Business Research Module Overview

The Business Research Methods module aims to provide students with the necessary
skills and knowledge to determine the information necessary to address the identified
basic or applied research problem and, using these skills and knowledge, develop an
actionable research proposal. Students will gain an understanding of relevant
approaches, elements, and stages of undertaking a research enquiry to provide insights
to solving a relevant business problem. Students will develop core competence required
to carry out a research enquiry, including identifying and formulating research problems,
setting appropriate research objectives, selecting and applying appropriate research
approaches, secondary and primary data collection and instruments, sampling and
analysis methods, as well as the importance of ethical conduct in business research.
This module discusses different methods and techniques essential to the execution
of effective, coherent, and rigorous research for informed business decisions and
practices.

Research and submit this on Monday June

28, 2021.
1. Role of business research: informed business decisions and practices

2. Business research process: types of business research and stages of the

research process
3. Defining a research problem: the foundation of business research  

4. Formulating research aims and objectives 

5. Critically reviewing the literature

6. Developing a conceptual framework

7. Qualitative and quantitative research tools 

8. Obtaining secondary data in the digital age 

9. Collecting primary data

 10.Survey research

11.Observation methods

12.Experimental research 

13.Measurement and scaling concepts

14.Questionnaire design 

15.Sampling design and sampling procedure 

16.Working with data 

17.Analysing qualitative data

18.Quantitative statistical analyses 

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19.Negotiating access and ethical issues in research