HORIZONTAL CIRCULATION

Research references; Gandaria City mall and Ciptura World

The corridor dimension affects the comfort level of the visitors when learning about product
information, reviewing product displays, and experiencing the ambience of a shopping center.
The dimensions of a corridor are strongly influenced by the width and height of the corridor.

Indicators of Corridor Setting

1.Corridor Dimensions

Gandaria City mall

 For two way aisles, about 20 feet. Suitable (3-6 meters)

 Height between floors is around 4-7 meters.

Ciptura World;

 Corridor width at Ciputra < 4 -13 meters.

 The height between floors, for ground floor and first floor, is between 5.5-6 meters, while
the height between other floors is 5 meters.

 Crowd density during peak hour is around 0.80-1 m2/person, and around 3-4 m2/person
outside peak hour.

2. Store Harmony

 The standardized design and criteria aim to ensure the unity and consistency with the
thematic approach and technical design of the storefronts that could maximize the
product appearance and the tenants’ images.

 Harmony is achieved by synchronizing the building materials used by the tenants as well
as their dimension

3. Store and Window display

 Store display is defined as the setting of a retail that forms from the interior design of the
designated store. It integrates the floor plan, product arrangement, and the ambience
based on the store’s characteristics.
  One element that provides identity to a corridor is the window display, A window
display’s purpose is to showcase new products and be an informative arrangement.

4. Visual Connectivity

Visibility is an important factor when visitors browse a shopping center from both the same side
of the corridor and from the opposite side. Curved corridors provide a higher effect for visibility.

The visibility point in a shopping center that applies a single corridor has a better visual access
than shopping centers with a double corridor, which have more visual barriers from all
directions.

5. Corridor shape

A corridor shape that is easy to recognize provides orientation. Customers prefer curved
corridors because older shopping centers, which were primarily built before 1998, have linear
corridors, which are deemed monotonous

Ciptura World provides something different for the people of Surabaya with a different layout,
oval and linear corridors, surprising and unique combinations that give out a different flavor, a
meandering circulation model as well as wall elements with lighting that offer a dramatic
ambience
6. Lighting

It is true that lighting provides a more organized effect, in addition to suggesting a larger
dimension, and it is helped by the dominant use of glass.

It brings out a more orderly look, a more vibrant ambience and with brighter lighting

corridor of ; intensity span

Gandaria City 77.1 lux

Ciputra World 120 - 252 lux

7. The use of colors

Ciputra World shopping center; white hue on the floors and ceilings

Gandaria City shopping center; bright colors that combine cream and white hues.

8. Floor pattern

 The patterns prevent the corridor circulation from being monotonous and bring an
element of surprise to the corridor.

 Patterns can be formed from the combination of floor materials, the color of materials
and the texture of materials

 The use of numerous materials on the floor, such as several kinds of granite, stainless
steel to make graceful patterns in the corridor brings out a sense of luxury, purity and
uniqueness to the corridor.
The diagram of interior elements that “create sense of
place” in Gandaria City Center
Entertainment Avenues:

The shopping and recreation activities go side by side. The entertainment facilities available are
listed below:

• Movie theater

• Game parlor

Seating arrangement

Seating areas of cinema should be within 0.85-1.05 m2 per person. Seat width varies
between 500 and 750mm. The spacing between the end of the chair and the front of the other
should not be less than 45cm.
Line of sight

The first row of seat should be placed at a distance not greater than twice the width of the
widest picture to be projected. The viewing angle from the first row of seat to the center of
the screen should not exceed 30 degrees. The viewing angle from the last row of seat to the
center of the screen should not exceed 38 degrees.

Game parlor

Bowling

The bowling alley can be divided into following three areas.

1. The run-up, in which the ball is bowled after a few approach steps.

2. The lane, the surface along which the ball runs.

3. The catching pit, in which the fallen ball and pins are collected.
Size / dimensions
Gaming Arcade

• Arcade is a game machine typically found in public places like malls, restaurants,
amusements arcade and is usually coin operated.

• Arcade games are usually video games, pinball machines or electromechanical games.