Professional Documents
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Commercial Banking 2
Commercial Banking 2
Commercial Banking
Another contribution banks make is their willingness to accept risky loans from borrow ers, while
issuing low-risk securities to their depositors. In effect, banks engage in risky arbitrage across the
financial markets. Banks also satisfy the strong need of many customers for liquidity. Financial
instruments are liquid if they can be sold quickly in a ready market with little risk of loss to the
seller. Many households and businesses, for example, demand large precautionary balances of liq -
uid funds to cover expected future cash needs and to meet emergencies. Banks satisfy this need
by offering high liquidity in the deposits they sell and in the loans they provide, giving borrowers
access to liquid funds to spend precisely when those funds arc needed.
Still another reason for which banks have prospered is their superior ability to evaluate
information. Pertinent data on financial investments is both limited and costly. Some borrowers
and lenders know more than others, and some individuals and institutions possess inside informa-
tion that allows them to choose exceptionally profitable investments while avoiding the poorest
ones. This uneven distribution of information and the talent to analyze information is known as
informational asymmetry. Informational asymmetries reduce the efficiency of markets, but provide
a profitable role for banks that have the expertise and experience to evaluate financial instruments
and to choose those with the most desirable risk-return features. Banks also pay critical roles to
attain the goals of the monetary policy of the country.
Roles of Commercial Banks Play in the Economy
While many people believe that banks play only a narrow role in the economy – taking deposits
and making loans- the modern bank has had to adopt new roles to remain competitive and
responsive to public needs. Banking’s principal roles today are as follows:
The payments role Carrying out payments for goods and services on
behalf of their customers (such as by issuing and
clearing checks, wiring funds, providing a conduit for
electronic payment, and dispensing currency and coin)
The guarantor role Standing behind their customers to pay off customer
debts when those customers are unable to pay (such as
by issuing letters of credit).
The risk management role Assisting customers in preparing financially for the
risk of loss to property and persons.
The saving/investment advisor role Aiding customers in fulfilling their long-range goals
for a better life by building, managing, and protecting
savings.
The safekeeping/certification of value Safeguarding a customer’s valuables and appraising
role and certifying their true market value
Granting Consumer Loans: Historically, most banks did not actively pursue loan accounts from
individuals and families, believing that the relatively small size of most consumer loans and their
relatively high default rate would make such lending unprof- itable. Early in this century, however,
bankers began to rely more heavily on consumers for deposits to help fund their large corporate
loans. Then, too, heavy competition for business deposits and loans caused bankers increasingly to
turn to the consumer as a potentially more loyal customer.
Financial Advising: Bankers have long been asked for financial advice by their customers,
particularly when it comes to the use of credit and the saving or investing of funds. Many banks
today offer a wide range of financial advisory services, from helping to prepare tax returns and
financial plans for individuals to consulting about marketing opportunities at home and abroad for
their business customers.
Cash Management: Over the years, banks have found that some of the services they provide for
themselves are also valuable for their customers. One of the most prominent examples is cash
management services, in which a bank agrees to handle cash collections and disbursements for a
business firm and to invest any temporary cash surpluses in short- term interest-bearing securities
and loans until the cash is needed to pay bills.
Offering Leasing. Many banks have moved aggressively to offer their business customers the
option to purchase needed equipment through a lease arrangement in which the bank buys the
equipment and rents it to the customer. Regulations originally required customers using equipment
leasing services to make lease payments that would eventually cover the full cost of purchasing the
rented equipment and to be responsible for any repairs and taxes incurred.
Making Venture Capital Loans: Increasingly, banks have become active in financing the start-up
costs of new companies, particularly in high-tech industries. Because of the added risk involved in
such loans, this is generally done through a venture capital fIrm, a subsidiary of a bank holding
company such as Citigroup Venture, Inc. Bankers may also bring in other investors to help share
the risk.
Selling Insurance Services: For many years, bankers have sold credit life insurance to their
customers receiving loans, thus guaranteeing loan repayment if borrowers die or become disabled.
Moreover, in the 19th and early 20th century, many bankers sold insurance and provided financial
advice to their customers, literally serving as the local community's all-around financial service
store.
Selling Retirement Plans. Bank trust departments are active in managing the retirement plans
that most businesses make available to their employees, investing incoming funds and dispensing
payments to qualified recipients who have reached retirement or become disabled. Banks also sell
deposit retirement plans (known as IRAs and Keoghs) to individuals holding these deposits until
the funds are needed for income after retirement.
Offering Security Brokerage and Security Underwriting Services: Allover the world the largest
banks are seeking to become "financial department stores," hoping to fulfill all the financial service
needs of their customers with one stop, becoming all-purpose financial firms.
Offering Mutual Funds and Annuities: Concerned that many banks have offered too-
low interest rates on traditional deposit accounts, many customers have come to demand
so-called investment products from their banker, especially mutual fund accounts and
annuities that offer the prospect of higher yields than are currently available on conven -
tional bank deposits.
Offering Merchant Banking Services. Bank today are following the footsteps of leading
financial institutions all over the globe in offering merchant banking services to larger
corporations. These services are officially defined as the temporary purchase of corporate stock
to aid the launching of a new business venture or to support the expansion of an existing
company. Hence, a banker providing this service becomes a temporary stockholder and bears
considerable risk that the stock purchased may decline in value. In practice, merchant banking
services often encompass the identification of possible merger targets, providing strategic
marketing advice, and offering hedging services to help customers manage risk, especially the risk
of loss due to changing currency prices and interest rates.
Service Proliferation
Banks have been rapidly expanding the menu of financial services they offer to their customers.
This proliferation of new services has accelerated in recent years under the pressure of increasing
competing technology. It has also increased bank costs and posed greater risk of bank failure. The
new services have had a positive effect by opening up a major new source of bank revenue-non-
interest service fees (what bankers call fee income).
Rising Competition
The level and intensity of competition in the financial services field have grown as banks
and their competitors have expanded their services offering. The local bank offering business and
consumer credit, savings and retirement plans, and financial counseling faces direct competition for
all of these services today from other banks, credit unions, securities firms like Merrill Lynch,
finance companies like GE Capita, and insurance companies and agencies. These competitive
pressures have acted as a spur to develop still more services for the future.
Deregulation
Rising competition and the proliferation of banking services have also been spurred on by
deregulation, a loosening of government control of the financial services industry. Deregulation
began with the lifting of government-imposed interest rate ceilings on savings deposits in an effort
to give the public a fairer return on their savings. At the same time, net types of checkable deposits
were developed to permit the public to earn interest on transaction (payments) accounts. Almost
simultaneously, the services that many of banking key competitors, could offer were sharply
expanded by legislation so they too could remain competitive with banks.