Ethical and Unethical practices in

Marketing
Ethical activities in Marketing
1. Consumer treated fairly and their privacy is respected.
2. Marketers being transparent about who is paid to endorse the product.
3. Customers decision regarding product should not be influenced by seller.
4. Complying all the standards and regulations that is set by professional
organization and the government.
5. The product should be socially responsible product.
6. Advertising must depict the real utility of product. All the information related
to product must be true.
7. Customer should feel that company has invested in quality of product.
8. Seller should sell the product as per the need of customer and not as per the
amount of margin that company will get, after selling the product.
 Ethical is always legal but , unethical can be either legal or illegal .

• Tata Motors took on itself to alter the

developmental landscape across these seven
villages by instituting programmes, which cater to
health, education and livelihood. Tata Motors also
started night schools to encourage adult learning.

• Conscious Coffees introduced CAFE Livelihoods

Program empowers people in El Salvador, Guatemala,
• TOMS’ footwear business has donated more
Mexico, and Nicaragua to own and operate their own
than 60 million pairs of shoes to children in
coffee businesses through training workshops and
need all over the world. TOMS’ eyewear
ongoing guidance and support.
division has given more than 400,000 pairs of
glasses to visually impaired people who lack
access to ophthalmological care.
• Everlane provides customers
with a detailed cost
breakdown such as cost of
materials, labor, transportation
and logistics, excise taxes and
duties, and even hardware such
as zippers and buttons. It also
compare price of its own product
with price of competitor’s product
Intel hosts the Intel Science Talent
. Mirchi and Mime Search and the international
staff consists of Science and Engineering Fair to
• Through its Google green specially challenged help encourage science,
program, the company has people who are not technology, engineering, and
donated over $1 billion to able hear or speak. mathematics education for young
renewable energy projects, and people. It has many donation funds
has decreased its own footprint and programs to encourage girls
by using energy efficient buildings and underprivileged minorities to
and public transportation study in these fields.
Unethical activities in Marketing
1. Using misleading advertisement as a source of promotion of the product.
2. Making false statement and deceptive comparisons about the rival product.
3. Concealing side effect of products or services.
4. Explaining the dark side of rival’s products to turn potential customer own
product.
5. Exploiting and manipulating the emotion of the customer, by making false
promises to customer.
6. Stereotyping or depicting women as a sex symbols, in order to draw attention
of customer towards the product.
7. In case of small business, competitors try to copy the tagline, company
name, promotion strategy, etc.
8. Surrogate Advertising i.e the open advertising of alcohol or cigarettes.
• .
According to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat
cereal or other Special K products for breakfast and lunch, plus a regular dinner. This
started misconception and people started dieting without consulting to a doctor and fall sick.

• Madhuri being a brand The tagline: 'Put your best face

ambassador claimed that
Maggi is healthy but
when asked to her
whether she uses it or not,
she kept silence.
forward with Dove. ‘ They are
portraying that only fair faces
can stand and be successful in
the corporate world

Dettol Disinfectant
Spray, Handwash, etc.
kills 99.9%* of
germs in 30 seconds.
 Thank You

By- GITIKA SHAILI BARANWAL