Digital Research Presentation

Analysis of the creative &

communication of competitors of
Dukes
 Parle, Britannia & ITC are the main three competitors of Dukes India. The Dukes have four categories of
products, there are biscuits, chocolate, wafers & confectioneries, etc.
 The competitors of Dukes communicate with target market with the organizing CSR activities like blood
donation camp, tree plantation programme, etc. Also they communicate by making creative fly-ers or banner
and post it to social media.
 Now a days digital marketing is the best option for targeting more people.
 They also organize some funny game on social media platform.
 Parle

 Parle-G thanks frontline workers through digital film.

Manufacturer of biscuits and confectionery, Parle Products has launched a digital

film for Parle G brand dedicated to all the brave individuals who are fighting every day for
the wellbeing of our country as the pandemic rages on. The campaign is a showcase of
gratitude towards frontline workers ending with the message of ‘Aap hai toh hum hai’.

 Parle has joined hands with the government to distribute 3 crore packets of parle G biscuits
as relief during the crisis.
 Britannia

 Britannia as part of its CSR initiatives spends Rs. 28.43 Cr in FY 20

 Britannia Nutrition Foundation’s programmes seeks to alleviate malnutrition and iron deficiency
anaemia among children and adolescents in the underserved communities. The programme
activities are focused at improving health and nutrition status of children, mothers and adolescents
through a multi-pronged approach that works at three levels:
 At the Anganwadi Centre level
 At the Community level
 At the School level
 The programmes are implemented in collaboration with the Integrated Child Development
Services (ICDS) of the Department of Women & Child Development, Health and Education
Department. Various need-based health camps are also organized at regular intervals to meet the
specific needs of the community and to deliver medical services. The camps also provide for
timely referral services to the patients for further or specialized care.
 ITC
 ITC's Skilling & Vocational Training Programme – Trained over 89,900 Youth.
 ITC's Skilling & Vocational Training Programme provides them with much-needed opportunities to access
high quality but affordable market-linked skills closer to their homes. By providing these young citizens
with industry-ready skills, the Programme enhances their employability in today's competitive business
environment so that they can fulfil their aspirations for a brighter future.
 Afforestation Programme – Greening more than 846,200 acres.
 ITC's Afforestation Programme assists farmers to turn their unproductive land assets into profitable
pulpwood plantations, using clonal saplings specially developed by ITC R&D to grow in harsh conditions.
Social Forestry is for impoverished farmers who are motivated to form Forestry Groups through which they
get loans, subsidized clonal stock as well as technical support and training. Plantation incomes are
significantly higher, especially beneficial for poor farmers, helping them to step away from penury and
deprivation.
 ITC's Solid Waste Management Programme
 ITC's Well-being Out of Waste (WOW) initiative promotes awareness about the importance of source
segregation and recycling, and establishes systems to ensure effective practice. It collaborates with local
municipalities to train waste workers and rag-pickers in these concepts and to provide an efficient collection
system that covers virtually all segments: households, offices, schools, hospitals, commercial establishments,
etc. Along with WOW, ITC is also implementing several other waste management projects along the same
lines but tailored to local situations, e.g. promoting home composting or involving women's self-help groups.
 Amul

 AMUL Scholarship
 Amul Scholarships: encourage outstanding children of farmers,
 Amul Scholar Felicitation Program: To encourage outstanding children of employees
 Amul Vidya Shree & Vidya Bhushan: To recognize the brilliance of the students across India.

 Blood Donation
 Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies.
 Similarly camps are organized in Amul Dairy Campus wherein employees and their family members join in
donating blood.

 Tree Plantation
 Rural Sanitation Campaign
 Nestlé
 Improving Access to Water Among Commuities
 Nestlé India has undertaken programmes to provide access to clean drinking water. Having clean water
means being able to avoid exposure to water-borne diseases and reduce the burden of ill health on families.
The benefits of having a source of clean water in a community are even much wider. When women and girls
no longer have to walk miles to fetch water each day.
 Offering Safe And Hygienic - Healthier Food
 Nestlé India joined hands with the National Association of Street Vendors of India (NASVI) and national
and local food authorities to launch Project 'Serve Safe Food' for training street food vendors on subjects
including health, hygiene, safe food handling, waste food disposal and entrepreneurship. At these trainings,
vendors learn about how to handle food with gloves, hand washing, storage techniques, proper washing of
fruits and vegetables, personal hygiene and entrepreneurship. At the end of the course, the vendors receive
official certification that they have completed the training. They are also encouraged to share the information
with fellow street vendors.
 Dairy Farmers Programme
 Helping farmers to increase their knowledge and skills is a key focus area of our rural development strategy.
By adopting best practices, farmers are able to improve productivity, trading relations and cost control.
 The Nestlé Healthy Kids Programme has been developed with a focus to raise nutrition, health and wellness
awareness of school going children.
 Bisk Farm

 Promoting education, including special education and employment enhancing vocation skills
especially among children, women, elderly, and the differently able and livelihood enhancement
projects.
 Promoting gender equality, empowering women, setting up homes and hostels for women and
orphans; setting up old age homes, day care centres and such other facilities for senior citizens
and measures for reducing inequalities faced by socially and economically backward groups.
 Contribution to the Prime Minister ’s National Relief Fund or any other fund set up by the Central
Government for socio-economic development and relief and welfare.
 Cadbury

 In the last 10 years alone, the Cadbury Foundation has donated £8m to many well
deserving causes.

 the Cadbury Foundation supports a wide number of inspirational organisations,

along with nationwide charities, also focus on the passions of our employees and
support local causes close to their hearts through our ‘cashmatch’ programme.

 Cadbury is in tie-up with Bharati-Walmart to support education needs of

underprivileged children.
 Lotte India

 Accessories for CCTVs, Wireless transmission equipments distributed for general

security of traders and public, at Nellikuppam.

 Distributed groceries to Gaja cyclone victims, at Pudukottai through Rotary club.

 Lab / Class room furniture was distributed to School, at Thiruvandipuram

 PriyaGold (Surya Food and Agro Ltd.)

 MULTISPECIALTY MEGA MEDICAL CAMPS

 Company contribute for multispecialty mega camps through Registered Trusts/Societies in the
area in which doctors from almost all the specialties from different cities provide their free
services. In this camp free food is also offered to the patients and their relatives.
 SCHOOL HEALTH CHECK UP CAMPS
 Company contribute for Health checks up camps by Registered Trusts/Societies registerd are
being organized in the tribal schools of the area. During the camp students are also told about the
personal hygiene and other healthy habits.
 As per the Corporate Social Responsibility policy, Eradicating hunger, poverty and malnutrition
are prominent areas of focus and so, by the kind contribution of Surya food & Agro Ltd. we could
serve these needy men and women, free meals daily. More than 260 brother and sisters of
Satyajeevan colony have thus been beneficiaries of the support. Surya Food and Agro Limited has
successfully brought smiles on these sad faces.
Social Media Analysis
 Parle

• Parle has Instagram, facebook, linkedIn, twitter & youtube handles. Facebook And twitter
have same post. They post festival related post and video.
• They oraganize some funny games.
 Britannia

• Britannia have facebook twitter and youtube account.

• On the twitter handle they having some pole questioning to the
followers.
 Amul

Amul Organize a live recipe show on facebook live with professional chef, and
till date they having 2490 th session. They use #simplehomemaderecipes.
Nestlé
Lotte India
Positioning of Dukes & each of its
products
 Dukes India Has Been Recognized As One Of
The World’s 100 Greatest Brands
 Dukes has entered the league of the most well-known brands with recognition extending well
beyond national borders.
 Dukes India has been bestowed with the title of “World’s Greatest Brands 2017-18” by PwC.
 The man behind the brand, the managing director, Mr. Ravinder Kumar Agarwal, who
orchestrated its success, bagged the award for the “World’s Greatest Leaders”.
 The Dukes group is an established player in the consumer food industry, with strong presence in
the northern and southern parts of India with a broad portfolio.
 Dukes India ascended rapidly and today its sales are pegged at Rs. 1500 crores with an 80% shelf
space in MTOs pan India and backing from global certification agencies such as the USFDA –
which highlights its commitment to quality. Mr. Agarwal aims to continue its winning streak by
“looking at becoming an Indian multinational with a manufacturing footprint across the globe by
2020”. Dukes and Waffy are well on its way to becoming indisputable forces in the sweet treat’s
marketplace across the nation, with new, revolutionary products with presence in more than 50
countries and in markets such as the US, Middle East, Europe and Africa.
 The indisputable success of Waffy has caught the attention of leading market players. Despite the
foray into the segment by these players, Waffy holds a place of pride. Building on its strength in
the South, the brand is steaming ahead to capture other Indian markets. With each step, and new
product, Waffy and Dukes, are soaring towards their dream of being the no. 1 brand in India.
 Hyderabad’s Ravi Foods’ flagship product Waffy has 80 percent market
share in the organised wafer market.