Dissertation On Safety Campaign of Bashundhara LP Gas Ltd. 4. All Chapters - Others

Chapter 1: Introduction
1.1 Background of the Study:
1.1.1 Awareness Campaign:
A campaign is a planned set of activities that people carry out over a period of time in
order to achieve something such as social or political change. If someone campaigns
for something, they carry out a planned set of activities over a period of time in order
to achieve their aim.
Source: https://www.collinsdictionary.com/dictionary/english/campaign
Figure No. 1.1: Drug Awareness
Image Source: https://una.org.pk/2020/03/21/drug-awareness-campaign/
1.1.2 LP Gas:
Liquefied petroleum gas or liquid petroleum gas (LPG or LP gas), also referred to as
simply propane or butane, are flammable mixtures of hydrocarbon gases used as fuel
in heating appliances, cooking equipment, and vehicles.
Source: https://en.wikipedia.org/wiki/Liquefied_petroleum_gas
1|Page
Figure No. 1.2: LP Gas
Image Source: http://www.makeenenergy.com/home/knowledge-centre/what-is-lpg/
1.1.3 Bashundhara LP Gas:
Bashundhara LP Gas Ltd. is an enterprise of the pioneering business conglomerate of

the country, Bashundhara Group. Bashundhara LP Gas is the first LP Gas importer,
cylinder distributor, cylinder manufacture and marketing company of the country in the
private sector. Their first plant was established adjacent to the Mongla Port.
Source: https://www.bashundharalpgas.com/page/welcome
Figure No. 1.3: Bashundhara LP Gas Cylinders
Image Source: https://www.bashundharalpgas.com/assets/images/product-

gallery/cylinders.png
2|Page
1.2 Problem Statement:
In Bangladesh, many people die every year due to LP gas cylinder explosion. Most of
these cases happens in our homes. Where domestic consumers are most of the victims
due to unawareness of safety measures about using LP gas cylinders.
Source: https://www.dhakatribune.com/bangladesh/nation/2021/02/02/lpg-cylinder-
blasts-ring-alarm-bells-as-consumption-skyrockets
Figure No. 1.4: Mirpur Cylinder Blast
Image Source: https://www.dhakatribune.com/bangladesh/dhaka/2019/10/30/gas-

cylinder-explosion-kills-4-in-mirpur
1.3 Research Aim:
To raise awareness in domestic consumers about safety procedures of using LP gas

through campaign. The researcher intends to aware domestic consumers about safety
use procedures and remedies during accident period through a campaign of
Bashundhara LP Gas ltd.
3|Page
1.4 Research Objectives:
a. To know characteristics and safety use procedures of LP Gas

b. To inform housewives about safety procedures of LP Gas through
campaign.
c. To find out how to create a successful campaign
d. To find out how to create campaign elements
e. To get the information of the design elements which are required to
make a successful campaign
1.5 Significances of the Study:
The researcher is intended to research work on Safety Campaign of Bashundhara LP

Gas to understand how to reach house held consumers (housewives) of LP Gas about
safety issues through a new approach that strengthening the communication.
In our houses several safety measures are required about using LP Gas cylinder and
prevention of fire, besides the Do’s and Don’ts in case of fire.
Thus, to know about LP Gas, its characteristics, ways of using, safety measures,
identifying leakages ingas cylinders, govt. policies regarding manufacturing and
distribution of LP Gas.
Keeping in mind these aspects, objectives those has been defined in this proposed
research are very significant to collect all information from reliable sources and spread
our houses from all over the country carries high importance in LP Gas in our day-to-
day life.
1.6 Limitations:
Due to some confidentiality issue regarding collecting data from Bashundhara Group
some information were not presentable.
4|Page
1.7 Delimitations:
a. Researcher is going to use Adobe Photoshop and Illustrator for design

development for the campaign
b. This campaign will take place in Dhaka City
c. Posters, Billboards and social media posts will be created to spread the news
about this campaign.
5|Page
Chapter 2: Literature Review
2.1 Definition of LP Gas:
Liquefied petroleum gas or liquid petroleum gas (LPG or LP gas), also referred to as
simply propane or butane, are flammable mixtures of hydrocarbon gases used as fuel
in heating appliances, cooking equipment, and vehicles.
2.1.1 Usage of LP Gas:
LPG has a very wide variety of uses, mainly used for cylinders across many different
markets as an efficient fuel container in the agricultural, recreation, hospitality,
industrial, construction, sailing and fishing sectors. It can serve as fuel for cooking,
central heating and to water heating and is a particularly cost-effective and efficient
way to heat off-grid homes.
2.1.2 Explosion risk and mitigation:
In a refinery or gas plant, LPG must be stored in pressure vessels. These containers are
either cylindrical and horizontal or spherical. Typically, these vessels are designed and
manufactured according to some code. In the United States, this code is governed by
the American Society of Mechanical Engineers (ASME).
LPG containers have pressure relief valves, such that when subjected to exterior heating
sources, they will vent LPGs to the atmosphere or a flare stack.
If a tank is subjected to a fire of sufficient duration and intensity, it can undergo a

boiling liquid expanding vapor explosion (BLEVE). This is typically a concern for large
refineries and petrochemical plants that maintain very large containers. In general, tanks
are designed so that the product will vent faster than pressure can build to dangerous
levels.
One remedy that is utilized in industrial settings is to equip such containers with a
measure to provide a fire-resistance rating. Large, spherical LPG containers may have
6|Page
up to a 15 cm steel wall thickness. They are equipped with an approved pressure relief
valve. A large fire in the vicinity of the vessel will increase its temperature and pressure.
The relief valve on the top is designed to vent off excess pressure in order to prevent
the rupture of the container itself. Given a fire of sufficient duration and intensity, the
pressure being generated by the boiling and expanding gas can exceed the ability of the
valve to vent the excess. If that occurs, an overexposed container may rupture violently,
launching pieces at high velocity, while the released products can ignite as well,
potentially causing catastrophic damage to anything nearby, including other containers.
People can be exposed to LPG in the workplace by breathing it in, skin contact, and eye
contact. The Occupational Safety and Health Administration (OSHA) has set the legal
limit (Permissible exposure limit) for LPG exposure in the workplace as 1000 ppm
(1800 mg/m3) over an 8-hour workday. The National Institute for Occupational Safety
and Health (NIOSH) has set a recommended exposure limit (REL) of 1000 ppm (1800
mg/m3) over an 8-hour workday. At levels of 2000 ppm, 10% of the lower explosive
limit, LPG is considered immediately dangerous to life and health (due solely to safety
considerations pertaining to risk of explosion).
7|Page
2.2 Some Industry Experts’ Opinion:
Figure No. 2.1: LPG Cylinder Explosion is a Myth
Image Source: https://ep-bd.com/userfiles/image/V_16_I_18/Jakaria%20Jalal.jpg
8|Page
Figure No. 2.2: LPG Cylinder Declared as BOMB
Image Source: https://ep-bd.com/userfiles/image/V_16_I_18/Shamsul%20Alam.jpg
9|Page
2.3 Environmental effects of LP Gas:
Commercially available LPG is currently derived mainly from fossil fuels. Burning
LPG releases carbon dioxide, a greenhouse gas. The reaction also produces some
carbon monoxide. LPG does, however, release less CO2 per unit of energy than does
coal or oil, but more than natural gas. It emits 81% of the CO2 per kWh produced by
oil, 70% of that of coal, and less than 50% of that emitted by coal-generated electricity
distributed via the grid. Being a mix of propane and butane, LPG emits less carbon per
joule than butane but more carbon per joule than propane.
LPG burns more cleanly than higher molecular weight hydrocarbons because it releases
fewer particulates.
Figure No. 2.3: Environmental Effects of LP Gas
Image Source: http://makeenenergy.com/home/knowledge-centre/what-is-lpg/
10 | P a g e
2.4 Bashundhara LP Gas:
Bashundhara LP Gas Ltd. is an enterprise of the pioneering business conglomerate of

the country, Bashundhara Group. Bashundhara LP Gas is the first LP Gas importer,
cylinder distributor, cylinder manufacture and marketing company of the country in the
private sector. Their first plant was established adjacent to the Mongla Port.
Source: https://www.bashundharalpgas.com/page/welcome
Figure No. 2.4: Bashundhara LP Gas Logo
Image Source: https://www.bashundharalpgas.com/
2.4.1 History of Bashundhara LP Gas:
Bashundhara LP Gas Ltd. (BLPGL) journey began in 1999 looking to solve the
increasing problem of the inaccessibility of cooking gas and to make life convenient
for the people. Being a subsidiary of the country’s eminent business conglomerate
Bashundhara Group, the company embarked on a journey to meet the growing demand
for cooking gas and give end-users the relief they have long been looking forward to.
To ensure accessibility of LP gas at the consumers’ doorsteps at the right time, in

addition to the Mongla plant, Bashundhara LP gas set up a huge plant at Keraniganj,
Dhaka. This was further followed by 2 satellite plants in Bogura and Chattogram as
well, Bashundhara LP Gas can reserve the highest amount of LPG in the country at a
time.
11 | P a g e
The Sundarban Industrial Complex Ltd., the country’s largest and state-of-the-art
cylinder manufacturing plant, has a monthly maximum production capacity of the
country. Considering the yet, growing demand for gas, Sundarban Industrial Complex
Unit 2 started operation in 2017 at Keraniganj, Dhaka. This is the 2nd largest cylinder
manufacturing plant in South East Asia. As an LPG downstream operator accumulated
cylinder production capacity of BLPGL is one of the highest in the world
To further ensure that they reach the doorsteps of the people, they employed a large
delivery fleet that consists of around highest number of trucks, road tankers, 2 LPG
international water vessels and 6 LP Gas carrying vessels. Furthermore, the company
has an extensive distribution network operating with the trust and confidence of its more
than 350 distributors and 35,000 retailers across the country serving nations almost 7
million cylinders plus and counting. With their largest storage capacity, high production
skills, strong logistic support and distribution; and own modern lab ensuring high levels
of quality; we have consolidated our position in the country as the No. 1 LP Gas brand.
Source: https://www.bashundharalpgas.com/about-us
Figure No. 2.5: Bashundhara LPG Challenger
Image Source:
https://www.bashundharalpgas.com/assets/upload/banner_1615454269.jpg
12 | P a g e
2.5 Definition of Campaign:
A campaign is a planned set of activities that people carry out over a period of time in
order to achieve something such as social or political change. If someone campaigns
for something, they carry out a planned set of activities over a period of time in order
to achieve their aim.
Source: https://www.collinsdictionary.com/dictionary/english/campaign
2.5.1 Types of Campaign:
a. Campaign, in agriculture, the period during which sugar beets are harvested and
processed
b. Advertising campaign, a series of advertisement messages that share a single
idea and theme
c. Blitz campaign, a short, intensive, and focused marketing campaign for a
product or business
d. Civil society campaign, a project intended to mobilize public support in order
to instigate social change
e. Military campaign, large scale, long duration, significant military strategy plans
incorporating a series of inter-related military operations or battles
f. Political campaign, an organized effort which seeks to influence the decision-
making process within a specific group
Source: https://en.wikipedia.org/wiki/Campaign
2.5.2 Safety Campaigns in other nations:
Safety campaigns can be broad in scope and even reach beyond a single workplace.
OSHA, for example, is currently conducting a nationwide Fall Prevention campaign
that applies across a number of industries.
In Europe, the European Union-OSHA (EU-OSHA) has run the Healthy Workplaces
Campaigns since 2000. These safety campaigns, each two years in duration, are the
largest in the world today. They involve hundreds of organizations from all of the EU
Member States, the countries of the European Economic Area, European Union
candidates, and potential candidate countries.
13 | P a g e
The annual “European Week for Safety and Health at Work” (in October every year) is
a particular focus for these campaigns. The week includes training sessions,
conferences and workshops, posters, film and photo competitions, quizzes, suggestion
schemes, advertising campaigns, and press conferences heavily promoted throughout
Europe.
Other highlights: the “Healthy Workplaces Good Practice Awards” competition, which
recognizes organizations that have found innovative ways of promoting safety and
health, and the “Healthy Workplaces Closing Summits,” which bring health and safety
professionals, policymakers, and employers’ and employees’ representatives together
to share best practice.
Source: https://hsseworld.com/keys-to-successful-safety-campaign/
2.5.3 Keys to a successful safety Campaign:
Just like any other campaign, a safety campaign needs:
a) A central command staff to coordinate events

b) Sponsors: your senior leaders must buy in and provide budget support
c) A campaign director: one voice of ultimate authority for planning and execution
decisions, usually a senior EHS pro
d) Monitoring and discipline: everyone must be on the same page, touting the same
message, reading from the same script. Stay on message. Undisciplined
campaigns lose elections
e) Go digital: make use of emails to workers, campaign calendar of events, and
other info on your intranet. Create a YouTube video and encourage workers to
follow the company or the campaign on Twitter for relevant information and
reminders
f) A communications director: to approve graphics, videos, web sites, signage,
newsletters, payroll stuffers, and banners
g) Volunteers going door to door, or department to department, or shift to shift.
They are, so to speak, ringing doorbells, handing out lit, meeting face to face
and in small groups with enthusiasm and conviction
h) Tactics and strategies of advocacy and lobbying: your safety champions, your
volunteers, are in a sense lobbying for safety. As advocates for safety, they need
to be responsive, imaginative, flexible, empathetic, and hard working. This is
14 | P a g e
the stuff of all successful public opinion, political, and commercial campaigns.
Safety campaigning is no different.
Source: https://hsseworld.com/keys-to-successful-safety-campaign/
2.5.4 Strategies to create a successful awareness campaign:
Awareness campaign are extremely flexible. You can mix and match a variety of
strategies and digital tactics to reach and engage your audience. Common strategies
include:
a) Social media campaign and viral challenges

b) Multichannel marketing strategies
c) Peer -to -peer fundraising and ambassador campaigns
d) Virtual awareness events
e) Partnership with other local organizations
Source: https://www.onecause.com/blog/awareness-campaigns/#basics
2.5.5 Best practices for a Non-Profit Campaign Marketing:
Your nonprofit organization already works hard to optimize its campaign marketing
and continuously refine its donor outreach strategies. You even take the time to segment
your donors and target their communications in specific ways.
If you also host major events for your donors, members, or community at large, though,
it’s crucial that you take a look at your overarching marketing strategies and continually
think about ways to amplify their impact.
That’s because nonprofit event marketing requires a more unified and comprehensive
approach to spreading the word and engaging potential attendees.
You can find the perfect new fundraising ticketing system, for instance, but its ease of
use won’t make a difference if your event attendance is low anyway! Good nonprofit
event marketing revolves around finding effective tools and incorporating them into
your marketing messages.
Follow these 5 tips and best practices for boosting the impact of your nonprofit event
marketing:
a) Offer and market comprehensive registration tools
15 | P a g e
b) Create intuitive email marketing engagement
c) Fully connect your event to your campaign
d) Market diverse giving channels and options
e) Use integrated software to market and manage your event
Read through these best practices for some actionable advice and useful resources that
can help make your nonprofit’s next major event an unprecedented success!
Source: https://terminus.com/blog/nonprofit-event-marketing-5-tips/
2.6 Design Items of Awareness Campaign:
Awareness campaigns often use promotional materials to draw interest to your table or
event. These promotional materials are key to any campaign because they provide a
passive way to allow the person receiving it to walk away with information and
education on your topic.
Marketing and promotional materials appear in two ways:
1. Promotional materials acquired from a larger source giving your community an

understanding about the topic on the national level.
2. Promotional materials that highlight facts and information about the topic and
your community. It may also include additional events in your community on
the same topic.
Keep in mind that as native people, we are drawn in by our visual interest or by touch
so your marketing materials should appeal to your target audience. Your marketing
materials for your campaign might change over time and need to be recreated
frequently. When buying or making promotional materials, consider materials or
handouts that can last longer and need less work to be reordered or redone. Place your
orders ahead of time to make sure they arrive before you begin your awareness
campaign.
16 | P a g e
Your resources determine how you will bring awareness on a topic and the type of
events you can provide. Like goals, it is important to address these resources before
moving forward with any other part of your campaign.
Promotional resources and educational materials specific for Native American

communities can be found through PSA Worldwide.
Source: https://psacorp.com/main/default/t-creating-a-successful-awareness-
campaign.aspx
2.7 Awareness Campaign of Other LP Gas Companies:
Figure No. 2.6: Awareness Campaign
Image Source: https://www.facebook.com/SafeCylinder/photos/
17 | P a g e
Figure No. 2.7: Awareness Campaign
Image Source: https://www.arrivealive.mobi/transporting-and-using-gas-outdoors
18 | P a g e
Chapter 3: Methodology
3.1 Research Method:
The study is exploratory in nature using primary data and secondary data. Here
researcher will follow qualitative method to find out the best ways of safety
campaign.
Primary data: Primary data has been collected directly from LP gas field expert
through questioners and with the help of interview.
Secondary Data: Secondary data has been collected from websites, Bashundhara
Groups internal sources and catalogues.
3.2 Primary Data:
3.2.1 Interview of LPG Expert:
Figure No. 3.1: Jakaria Jalal
Image Source: https://www.facebook.com/jakaria.jalal
19 | P a g e
Jakaria Jalal
Head of the Dept. Sales, Bashundhara LP Gas Ltd.
Researcher has taken an interview of MR. Jakaria Jalal for knowing accurate
information’s on LP Gas safety matters. This interview was taken on June 11, 2021 face
to face. All the interview questions are included below:
Ques 1: Why do you think people should use LP Gas instead of wooden woven?
Ans: LP gas is environment friendly fuel, it saves time, it’s healthy and the most
important part is for suing LP gas we are not using trees anymore for cooking.
Ques 2: What are the basic things a user should keep in mind regarding safety while
using LP Gas?
Ans: User should keep in mind about 1. Weather its empty or full, after using the safety
cap should always remain in the nozzle of the cylinder, 2. After using the gas regulator
should always turned off, 3. Cylinder must be kept away from direct contact of Sun,
Rain and excessive heat, 4. Nylon dress needs to be worn while cooking, 5. Cotton
apron to be worn while cooking, if possible, 6. Cylinders must be kept straight up
always not on laying position, 7. Always buying LP Gas cylinders from authorized
distributors of LP Gas company only.
Ques 3: What do you think about Awareness Campaign of Bashundhara LP Gas Ltd?
Ans: It’s really a great initiative since it’s about safety purposes. We will definitely
hold something like this in the near future and I think other LP gas companies should
do the same for raising awareness amongst general people. Besides we are always
cautious about maintaining the standard and quality of our cylinder and LP gas, even
after a certain period of time we roll back old LP gas cylinders from the market thus no
accident should happen.
20 | P a g e
Ques 4: How can we know that the cylinder we are using its safe?
Ans: There are some Govt. regulations, which we follow to every ward. One LP gas
cylinder needs to be retested after 02 year, which gives a cylinder lifespan total 04 year.
We do this retesting very actively. So, people must see and verify these details very
carefully before buying any kind of LP gas cylinder.
Figure No. 3.2: Cylinder Testing Date Sample

Image Source: Bashundhara LP Gas Archive, 2018
Ques 5: What factors needs to be considered to decide to target audience for this
campaign you think?
Ans: Industrial sectors have well trained engineers for maintaining safety protocols of
using LP gas. I think it would be better considering the fact of communication this
campaign needs to be started from Dhaka City then considering the outcome of the
campaign outside of the city areas it can be organized.
Ques 6: What would be your suggestion for this campaign?
Ans: It is very simple. Let people know about all the safety measures of using LP gas,
if require prepare some demo works for better understanding.
21 | P a g e
3.2.2: Interview of Campaign Design Expert:
Figure No. 3.3: Md. Ariful Alam Tito
Image Source: https://www.facebook.com/arifulalamtito
Md. Ariful Alam Tito
Deputy Manager, Brand (Creative). Bashundhara Group, Sector -A.
Researcher has taken an interview of Mr. Md. Ariful Alam Tito, for gathering
knowledge on LP Gas awareness campaign. This interview was taken on June 13, 2021
face to face. All the interview questions are included below:
Ques 1: What do you think elements should be used for designing an awareness
campaign?
Ans: Well, I think, posters, billboards, social media posts and if possible, some A/V
contents serves the purpose.
Ques 2: What are the basic things a designer should keep in mind while designing an
awareness campaign?
22 | P a g e
Ans: Awareness campaigns always comes up with sensitive issues. Keeping in mind its
sensitivity choosing the accurate color theme, fonts for texts, I mean it’s readability and
attraction power to people and most important choosing the subject of a design.
Ques 3: What do you think about Awareness Campaign of Bashundhara LP Gas Ltd?
Ans: It’s really a great initiative since it’s about safety purposes. We will definitely
hold something like this in the near future and I think other LP gas companies should
do the same for raising awareness amongst general people. But I think there is a
challenge of reference works you will find. Probably a few in the world designed
something like this. If you need to go for some reference works, which you will
definitely need, it will be a huge problem to collect regrading specially with LP gas.
Ques 4: What would be your suggestion for this campaign?
Ans: First of all, think about your target audience. I think it will be domestic people.
So, for that, you need to put yourself on their shoes first. If you were them, what kind
of designs will attract you? What will be the colors? These are the things will make
your design successful.
3.3: Secondary Data:
Figure No. 3.4: Awareness Campaign Poster

Image Source: https://ecmtf.org/2020-cmt-awareness-campaign/
23 | P a g e
Image Source: https://www1.nyc.gov/site/acs/about/press-releases-2014/public-

awareness-campaign-ads.page
24 | P a g e
Image Source: https://www.prweek.com/article/1672091/people-rare-diseases-step-
forward-awareness-campaign

Image Source: https://www.euro.who.int/en/media-centre/events/events/2020/10/flu-
awareness-campaign-2020
25 | P a g e
Chapter 4: Design Development
4.1 Awareness Campaign Poster Design 1:

4.1.1 Assets of Awareness Campaign Poster Design 1: These images were taken from
online for the purpose of design and the references are given below:
Figure No. 4.1: Bashundhara LP Gas Bangla Logo

26 | P a g e
4.1.2 Awareness Campaign Poster Design Development Screenshots:
Poster Size (8.2677 Inches) x (11.6929 Inches).
Figure No. 4.2: Awareness Campaign Poster Design 1 Screenshot 1
Taken a full shape gradient color shape for adjusting Mesh design works Color Code
C=44.1%, M=36.19%, Y= 36.65%, K=1.52% on left fillet.
27 | P a g e
Mesh design works Color Code C=44.1%, M=36.19%, Y= 36.65%, K=1.52% on right
fillet with and angle of 180 degree.
Putting cylinder artwork created by researcher on adobe illustrator by mesh system on

the artboard.
28 | P a g e
Changing the document color mode from CMYK to RGB for the mesh design to work.
Placing text on the artboard, Font: Rajon Shoily, Font Size: 43.88 pt and Teeshta MJ,
Font Size: 109.07 pt.
29 | P a g e
Placing body text, Font: SulekhaT, Font Size: 25.09 pt.
Making a cone with pen tool for placing asset, it will increase assets visibility.
30 | P a g e
Placing asset, Bashundhara Group Logo and necessary text. Font: TeeshtaMJ, Font
Size: 21.84 pt.
31 | P a g e
4.1.3 Final Output
Figure No. 4.11 Awareness Campaign Poster Design 1 Final Output
32 | P a g e

33 | P a g e
Poster Size (8.2677 Inches) x (11.6929 Inches).
Selecting a background shape and color. Color Code; C=3%, M=17%, Y=16%, K=0%.
34 | P a g e
Putting Bengali Female artwork created by researcher on adobe illustrator by pen tool
on the artboard.
Putting cooking apron artwork created by researcher on adobe illustrator by pen tool on
the artboard.
35 | P a g e
Placing text on the artboard Font: TeeshtaMJ, Font Size: 120.98 pt and Font Size: 30.59
pt.
Placing second layer of text. Font: Rajon Shoily, Font Size: 67.24 pt.
36 | P a g e
Size: 21.84 pt.
37 | P a g e
4.2.3 Final Output:
Figure No. 4.20: Awareness Campaign Poster Design 2 Final Output
38 | P a g e
39 | P a g e
Document Size (8.2677 Inches) x (11.6929 Inches).
Researcher is trying to create a natural environment picture using mesh and gradient
tool.
40 | P a g e
Center aligning all the elements using center aligns tool.
Placing a square shaped blue box for making a sky environment.
41 | P a g e
Aligning all the elements on outline mode for creating a balanced shape.
Putting tree branch and leaves artwork created by researcher on adobe illustrator by
pen tool on the artboard.
42 | P a g e
Making clipping mask of all the shapes.
Putting window artwork created by researcher on adobe illustrator by pen tool and
shape tool on the artboard.
43 | P a g e
Creating a circle shape upon upper side of the previously created environmental shape
for clipping mask.
Inserting a square shape clipped by pathfinder tool and placing text. Font: TeeshtaMJ,
Font Size: 25 pt.
44 | P a g e
Putting matchbox artwork created by researcher on adobe illustrator by pen tool and
shape tool on the artboard, placing text by previously followed method. Font:
TeeshtaMJ, Font Size: 25pt.
Placing electric switch artwork created by researcher on adobe illustrator by pen tool
and shape tool on the artboard, placing text by previously followed method. Font:
TeeshtaMJ, Font Size: 25pt.
45 | P a g e
Aligning all three design elements by using vertical distribution tool and center aligning
tool and putting a background color. Color Code: C=49%, M=6%, Y=2%, K=0%.
Size: 21.84 pt.
46 | P a g e
4.3.3 Final Output:
47 | P a g e
4.4 Awareness Campaign Billboard Design 1:
4.4.1 Assets of Awareness Campaign Billboard Design 1: These images were taken
from online for the purpose of design and the references are given below:
48 | P a g e
4.4.2 Awareness Campaign Billboard Design Development Screenshots:
Billboard Size (40 Inches) x (27 Inches).
Figure No. 4.38: Awareness Campaign Billboard Design 1 Screenshot 1
Placing cylinder artwork created by researcher on adobe illustrator by mesh system on

the artboard.
49 | P a g e
Inserting gradient background.
Changing Documents color mode for gradient and mesh visibility.
50 | P a g e
Placing text on the artboard, Font: Rajon Shoily, Font Size: 142.42 pt and Teeshta MJ,
Placing body text, Font: SulekhaT, Font Size: 81.44 pt.
51 | P a g e
Size: 70.4 pt.
52 | P a g e
4.4.3 Final Output:
Figure No. 4.45: Awareness Campaign Billboard Design 1 Final Output
53 | P a g e
54 | P a g e
Selecting a background shape and color. Color Code; C=3%, M=17%, Y=16%, K=0%.
55 | P a g e
Putting Bengali Female artwork created by researcher on adobe illustrator by pen tool
on the artboard.
Placing cooking apron artwork created by researcher on adobe illustrator by pen tool
on the artboard.
56 | P a g e
Placing text on the artboard Font: TeeshtaMJ, Font Size: 444.3156 pt and Font Size:
118.6192 pt.
57 | P a g e
Size: 84.9471 pt.
4.5.3 Final Output:
58 | P a g e
59 | P a g e
tool.
60 | P a g e
61 | P a g e
Putting tree branch and leaves artwork created by researcher on adobe illustrator by pen
tool on the artboard.
62 | P a g e
63 | P a g e
for clipping mask.
64 | P a g e
TeeshtaMJ, Font Size: 60.62pt.
65 | P a g e
Aligning all three design elements by using vertical distribution tool and center aligning
tool and putting a background color. Color Code: C=49%, M=6%, Y=2%, K=0% and
placing asset, Bashundhara Group Logo and necessary text. Font: TeeshtaMJ, Font
Size: 185.65 for mast head and Font Size: 97.68 pt for footer.
4.6.3 Final Output:
66 | P a g e
4.7 Awareness Campaign Social Media Post Design 1:
4.7.1 Assets of Awareness Campaign Social Media Post Design 1: These images
were taken from online for the purpose of design and the references are given below:
67 | P a g e
4.7.2 Awareness Campaign Social Media Post Design Development Screenshots:
Artboard Size (16.6667 Inches) x (8.7222 Inches).
Figure No. 4.71: Awareness Campaign Social Media Post Design 1 Screenshot 1
Placing cylinder artwork created by researcher on adobe illustrator by mesh system on

the artboard, inserting gradient background, changing documents color mode for
gradient and mesh visibility and placing text on the artboard, Font: Rajon Shoily, Font
Size: 58.4729 pt and Teeshta MJ, Font Size: 145.3302 pt.
68 | P a g e
Placing body text, Font: SulekhaT, Font Size: 81.44 pt, placing asset, Bashundhara
Group Logo and necessary text. Font: TeeshtaMJ, Font Size: 70.4 pt.
4.7.3 Final Output:
Figure No. 4.74: Awareness Campaign Social Media Post Design 1 Final Output
69 | P a g e
70 | P a g e
Selecting a background shape and color. Color Code; C=3%, M=17%, Y=16%, K=0%,
placing Bengali female artwork created by researcher on adobe illustrator by pen tool
on the artboard and placing cooking apron artwork created by researcher on adobe
illustrator by pen tool on the artboard.
71 | P a g e
Placing text on the artboard Font: TeeshtaMJ, Font Size: 206.9975 pt and Font Size:
47.9291 pt.
72 | P a g e
Size: 29.3304 pt.
4.8.3 Final Output:
73 | P a g e
74 | P a g e
tool.
75 | P a g e
76 | P a g e
Putting tree branch and leaves artwork created by researcher on adobe illustrator by pen
tool on the artboard.
77 | P a g e
78 | P a g e
for clipping mask.
Font Size: 22.6335pt.
79 | P a g e
80 | P a g e
Aligning all three design elements by using vertical distribution tool and putting a
background color. Color Code: C=49%, M=6%, Y=2%, K=0% and placing asset,
Bashundhara Group Logo and necessary text. Font Size: 185.65 for mast head and Font
Size: 97.68 pt for footer.
4.9.3 Final Output
81 | P a g e
4.10 All Final Designs:
82 | P a g e
83 | P a g e
84 | P a g e
85 | P a g e
86 | P a g e
87 | P a g e
Chapter 5: Data Analysis & Result
5.1 Qualitative Data Analysis:

The researcher has taken interviews from a Deputy Manager (Creative) to collect the
necessary data and design feedback for his research paper. The researcher has asked 3
questions to the expert to get the feedback for all designs. By taking interviews the
researcher gets a result about produces designs. The researcher has explained the results
here along with the interview was taken from the Creative Brand Manager.
Figure No. 5.1: Md. Ariful Alam Tito

Image Source: https://www.facebook.com/arifulalamtito
Md. Ariful Alam Tito is a Deputy Manager, Brand (Creative). Bashundhara Group,
Sector -A. Researcher has taken a face-to-face interview on June 21, 2021.
Ques 1: What’s your thoughts about the campaign posters?

Ans: All designs are professional and the message came out very wonderfully. You
need to focus more on colors, specially on background.
Ques 2: Do you think that the design principles are used properly in the awareness
safety campaign poster and billboard designs?
Ans: Yes, it is used in a nice manner in the designs.
Ques 3: How can I make my designs more effective?
Ans: For an awareness campaign design it is very important to choose all the design
elements very carefully. Which is going to present a very strong message. Just keep this
mind and play with colors.
88 | P a g e
Table No. 5.1: Expert’s Feedback on the Awareness safety Campaign Designs
Design Awareness Safety
Strength Weakness Overall Opinion
No. Campaign Design
Cylinder
Text could
Illustration,
have been
Poster 1 Background Good quality wok
more
Color, Mast
organized
Head Font
Illustration, Maybe apron Overall good design,

background color could especially the female
Poster 2
color, message have been figure gives a strong
boldness different message
Color Window
Need to focus more
Combination, illustration
Poster 3 on outdoor
text could have
illustration
readability been better
Cylinder
Text could
Illustration,
Billboard have been
Background Good quality wok
1 more
Color, Mast
organized
Head Font

Billboard background color could especially the female
2 color, message have been figure gives a strong
Color Window
Need to focus more
Billboard Combination, illustration
on outdoor
3 text could have
illustration
Cylinder
Text could
Social Illustration,
have been
Media Background Good quality wok
more
Post 1 Color, Mast
organized
Head Font
Social
background color could especially the female
Media
color, message have been figure gives a strong
Post 2
Color Window
Social Need to focus more
Combination, illustration
Media on outdoor
text could have
Post 3 illustration
89 | P a g e
5.3 Result:
From the chapter, it can be seen that the expert of creative has shared his positive
opinion on this topic. He thinks that an awareness campaign poster can create a very
positive impact on people of all ages that helps them to understand the effects of
maintaining proper safety measure of using LP Gas. Mr. Ariful Alam Tito also said that
“The social awareness poster can help people understanding what actually they are
dealing with. Little carelessness can create havoc with a LP Gas cylinder, and if
happens so, how to deal with it”. He also said nowadays awareness campaigns are
gaining popularity amongst people.
As we know using poster, billboard & social media design now a days grabs viewers’
attention numerously. By designing poster, billboard & social media posts, researcher
tried to make effective awareness safety campaign. Various designs were made and was
corrected according to the expert’s feedback.
90 | P a g e
Chapter 6: Conclusion
6.1 Recommendation:
Awareness campaigns are based on sensitive issues. The researcher recommends to

those who wants to design awareness campaign in near future. That they should go
through lots of sample works of international media, consult with several kind of
experts regarding subject matter. The designer should understand the topic by heart,
only then he can design a successful awareness campaign.
6.2 Conclusion:
Based on all the reviews and deliberation and as developed in the previous chapter the
respondents and few online sources offers that an effective awareness safety campaign
design can be an effective tool to change people’s mentality. It can be a powerful
weapon to catch viewer attention easily. The researcher tried to make the designs
effective, thus people can stay safe at home without causing any accidents caused by
LP Gas cylinder. Designer will be inspired by this project. In future if anyone tries to
work these types of projects, they need to focus on strong meaning character that made
by illustrator and also use more attractive color and massage to grab viewer’s attention
easily.
91 | P a g e
References
https://www.collinsdictionary.com/dictionary/english/campaign
https://una.org.pk/2020/03/21/drug-awareness-campaign/
https://en.wikipedia.org/wiki/Liquefied_petroleum_gas
http://www.makeenenergy.com/home/knowledge-centre/what-is-lpg/
https://www.bashundharalpgas.com/page/welcome
https://www.dhakatribune.com/bangladesh/nation/2021/02/02/lpg-cylinder-blasts-
ring-alarm-bells-as-consumption-skyrockets
https://www.dhakatribune.com/bangladesh/dhaka/2019/10/30/gas-cylinder-explosion-
kills-4-in-mirpur
https://ep-bd.com/userfiles/image/V_16_I_18/Jakaria%20Jalal.jpg
https://ep-bd.com/userfiles/image/V_16_I_18/Shamsul%20Alam.jpg
http://makeenenergy.com/home/knowledge-centre/what-is-lpg/
https://www.bashundharalpgas.com/about-us
www.bashundharalpgas.com/assets/upload/banner_1615454269.jpg
https://www.collinsdictionary.com/dictionary/english/campaign
https://en.wikipedia.org/wiki/Campaign
https://hsseworld.com/keys-to-successful-safety-campaign/
https://www.onecause.com/blog/awareness-campaigns/#basics
https://terminus.com/blog/nonprofit-event-marketing-5-tips/
https://psacorp.com/main/default/t-creating-a-successful-awareness-campaign.aspx
https://www.facebook.com/SafeCylinder/photos/
https://www.arrivealive.mobi/transporting-and-using-gas-outdoors
92 | P a g e
https://www.facebook.com/jakaria.jalal
https://www.facebook.com/arifulalamtito
https://ecmtf.org/2020-cmt-awareness-campaign/
https://www1.nyc.gov/site/acs/about/press-releases-2014/public-awareness-campaign-
ads.page
https://www.prweek.com/article/1672091/people-rare-diseases-step-forward-
awareness-campaign
https://www.euro.who.int/en/media-centre/events/events/2020/10/flu-awareness-
campaign-2020
https://www.bashundharalpgas.com/
93 | P a g e
Appendices
Appendix 1: Time Plan

As researcher started his Dissertation course after 1 months the classes started because
of complications due to re-registration process, the time plan is distributed according
to the time she started the class.
SL Body Part Date Signature
1 Research Topic 03/04/2021

11/04/2021
2 Research Proposal to
10/05/2021
Typing Progress 27/05/2021
3 Literature review to
Design development 18/06/2021
18/06/2021
Practical Progress & Final
4 To
Project
19/06/2021
5 Final book binding
Appendix 2: Face to face Interview
Face to face outdoor interview session
94 | P a g e

Dissertation On Safety Campaign of Bashundhara LP Gas Ltd. 4. All Chapters - Others

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Dissertation On Safety Campaign of Bashundhara LP Gas Ltd. 4. All Chapters - Others

Uploaded by

Copyright:

Available Formats

Chapter 1: Introduction

1.1 Background of the Study:

1.1.1 Awareness Campaign:

Figure No. 1.1: Drug Awareness

Image Source: https://una.org.pk/2020/03/21/drug-awareness-campaign/

Image Source: http://www.makeenenergy.com/home/knowledge-centre/what-is-lpg/

1.1.3 Bashundhara LP Gas:

Bashundhara LP Gas Ltd. is an enterprise of the pioneering business conglomerate of

Figure No. 1.3: Bashundhara LP Gas Cylinders

Image Source: https://www.bashundharalpgas.com/assets/images/product-

Figure No. 1.4: Mirpur Cylinder Blast

Image Source: https://www.dhakatribune.com/bangladesh/dhaka/2019/10/30/gas-

1.3 Research Aim:

To raise awareness in domestic consumers about safety procedures of using LP gas

a. To know characteristics and safety use procedures of LP Gas

1.5 Significances of the Study:

The researcher is intended to research work on Safety Campaign of Bashundhara LP

a. Researcher is going to use Adobe Photoshop and Illustrator for design

2.1 Definition of LP Gas:

2.1.1 Usage of LP Gas:

2.1.2 Explosion risk and mitigation:

If a tank is subjected to a fire of sufficient duration and intensity, it can undergo a

Figure No. 2.1: LPG Cylinder Explosion is a Myth

Image Source: https://ep-bd.com/userfiles/image/V_16_I_18/Jakaria%20Jalal.jpg

Image Source: https://ep-bd.com/userfiles/image/V_16_I_18/Shamsul%20Alam.jpg

Figure No. 2.3: Environmental Effects of LP Gas

Image Source: http://makeenenergy.com/home/knowledge-centre/what-is-lpg/

Bashundhara LP Gas Ltd. is an enterprise of the pioneering business conglomerate of

Figure No. 2.4: Bashundhara LP Gas Logo

Image Source: https://www.bashundharalpgas.com/

2.4.1 History of Bashundhara LP Gas:

To ensure accessibility of LP gas at the consumers’ doorsteps at the right time, in

Figure No. 2.5: Bashundhara LPG Challenger

2.5.1 Types of Campaign:

2.5.2 Safety Campaigns in other nations:

2.5.3 Keys to a successful safety Campaign:

Just like any other campaign, a safety campaign needs:

a) A central command staff to coordinate events

2.5.4 Strategies to create a successful awareness campaign:

a) Social media campaign and viral challenges

2.5.5 Best practices for a Non-Profit Campaign Marketing:

a) Offer and market comprehensive registration tools

2.6 Design Items of Awareness Campaign:

Marketing and promotional materials appear in two ways:

1. Promotional materials acquired from a larger source giving your community an

Promotional resources and educational materials specific for Native American

2.7 Awareness Campaign of Other LP Gas Companies:

Figure No. 2.6: Awareness Campaign

Image Source: https://www.facebook.com/SafeCylinder/photos/

Image Source: https://www.arrivealive.mobi/transporting-and-using-gas-outdoors

3.1 Research Method:

3.2 Primary Data:

3.2.1 Interview of LPG Expert:

Figure No. 3.1: Jakaria Jalal

Image Source: https://www.facebook.com/jakaria.jalal

Head of the Dept. Sales, Bashundhara LP Gas Ltd.

Figure No. 3.2: Cylinder Testing Date Sample

Ques 6: What would be your suggestion for this campaign?

Figure No. 3.3: Md. Ariful Alam Tito

Image Source: https://www.facebook.com/arifulalamtito

Md. Ariful Alam Tito

Deputy Manager, Brand (Creative). Bashundhara Group, Sector -A.

Ques 4: What would be your suggestion for this campaign?