Tungala, Tricia Kate B.

BSBA OM – 2
Activity 2
Business Analytics and the Covid-19 pandemic
With the use of business analytics, businesses are able to review past performance in comparison
with current situation. With relevant information provided therein, businesses are kept abreast
of the situation. It serves as the review mechanism. Being abreast means that the business is able
to adjust and adapt to the situation.
The pandemic hit the economic world increasingly at the start of the pandemic wherein some
business had to lay off workers to sustain their companies, or even had to close down. This
allowed technology to evolve even faster. Technology allows business owners to reach out more
people during the pandemic given that everything is now available online. During the pandemic,
the most noticeable increase is the increase in e-commerce compared to before the pandemic.
Online platforms are increasing as well as online sellers and companies.
One example is online selling. Before the pandemic, people were allowed to go shopping almost
every day. Buying everything in person. This benefitted malls and shopping districts. However,
when the pandemic started and forced people to stay at home for health protocols and
quarantine, malls and shopping districts had to close down to abide by the rules. Now, people
were desperate to buy their necessities in the most convenient and safest way possible. Using
the internet, company managements may have figured out to use the online platforms as their
way to provide convenience for customers. Same as for the companies that provides their
employees to work from home. This ensures their safety as well as having their income as steady
as possible.
Another example is with business analytics/business review, when constantly done every 3 or 6
months, businesses are able to feel the effects of the pandemic to operate timely. As a result,
businesses adapt to the current needs of customers by focusing on online platforms of marketing
and operations (i.e., online marketing through social media, processing of orders including modes
of payment). The bottom line is that because of such review mechanism, businesses are able to
adjust on how to effectively manage and cater their goods and services even during the prevailing
pandemic. In fact, it even increases additional business venues such as online businesses.