Professional Documents
Culture Documents
A Business Research
Presented to the Faculty of
College of Management, Business and Accountancy
Cebu Institute of Technology-University
Cebu City, Philippines
In Partial Fulfilment
Of the Requirement for the Degree
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION and OFFICE
ADMINISTARTION
By
Clarissa Cena
Mark Johnson P. Incepido
Stefhane Lee
i
Acknowledgement
The research would like to dedicate this deep appreciation to all the people who
greatly contributed this preparation of this study and compilation of this book. A sincere
appreciation to the adviser DR. LAURENCIO M. ANDRINO who guides us with all his
To our parents, for being always at our side in times of happiness and trails that
we might encounter along the way and for giving us a spiritual and more in all the
decision that we have done towards our academic standards we thank you and we love
you.
To the Delivery Rider, Crew and Supervisors and Managers we thank you for
allowing us to conduct a research on your Food Delivery Services and for trusting us ever
We dedicate this to our almighty father, mentors, administration and staff thank
Researchers
ii
Approval Sheet
RESEARCH COMMITTEE
MBA member
Dean
iii
Table of Contents
Acknowledgement ii
Section 1: Overview 1
Introduction 1
Research Method
Summary Discussion 7
The different food delivery services worldwide health as perceived by their customers. 8
The government policies under new normal affect delivery services on worldwide health crisis . 9
Delivery Strategies 11
The challenges that the delivery drivers encountered during orders and delivery of foods to the customers. 14
Government policies under new normal affect delivery services on worldwide health crisis. 18
References 22
Researcher’s Ethics 23
Curriculum vitae 32
Appendix A
Appendix B
Appendix C
Abstract
This study focuses the Food delivery transportation in Cebu. It also aid and
recognizes the barriers that the Food rider has to face under the worldwide health crisis in
Cebu. This study is viewed as an ethnographical type of Qualitative research for the
reason that the researchers want to find out the barriers of Food delivery Services. The
researchers also conducted questions to different key informants with using the Flat form
in Google documents and sends via messenger to different key informants. Using the
method of questionnaire the researchers gathered data from the key informants in manner
of the City’s protocol and University’s rules for organizing a research study.
.
Section 1
Overview
Introduction
in the history, transporting of goods is a necessity to everyone. Only that a man transports
food, spices and Rum to different area of the region with using the greatest innovation at
the time “The Wheels” and everyone transports foods and spices easily. This begins the
Today in late 21st Century, Food Installations and Other FoodNatics or new FoodCraze
are the beneficiaries for Food Delivery Services. Online sellers are also increasing in
account to a big market opportunity relevant to this kind of process making the delivery
In conducting the study for Food Delivery Service in Cebu is necessary to know as part of
CMBA Business Research every counter measure of the challenges they have to deal of
Food delivery Services and its efficacy in this time playing a very crucial for the
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Rationale
Fast food Delivery in Cebu promotes strategy for the promotion of different Food
Franchise or Small Businesses. Food Delivery Services are also promoted in different
social media, Facebook, advertisement in Youtube, and different Food franchise. The
main objective about Food delivery aside that it is fast and liable for food transportation,
Food delivery services are very helpful that benefits everyone which is the purpose of the
study. The thesis aims a designation of Food delivery services in the future in respect to
The following were the students and young researchers who would benefit from
Customers: After the study the customer will know that they are the ones who benefit
Riders: After the study the rider will know how important is their job is.
Restaurant Chiefs: After the study the chiefs will know what are the most common food
Future Entrepreneurs: After the study the future entrepreneur can decide invest in this
kind of business.
2
Scope and Limitation
The study is to focus in the Food delivery Services in Cebu and discuss Efficacy of Food
transportation brought in to your home and also the local norms that everyone is intended
The purpose of this study is to know the methods and styles in manner of Food
Transportation in Cebu in the midst of crisis. Researchers seek data that support to a
solution for delivery barriers and increasing demand of Food Delivery Services in Cebu.
The main point in conducting this research is that Cebu has drastically one of the
users in Food Delivery Services. Anyone can order food items fast and efficient and just a
touch of their phones away from any restaurants, fast-food, Home cooked food online
sellers and deliver it directly without the harm of going out which is very common in
cities especially in Cebu City and Talisay City. It also includes problem like
their customers?
2. How the government policies under new normal do affect delivery services of
worldwide health?
3
4. What are the challenges that the delivery drivers are encountered during
5. How do the delivery drivers manage to handle these challenges they have
encountered?
Research Method
Design
The researchers appointed that the research will use structured questionnaires.
Wherein the answer the questions are based on their experience as a Delivery driver,
Crew, Manager or Supervisor of the business. In this kind of approached the researchers
Instrument
The researchers will gather data as per interview they gathered to the participants.
In this case that everyone is instructed to be at home, researchers will use Messenger for
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Section 2
Participants’ Characteristics
The Participants of the study were randomly selected employees in Food Business
Services in Cebu City. There were ten Participants completed the survey, four are the
managers (40%),two are the supervisor (20%),and four are the drivers (40%).Informant
9),Informant 10 (I-10).
Informant 1(I-1) is a male with an age of 28 years old and regularly working in a
Food delivery Service since Year 2015. Informant 1(I-1) has also have sideline job which
he make use he’s Talent in Driving. Informant 1(I-1) a high school Graduate and
Informants 2(I-2) is a male with an age of 29 years old and manage a Food
Informant 3(I-3) is a female with an age of 20 year old and Graduated Bachelor of
5
Informants 4 (I-4) is female with an age of 40 years old. Informants 4 (I-4) takes a
Secondary Education
and she Added a quote that ‘ I did used my profession due to some problems but not
very Selective in her track and the poise of what she is stated is what she stand in life, in
Informants 5 (I-5) is a male working in Cebu City with and age of 22 years old.
Engineer and now due to the pandemic he decided to reside and work as a Food Delivery
Driver. Informants 5 (I-5) was a Driver just for the time that he’s finish doing all his
requirements back in the field but in some reason he decide to be a regular Driver of Food
Informants 6 (I-6) is a male with an age of 27 years old. Informants 6 (I-6) did not
finished college for an unfortunate reason. Informants 6 (I-6) is now a regular employee
Informant 7 (I-7) is a male with an age of 30 years old and graduated in the
Secondary Level. Informant 7 (I-7) is currently working as Food Delivery Driver in Cebu
City for a year and a half now and enjoys his job.
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Informants 8 (I-8) is a male and currently living with his family , Informants 8(I-
8) has an age of 49 years old. Informants 8 (I-8) graduated Bachelor of Science in Office
Informants 9 (I-9) 52years of age , female, from Cebu City, she is a graduate of
Informant10 is working manager and manage for 3 years in the food delivery services.
Discussion
undergrad that work regular in Food deliveries. A total of 10 participants (7 males and 3
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Section 3
customers.
Food delivery services are gaining popularity in the market today. Many
because of the revenue. The companies that mentioned by the participants that offers
delivery services specifically in the area of food delivery services are Grab Food , J & T,
Food Panda, Maxim and Lalamove. You just have to order online and wait for your food
Discussion
In this part of the section, the participants were asked the different delivery as
perceived by their customers. Some of the participants are employees of the company that
are mentioned and shared to us the information we need about delivery services in the
area of food services. Food delivery services play an important role nowadays during this
pandemic while going outside the house to buy food is limited to everyone because of
health protocols.
independent company delivers food to the customers. The items available for delivery
8
As what Informants 2 (P-2) said
“we deliver on time without scratches in the food, we handle your orders with care, we
“our every performance is rated, we receive reviews and concerns to enhance our self. "
Discussion
In this part of the section, discusses about the special category that the company
offers to the buyers. They offer the best ‘Tipid’ meals, clean and healthy foods and
They deliver it on time while making sure that the food is safe and without scratches.
Nowadays, people love food delivery service because it can be a simple and transparent
business to invest in. Customers can quickly decide on what they want to order, when to
The government policies under new normal affect delivery services on worldwide
health crisis.
The COVID-19 pandemic has taken a significant toll on economies and people of
all nations and of all ages, from all walks of life, across the globe. Social media and
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virtual meetings, domestically and across the globe, have become the “new normal” as
”due to the new normal policies that our government has mandated more people
nowadays prefer to order online than going to the shop by themselves. Thus, it creates
crisis."
Then follow up by the Informants 7 (P-7) and 10 (P-10) also said that
handling of goods."
" our services gets harder , but we need to follow the rules of the government .
Discussion
In this part of the section, discusses how the government policies under new
normal affect delivery services. While the other participants said that covid-19 health
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protocols give negative impacts in their business, other participants said the opposite
which is the positive impact of the business because many of the costumer order food
online and it makes their business to have boost orders. With this surge in online sales
and business activity, the government look to remind sellers of their tax obligations.
Delivery Strategies
Deliveries are a must for any food industries in this time. When people order food
online, they want maximum convenience that’s why delivery fast should be a top priority
in the companies.
"Good customer relationship and right attitude towards them attracts more potential
“If there is a customer location, the customer can easily check if there is no fraud as
much as possible and deliver it minutes before the time the order was expected by the
customer.
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Informants 7 (P-7) said
Discussion
In this part of the section, discusses about the strategies used by the company as
well as the riders of the food delivery services. It is very important to satisfy the
customers by delivering their orders on time and with the exact items that they order
through online. Because when people order food online, they want maximum
convenience which means you have to deliver it on time, their orders must be complete
When the customer was satisfied with your services they are going to order again
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"twice a week ".
Discussion
In this part of the section, discusses about how frequent customer order food
services. As what one of the participant said that he delivers daily which means people
need food delivery services maybe because of the current situation we had that health
In order to know where you deliver the food that was ordered by the customer you
must know where their location for you to deliver the food. Every location are been
selected using Google map in the phones of the Food Delivery rider , they can deliver any
location with the use of the costumers GPs and as soon as the order is process you can
AsInformants6 stated
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"within boarder of Talisay City.
Informants10 added
Summary of Discussion
In this part of the section, discusses about the location of the customers where
every rider must have to know. Knowing the location is one of the most important details
that the delivery drivers must know because it is where you deliver the food that the
customer ordered.
The challenges that the delivery drivers encountered during orders and
Sometimes, long lines are an inevitable part of business. While it’s ideal to have
enough staff on hand to accommodate customer needs and avoid complaints, when you
run into delays and serious wait times, try to pacify your customers so they don’t get
" long lines upon ordering thru counter and slow traffic "
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Informant 2 added
Informant 4 added
Informant 5 added
Discussion
In this part of the section, discusses the challenges that the delivery drivers
In this modern age when almost everything comes handy, customers have become less
appreciative and are difficult to please. If you know in advance you’ll have a significant
backlog, warn customers of delays so they aren’t caught off guard and can plan their
schedules accordingly.
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The delivery drivers manage to handle the challenges they encountered.
understand and act upon the challenges that many times companies are not willing to
face.
" take a deep breath and keep it cool. Being impatient welcome more problem along the
way. "
Informant 9 added
Informant 8 stated
" if it is an unfortuitous event patience is sometimes the answer rather than lose myself. "
Informant 6
“just learned the lesson and next time make sure to feel whether it is fraud or not.
Informant 5
“must be patience"
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Informant 4
Discussion
In this part of the section, discusses the delivery drivers manage to handle the
challenges they encountered. Customer satisfaction is always the top priority of the
company. If there's a delay let customers know how long they can expect to wait and
what you’re doing to fix the problem say sorry for the delay and we’re processing
everything by hand.
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Section 4
Qualitative Results
What are the different delivery services of worldwide health as perceived by their
customers?
There are many different delivery services in any company of food business
specially now days that it has Pandemic. Online is the best way to use, through online you
can easily choose any option that you wanted to have, saying that successful deliveries it
means that how the customers are satisfied to the product and services. This also benefits
the customer to stay at home quarantine and without any hassle. Other service quality is
to serve this to the customer as higher impact because this is how the driver handles in a
best quality manner so that if the food arrived in the house costumers will can see that it is
Government policies under new normal affect delivery services on worldwide health
crisis.
New normal policies that the government mandated and quoted that the food
delivery services have positive and negative impacts. As the Government mandated that
everyone should stay at home to avoid Physical interaction many people prefer to order
online than going to the store themselves to buy. That gives positive impacts to the
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Delivery companies because this boosts their sales. In the other hand there are also
negative impacts to the delivery companies about the new normal policy is that
implementation of more strict boundaries which gives a hard time to hand over deliveries
It is reported more costumers are using online apps to order prepared meal and
enjoyed with their family. Costumers also Crave for delicious food that will satisfy their
craving. Food delivery service is effective not because they no longer require landline in
every delivery. Innovation of transportation depends of the rider. Now the rider can detect
costumers as well as the costumer can follow up their order with the use of the costumers
Gps and track down the delivery rider. Just a click away of your phone you can enjoy
your food without a sweat, especially in holidays that everyone wants to order their
favorites food and beverages which is the perfect time to contact Food Delivery services
and have your order. Food delivery Services offers also discounts and promo to be able to
First thing is that the customer want is simplicity and convenience. They want the
processor searching, ordering and payment to be as possible. There are many perils of
managing in food delivery business manually and missing deliveries is perhaps the
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biggest of them all. Running a food delivery business you can’t manage several orders at
once. Missed deliveries are things which haunt every business due to its adverse effect. If
you don’t have an efficient food delivery system, then managing a bulk orders manually
without a single error is humanly possible. Moreover, when you manage a bulk order
manually then it increases the delivery. That is why it is need to say that to start a food
The delivery riders overcome the challenges they encountered by being calm, patience
and kind. They also maneuver the problem if a costumers are having orders which is very
difficult to add another costumers client to have one big delivery at once, the rider can be
very wise about the issue that’s why they only carry one order at the time. If they made
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Section 5
Food Delivery Services in Cebu having its grasp in the economy and as one of the
popular services in the country. It is very useful for transporting food throughout the year.
It also questions the efficacy of the study under the world health crisis, also for the
monitoring of personnel as well as the crew and the top management of the delivery
services. The participants are chosen by the referrals from a companion to participate
online. Data is later acquired and soon come up to determine barriers for the Food
As what the story stated that Food delivery service is practical in terms of the security for
the costumers. It is helpful in nature of business in terms to how valuable things that are
being transported place to place. Food is a necessity to human which this field will
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References
Stephens, J M , Militello, L. Food delivery apps and the negative health impacts for Americans.
Zhang, Y.; Huang, Y.; Wang, Y.; Casey, T.W. Who uses a mobile phone while driving for food
delivery? The role of personality, risk perception, and driving self-efficacy. J. Saf. Retrieved in
Wuhan Lockdown: How People are Still Getting Food. Retrieved in online:
China’s Food Delivery Workers are Lifeline in Corona virus Outbreak. Retrieved in online:
Online Food Delivery, “Hot Topic” Hidden in the Phone. Retrieved in online:
Ma, Y.; Kang, J.; Zhang, J.; Zheng, F. College Students’ Consumption Behavior—A Case Study on
Maimaiti, M.; Zhao, X.Y.; Jia, M.H.; Ru, Y.; Zhu, S.K. How we eat determines what we become:
Opportunities and challenges brought by food delivery industry in a changing world in China.
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Research ethics
relation to the participants and very respectful to anyone involve is in regulations of the
researchers, First with respect for the personal background and second is the security of
its identity of which the researcher are obliged to protect without a doubt. General rules
are observed:(1)in respect of the man we must be see equal traits (2) researchers must be
aware in the used verbal communication that can cause the a strong feeling or hostility to
the participants ,(3) fair to every distribution ,(4) truthful to the participants.
Instructions are settled right before the research is conducted. It discusses the procedure,
the system in questionnaire and also the research structure. It isconductedwithout any
Problems arise in the part of researchers filing up the slots for the key participants
knowing every participant’s vacant or free time to introduce the questionnaire. the study
benefit the personnel or riders in Food delivery Services and helps increase the awareness
The researcher consents in verification for this study. That every data the key
The informants are interviewed on the time of their vacant in online questionnaire
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using Google Document form and send the link via messenger. It takes 20 – 30 minutes
The data is strictly only for the study and with support of the actual consent of the
researcher. All information that our research collected will be shared to our participants.
Researchers will discuss not least but all of the research results in the research time span.
Researcher stands for the consent and protects the information that the research
gather to every individual participates in the study. In any attempt for dislike behaviour of
the researcher and as group we will take action as serious threat to a personal property.
After the attempts in the questionnaire, participants can ask directly to us and we
respond respectively. Debriefings help the participants to understand more about the
questions. Our participants are given a gratitude for being part of the research.
The research has nothing to offer involving debt to someone or any reward to
someone as participants thus the researchers will recognize each participant as biggest
roles in the research and appointed gratitude for the contribution of the study.
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G.) Conflict of Interest
Our team is very polite in handling the participants. No actions are taken
offensively in the participant’s side and also in the researcher’s part in the research span.
All of the outcome of the data that are collected are ensured by the researchers and by the
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Table 1 Data analysis process
1. What are the different delivery services of worldwide health as perceived by their
customers?
Informants 2 “we deliver on time without scratches in the food, we handle your
Informants 6 “Daghan sa amo kay nay siyay discount ron every holiday”
26
Informants 9 “Paspason nalang ug delivery para dali sad ang costumer”
costumer “
2. How does government policies under new normal affects delivery services of
worldwide health?
Informants 2 “Nagkamahal ang tinda pero sige raman gihapon ang halin”
kadalanan”
Informants 5 “Medyo lisud pag una pero sig era kog paminaw sa gobyerno
Informants 6 “due to the new normal policies that our government has
27
and deliveries for us”
Informants 8 “due to the new normal policies that our government has
Informants 9 " our services gets harder , but we need to follow the rules of
the government”
28
Informants6 More costumers within boarder of Talisay City in just 1 day
4. What are the challenges that the delivery drivers are encountered during orders
29
Informant 6 “Usahay maduha ug lisud pangitaon ang costumer”
Informant 8 " long lines upon ordering thru counter and slow traffic "
5. How do the delivery drivers manage to handle these challenges they have encountered?
buhaton”
Informant 3 “kinihanglan mag require gud og mga ing anis a pag ehemplo sa
batas”
30
Informant 6 “Just learned the lesson and next time make sure to feel whether it
is fraud or not.
Informant 8 stated " communicate with co-workers to substitute forfeited orders. "
participant 10 " take a deep breath and keep it cool. Being impatient welcome
31
Curriculum Vitae
Career Objectives:
An enthusiast for business that provide set of skill that enable me to produce
success.
Educational attainment
COLLEGE:
Bachelor of Science in Business Administration Major in General Business Management
College
SENIOR HIGH:
32
JUNIOR HIGH:
ELEMENTARY:
Skills:
role in a team.
Work Experience:
Local Butcher
Fruit wholesaler
Construction Worker (2014-2016)
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Stefhane A.Lee
Perrelos,Carcar,City Cebu
leestefhane@gmail.com
Career Objectives:
PURSUATED, COORDINATED AND FORMULATED
Educational attainment:
COLLEGE:
JUNIOR HIGHSCHOOL:
ELEMENARY:
34
Can-asujan,Carcar City Cebu.(1999-2004)
Skills:
Work Experience:
Proctor of Pupils at Spring delle Lahug Cebu City (2015-2016) Team leader of Sacks Bag
35
Name: Clarissa P. Cena
Candulawan Talisay City,Cebu
clarissacena02@gmail.com
Contact Number: 09305145586
Career Objectives:
Educational Attainment:
COLLEGE:
Candulawan National High School, Candulawan Talisay City Cebu Batch 2008-2012
ELEMENTARY:
36
Skills:
Work Experience:
37
Appendix A
CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY
N. Bacalso Avenue, Cebu City
College of Management, Business, and Accountancy
Feb_, 2021
Clarissa Cena
Mark Johnson P. Incepido
Stefhane Lee
Noted By:
Dr.Laurencio M. Andrino Jr
Advisor
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Appendix B
(Interview Guide)
Part 1:
Informants Background
Name of company:
Working experience:
Age
20-25
25-35
35 – and Above
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Statement of the problem (Employees)
1. What are the different delivery services of worldwide health as perceived by their
customers?
1.1 What are your company special category for the buyers to offer?
Jan- Feb
March- April
May –June
July –August
September-November
December
2. How does the government policies under new normal affects delivery services of
worldwide health?
4. What are the challenges that the delivery drivers are encountered during orders and
delivery of foods to the customers?
5. How do the delivery drivers manage to handle these challenges they have encountered?
40
ATTENDANCE:
Clarissa Cena P P P P P P P P
Stefhane Lee P P P P P P P P
Clarissa Cena P P P P
MarkJohnson Incepido P P P P
Stefhane Lee P P P P
41