MODULE PURPOSIVE COMMUNICATION

Let’s Do This

TASK 1 – GIVE ME A MEANING!

Directions: Give the meaning and importance of communication on the following places.
AT HOME

It is important to communicate, especially at home with your family because it empowers your
family members to understand each other’s needs, wants, and feelings. It is also good to talk
about how to improve to one another without getting hurt or angry. Expressing/Opening up to
your family makes you feel better and have a stronger family bond.

WITH THE NEIGBORHOOR

Strong communication links people who are committed to working together to improve their
neighborhoods. Weak communication can hamper your group's progress and success.
Strong communication becomes even more important when your organization brings together
people of diverse languages, cultures or experiences.

IN SCHOOL

When communication is effective, both the student and the teacher benefit. Communication
makes learning easier, helps students achieve goals, increases opportunities for expanded
learning, strengthens the connection between student and teacher, and creates an overall
positive experience.

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IN THE MARKET/MALL

For the business to function effectively, it must adopt and sustain effective communication
approach which will bring about a better relationship with local consumers and the tenants
operating within the centre.

IN THE WORK PLACE

Communication in the workplace is very important for companies to work efficiently and be
productive. Employees can experience increased morale, productivity and commitment if
they can communicate up and down a company's communication chain.

INSIDE THE CHURCH

least important by a little bit because so much of Church is personal and also never
imposed: you can leave if it doesn’t suit you. It’s the minister and staff that have the
need for clarity and persuasion.

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TASK 2 –COMPARISON

Directions: Identify the similarities and differences of Purposive Communication from

Oral Communication, using the Venn diagram.

PURPOSIVE ORAL
COMMUNICATION COMMUNICATION

Communication is about
writing, speaking and Communication is the
presenting different. Its same for written, signed, process of verbally from
non-verbal, taste and touch. sitting information ideas from
one individual or a group to
another
Audience for various
purposes.

SIMILARITIES

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TASK 3 –SHORT ANSWER

Directions: Answer the question below in five sentences. Write your answer on the
space provided before each number.

Why do we need to observe ethics in communication?

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