesawayf
rom thewindow.

Thegreatthi
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You’dthinkt
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ThankYou& Concl
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WANTTO LEARN MORE?BECOME
EVEN MOREADVANCED?

CREDI
TS
Idi
dn’
tjus
tmak
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sent
ireeBookbymys
elf
..Ihadal
it
tlehel
pal
ongt
heway!

Thankst
o:

Yudhi
shPur
an-Chi
efDes
igner

J
amesGr
egor
y-Chi
efEgoTonerDowner

Chr
ist
opherBenent
iz-Res
ear
ch+Out
li
neWr
iti
ng

Fl
ori
anKl
uge-F
eedback

LukeWheel
an-F
eedback