Professional Documents
Culture Documents
Market Research Responses
Market Research Responses
Location Count
Metropolitan City 67.00 2%
Non- metro city 31.00
Town & Rural Ar 22.00
Grand Total 120.00
39%
Location
18%
56%
26%
io of Survey Current Users of Vegetable Cleaners
22%
Female
39% Male
Prefer not to say
78%
ation
Metropolitan City
Non- metro city
Town & Rural Areas
56%
egetable Cleaners
22%
No
Yes
Scale
1 2 3
Strongly Disagree Disagree Neutral
13%
Place of Pur
15
7%
12%
68%
Packaging Count
Use and throw packets 22 Packagin
Sachets to be used for up to 5 wash 9
17 Bottles of up to 100 ml 29
Bottles of capacity > 100 ml but <=2 18
Bottles of up to 500 ml 42
Grand Total 120 18%
35%
8%
24%
15%
Pricing Count
Rs. 1-2 37 Pricing
Rs. 2-5 38
18 Rs. 5-10 21
Rs. 10-15 16
Pricing
18
> Rs 15 8
Grand Total 120
7%
13%
31%
18%
32%
tion
hold chores
Town & Rural AreasGrand Total
2.14 2.32
3.40 3.78
4.67 4.18
4.50 4.24
3.88
3.55 3.62
d Hygiene
Town & Rural AreasGrand Total
4.29 4.58
4.60 4.91
5.00 4.58
5.00 5.00
4.88
4.68 4.75 95.00
ty Hygiene
Town & Rural AreasGrand Total
4.29 4.52
4.60 4.78
5.00 4.39
5.00 4.72
4.88
4.68 4.60 92.00
ner Requirement
Town & Rural AreasGrand Total
3.71 3.68
4.20 3.96
3.67 3.55
4.75 3.52
4.25
4.00 3.70 74.00
ble Cleaner
Town & Rural AreasGrand Total
3.43 3.84
4.20 4.09
4.67 3.64
4.25 3.60
4.63
4.09 3.83 76.67
ner Accesibility
Town & Rural AreasGrand Total
2.14 2.23
2.00 2.48
3.00 2.55
3.50 2.56
3.00
2.59 2.48 49.67
Place of Purchase
Packaging
24%
15%
Pricing
Pricing
7%
Rs. 1-2
13%
31% Rs. 2-5
Rs. 5-10
Rs. 10-15
> Rs 15
18%
32%
ightened Hygiene
Town & Rural Areas Grand Total
5.00 5.00
4.50 4.71
4.50 4.65
4.80 4.72
4.71 4.78
4.68 4.75
ommodity Hygiene
Town & Rural Areas Grand Total
5.00 5.00
4.50 4.41
4.75 4.55
4.80 4.67
4.57 4.62
4.68 4.60