TRADEMARK

APPLICATION
EN 106- Innovation Management

JUDY MAE G. ALCAYDE BS ENTREPRENEURSHIP 2-B

BUSINESS LOGO AND NAME

The business name is Trixie Truffle Treats as Trixie means brings joys and happiness that
my products will do. I used the term truffle for the people to be curious of what my business is,
particularly for Filipinos since calling a truffle still make it sound very unfamiliar to them. Thus,
Trixie Truffle Treats is full of a deeply indulgent sweet treats for everyone. The color of the text is
obviously a brownish like a chocolates and styled with Courgette font. The logo that can be seen
beside of the text says about the business. The three circles or the three truffles represents the three
words of the business name which is Trixie Truffle Treats. Moreover, I am dedicating this business
for my three sisters that eventually will be part of my business operation. The tree figure below it,
symbolizes the letter T and like a tree, the business will grow and nourish. The trunk stands for the
entire body of knowledge my business possesses. The color of the logo is inspired from the color of
chocolates.

TAGLINE

The tagline is “Taste to control your moods” pertains to chocolates as the business mainly
offer chocolate products (not the sugary crap). Chocolate is a known joy stimulant. Most especially
dark chocolates that really improve or boosts ones mood. Eating the products of Trixie Truffle Treats
will have you various health benefits. Many people find chocolate improves their mood and offers
emotional comfort. Chocolate is found to promote positive feelings in a person, as it helps in the
release of multiple peptides of the brain and gut. To state it simply, when chocolate dissolves and
digests in the stomach, it makes one feel good. The font style is Sogoe UI to look it bolder.
PRODUCT LOGO

The product logo tells about my innovative product which is the Spicy Hot Chocolate
Bombs- dark chocolate sphere shell that is why I have a round logo and inside are things like cocoa
mix, chopped chocolates, marshmallows, and chili flavor that explode out of the shell as soon as it
melt down with just hot water. It is a hot chocolate drink. It also put the logo of the business Trixie
Truffle Treats above and of course the symbol of the product is shown in the red mug which portrays
the unique spicy added flavor of the hot chocolate; the chocolate bomb in it that will melt and explode
in the cup with marshmallows beside it. I used the simple Lemon font style that can be easily read.
And the color brown as chocolates for the outer outline of the logo.

Trademarks are a symbol of the identity of your business. Trademarking grants startups security of
their brand. By trademarking a company name, one makes its services and products distinctive in
terms of their competitors, becoming their intellectual property. In doing so, it prevents rivals from
copying or stealing their brand.