SAN BEDA UNIVERSITY

Department of Marketing Management

INTEGRATION TEST ON MIDTERM PERIOD
Subject: Retail Management (RETLMAN)

Name: Section: 3DMC Subject Professor: Jennifer T. Ramos, DMS

Direction: Look for a retail outlet/store & create your modified retail audit. (Note: Make sure
you have your data gathering before answering the checklist).

Theme: Re-defining Stores for retails’ next normal

Retail Outlet: ___Eastwood Mall___ Place: __Quezon City___ Time & Date: June 10,2021

MODIFIED RETAIL AUDIT

Item/s Checklist:
1. Re-define the __1. Physical Store with proper protocol (w/ facemask, face shield &
role of the store. with social distancing)
(What are the __ 2. Store front liners undergo the rapid antibody testing & or with
role of the store vaccination
during the new __ 3. Ready for Omni channels
normal
2. How retailers __4. Websites
should introduce __5. mobile browsers
curbside pickup __6. native apps
and “buy online, __7. physical retail
pick up in store” __8. social media
(BOPIS) features? __9. email, and
___10. more_____________

3. What are the __11. Store Associates/front-liners have know-how (training) on

retailers should integrating Omni channels.
invest in training __12. Store Associates/front-liners have right gadget/equipment for
and equipping their Omni channel/s.
store associates
to engage with
customers online?
4. Do the store
associates/front- __13. with Offline customer data in the store (CRM)
liners have access __14. with Online Across Omni Channels (CRM)
to customer data
generated both
offline and
online?
Rapid Diagnostic 1. According to the data that we gathered from primary sources
Discovery/Findin such as customers and employees of Eastwood mall and from
gs their website and social media, Eastwood mall is a safe and well-
maintained shopping mall in terms of cleanliness and disinfecting
management. Retail stores require shoppers to sign in to a QR
code or write up information into a paper before entering the store
for contact tracing, disinfectant and thermometer are also
required at each store.
2. Before entering the mall, Eastwood Mall provided a technology
that disinfects the whole body automatically whenever a person
enters the tent that does not require any contact. Most of the
restaurants of Eastwood mall offer alfresco dining which gives
more safety to the customers.
3.  According to our primary sources, they could access shops
online if their items that they wish to buy are available at the store
for them not to go if it's not.
4. According to our interview with those who work at the retail outlet,
they are provided vitamin c's and masks by their companies, and
uni qlo also provides vaccination for their employees.   

Supporting __A. Interview from the Retail Outlet

Document/s
 Jenelyn Castillo – uni qlo  

 Francis Cruz - Blade

_ B. Interview from the Customer

_C. Survey
 __D. Other/s: Website and Social Media Posts

(Note: No need to print)

“That in all things God may be Glorified”