WP Enhance – Customer Data

Analysis Project Charter

Prepared for

John Lopez

john@wp-enhance.com

Prepared by

Muhammad El-Manzalawy

muhammad.elmanzalawy@gmail.com
Contents
Project Overview ................................................................................................... 3
Project Deliverables ............................................................................................... 3
Deliverables Acceptance criteria ............................................................................ 4
Project WBS ........................................................................................................... 4
Project Time plan ................................................................................................... 5
Duration Estimate ............................................................................................... 5
Project Timeline .................................................................................................. 5
Project Cost ........................................................................................................... 6
Cost breakdown .................................................................................................. 6
Payment milestones ........................................................................................... 6
Platform of project delivery ................................................................................... 6
Nondisclosure Agreement Statement .................................................................... 6
Project Overview
This project aims to study the demographics and purchasing behavior of a customer base
presented in sales and profiles datasets provided by WP-Enhance, by performing statistical data
analysis of the customers’ orders and profiles datasets. With the objective of producing a defining
persona for the customers.

Project Deliverables

# Deliverable Description Content Format

A full notebook that includes both Source code for

Jupyter source code and markdown of statistical analysis
1 .ipynb
notebook the data wrangling, analysis, and Graphical
visualization processes. visualizations

Statistical analysis and

A slide deck that has the main
data insights
Final insights extracted from the
2 .pptx
presentation jupyter notebook including Final persona
visualizations and commentary. (demographics and
behavior)
The final state for the datasets
Final Datasets after cleaning
3 after the wrangling and .csv
Dataset(s) and restructuring
restructuring processes.
Deliverables Acceptance criteria
1) The deliverables include the activities (or their results) set out in each item in the “Project
Deliverables” section of this document.
2) The deliverables include the approved changes/modifications, considering the following:
a) If the changes/modifications are limited so as not to prejudice what was stated in the
technical offer, I will perform the required changes/modifications within the estimated
project duration if possible.
b) If the changes/modifications are major and would prejudice what was stated in the
technical offer, a prior approval from both parties will be required to change/modify the
project estimated duration.

Project WBS
1. Data Wrangling
1.1. Discovering and assessing data
1.2. Structuring data
1.3. Cleaning data
1.4. Enriching data
2. Data Analysis and Visualization
2.1. Analyzing customer demographics
2.2. Analyzing customer purchasing behavior
2.3. Visualizing analysis output
3. Final Preparation
3.1. Exporting visualizations from the notebook
3.2. Creating demo presentation
Project Time plan
Duration Estimate
Estimated Duration
Activity ID Activity
(days)
Phase 1: Data Wrangling
1.1. Discovering and Assessing Data 1
1.2. Structuring data 1
1.3. Cleaning data 1
1.4. Enriching data 1
Phase 2: Data Analysis
2.1. Analyzing customer demographics 1
2.2. Analyzing customer purchasing behavior 2
2.3. Visualizing analysis output 2
Phase 3: Final Preparation
3.1 Exporting visualizations from the notebook 1
3.2 Creating presentation 2

Total Estimated Project Duration (days) 12

Project Timeline
Phase Duration (days) Start date End date

Phase 1 4 July 5, 2021 July 8, 2021

Phase 2 5 July 9, 2021 July 15, 2021
Phase 3 3 July 16, 2021 July 20, 2021
Highlighted dates are milestone dates.
Project Cost
Cost breakdown
Hourly rate 35 USD
Estimated project duration 12 Days

No. of work hours per day 4 Hrs.

Total Project Cost in USD

(Hourly rate * Estimated project duration * No. of work hours per 1680 USD
day)

Payment milestones
Milestone Deliverable(s) Phase Date Amount

Jupyter notebook 1180 USD

1 End of Phase 2 July 15, 2021
Final datasets (~70% of total cost)

500 USD
2 Final presentation End of Phase 3 July 20, 2021
(~30% of total cost)

Platform of project delivery

For the benefit of both parties, I suggest using Upwork (link) as a platform to manage
the project finances and deliverables.

Nondisclosure Agreement Statement

Except for the tradename "WP Enhance", The service provider agrees, at all times,
during the term of this Agreement and thereafter, not to use or disclose any tradenames
involved, mentioned, or referred to, before, during or after the delivery of the service the
service provider agreed to provide, to advertise in any form, or market in any form, any kind of
services the service provider provides, or will provide.