Internship Report on Social Media Marketing at Commondove

Internship Report
Submitted in partial fulfilment of the requirements for the award of
the degree of Master of Business Administration

By
Hathi Muhammed Mubarak - 19MBA1037

Under the Guidance of

Dr. J. Bhavani
Assistant Professor

i
 CERTIFICATE

This is to certify that this Internship Report is submitted by Hathi Muhammed Mubarak. S Reg.
No.19MBA1037 to VIT Business School, VIT University, Chennai in partial fulfilment of the
Requirements for the degree of Master of Business Administration is a bonafide record of work
Carried out by under my supervision. The contents of this report, in full or in parts have not
Been submitted in any form to any other institute or university for the award of any degree or
Diploma

Faculty Guide Programme Co-ordinator

Examiner Dean, VITBS

ii
 DECLARATION

This is to certify that this Internship Report is submitted by Hathi Muhammed Mubarak. S
Reg. No.19MBA1037 to VIT Business School, Vellore Institute of Technology, Chennai in
partial fulfilment of the requirements for the degree of Master of Business Administration is a
bonafide record of work carried out by him under my supervision. The contents of this report,
in full or in parts have not been submitted in any form to any other institute or university for
the award of any degree.

Date:

Place: Chennai

iii
CERTIFICATE

iv
 ACKNOWLEDGEMENT

On the successful completion of my summer internship, I would like to take this

opportunity to sincerely thank many people who have constantly supported and encouraged
me in fulfilling the project.
I express my sincere gratitude towards the Chancellor Dr. G. Viswanathan for
providing me with adequate infrastructure and a congenial academic environment.
I wish to express my thanks to the Dean of VIT business school, Dr. S K Sudarsanam
for his patronage.
I am grateful to the HOD of VIT business school Dr. Saju B S, for encouraging and
providing me with necessary assistance in accomplishing the internship.
I wish to thank my Guide Dr. Bhavani J Assistant Professor, VIT business school
whose timely guidance and persistent encouragement helped me in completing the internship
successfully and in having a wonderful learning experience.
I would like to thank Dr.Ankita Nirwan M.D of Commondove for providing me with
the opportunity to work on the project as a project trainee for 1 Month and giving me a
platform to showcase my skills.
I convey my thanks to all teaching and non-teaching staff of the business school for
their support and cooperation during my internship.
Finally, I thank my parents and colleagues who have helped me in the successful
completion of the internship.

v
 TABLE OF CONTENT

SI NO PAGE NO

Summary 1

1 Organization Analysis 2

2 Industry Analysis 8

3 Internship Analysis 12

4 Application of Management 17
Theory
5 Internship Experience 23

6 Conclusion 26

References

vi
 SUMMARY OF THE INTERNSHIP

Common dove is a nongovernmental non-profit (NGO) organization. Our mission is to

link the youth with the numerous social causes that need their support and educational
promotion. The internship program enabled me to support social media marketing, which ties
theory and action, and to improve complete and high quality education. According to the
appropriate educational activities and organisation's parameters. The work we are trying to do
here has the potential to reach a large number of young people and we can try to encourage
them to work for different social causes. The internship has led to an appreciation of how social
media marketing should work in NGOs to facilitate complete production of quality education.

The report on the internship seeks to explain the internship events, expectations and
findings that I did at Common Dove. It will illustrate evidence of my understanding of social
media marketing and social media analysis, theory and practice of socio-media marketing
development, and how planning processes influence educational development and community
development for students looking to enter college in the near future, and how NGOs work to
promote youth development.

Social Media Management - Publishing to the various social media sites all of the content
created by the team admin and also trending front end topics. Operating on social media sites.

1
CHAPTER - 1

2
 CHAPTER - 1

ORGANISATIONAL ANALYSIS

Commondove is a non-governmental organization (NGO) which is a group of

individual, self-governing, non-profit, voluntary citizens organized at the local, national, or
international level to promote people-cantered development. Commondove founded in 2018
by Dr. Ankita Nirwan. Inspired by his own life experience, the founder and his team have laid
a strong foundation to educate the underprivileged children of society and thereby bridge the
gap between them and the world. This company's goal is to link the youth to the numerous
social causes that need their support and educational promotion. This internship program was
designed to assist students who connect theory and practice in social media marketing and to
improve complete and quality education. According to the appropriate educational tasks and
organization's parameters.

Task-oriented and driven by people of common interest, Commondove conducts a

number of service and social media analyses and takes youth issues to social media network
and tracks policies and promotes advancement of education through social media.

Commondove is primarily intended for youth, mostly young people going to college.
Partnering benefits are not only targeted ads for our asset business / company / brand /
organization, but participants also contribute indirectly to the numerous social causes as
Commondove is a non-profit initiative that works to promote the advancement of society
through effective and inclusive education means.

Mission:

They strive to fulfil our mission by spreading education through a youth team in every
village or slum in India working hard to develop and fulfil our Educated India vision.
Commondove is committed to working to associate Youth with colleges and different social
causes. Authorization is the overriding priority

Vision:

They envisage an educated India where everyone has the chance to grow and learn. To
empower every child & youth in our society in such a way that they can become self-sufficient
to finance their education with the help of their own skills sets.

3
Eight things make up Full and Quality Learning, for which Common Dove works.
Training must / should comprise:

1. Knowledge Oriented – First priority to skills so that each person is equipped with the
ability to support their livelihoods.
2. Knowledge Focus – Focus on learning, not qualifications or ratings. Emphasis on
Analysis.
3. Information sharing – To be willing to share all of the info you have.
4. Being Civilized-Treating others well, regardless of who you are or who they are, and
even when you compete.
5. Being a law - Abiding citizen-being a decent person, upholding laws and regulations.
6. Understanding laws and privileges – Knowing all the laws and privileges, duties and
freedoms that the government gives the people, so that they can be used efficiently.
7. Respect for nature and the ecosystem – Understand the cruelty we are doing to our
community, have awareness so that you can contribute to its enhancement, and work
towards restore.
8. Self-being-To lead a safe and productive life. Both physical and emotional wellness.
Maintaining healthy work-life.

Common dove’s Inspirations:

In today's world where individuals / groups who are facing humanity's problems and who
want to believe they can change the world for good, they all need help and guidance from other
individuals / groups as well as response. Common dove received great inspiration and guidance
from these organizations, which are described below:

1. The Better India

Sharing inspiring stories from around
the nation and beyond, this media initiative
has inspired and encouraged us to do
collective good in the same area. This has
given plenty of useful data on all the positive
research that is taking place.

4
 2. Ted
Sharing inspiring stories from around
the nation and beyond, this media campaign
has inspired and encouraged us to do
collective good in the same field. It has given
many useful data on all the good work going
on all around and inspiring the masses to do
the same. This highlights in their worldwide
conferences thinkers / researchers /
innovators / supporters from various
backgrounds and sectors, so that their ideas will inspire transformation for a better
world. Commondove has received a lot of inspiration, encouragement and a lot of
thinking about how to cope with all kinds of challenges.
3. Ted ED
TED Organization project itself,
it's a learning forum. Through their
lessons, TEDed has helped us to
understand problems much better and has
provided a lot of insight that has been,
and will surely continue to be, very vital
to Commondove development.

Commondove App:

Commondove is a non-profit, non-governmental group looking for new-fashioned

approaches to get young people closer to different social causes. At present, Commondove's
first initiative is the Commondove social networking app designated to connect different
colleges, college students with all sorts of social causes. Commondove is a shared photo
sharing feature on college photo archives. It, too, helps young people engage with the social
causes of their choosing by shared representations of social organizations. Any user can add
appropriate images to any album on any website of a college or social organization to compile
the album in one album with images of the same context, which is why it is a collaborative
task.

5
 Additionally, any user can create an album on any college or social organisation’s
website. All these albums created and the uploaded photos need representative approval. Each
picture that is posted somewhere on the web adds up to the overall network activity that helps
keep web users active, thereby helping to link young people to social causes that need their
support.

Utility of the Commondove app:

Academic and Extracurricular Feature Utility:

1. Creating and exchanging Collaborative photo files, for college students, of activities
and happenings.
2. Connecting with various colleges in different regions and fields.
3. Connecting with different students at the class.
4. Insights through the various academics and universities.

Utility by Social Causes point of view:

1. Build and distribute Collaborative photo albums for college students on the activities
and events of social organization.
2. To interact with numerous social groups from different social causes and regions.
3. Connecting with different individuals who contribute to the social causes.
4. Insights into different forms of social work and organisations.

And also, designing Complex Resume that would include / combine Academics,
extracurricular and social work activities of an person.

6
Uses of Commondove app:

Anyone can use the app, and the app can have four types of users:

1. College Youth: Any college student

2. Pre-college: student in the near future who is about to enter college (here to explore
colleges)
3. Alumni College: Former university student
4. None of these: users who do not fall into any of the three groups listed above (mainly
to use the app only for social organisations)

7
CHAPTER - 2

8
 CHAPTER - 2

Industry Analysis

A non-governmental organization (NGO) is a legally constituted entity formed by

private entities or individuals with no governmental intervention or representation. For
situations where governments finance NGOs fully or partially, the NGO retains its non-
governmental status insofar as it prohibits government officials from participation in the
organization.

NGOs involve organizations and entities that are wholly or partially independent of
government, with mainly humanitarian or cooperative goals rather than commercial ones. In
developed countries they are private organizations that support international development;
indigenous groups organized regionally or nationally; and community membership groups.
NGOs include charitable and religious organizations which mobilize private development
funds, distribute services for food and family planning and promote community organization.
They can include voluntary cooperatives, neighborhood organisations, societies for water users
, organizations for women and pastoral organisations. NGOs are also Citizen Groups that raise
awareness and influence policy.

Types:

NGOs may be graded according to their orientation and level of activity.

Orientation:

 Charities: Frequently a top-down initiative, with little involvement or feedback from

the recipients, involves NGOs intended to meet the needs of the poor.
 Service: Covers health-care (including family planning) and education NGOs.
 Participation: Self-help projects in the form of money, equipment, property, materials
or labour with local involvement
 Empowerment: To help vulnerable people understand the social , political and
economic factors that influence their lives, and to raise awareness of their power to
improve their lives

9
Level of Activity:

Community-based organizations (CBOs) are common programs that can raise the urban
poor's consciousness, enable them to recognize their right to services and deliver those services.

City-wide organizations comprise chambers of commerce and industry, business

coalitions, ethnic and educational groups, and community organizations.

State NGOs include unions, associations and individuals at the state level. Some state
nongovernmental organizations are led by national and international NGOs.

Activities:

NGOs serve as implementers and catalysts, as well as collaborators. They are

mobilizing resources to provide goods and services to people impacted by a natural disaster;
they are pushing progress and collaborating with other organisations to solve challenges and
human needs

Operational NGOs:

Operational NGOs aim mobilizing financial resources, supplies, and volunteers to build
local programs. We organize large-scale fundraising activities and may receive grants or
contracts from governments and organisations to raise funds for projects. Operational NGOs
frequently have a bureaucratic structure; their headquarters are staffed by specialists who
organize projects, establish budgets, maintain records, and report on projects to and interact
with operational field workers. They are most commonly concerned with the delivery of
resources or environmental problems, disaster relief and public welfare. Operational NGOs can
be subdivided into organizations of relief or development, service provision or participatory,
religious or secular, and public or private. While it is possible that operational NGOs are
community based, others are national or international. The defining feature of an operating
NGO is project execution

10
Campaigning NGOs:

Campaigning NGOs, an influential community of skilled leaders who can keep a

motivated supporter updated. Campaigning NGOs will organize and hold protests and activities
that will draw attention, their defining practice. Campaigning NGOs also discuss concerns
relating to human rights, women's rights and the welfare of children and their primary aim is
to protect (or promote) a particular cause.

Public Relationship:

Non-governmental organizations need good public relations to achieve their goals, and
use sophisticated public-relations strategies to collect funds and negotiate with governments.
Interest groups may be relevant strategically, affecting social and political results.

11
CHAPTER - 3

12
 CHAPTER - 3

INTERSHIP ANALYSIS

I joined the organization as an intern. As an intern I worked as a social media marketer.

I generally promote the work that they’re doing in Commondove, like telling about their
purpose in the NGO. I created lots of poster and promoted Commondove tagline everywhere,
so that every people will be aware of Commondove and they will do something what they can
do and I also wrote content and Posted all in every social media platform to promote the NGO’s
like Facebook, Instagram and WhatsApp. The work of organization was very transparent as
they provided mails and photos of those people to whom the benefit was received.

Objective of intern:

 Handling various social media account for the organization.

 Developing social media pages.
 Promoting social media pages.
 Increasing the reach of the social page.

Responsibilities:

 Monitor and posts on blogs, forum and social networks.

 Online outreach and promotion using Facebook, Instagram, etc.
 Working as a team and to come with new ideas for the campaign.
 Creating, editing, publishing and sharing engaging content daily including text, video
or news.
 Working on keeping up-to-date with the latest digital technologies.
 Developing, implementing and managing our social media strategies to increase the
online presence and improve marketing.
 Managing queries from social media pages and websites.

This internship majorly focus on managing and promoting social media pages of the
Commondove. The major activities are creating content for marketing campaign that to be
posted on the social media pages, promoting the content and reviewing the campaign
efficiency.

13
Creating content:

The objective of the campaign is to make the target audience to download and use the
Commondove app. Since the target audience for the app are the young people, the content
needs to be very attractive so that it makes them download it. The content needs to be created
in a way that coincides with the current social media trend. The content we post regularly and
offer truly valuable information that our ideal audience will find helpful and interesting.

Promoting content:

Once the content is created it published in the social media page of the common dove
and in its app. To outreach wider audience in social media, paid promotion is used as the tool.

Reviewing campaign:

After each campaign it mandatory to know how effective the campaign was and the
value that the campaign offered. To review the effectiveness and efficiency of the campaign
many digital marketing metrics are used.

The following metrics show the effectiveness of the campaign of Commondove:

Impression Like Influence Leads Conversion

Facebook 1250 625 100 250 20%

Instagram 1200 600 96 228 19%

YouTube 1060 530 85 199 19%

Total 3510 1755 281 677

14
 The graph shows the Reaches
Reaches
impression and influence of 1400

the audience in different 1200

1060
1000 1200
social media platforms.
1250
8001500 530
600
6001000
625 85
400 96 Youtube
500 instagram
200 100
facebook
0 0
FACEBOOK
impression like INSTAGRAM
influence YOUTUBE

facebook
impression instagram
like Youtube
influence

LEADS  This graph shows the

number of Leads of the
Facebook instagram Youtube
audience in the social media
250 platform.
228
199  Leads means number of
person downloaded the app.

Engagement

15
Conversion Rate:

Conversion rate is the amount of times contact between social network posts
has been translated into a required action.

Convesion percentage

20%

20%

20% 19%
19%
19%

19%

18%
conversion

facebook instagram Youtube

 Conversion rate in Facebook is higher which has 20% of conversion leads from the
total volume.
 The overall conversion rate is near 20%, which means the campaign is very
effective and efficient.

16
CHAPTER - 4

17
 CHAPTER - 4

APPLICATION OF MANAGEMENT THEORY

Social media is not only a trend, it's a solid tool for the industry to live here and help
companies reach out to more people around the world. Social media ads reaches audiences in
a cost-effective, impactful, and efficient way. It is exactly why social media campaigns have
all over become a vital marketing tool for businesses. It's hard to imagine how companies will
remain important without building a presence on social media with billions of people on social
networks and continued growth in monthly users and power. Social media management is the
method by which content is created, posted, promoted and maintained via social media such as
Facebook, Instagram , Twitter , LinkedIn, YouTube and Pinterest. Social media management
goes deeper than just adding updates on the company's social media pages. It often includes
engaging with the public and searching for new ways of communication and reaching out.
Using social media can allow organizations to reach their target audience, connect with current
and potential customers, create brand loyalty, increasing website traffic and drive sales.
Publishing started initially with the use of social media. In order to draw attention to their
websites and, preferably, to sales, companies posted their social media messages. But social
media has grown far beyond being merely a platform for sharing content. Customers are
involved on social media, want to see brand content, and are far more accessible to posts that
you're posting on social networks than marketing posts. It's a cost effective advertisement of
social media. Once it comes to marketing budgets, many small companies tend to do more for
less. Social media marketing lets companies see substantial results in leading generation and
conversion. It eliminates the high out-of-pocket costs associated with traditional marketing
strategies like billboards or TV commercials. Controlling the social media effectively lets
organization make the most of this powerful device. Consistently producing and publishing
useful content will help organizations create credible ties with the target audience. Thus social
media ads helps company find potential consumers who are more likely to be involved in your
products or services.

Social media marketing is a low-cost strategy to reach the target audience for NGOs
like COMMONDOVE that operate at minimal marketing costs. A social media campaign is a
organized marketing effort by an company that utilizes at least one social media medium to
improve information (about a brand, product , or service. These promotions are politically
focused, have measurable consequences and inspire social media followers to feel or behave
in some way.
18
Goals of the social media marketing strategy:

Keeping clear SMART targets in mind when designing a social media marketing
strategy to ensure the research is as successful as possible

 Boost Product Sensitivity:

By sharing the ads on a number of sites, company will boost brand recognition
through social media. Could also use unique hashtags to provide opportunities for
followers to share your content and add their friends. In reality, by investing just a few
hours a week on social media, 91 per cent of marketers said they saw an improvement
in their brand exposure. When organisation have a schedule for your campaign,
organisation can map exactly where it should be posted, and when it should be posted
to keep things effective. Commondove can expand its presence by posting the
campaigns on a variety of platforms via social media.
 Connecting to the Society:
Communicating with the viewer is important for all forms of marketing. Within
a world of growing distractions and dwindling tolerance, effective marketing tactics
are more important than ever. The good thing is that the social media has made it easier
to connect with potential customers everywhere in the world. When you're working on
a social media marketing campaign, the company may want to connect with your
audience at both a surface level through a follow-up, tweet, or "like" and a deeper level
through a similar post that gives them a sense of your brand or products.
 Raise Traffic on the Website:

Social networking is a perfect way to improve the traffic on blogs. Simply

placing website in bio profile helps direct visitors to the business site where they can
learn more about the company or a particular product. Customers have no patience, and
easily lose interest. When including the URL in bio, your future clients can prevent any
ambiguity and keep it straightforward. Campaign team can also answer social followers
with URLs to specific website landing pages. Including links to your website as part of
a social conversation or organic post is a perfect way to show them that organisation
are listening to and improving traffic on the internet. Would boost traffic on website by
providing followers with links to the tools they need to address their own questions and
concerns.

19
  Marketing Move:
Marketers want consumers to be thrilled with their brand and products. Social
networking advertisements are a great way for people to get excited about new
products as they have the chance to post, use pictures and get the word out.

The process of managing social media:

Social media management covers all aspects of managing social media marketing
activities, from planning to testing, and the tasks necessary to make it all work at any stage in
between. A holistic approach would include process, infrastructure, and personnel
considerations to ensure the effective implementation of a smart plan and the day-to-day
execution of the job.

Target Audience Survey:

A core part of social media management is investing on target audiences. If organisation

don't know who your audience is, then it is challenging to develop a social media strategy.
Know who the target is, and just where to get them online. That is important, as business wishes
to optimize social media management investment. Organisation will gain a bigger return on
investment (ROI) by engaging the market on their favourite channel.

Create Strategy for Social Media:

They need to develop social media strategy before launching social media campaigns.
Owing to the various functions and uses of Twitter, LinkedIn, Facebook and other social media
channels, business management should mainly concentrate on developing a plan for each site.
In addition, management, taking into account the audience, will look at what form of business
target they want to achieve in social media, will want to create brand awareness among
consumers or develop brand loyalty among current customers, will also frame strategy on what
is business brand voice or, will have a set of criteria or processes when communicating with
customers in a public forum or how branding affects them.

20
Construct Information Calendar:

A content calendar for each social media accounts is another deliverable provided with
most social media management systems. This calendar acts as a point of reference for
organisation and your competent social media team. Content calendar can display scheduled
posts for social media accounts, which will include the current month. These posts may include
company announcements and holiday tidings, as well as shared content such as your website
blog post or a client image. Until posting such articles, social media manager would likely
suggest that all material be reviewed and accepted in advance. Although this takes some work
on the side, it means that the only content that goes live is the content that is sought.

Selecting target markets and priorities based channels:

Not all social network is produced equal; rather, it provides differentiated features.
Organizations with awareness of primary and secondary functionalities will incorporate
proactive communication strategies to maximize each platform's affordances. 'Relationships'
and 'sharing' are the primary building blocks of Facebook and YouTube respectively, while
'identity' is the core of LinkedIn followed by 'reputation' and 'relationships.' It is not enough
merely to have a Facebook profile or a Twitter account; these must be continuously updated,
managed and incorporated in a manner consistent with strategic objectives and distinguishing
features of a Twitter account.

Increasing social scope:

Ads are not the only way that social media experts, as well as social media presence,
can maximize followers. The provider can reach out to industry influencers and trusted
organizations as part of the social media management services. This will contribute to other
individuals covering business who can communicate with their followers. The effect is more
brand awareness, and an incentive to gain more fans and customers.

Listen, Scan, and Monitor:

Social listening is a critical and frequently overlooked attempt to flag possible problems
that, if left unchecked, could undermine the credibility of an organisation. The management of
problems by social listening is a valuable source of knowledge about an organization's
discussions and topics. Social listening can also help categorize and prioritize organizational
stakeholders with respect to their importance and role on specific issues, and tailor

21
communication strategies to effectively communicate with each group, for example,
manipulating supporters and making an effort to address the negative views of problem
stakeholders.

Scanning for posts that reference the organization also helps the organization
understand material with which it can or wants to communicate. In addition, deciding which
mentions are deserving of a answer and which ones are not can be difficult. Sorting through
the mentions of the organization and other relevant categories, the social media team also
serves as a "boundary spanner" which brings to the attention of the leadership of the
organization issues of interest to outside stakeholders. Hoot kit, Twitter Note, Sprout Media,
and Google Alerts are only a few of the available tools for social listening and tracking contact.

22
CHAPTER - 5

23
 CHAPTER - 5

INTERNSHIP EXPERIENCE

Through this internship, I was able to understand the workings of the activities of the
Marketing team by observing them and obtaining feedback from different marketing
professionals about their strategies in managing human resources.

 Exposure: The internship gave me a very strong introduction to different Marketing

department roles and events, such as bill collection, sales report auditing, etc.
 Development of skills: offers strong realistic knowledge of marketing roles and how
to deal with them.
 Professionalism: working in an office setting gave me a realistic understanding of
hard work and taught me the best way to behave as a professional.
 Career direction: It acted as an opportunity to test my exciting career area, helping
me find the best work for me.
 Relationship building: My job has given me the opportunity to meet and collaborate
with numerous marketing professionals on different projects.
 Time management: My internship duties included interacting with different
marketing functions and meeting several employees who made me practice time
management in order to efficiently fulfil my tasks.

Request management:

Request management of Facebook pages from various clients was one of the job’s
biggest tasks. This was really a dull and fascinating work at the same time. I and the other
intern also had to handle Commondove's Facebook accounts. It was a tedious task because we
had a aim to answer a number of requests a day in order to be answered and we had to work
one person at a time. Working and solving team pages fans problems helps to build a positive
work environment and enjoyable. It was really a fascinating work as we got to know about
various perspectives of the industry from various and unusual questions of the fans of the sites.

24
Customer Service:

Some of my main duties as a team leader of the Digital Services department was to
ensure customer loyalty by tracking their projects. The initial feedback on the specifications of
our clients was given to me by my superiors after which I had to re-brief on the designs to the
creative team. The challenge here. It was really tough for me to do the job done by a fresher in
the industry particularly as an intern to make another department do the work for my
department. My intra- and interdepartmental relationships have helped me to overcome the
challenge a great deal.

Planning campaigns:

Our most important job here as a local innovative advertising agency was to do
brainstorming to produce outstanding "out of the box" ideas for various brands and promotions
at the solution centre. For example, in order to support one of the customers „ Shajgoj.com,
"we had to figure out the best strategy for digital marketing to promote their new launched
goods. Here we have had to consider carefully specific ways to start the initiative.

Day-to-day Operations:

As an intern, there have been several day-to-day activities in account management,

creative department, and the digital channel most notably. Interdepartmental follow-up of the
current program, planned projects, project management, etc. are among the most notable of the
regular activities.

Team Work:

Employees are for teams at the solution centre. Teamwork is therefore really very
necessary and involves good working relationship. Both intra-relationship and inter-
relationship are very relevant in an organization that I understood to be working well here.
Although having a good friendship with other teams, it was no obstacle to me as I was
welcomed with other employees very warmly. In my department and other departments, I made
good ties within a very short time which I believe is the product of my communication skills.

25
CHAPTER 6

26
CONCLUSION:

The summer internship project plays a significant role in managerial education where
students have a golden opportunity to apply their experience and understanding in a realistic
business environment learned from classroom lectures. I have learned a lot from my
Commondove internship. Our aim is to increase downloads of the app by promoting it in social
media. Facebook and Instagram advertising create more leads for the app according to the
campaign. This internship helped me learn technical practical skills and develop my marketing
abilities. Traditional marketing has become less effective in the age of technological change
but social media marketing has become a weapon for targeting specific audiences at the right
time.

27
References:

https://commondove.com

https://in.linkedin.com/company/commondove

https://www.commondove.com/blogs/1

https://en.wikipedia.org/wiki/Social_media_marketing
https://www.investopedia.com/terms/s/social-media-marketingsmm.asp

https://sloanreview.mit.edu/wp-content/uploads/2012/09/9a4df3d616.pdf
https://blog.hubspot.com/marketing/social-media-campaigns
https://link.springer.com/referenceworkentry/10.1007%2F978-981-10-7035-8_72-1
http://www.socialsamosa.com/2014/09/social-media-ngo-propogation/

28
29