BM019-3-3-ENTRE INDIVIDUAL ASSIGNMENT P a g e | 1

Assignment Structure, The Scenario, and Performance Criteria for Entrepreneurship

Describe the characteristics of entrepreneurs and its importance in

LO1 Final Exam
economic development (C2, PLO1)
Evaluate successful strategies, business models, frameworks, funding,
LO2 barriers and risks for introducing break-through business ideas. (C5, Presentation
PLO3)
Identify potential business opportunities based on important trends
LO3 Project
(A4, PLO8).

Essay:

Question Vs Taxonomy
Affective Level
Question 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
No.
Q1 100% 8
Total 100%

Presentation:

Question Vs Taxonomy
Cognitive Level
Question 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
No.
Q1 100% 3
Total 100%

Assignment Question
 Social
 Innovative

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 202104

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 Adoptive
 Fabian
 Drone

Choose any ONE (1) type of entrepreneur from the list above, and prepare an individual
report based on the following requirements:

1. Trace the origins of the selected entrepreneur from at least FIVE (5) sources. You
need to substantiate your definitions of the selected entrepreneur with relevant books
and/or journals.
2. Name one entrepreneur (local or global business owner) who represents the selected
type of entrepreneur. You can either request for an interview or do information search
about this person to get to know him/her better.
3. Explore during the interview/ information search:
a. the background of the entrepreneur,
b. the source of idea for the existence of the enterprise,
c. the nature of the opportunity/opportunities that the enterprise exploited,
d. the resources the entrepreneur used to start and then grow the business, and
e. the challenges faced along the way.
4. Evaluate the business strategy approach undertaken by the selected entrepreneur.

Evaluation criteria and marks allocation for the Individual written report

Criteria no. Item Weightage

1 Introduction 20
2 Subject Knowledge and Understanding 30
3 Analysis and Evaluation 30
4 Report layout, language and clarity 10
5 Referencing 10
Total 100 (80%)

Evaluation criteria and marks allocation for the Individual Presentation

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 202104

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Assessment will be by means of a 10-minute individual presentation, followed by

questions and answers session. The presentation will need to integrate and synthesise the
findings from the research. The time limit will be strictly adhered to.

Evaluation criteria and marks allocation

Criteria no. Item Weightage

1 Content 20

2 Communication Skills 10

Total 30 (20%)

ASSIGNTMENT DUE ON: 05th JULY 2021

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 202104

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Citations and References

 You are required to use proper referencing methods for this assignment – Harvard
Referencing System.
 Ensure each citation has its reference and each reference needs to have a citation in the
document.
 Numbering and bullets are not required for references.
 References need to be presented in an ascending alphabetical order (i.e. from A to Z).
Note: You are required to provide proper citations and reference list when making reference
to any external sources of information, theories, concepts and frameworks when writing your
report.

WORD LIMIT: 2,000-2,500 words

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 202104