INTRODUCTION

NAME ROLL NUMBER SAP NO.

PARTH MATALIA 65 40311170420
SOMYA MEHROTRA 66 40311171136
AVNI MEHTA 67 40311170425
DEEP MEHTA 69 40311171112
DRASHTI MEHTA 70 40311170430
SAHIL MEHTA 71 40311170454
RIDDHI NANDU 72 40311170489
 Generation G
INTRODUCES
LYF (Love Your Footprint)
BIO-DEGRADABLE SHOES
 Why do we need LYF?
• Massive Carbon Footprint.
• Large quantity of worn shoes ends up in
Landfills.
• These shoes taking years to decompose.
• Chemicals within the glues .
• Lots of plastic, rubber, leather is scraped
in environment.
 What is LYF?
LYF (Love Your Footprint) –
 100% Biodegradable

Shoes out of Banana

Waste

• Weave the pieces

without cuts or
residues, using
adhesives with water
base
What makes it more Eco-friendly..?
 Banana Fiber tissue
requires much less
water consumption.

 Obtaining of banana
fiber almost does not
generate emissions
 Bio-degraded in
maximum of two years.
 RECYCLING INITIATIVE

 Allows customers to drop off shoes at

selected locations.
 Used shoes are grounded up, placed in a

mold, and then the material is used for

producing new shoes.
 MANUFACTURING OF
BIODEGRADABLE SHOES

Made of Banana fiber , Made in India

 RAW MATERIALS REQUIRED
 Hemp ( for lace)
 Banana yield waste

(for fabric)
 Shoe sole
 Natural colour

(without chemical )
BANANA YIELD WASTE
 Shoes skin is tanned
with natural pigments
from seeds, crusts and
plants.

Revalue your shoe.

Why not give a second life to your shoes ?
“DONATE US “
 Process :
1. 2.
Cutting Skiving and
sewing

3. 4.
Making Lasting and
finishing
1. Cutting

2. Sewing & Skiving

 3.Lasting
 Sole Stitching
 Heeling
4.FINISHING
 Suede cleaning
 Polishing
 Packing
LOOKING
GOOD AND
RESPECTING
THE
ENVIRONMENT
IS POSSIBLE
@LYF
 PRICE & PRODUCT MIX
We offer 3 different types of shoes with different prices -
Name Price Why/Quality
Lyf 1 700 Basic quality
shoes
Lyf 2 1500 Attractive and
good quality
Lyf 3 2000 Highest
quality with
looks
 PLACE
Planning to have 5 showrooms in Mumbai.

 Colaba
 Lower Parel
 Bandra
 Andheri
 Borivali
 LOGISTICS
Planning to have 2 Distribution Centers
Door to door delivery
Donation centers.
 PROMOTIONAL TECHNIQUES
1. Discounts , Offering a
free trial
2. Hoardings
3. Commercial Ad
4. Collaborating with
popular athletes
5. Collaboration with
Celebrities (Ranveer
Singh)
 PROMOTIONAL TECHNIQUES
 Possible activities
which can be
undertaken –
1. Go green Marathon
2. Sponsorships in Sport
Leagues, Participating
in sports workshops
3. Giving free product to
influencers
Strengths Weaknesses

Opportunities Threats
  Strengths 
 FirstMover Advantage.
 Environment Free.
 Light Weight.
 Converts Waste Into Value-added

Products.
  WEAKNESSES 
 Bio-degradable In Nature.
 Overemphasizing greenness rather than

consumer needs can prove devastating for

the product.
 Consumer may choose their satisfaction

level over environment conservation.

  OPPORTUNITIES 
 Monopoly In The Market.
 Helps to Increase Exports Of Product.
 Channel Expansion.
  THREATS 
 Non-Acceptance Of Product.
 Other Competitors.
 Might be hyped.
 COMPETITORS
 H&M had debuted plant based shoes
which were made out of pineapple
leather, orange peels and algae.
 Even REEBOK created a sneaker made

of cotton and corn.

 REVENUE MODEL
PARTICULARS AMOUNT

Manufacturing Cost
12,75,600
Raw Materials
46,77,200
Process and making charges
Labor Costs 25,51,200

Total Manufacturing Cost 85,04,000

 PARTICULARS AMOUNT

Operating Cost
1.Office and Administrative
Staff Salary 18,00,000
Electricity 7,00,000
Fixed Assets 20,00,000
Miscellaneous expenses 6,02,400
Office & Administrative 51,02,400
2.Selling & Distribution
Advertising 30,00,000
Digital marketing team 11,20,000
Logistics 9,08,000
Promotional events 13,00,000
Selling & Distribution 63,78,000
3.Legal cost
Incorporation Expense 4,75,600
4,00,000
Patent
4,00,000
Legal Team
12,75,600
Total Legal Cost
 SALES ESTIMATION
YEAR 1
Name Of Shoes Number of Price per Shoe Total Sales
Shoes Sold Amount

LYF1 10,800 700 75,60,000

LYF2 6,000 1,500 90,00,000

LYF3 3,600 2,000 72,00,000

 SALES ESTIMATION
YEAR 2
Name Of Shoes Number of Price per Shoe Total Sales
Shoes Sold Amount

LYF1 12,000 700 84,00,000

LYF2 7,500 1,500 1,12,50,000

LYF3 4,000 2,000 80,00,000

 SALES ESTIMATION
YEAR 3
Name Of Shoes Number of Price per Shoe Total Sales
Shoes Sold Amount

LYF1 13,500 700 94,50,000

LYF2 9,000 1,500 1,35,00,000

LYF3 4,500 2,000 90,00,000

 Profit for the first year

Total Sales 2,37,60,000

Manufacturing Cost (85,04,000)

Operating Cost (1,27,56,000)

Net Profit 25,00,000

Break Even Analysis

As per sales Months

Estimated

As per Quantity of 15,557 Quantity

shoes sold
 Total Investment

Showroom 5 crores

Machinery 2 crores

Factories and Distribution Centers 3 crores

Working capital 2 crores

Total Investment Required 12 crores

 Sources Of Fund
Percentage Of Share Source

10% Angle Investors

50% Partners & Family

Friends
20% Venture Capitalist

20% Investors
Return On Investment
Net Profit
Total Investment

= 25,00,000
6,00,00,000

= 4.16%
 MARKET SURVEY

GENDER DYNAMICS AGE DYNAMICS

 INTERESTS

EMPLOYEMENT
LEVEL
PUBLIC PREFERENCES
THANK YOU!