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The formation of identity in today's community does not only occur because of
interactions in the community but also because online media has developed
rapidly in the present era. The interaction among community members also
an identity product. The study aims to explore the identity constructs that are
built and maintained in the classic rock community on Facebook. This study also
and in real life. This study used a qualitative approach with in-depth interview
Rock klasik” on social media called Facebook. The sources and participants of
this study were taken from the online classic rock community on Facebook. The
results show that new media and the intensity of its use contribute to the
formation of user identity in the aspect of media use. The intensity of the use of
media used by informants can make them find a lot of information and
alternatives related to their identity as classic rock fans. After becoming fans of
classic Rock, the informants formed a new identity which also changed their
Seeing the progress of today's technology world, especially in the internet sector, many
networks. One of them is Facebook. According to Olson (2009) Online communities (OC)
are highly distributed networks where users with the same interests and concerns create and
use content, as well as discuss and solve relevant problems, with the help of digital platforms.
There are many Indonesian online communities on Facebook, one of which is the “classic
According to H.R.C suprianza (2019) Music in the context of social interaction is the
media that has the greatest influence in strengthening brotherhood in the community. Music
has many different functions for human life, almost all of which are related to social
activities. Music is used to communicate with one another: it is possible for someone from a
different cultural background to form a contact through music even though the language they
Facebook's "komunitas rock klasik" is a group of people who share the same
preferences and interests in classical rock music. The purpose of creating this online
community is for this community to become a place or forum for this community to share
with each other. Experience fellow members about classic rock songs and share classic rock
songs they listen to on youtube as well as share cover videos they make on their own youtube
pages. This community was formed on March 25th, 2013, which started from one of the
founders who had an interest in rock music and also the interaction between rock music
lovers on Facebook, which eventually became the foundation for the founder to create this
British rock bands in the early 1960s. This British rock band group successfully invaded the
United States with their music. Call it British band groups such as The Beatles, Rolling
Stone, Deep Purple, Led Zeppelin which have a breakthrough style and seem "messy"
compared to bands that had been present in the United States before the 1960s. Rock music
experienced a fairly rapid development until the late 2000s and was cultured among young
people around the world. The rock music genre is able to spread its influence throughout the
world through the role of the print and electronic mass media. This is evident from the birth
of rock bands in Indonesia such as Godbless, Slank in the early 80s and Gigi, Kotak, Dewa
19 in the late 90s and in the present era where the birth of internet media has made the
presence of streaming platforms such as Spotify and YouTube as audio-visual media that
make music. This classic rock is able to reach the whole world and is watched by everyone
and especially young people in all corners of the world very easily including Indonesia.
a person from others. Humans do not live alone, but live together in society and their
environment. Human identities are also used in order to get to know each other and to
differentiate between one another, such as the classic rock community on Facebook.
personal and social aspects, about what a person has in common with a number of people and
what makes a person different from others. The definition above explains that identity does
not only apply personally, but also applies socially or groups. The classical rock community
is a group that builds its identity through a common interest in them, namely classical rock
music.
Classical rock has become an identity for the “Komunitas Rock klasik” on Facebook,
this is what differentiates it from other music groups. Baron (2004) suggests that social
identity is a person's definition of who he is, including personal attributes and attributes he
shares with others. Social identity explains the self-concept of each individual about who he
such as a sense of attachment, care, and pride as part of a group. This social identity when
associated with classical rock can see a group that brings classic rock as one of its
characteristics.
The classic rock identity attached to the classic rock community on Facebook has
existed on the social media platform Facebook. The formation of this identity is certainly not
easy, this formation goes through stages and factors that influence the formation of identity in
this community. The presence of this online community is required to be able to create an
ideal community or a large community. This phenomenon is an era development that will not
just stop. So that members in this community must participate in these developments, of
course this is a challenge for members and to be able to adapt to developments in the digital
world. With problems like this, it is possible for this community to build a new identity in
their daily lives. Then the output is recognized by the outside community, because
acknowledging one's own existence and the existence of others can be conceptualized as
identity, understanding the issue of identity means understanding how we see ourselves and
Based on the focus of the above problems, the purpose of this study is to understand the
construction of the identity of the “Komunitas rock klasik” carried out by members of this
community. Then analyze the identity constructs built by members related to the way they
interact with fellow members and their environment. As well as seeing how new media plays
an active role in shaping the identity of the classic rock community on the Facebook
platform.
II. CONCEPTUAL FRAMEWORK
The diffusion of digital media from the telecommunications and information technology
sectors in the mid-1990s has led to the study of media and communication being defined by
new objects of investigation (Littlejohn & Foss, 2009). New media is a transformation and
dislocation of existing media, media whose use is not like most mainstream media and no
longer waits for a certain time to watch a broadcast, no longer needs to buy newspapers or
listen to the radio at certain times. What is needed is a simpler tool with adequate information
The youth cohort also named Gen Y and Gen Z, who grew up in an era where all
aspects of life are in a global context and experience similarities in the economy and
democratic climate in politics (Ryder, 1965). They enjoy the same cultural senses from
music, movies, entertainment, fashion, and brands. Thus, the process of youth homogeneity
In a study of old time and traditional Irish online communities (Waldron, 2009), a similar
finding emerged where an emerging interest in music itself triggered online interaction and
learning. “Participants are aware of their learning styles and ways of learning: they use, adapt
and manipulate technology for learning music; ask for feedback; help each other; share
resources freely; ask and answer questions; and demonstrating knowledge and understanding
(Waldron, 2009).
The definition of rock music as applied in the context of this article. During the mid-
1960s, 'rock' represented a new musical sensitivity that supported its own performative,
cultural, and aesthetic discourses. Central to rock's aesthetics is the idea that rock is `` serious
'' music and that rock performers are `` artists '' who guarantee critical acclaim in the same
way that artists conventionally consider, for example, painters, writers and poets (Regev,
1994). These beliefs are motivated by the way popular music began to shift direction during
the mid-1960s. Groups such as the Beach Boys and The Beatles, both of which have enjoyed
unprecedented commercial success in producing radio and music that are chart-friendly,
began experimenting with less commercial and more album-oriented music that relied
According to Berger and Luckmann (1967), social construction theory discusses the
processes of how people together build their understanding where they are. The proponents
assume that the meaning is developed in coordination with others and not separately in each
individual or in the world of things, carrying out the social interaction of the loom which is
the basis of the social order of the weaving. Various terms have been used to identify this line
According to Giles and Abrams (2004), the essence of social identity theory is people
who are motivated to maintain or achieve a positive social identity, but a positive social
identity results from a position in one's community in another group. Groups are involved in
struggles for power, prestige, and status, and depending on the nature of the development of
these groups, groups live in cooperation or relative competition. Using this framework, social
identity theory was initially concerned with explaining social cooperation and conflict and
change between the two, but it has since developed into a generalized approach to group
processes and inter-group relations. The generative power of theory stems from its interactive
metatheory with the idea that individual psychology lives and interacts with the social
According to Reid and Ng (2003). The basic understanding found in the basic concept
of identity work and the view of symbolic interaction in general is that identity does not
appear or just happen. Identity is more of a process that is born from one's communicative
and interpretive efforts. To build an identity, the concept of self and others must be
(1959), the image of the 'innate' identity is not always the same as the image of the 'formed'
identity, so it takes hard work to reconcile the two. In short, identity is the result of a work or
effort, because it is something that must be communicated and interpreted. Stone (1962) says
that identity includes efforts to reveal and place individuals by using nonverbal cues such as
appearance and clothing. Wicklund and Gollwitzer argue that identity revolves around
collecting and displaying symbols in order to create more complete self-defining labels.
Therefore, individuals experiencing an ambivalent and imperfect identity usually use symbols
to publicize their social identities. Thus, identity work includes a person's efforts to inform
others about his definition of himself, his social position, experiences, past achievements, and
prospects or potential for the future. As expressed by Wicklund and Gollwitzer (1983), that
once a person has an indicator, the sense of self-perfection must be increased to a level where
he can tell more people about it. Or on a broader level, it increases the number or range of
people who will recognize the perfection of self-definition. Identity work includes
notification of both verbal and non-verbal self-definitions. This notification can be in the
form of articulation through conversation, dress, appearance, gestures and the like.
Hecht (2005) describes identity beyond a simple understanding of the dimensions of the
self and the dimensions described. The two dimensions interact in the following series of four
levels or layers
1. Personal Layer, which consists of a sense of our existence in a social situation. In
certain social situations such as when attending church, playing with friends, or
what we have, and how we act. Our appearances are symbols of deeper aspects of
our identity and other people will understand us through these appearances.
interactions with them. We can see the identity of a relationship very clearly when
husband, coworkers. Note that our identities become tied to certain roles as
the relationship level, identity is not very individualistic, but is tied to the
relationship itself.
4. Communal, this level is tied to a larger group or culture. This level of identity is
especially strong in many Asian cultures, for example, when a person's identity is
Blumer (1986) states three basic principles of symbolic interactionism related to meaning,
language, and thought. This premise then leads to conclusions about the formation of a
A person obtains meaning for a thing through interaction. Therefore it can be said
that meaning is the result of social interaction. Meaning is not attached to objects,
for this reason that this theory is referred to as symbolic interactionism. Based on
the meaning they understand, a person can then give names that are useful to
distinguish one object, attribute, or other action. Thus the second blumer premise is
that humans have the ability to name things. Symbols, including names, are
discourse. The giving of a symbolic name is the basis for the formation of society.
person's thought process. In simple terms, the process explains that a person is
having a dialogue with himself when faced with a situation and trying to make
sense of the interaction. To be able to think, one needs language and must be able
III. METHOD
This research was conducted on a social media platform called Facebook. This study uses a
describing situations that occur in object research. The technique of collecting data in this
and perspectives on certain topics. This technique makes it possible to get as many statements
as possible and human actions by direct observation / observation to the object of research,
interviewing the informants to be studied, documentation, and literature study for the
completeness of the problems studied. This method is also called the "communicative event"
in which the researcher seeks to identify a shared understanding of a focused topic among a
relatively homogeneous group of individuals (Briggs, 1986). this is the “Komunitas rock
klasik” on the facebook platform. Sources of data used in this study include: The main data
source is oral information from informants recorded through written notes or through notes
carried out on five members of the chairperson and members of the classic rock community
on Facebook, Data source is a place and events by capturing the state of activity on social
media Facebook in the form of photos. Written data sources in the form of additional material
From year to year, rock music has changed colors in the transformation of its form, type and
community. The triumph of rock music is marked by metal attributes (loud music) which are
development of rock music from year to year has changed its theme. Although it does not
always happen in a certain period of time, the changing themes that are voiced indirectly
reflect the social situation at that time and the feelings of society, where rock music was
voiced. The era of popular music development in Indonesia began to develop since the 1950s.
At that time, many music festivals, musical performances, and artistic missions (which
included music) began to be held. In 1951, for the first time Radio Republik Indonesia (RRI)
held a radio star election. In 1959, the Indonesian Music Citizens Association (PWMI) was
established, an organization that aims to unite all scattered musical forces. In the mid-1950s
to 1990s, the type of rock'n'roll music was developed which was introduced by Bill Halley
and The Comets and later popularized by Elvis Presley. The joy of young people in the world
of music makes young people more intense in studying the culture that enters from outside
until they leave their identity as part of the local culture. Not long after that, indie music was
The development of rock music cannot be separated from the development of western
cultural intrusions through direct and indirect media such as television, magazines,
newspapers, band contests, band concerts and so on. So that it makes it easier for young
people to enjoy and learn rock music, with a young spirit and a spirit of freedom that does not
want to be restrained, this music can easily be adopted directly by young people. The things
that attract young people in loving rock music include: lyrics, illustrations, and greetings. The
first is the lyrics which are the peculiarities of rock music, the lyrics of which are a reflection
Five informants in this study showed how the process of forming the identity of a
member of the community after studying and understanding the culture of the incoming
music stream, in this case classical rock music. As stated by Blumer, before leading to the
IV-1-1 Meaning
Blumer (1986) started his theory with the theory that a person's behavior towards an object is
determined by the meaning he understands about the object. The object referred to in this
study is the classical rock music genre and how the informants interpret the classic rock
music genre. Before deciding to become fans of classical rock music, the five informants
interpreted rock music as something fun. This is evidenced by their answers when asked
about their reasons for liking classic rock music. The first and second informants liked
classical rock music because of the stage action of the “wild” classical rock band players.
Meanwhile, the fourth and fifth informants liked classical rock music after listening to songs
performed by the artists which were considered very pleasant to listen to, so they finally
IV-1-2 Language
According to Blumer (1986), a person obtains meaning for something through interaction.
Thus it can be said that meaning is the result of social interaction. The meaning is negotiated
through language which is a form of symbols. Based on the meaning they understood,
someone can then name something. Before naming themselves as fans of classical muscic
rock, the five informants made various interactions through a single language. The first
informant got to know classical rock music after listening to one of the beatles' songs, namely
"let it be". The second informant got to know music after watching a music video with the
genre of classical rock music. The third informant knew classical rock after being invited by
his uncle to watch a guns and roses concert in Jakarta, while the fourth and fifth informants
knew classical rock music after being influenced by their friends to watch classic rock music
videos on YouTube. The interaction of the five informants was carried out using language or
symbols
IV-1-3 Thought
person's thought process. To be able to think, one needs language and must be able to interact
symbolically. Language is used to activate thinking. In this study, after interpreting and
rock music. The three stages that have been passed then lead to conclusions about the
The five informants have also entered the first stage of the identity dimension according
to Hecht and Krieger (2005), namely the Personal Layer, which means that a person begins to
feel his presence in social situations. The social situation referred to in this study is when the
Wicklunda and Gollwitzer (1985) argue that identity revolves around collecting and
displaying symbols in order to create a more complete definition label. So, identity work
includes a person's attempt to inform others about his or her definition, social position,
To show their identity as fans of classical rock music, the first and second informants
joined a band group that performed classical rock music. The third informant also shows his
identity as a fan of classical rock music by joining a classic rock band member as a vocalist.
The third and fourth informants also showed an achievement as fans of classic rock bands by
being accepted to work in a classic rock event organizer to create classic rock themed events.
The second dimensional stage of identity formation is the Enactment Layer, or other
people's knowledge of ourselves based on what we do, what we have, and how we act. The
five informants formed the knowledge of the people around them about the identity of the
informants as fans of classical rock music through various behaviors and interactions. This
stage was experienced by the five informants through various behaviors and interactions to
tell others about their identity as a fan of The Beatles. Informants use more verbal
interactions. the third and fourth caused a furor about The Beatles when interacting with their
friends. The fifth informant also discussed more about the Beatles with his band group
friends who covered beatles songs. Meanwhile, the first informant often included discussions
about classical rock music, especially the beatles when talking with his friends, and the
second informant often gave an influence about the beatles to his friends who didn't like the
beatles.
The interaction carried out by the informant to tell his identity as a fan of classical rock
music is also in accordance with the work of identity according to Goffman (1959), which is
a process that is born from one's communicative and interpretive efforts. As fans of classical
rock music, the five informants communicated a lot about their fondness for classical rock
music to other people, in this case, their friends. Next is the Relational stage, which is who
we are in relation to other individuals. Identity is formed in our interactions with them. We
can see very clearly the identity of our relationship when we specifically refer to ourselves as
relationship partners. When he found a new circle of friends, namely fellow fans of classical
rock music and then formed a relationship, the identity of the informant as a fan of classical
The entry of rock music through the media, especially new media or the internet, also proves
that the role of the media in shaping one's identity is also quite strong. This was proven when
the five informants claimed to have a wider circle of friends after accessing social media via
the internet. The first informant revealed that he had found many new friends among classic
rock fans from outside the city whom he knew through social media which he accessed
through an internet connection. The second informant also admitted that he got many new
acquaintances with fellow Beatles fans through social media such as Facebook.
Not only that, the large amount of information about classical rock music that came in
through the media, especially new media or the internet, made informants more intense in
using the media, especially online media accessed via an internet connection. When
compared with media that have existed for a long time, namely radio and television, the five
informants mostly access new media or the internet to find information about classical rock
music. The second informant revealed that after liking the beatles, he often searches for the
latest information from the beatles via the internet so that he is more intense in using media,
The third informant accessed the internet when Paul McCartney (the surviving beatles
member) made a comeback or released an album to find information regarding this matter.
The fourth informant also uses internet media more frequently, such as various YouTube
video sites to download videos about beatles and Ste also follows more of the beatles fanbase
on Facebook, which he does to find the latest information about the beatles.
The fourth and fifth informants also use gadgets more often to find out information
about the beatles on the internet. According to the first informant, information about the
beatles can be obtained more quickly via social media, which is accessed through an internet
connection, so that the first informants now more often find out information about the beatles
on social media through their cellphones. Informants' statements regarding the intensity of
using the media in seeking information about classical rock music can unconsciously weaken
the culture that has been attached to them. As stated by Flew and Liu (2016), the media has a
role in weakening the cultural identity that has been attached to a person.
The five informants consume a lot of electronic media to access the internet and get
ideas from different music genres, namely the rock music genre so that it can eventually form
a new identity which will also lead to the formation of a new lifestyle, starting from
In accordance with the statement of Budi Susanto (2005) that identity is a determining
factor of a consumption behavior. Identity can appear with ownership of goods and following
certain activities that cannot be separated from a certain lifestyle. Specific social behaviors
such as how to eat, shop or use desired items form a "new world" for the individual. This is
done as an indicator of the individual's identity or a distinguishing feature from others. This
was proven when researchers asked whether there was a change in appearance and dress after
The first informant admitted that he was excited to practice playing music like the
Beatles personnel. The second influencer also likes to dress up John Lennon (the beatles
personnel) but still masculine and simple like the Beatles personnel do.
The first informant was a member of the band who covered the beatles, so he had to
follow the beatles' performances in order to perform optimally. He once shaved his hair to
look like John Lennon. The second informant also admitted that he was influenced by the
appearance and style of dress in the style of a classic rock band and liked to wear clothes,
The third informant admitted that since he likes classical rock music, especially the
beatles, he has become more comfortable wearing glasses like John Lennon, but the style of
dress remains the same as before. The informant's behavior is also in accordance with the
identity according to Stone (1962) in Deddy Mulyana, that identity includes efforts to reveal
and place individuals using nonverbal cues such as clothes and appearance.
Budi Susanto's (2005) statement regarding the identity that can emerge through the
ownership of certain items was also proven when the informant admitted that he bought many
items related to classic rock bands which were done to show his identity as a fan of the
beatles. After getting to know classical rock band music, the third informant admitted that
everything he owned was always related to the beatles because he was proud of his identity as
a beatles fan. Second informant owns vinyl the beatles albums and buys costumes similar to
The first infroman was also the type of fan who felt he didn't have to have all the beatles
stuff. But the first informant bought every vinyl album of the beatles
It also shows that identity is a determining factor of lifestyle. If a person forms a new
identity, then he will also build a new lifestyle as expressed by Budi Susanto (2005) that
In classical rock music, the music is performed or sung by a group known as a band. In this
study, the informants became fans of a band that performed classical rock music such as the
beatles. The enormity of the phenomenon of classic rock bands in Indonesia is also
influenced by the background of the personnel from classical rock bands. This also inspired
fans to form a cover dance team with the aim of imitating the idol's musical style, as did the
Joli Jenson (1992), says that fan groups are always characterized as potential fanaticism. In
classical rock music, the fanaticism of the fans here can be seen when the informant shows
his fondness for bands that perform classic rock music, namely the beatles, starting from the
way the informant tells about the beatles to friends around him to the behavior of imitating
the artist's style. Joli Jenson (1992) also points to two distinctive types of fans, namely the
'obsessed individual' (usually male) and the 'hysterical crowd' (usually female). As men, the
first and second informants were obsessed with being able to appear like a classic rock band
member. The third indorman said that he tried to go to the salon to get his hair styled just like
his idol's hairstyle. Meanwhile, the fourth informant was willing to spend millions of rupiah
to buy costumes like the one worn by the beatles and also changed his hairstyle to resemble
one of the members of a classic rock band. The 'hysterical crowd' type of fan can also be seen
from the answers of three female informants, namely the third, fourth and fifth informants,
who both caused a stir when discussing the beatles with their friends. The three female
informants also enjoyed buying the beatles' items, but did not intend to imitate the idol's style
as did the two male informants, namely the first and second informants.
V. CONCLUSION
1. In accordance with the theory of symbolic interaction in this study, three basic
principles of symbolic interaction are obtained which are related to meaning, language,
and thought. They interpret classic rock music as something fun and begin to
understand classic rock music through interaction using language, and then think of the
thought that they are a classic rock fan before finally leading to the formation of an
2. Judging from the four stages of identity formation used in this study, namely the
Personal Layer, Enactment Layer, Relational, and Communal, this research only
reaches the third stage, namely Relational and does not reach the Communal stage.
Personal Layer is when the informant begins to feel that he is in a social situation. In
this study, the social situation referred to is the cultural environment of classical rock
bands. The engagement layer is when other people begin to recognize the informant as
a fan of classic rock band music based on symbols or things the informant does, from
appearances to actions related to the informant as a fan of classic rock band musick.
Relational is the stage where the informant finds his identity as a fan of classical rock
music when dealing with other individuals who are fans of classic rock bands. The
Communal stage is when fans of classical rock music become attached to a larger group
or culture.
3. The intense use of media by informants to seek information about classic rock music
proves that identity can be shaped by the media and globalization plays a role in
4. Classical rock genre plays a role in shaping a person's lifestyle, from appearance, dress
5. The background of a classic rock band plays a big role in shaping one's identity, such as
making fans show their fanaticism by imitating their idol's style and movements.
6. Two types of fans were found, namely the "obsessed individual" wanting to imitate the
classic back rock personnel he idolized and also the "hysterical crowd" when discussing
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