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YOUNG INDONESIAN COMMUNITY ON ROCK CLASSIC MUSIC ON

FACEBOOK: EXPLORING THE IDENTITY CONSTRUCTION OF THE ONLINE

COMMUNITY IN SOCIAL MEDIA*

Robby Marcelinus**, Z. Hidayat, and*** Irmawan Rahyadi**

The formation of identity in today's community does not only occur because of

interactions in the community but also because online media has developed

rapidly in the present era. The interaction among community members also

causes imitation of the audio aspects of popular commodities, such as music as

an identity product. The study aims to explore the identity constructs that are

built and maintained in the classic rock community on Facebook. This study also

analyzes the daily experiences of individuals who interact in online communities

and in real life. This study used a qualitative approach with in-depth interview

data collection techniques, and an analysis of the interaction of the “komunitas

Rock klasik” on social media called Facebook. The sources and participants of

this study were taken from the online classic rock community on Facebook. The

results show that new media and the intensity of its use contribute to the

formation of user identity in the aspect of media use. The intensity of the use of

media used by informants can make them find a lot of information and

alternatives related to their identity as classic rock fans. After becoming fans of

classic Rock, the informants formed a new identity which also changed their

lifestyle as seen from the appearance, consumption behavior, and conversation

topics of the informants.

Keywords: Social Construction, Identity, Rock classic,

Online Community, Young Indonesian, Facebook, Music


I. INTRODUCTION

Seeing the progress of today's technology world, especially in the internet sector, many

offline communities switch to virtual communities (online communities), especially in social

networks. One of them is Facebook. According to Olson (2009) Online communities (OC)

are highly distributed networks where users with the same interests and concerns create and

use content, as well as discuss and solve relevant problems, with the help of digital platforms.

There are many Indonesian online communities on Facebook, one of which is the “classic

rock music community”.

According to H.R.C suprianza (2019) Music in the context of social interaction is the

media that has the greatest influence in strengthening brotherhood in the community. Music

has many different functions for human life, almost all of which are related to social

activities. Music is used to communicate with one another: it is possible for someone from a

different cultural background to form a contact through music even though the language they

speak may not be well understood by one person to another.

Facebook's "komunitas rock klasik" is a group of people who share the same

preferences and interests in classical rock music. The purpose of creating this online

community is for this community to become a place or forum for this community to share

with each other. Experience fellow members about classic rock songs and share classic rock

songs they listen to on youtube as well as share cover videos they make on their own youtube

pages. This community was formed on March 25th, 2013, which started from one of the

founders who had an interest in rock music and also the interaction between rock music

lovers on Facebook, which eventually became the foundation for the founder to create this

community. In addition, this community has 4530 members as of April 2021.


Rock music itself experienced worldwide popularity along with the emergence of

British rock bands in the early 1960s. This British rock band group successfully invaded the

United States with their music. Call it British band groups such as The Beatles, Rolling

Stone, Deep Purple, Led Zeppelin which have a breakthrough style and seem "messy"

compared to bands that had been present in the United States before the 1960s. Rock music

experienced a fairly rapid development until the late 2000s and was cultured among young

people around the world. The rock music genre is able to spread its influence throughout the

world through the role of the print and electronic mass media. This is evident from the birth

of rock bands in Indonesia such as Godbless, Slank in the early 80s and Gigi, Kotak, Dewa

19 in the late 90s and in the present era where the birth of internet media has made the

presence of streaming platforms such as Spotify and YouTube as audio-visual media that

make music. This classic rock is able to reach the whole world and is watched by everyone

and especially young people in all corners of the world very easily including Indonesia.

Identity itself is seen as something inherent in a person or community that differentiates

a person from others. Humans do not live alone, but live together in society and their

environment. Human identities are also used in order to get to know each other and to

differentiate between one another, such as the classic rock community on Facebook.

According to Weeks (Barker, 2008), identity is a matter of similarity and difference, on

personal and social aspects, about what a person has in common with a number of people and

what makes a person different from others. The definition above explains that identity does

not only apply personally, but also applies socially or groups. The classical rock community

is a group that builds its identity through a common interest in them, namely classical rock

music.

Classical rock has become an identity for the “Komunitas Rock klasik” on Facebook,

this is what differentiates it from other music groups. Baron (2004) suggests that social
identity is a person's definition of who he is, including personal attributes and attributes he

shares with others. Social identity explains the self-concept of each individual about who he

is, either as an individual or as a group or community accompanied by values and emotions

such as a sense of attachment, care, and pride as part of a group. This social identity when

associated with classical rock can see a group that brings classic rock as one of its

characteristics.

The classic rock identity attached to the classic rock community on Facebook has

existed on the social media platform Facebook. The formation of this identity is certainly not

easy, this formation goes through stages and factors that influence the formation of identity in

this community. The presence of this online community is required to be able to create an

ideal community or a large community. This phenomenon is an era development that will not

just stop. So that members in this community must participate in these developments, of

course this is a challenge for members and to be able to adapt to developments in the digital

world. With problems like this, it is possible for this community to build a new identity in

their daily lives. Then the output is recognized by the outside community, because

acknowledging one's own existence and the existence of others can be conceptualized as

identity, understanding the issue of identity means understanding how we see ourselves and

how others see us (Barker, 2009).

Based on the focus of the above problems, the purpose of this study is to understand the

construction of the identity of the “Komunitas rock klasik” carried out by members of this

community. Then analyze the identity constructs built by members related to the way they

interact with fellow members and their environment. As well as seeing how new media plays

an active role in shaping the identity of the classic rock community on the Facebook

platform.
II. CONCEPTUAL FRAMEWORK

II-1 New media and Young Cohort

The diffusion of digital media from the telecommunications and information technology

sectors in the mid-1990s has led to the study of media and communication being defined by

new objects of investigation (Littlejohn & Foss, 2009). New media is a transformation and

dislocation of existing media, media whose use is not like most mainstream media and no

longer waits for a certain time to watch a broadcast, no longer needs to buy newspapers or

listen to the radio at certain times. What is needed is a simpler tool with adequate information

that is always spread indefinitely (Lister et al, 2008).

The youth cohort also named Gen Y and Gen Z, who grew up in an era where all

aspects of life are in a global context and experience similarities in the economy and

democratic climate in politics (Ryder, 1965). They enjoy the same cultural senses from

music, movies, entertainment, fashion, and brands. Thus, the process of youth homogeneity

in many countries remains socially and culturally.

II-2 Online Community and Rock Classic

In a study of old time and traditional Irish online communities (Waldron, 2009), a similar

finding emerged where an emerging interest in music itself triggered online interaction and

learning. “Participants are aware of their learning styles and ways of learning: they use, adapt

and manipulate technology for learning music; ask for feedback; help each other; share

resources freely; ask and answer questions; and demonstrating knowledge and understanding

(Waldron, 2009).

The definition of rock music as applied in the context of this article. During the mid-

1960s, 'rock' represented a new musical sensitivity that supported its own performative,

cultural, and aesthetic discourses. Central to rock's aesthetics is the idea that rock is `` serious
'' music and that rock performers are `` artists '' who guarantee critical acclaim in the same

way that artists conventionally consider, for example, painters, writers and poets (Regev,

1994). These beliefs are motivated by the way popular music began to shift direction during

the mid-1960s. Groups such as the Beach Boys and The Beatles, both of which have enjoyed

unprecedented commercial success in producing radio and music that are chart-friendly,

began experimenting with less commercial and more album-oriented music that relied

heavily on recording studio technology for their production.

II-3 Social Construction and Identity

According to Berger and Luckmann (1967), social construction theory discusses the

processes of how people together build their understanding where they are. The proponents

assume that the meaning is developed in coordination with others and not separately in each

individual or in the world of things, carrying out the social interaction of the loom which is

the basis of the social order of the weaving. Various terms have been used to identify this line

of thought (social construction of reality, social constructionism, social constructionist, social

constructivism, social constructivism).

According to Giles and Abrams (2004), the essence of social identity theory is people

who are motivated to maintain or achieve a positive social identity, but a positive social

identity results from a position in one's community in another group. Groups are involved in

struggles for power, prestige, and status, and depending on the nature of the development of

these groups, groups live in cooperation or relative competition. Using this framework, social

identity theory was initially concerned with explaining social cooperation and conflict and

change between the two, but it has since developed into a generalized approach to group

processes and inter-group relations. The generative power of theory stems from its interactive
metatheory with the idea that individual psychology lives and interacts with the social

relationships between groups.

According to Reid and Ng (2003). The basic understanding found in the basic concept

of identity work and the view of symbolic interaction in general is that identity does not

appear or just happen. Identity is more of a process that is born from one's communicative

and interpretive efforts. To build an identity, the concept of self and others must be

demonstrated, conditioned, and placed (Stone, 1962). However, as emphasized by Goffman

(1959), the image of the 'innate' identity is not always the same as the image of the 'formed'

identity, so it takes hard work to reconcile the two. In short, identity is the result of a work or

effort, because it is something that must be communicated and interpreted. Stone (1962) says

that identity includes efforts to reveal and place individuals by using nonverbal cues such as

appearance and clothing. Wicklund and Gollwitzer argue that identity revolves around

collecting and displaying symbols in order to create more complete self-defining labels.

Therefore, individuals experiencing an ambivalent and imperfect identity usually use symbols

to publicize their social identities. Thus, identity work includes a person's efforts to inform

others about his definition of himself, his social position, experiences, past achievements, and

prospects or potential for the future. As expressed by Wicklund and Gollwitzer (1983), that

once a person has an indicator, the sense of self-perfection must be increased to a level where

he can tell more people about it. Or on a broader level, it increases the number or range of

people who will recognize the perfection of self-definition. Identity work includes

notification of both verbal and non-verbal self-definitions. This notification can be in the

form of articulation through conversation, dress, appearance, gestures and the like.

Hecht (2005) describes identity beyond a simple understanding of the dimensions of the

self and the dimensions described. The two dimensions interact in the following series of four

levels or layers
1. Personal Layer, which consists of a sense of our existence in a social situation. In

certain social situations such as when attending church, playing with friends, or

traveling with family, we see ourselves in social situations.

2. Enactment Layer, or other people's knowledge of ourselves based on what we do,

what we have, and how we act. Our appearances are symbols of deeper aspects of

our identity and other people will understand us through these appearances.

3. Relational, or who we are in relation to other individuals. Identity is formed in our

interactions with them. We can see the identity of a relationship very clearly when

we refer to ourselves specifically as relationship partners, such as father, wife,

husband, coworkers. Note that our identities become tied to certain roles as

opposed to other roles, such as "boss", "best friend", or "consular". Therefore, at

the relationship level, identity is not very individualistic, but is tied to the

relationship itself.

4. Communal, this level is tied to a larger group or culture. This level of identity is

especially strong in many Asian cultures, for example, when a person's identity is

shaped primarily by a larger community than by individual differences among

humans in communication. Whenever we pay attention to what our community

thinks and does, we will adjust to that level of our identity.

II-4 Symbolic Interaction

Blumer (1986) states three basic principles of symbolic interactionism related to meaning,

language, and thought. This premise then leads to conclusions about the formation of a

person's self and their socialization in the larger community:

1. Meaning: Construction of Social Reality


This theory begins with the premise that a person's behavior or actions towards an

object or other person are determined by the meaning or essence that he

understands about the object or person.

2. Language: The Source of Meaning

A person obtains meaning for a thing through interaction. Therefore it can be said

that meaning is the result of social interaction. Meaning is not attached to objects,

but is negotiated through the use of language. Language is a form of symbols. It is

for this reason that this theory is referred to as symbolic interactionism. Based on

the meaning they understand, a person can then give names that are useful to

distinguish one object, attribute, or other action. Thus the second blumer premise is

that humans have the ability to name things. Symbols, including names, are

arbitrary signs. Conversation is a medium for creating meaning and developing

discourse. The giving of a symbolic name is the basis for the formation of society.

3. Thought: Process of Taking the role of the other

Blumer's third premise is that a symbol of one's interpretation is modified by that

person's thought process. In simple terms, the process explains that a person is

having a dialogue with himself when faced with a situation and trying to make

sense of the interaction. To be able to think, one needs language and must be able

to interact symbolically. Language is software to activate the mind.

III. METHOD

This research was conducted on a social media platform called Facebook. This study uses a

qualitative descriptive approach. Discussing problems is carried out by describing or

describing situations that occur in object research. The technique of collecting data in this

research is in-depth interview or in other words, depth semi-structure. According to Turner


(2010) in-depth interviews can provide in-depth information about participants' experiences

and perspectives on certain topics. This technique makes it possible to get as many statements

as possible and human actions by direct observation / observation to the object of research,

interviewing the informants to be studied, documentation, and literature study for the

completeness of the problems studied. This method is also called the "communicative event"

in which the researcher seeks to identify a shared understanding of a focused topic among a

relatively homogeneous group of individuals (Briggs, 1986). this is the “Komunitas rock

klasik” on the facebook platform. Sources of data used in this study include: The main data

source is oral information from informants recorded through written notes or through notes

carried out on five members of the chairperson and members of the classic rock community

on Facebook, Data source is a place and events by capturing the state of activity on social

media Facebook in the form of photos. Written data sources in the form of additional material

come from written sources.

IV. RESULTS AND DISCUSSION

IV-1 Member construction in the “Komunitas rock klasik” on facebook

From year to year, rock music has changed colors in the transformation of its form, type and

community. The triumph of rock music is marked by metal attributes (loud music) which are

socialized in society, whether in clothes, greetings, songs or in the community. The

development of rock music from year to year has changed its theme. Although it does not

always happen in a certain period of time, the changing themes that are voiced indirectly

reflect the social situation at that time and the feelings of society, where rock music was

voiced. The era of popular music development in Indonesia began to develop since the 1950s.

At that time, many music festivals, musical performances, and artistic missions (which

included music) began to be held. In 1951, for the first time Radio Republik Indonesia (RRI)
held a radio star election. In 1959, the Indonesian Music Citizens Association (PWMI) was

established, an organization that aims to unite all scattered musical forces. In the mid-1950s

to 1990s, the type of rock'n'roll music was developed which was introduced by Bill Halley

and The Comets and later popularized by Elvis Presley. The joy of young people in the world

of music makes young people more intense in studying the culture that enters from outside

until they leave their identity as part of the local culture. Not long after that, indie music was

born in the 1999's by combining rock music and local music.

The development of rock music cannot be separated from the development of western

cultural intrusions through direct and indirect media such as television, magazines,

newspapers, band contests, band concerts and so on. So that it makes it easier for young

people to enjoy and learn rock music, with a young spirit and a spirit of freedom that does not

want to be restrained, this music can easily be adopted directly by young people. The things

that attract young people in loving rock music include: lyrics, illustrations, and greetings. The

first is the lyrics which are the peculiarities of rock music, the lyrics of which are a reflection

of the vocalist's stock of knowledge on how to deal with life.

Five informants in this study showed how the process of forming the identity of a

member of the community after studying and understanding the culture of the incoming

music stream, in this case classical rock music. As stated by Blumer, before leading to the

formation of self-identity, a person passes 3 premises in symbolic interactions, namely

meaning, language, and thought.

IV-1-1 Meaning

Blumer (1986) started his theory with the theory that a person's behavior towards an object is

determined by the meaning he understands about the object. The object referred to in this

study is the classical rock music genre and how the informants interpret the classic rock
music genre. Before deciding to become fans of classical rock music, the five informants

interpreted rock music as something fun. This is evidenced by their answers when asked

about their reasons for liking classic rock music. The first and second informants liked

classical rock music because of the stage action of the “wild” classical rock band players.

Meanwhile, the fourth and fifth informants liked classical rock music after listening to songs

performed by the artists which were considered very pleasant to listen to, so they finally

decided to become fans of classical rock music.

IV-1-2 Language

According to Blumer (1986), a person obtains meaning for something through interaction.

Thus it can be said that meaning is the result of social interaction. The meaning is negotiated

through language which is a form of symbols. Based on the meaning they understood,

someone can then name something. Before naming themselves as fans of classical muscic

rock, the five informants made various interactions through a single language. The first

informant got to know classical rock music after listening to one of the beatles' songs, namely

"let it be". The second informant got to know music after watching a music video with the

genre of classical rock music. The third informant knew classical rock after being invited by

his uncle to watch a guns and roses concert in Jakarta, while the fourth and fifth informants

knew classical rock music after being influenced by their friends to watch classic rock music

videos on YouTube. The interaction of the five informants was carried out using language or

symbols

IV-1-3 Thought

According to Blumer (1986), a symbol of a person's interpretation is modified by that

person's thought process. To be able to think, one needs language and must be able to interact
symbolically. Language is used to activate thinking. In this study, after interpreting and

interacting through language, informants began to think of themselves as fans of classical

rock music. The three stages that have been passed then lead to conclusions about the

formation of one's self-identity and its socialization in the larger community.

The five informants have also entered the first stage of the identity dimension according

to Hecht and Krieger (2005), namely the Personal Layer, which means that a person begins to

feel his presence in social situations. The social situation referred to in this study is when the

informants began to feel the entry of the classic rock genre.

Wicklunda and Gollwitzer (1985) argue that identity revolves around collecting and

displaying symbols in order to create a more complete definition label. So, identity work

includes a person's attempt to inform others about his or her definition, social position,

experience, achievements, and potential in the future.

To show their identity as fans of classical rock music, the first and second informants

joined a band group that performed classical rock music. The third informant also shows his

identity as a fan of classical rock music by joining a classic rock band member as a vocalist.

The third and fourth informants also showed an achievement as fans of classic rock bands by

being accepted to work in a classic rock event organizer to create classic rock themed events.

The second dimensional stage of identity formation is the Enactment Layer, or other

people's knowledge of ourselves based on what we do, what we have, and how we act. The

five informants formed the knowledge of the people around them about the identity of the

informants as fans of classical rock music through various behaviors and interactions. This

stage was experienced by the five informants through various behaviors and interactions to

tell others about their identity as a fan of The Beatles. Informants use more verbal

interactions. the third and fourth caused a furor about The Beatles when interacting with their

friends. The fifth informant also discussed more about the Beatles with his band group
friends who covered beatles songs. Meanwhile, the first informant often included discussions

about classical rock music, especially the beatles when talking with his friends, and the

second informant often gave an influence about the beatles to his friends who didn't like the

beatles.

The interaction carried out by the informant to tell his identity as a fan of classical rock

music is also in accordance with the work of identity according to Goffman (1959), which is

a process that is born from one's communicative and interpretive efforts. As fans of classical

rock music, the five informants communicated a lot about their fondness for classical rock

music to other people, in this case, their friends. Next is the Relational stage, which is who

we are in relation to other individuals. Identity is formed in our interactions with them. We

can see very clearly the identity of our relationship when we specifically refer to ourselves as

relationship partners. When he found a new circle of friends, namely fellow fans of classical

rock music and then formed a relationship, the identity of the informant as a fan of classical

rock became very clear.

IV-2 The Role of the New Media in Identity Formation

The entry of rock music through the media, especially new media or the internet, also proves

that the role of the media in shaping one's identity is also quite strong. This was proven when

the five informants claimed to have a wider circle of friends after accessing social media via

the internet. The first informant revealed that he had found many new friends among classic

rock fans from outside the city whom he knew through social media which he accessed

through an internet connection. The second informant also admitted that he got many new

acquaintances with fellow Beatles fans through social media such as Facebook.

Not only that, the large amount of information about classical rock music that came in

through the media, especially new media or the internet, made informants more intense in
using the media, especially online media accessed via an internet connection. When

compared with media that have existed for a long time, namely radio and television, the five

informants mostly access new media or the internet to find information about classical rock

music. The second informant revealed that after liking the beatles, he often searches for the

latest information from the beatles via the internet so that he is more intense in using media,

especially social media, such as Facebook or Twitter.

The third informant accessed the internet when Paul McCartney (the surviving beatles

member) made a comeback or released an album to find information regarding this matter.

The fourth informant also uses internet media more frequently, such as various YouTube

video sites to download videos about beatles and Ste also follows more of the beatles fanbase

on Facebook, which he does to find the latest information about the beatles.

The fourth and fifth informants also use gadgets more often to find out information

about the beatles on the internet. According to the first informant, information about the

beatles can be obtained more quickly via social media, which is accessed through an internet

connection, so that the first informants now more often find out information about the beatles

on social media through their cellphones. Informants' statements regarding the intensity of

using the media in seeking information about classical rock music can unconsciously weaken

the culture that has been attached to them. As stated by Flew and Liu (2016), the media has a

role in weakening the cultural identity that has been attached to a person.

The five informants consume a lot of electronic media to access the internet and get

ideas from different music genres, namely the rock music genre so that it can eventually form

a new identity which will also lead to the formation of a new lifestyle, starting from

appearance and goods consumed.

In accordance with the statement of Budi Susanto (2005) that identity is a determining

factor of a consumption behavior. Identity can appear with ownership of goods and following
certain activities that cannot be separated from a certain lifestyle. Specific social behaviors

such as how to eat, shop or use desired items form a "new world" for the individual. This is

done as an indicator of the individual's identity or a distinguishing feature from others. This

was proven when researchers asked whether there was a change in appearance and dress after

getting to know the beatles.

The first informant admitted that he was excited to practice playing music like the

Beatles personnel. The second influencer also likes to dress up John Lennon (the beatles

personnel) but still masculine and simple like the Beatles personnel do.

The first informant was a member of the band who covered the beatles, so he had to

follow the beatles' performances in order to perform optimally. He once shaved his hair to

look like John Lennon. The second informant also admitted that he was influenced by the

appearance and style of dress in the style of a classic rock band and liked to wear clothes,

such as t-shirts with the theme of classic rock bands.

The third informant admitted that since he likes classical rock music, especially the

beatles, he has become more comfortable wearing glasses like John Lennon, but the style of

dress remains the same as before. The informant's behavior is also in accordance with the

identity according to Stone (1962) in Deddy Mulyana, that identity includes efforts to reveal

and place individuals using nonverbal cues such as clothes and appearance.

Budi Susanto's (2005) statement regarding the identity that can emerge through the

ownership of certain items was also proven when the informant admitted that he bought many

items related to classic rock bands which were done to show his identity as a fan of the

beatles. After getting to know classical rock band music, the third informant admitted that

everything he owned was always related to the beatles because he was proud of his identity as

a beatles fan. Second informant owns vinyl the beatles albums and buys costumes similar to

the beatles' costumes when performing on stage


The fourth and fifth informants bought all the beatles, such as t-shirts and album tapes.

The first infroman was also the type of fan who felt he didn't have to have all the beatles

stuff. But the first informant bought every vinyl album of the beatles

It also shows that identity is a determining factor of lifestyle. If a person forms a new

identity, then he will also build a new lifestyle as expressed by Budi Susanto (2005) that

identity is a determining factor of a consumption behavior.

IV-2-1 Classical Rock Music as a Product of Globalization

In classical rock music, the music is performed or sung by a group known as a band. In this

study, the informants became fans of a band that performed classical rock music such as the

beatles. The enormity of the phenomenon of classic rock bands in Indonesia is also

influenced by the background of the personnel from classical rock bands. This also inspired

fans to form a cover dance team with the aim of imitating the idol's musical style, as did the

first informant and the second informant.

IV-2-2 Behavior of Fans of Classical Rock Music

Joli Jenson (1992), says that fan groups are always characterized as potential fanaticism. In

classical rock music, the fanaticism of the fans here can be seen when the informant shows

his fondness for bands that perform classic rock music, namely the beatles, starting from the

way the informant tells about the beatles to friends around him to the behavior of imitating

the artist's style. Joli Jenson (1992) also points to two distinctive types of fans, namely the

'obsessed individual' (usually male) and the 'hysterical crowd' (usually female). As men, the

first and second informants were obsessed with being able to appear like a classic rock band

member. The third indorman said that he tried to go to the salon to get his hair styled just like
his idol's hairstyle. Meanwhile, the fourth informant was willing to spend millions of rupiah

to buy costumes like the one worn by the beatles and also changed his hairstyle to resemble

one of the members of a classic rock band. The 'hysterical crowd' type of fan can also be seen

from the answers of three female informants, namely the third, fourth and fifth informants,

who both caused a stir when discussing the beatles with their friends. The three female

informants also enjoyed buying the beatles' items, but did not intend to imitate the idol's style

as did the two male informants, namely the first and second informants.

V. CONCLUSION

1. In accordance with the theory of symbolic interaction in this study, three basic

principles of symbolic interaction are obtained which are related to meaning, language,

and thought. They interpret classic rock music as something fun and begin to

understand classic rock music through interaction using language, and then think of the

thought that they are a classic rock fan before finally leading to the formation of an

identity as a fan of classic rock band personnel.

2. Judging from the four stages of identity formation used in this study, namely the

Personal Layer, Enactment Layer, Relational, and Communal, this research only

reaches the third stage, namely Relational and does not reach the Communal stage.

Personal Layer is when the informant begins to feel that he is in a social situation. In

this study, the social situation referred to is the cultural environment of classical rock

bands. The engagement layer is when other people begin to recognize the informant as

a fan of classic rock band music based on symbols or things the informant does, from

appearances to actions related to the informant as a fan of classic rock band musick.

Relational is the stage where the informant finds his identity as a fan of classical rock

music when dealing with other individuals who are fans of classic rock bands. The
Communal stage is when fans of classical rock music become attached to a larger group

or culture.

3. The intense use of media by informants to seek information about classic rock music

proves that identity can be shaped by the media and globalization plays a role in

spreading a popular culture.

4. Classical rock genre plays a role in shaping a person's lifestyle, from appearance, dress

code, to consumption behavior.

5. The background of a classic rock band plays a big role in shaping one's identity, such as

making fans show their fanaticism by imitating their idol's style and movements.

6. Two types of fans were found, namely the "obsessed individual" wanting to imitate the

classic back rock personnel he idolized and also the "hysterical crowd" when discussing

the personnel or his favorite classic rock band.


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