ASSIGNMENT OF QUANTITATIVE METHODS

Topic – Scales of Measurement

CASE STUDY REPORT

OF
SECUREZZA

Section – D (PGPM 2021-23)

Submitted By-
Submitted To –
Pranamya Potdar (21BSP1880)
Prof. Sonia Nangalia
Janvi Rathod (21BSP3162)
Viraj Trivedi (21BSP2303)
Sagar Nathwani (21BSP3073)
Prateek Singh (21BSP1887)
Rahul as an entrepreneur, has an idea to safeguard the WIFI credit and debit cards. It is a high-tech
security device to protect consumers from new, high-tech crime of crowd hacking. He names his
company as Securezza.

Securezza is a high-tech solution against electronic pickpockets (data infringement). It does not
require batteries, charging or activation. It acts as a personal jammer for your credit and debit card
information. 

Before launching the product, he has to do some market research for the same. From his research
and development department he gets some of the data related to the current market scenario
which is as follows:

He decided to take up some statistical measures to assess the information obtained through market
research

 AGE GROUP: - This bar graph exhibits the different age group of people:

Bar Graph
70

60

50
Number of people

40

30

20

10

0
18 to 39 39 to 59 60 above
Age group

From the above variable it is concluded that the data is Interval scale because it has ordered
numbers with meaningful divisions. The age group of people is provided a proper division to select
from.
  GENDER: - This bar graph exhibits the different gender of people.

Bar Graph
56

54

52
Number of people

50

48

46

44

42
Male Female

Gender

In this given data, the data is nominal scale because above variable has distinct classification and
doesn’t involve a quantitative value or order.

 INCOME: - This bar graph exhibits the monthly income of people.

Bar Graph
60

50
Number of people

40

30

20

10

0
Below 20000 20001 to 60000 60001 & above
Monthly income

In this given data, the data is ratio scale because income is always a non-negative variable.
  USAGE OF DEBIT / CREDIT CARDS: - This bar graph exhibits the number of people using
credit and debit card.

Bar Graph
90

80

70
Number of people

60

50

40

30

20

10

0
Yes No
People using credit/debit card

In this given data, the data is Nominal scale because there is no inherent order between categories
and also it has a distinct classification

 USAGE OF CONTACT LESS DEBIT / CREDIT CARDS: - This pie chart exhibits the number of
people using contact less credit and debit card.

ur text
100 responses

In this given data, the data is Nominal scale because there is no inherent order between categories
and also it has a distinct classification.

 FREQUENCY OF THE USAGE OF CARD: - This table exhibits that how frequently the user
carry/ uses their card as the mode of payment.

Responses Percent

Never 14 14%

Rarely 18 18%

Occasionally 16 16%

Regularly 52 52%

Total 100 100%

In this given data, the data is ordinal scale because the data is arranged in some order, but the
difference between data values cannot be determined or are meaningless.

 AWARENESS OF PEOPLE: - This pie chart exhibits that awareness of people regarding the
scams that are related to plastic money.

100 responses

In this given data, the data is Ordinal scale because the data is arranged in some order and that
reports the ordering and ranking of data without establishing the degree of variation between them.
  PROBLEMS FACED WHILE USING THE CARD: - This table exhibits that if the user has faced
any problems or received any spam call or text regarding the card details.

Yes No Total

Faced issue while 36 64 100

using the cards
Received the scam 76 24 100
call or text

In this given data, the data is nominal because in this measurement and variables are differentiated
by their naming. These variables have no order or hierarchy associated with them.

 PREFERENCE OF PEOPLE: - This pie chart exhibits that if the user will prefer to use a product
to safe guard their card details.

100 responses

In this given data, the data is Nominal scale because there is no inherent order between categories
and also it has a distinct classification.

 WILLINGNESS TO PAY: - This table exhibits the number of users willing to pay to protect
their digital currency.
 No of Users Percent

Below 1000 78 78%

1001-2000 20 20%

Above 2000 2 2%

Total 100 100%

In this given data, the data is Ratio scale because it does not have any negative attributes.

 PROMOTIONAL MARKET SURVEY: - A hundred sample securezza cards were given at free
cost in the market as a promotional strategy, and to get back some consumer feedbacks and
reviews for the same.

The data given below states the review and feedback of the hundred customers.

Number of people
40

35

30
Number of people

25

20

15

10

0
Very poor Poor Average Good Best
Rating

The above given data, the given data is ordinal data as ordinal scales are used to analyse relative
perceptions, choices, and feedbacks, i.e., marketers can evaluate the degree of customer satisfaction
or happiness, understand whether their newsletters should go out more often, etc.