Kellogg Avenue Gateway Study

KELLOGG AVENUE GATEWAY STUDY

1
AVENUE
Riverfront
Ohio Riverfron
KELLOGG GATEWAY
/ California STUDY
Study

Project Information
Anderson Township
Kellogg Avenue - Renslar to Five Mile
Project Number: 19692.00
Date: 05.06.21
 TABLE OF CONTENTS
EXECUTIVE SUMMARY

1.0 INTRODUCTION
PROJECT OVERVIEW 4
PLAN ELEMENTS 4
PLAN PROCESS 5

2.0 ANALYSIS
PLAN ELEMENTS 8
ENGAGEMENT 8
PUBLIC MEETINGS 10
COMMUNITY SURVEYS 10

KELLOGG AVENUE GATEWAY STUDY

SITE ANALYSIS 12
2
3.0 VISION
PLANNING SUMMARY 18
OPPORTUNITY AREAS 19
WAYFINDING 28

4.0 IMPLEMENTATION
ACTIONS AND PRIORITIES 32
EXECUTIVE SUMMARY
Anderson Township and California’s Ohio Riverfront has a rich Acknowledgements
history for entertainment from the 125-year-old Coney Island / Thank you to the steering team members, stakeholders, city
Sunlight Pool, to Riverbend Music Center, and the more recently staff, and community members for your time and input to
constructed Belterra Park Gaming. To the west, the City of further the development of the Kellogg Avenue Gateway.
Cincinnati’s California Business District is seeing a resurgence
of businesses and new housing, blended with the historic Steering Team
neighborhood. Diego Jordan City of Cincinnati
Joseph Malek City of Cincinnati
The Township’s last major update to the Ohio Riverfront Plan James Weaver City of Cincinnati
occurred in 2013, which was ultimately incorporated into the Katherine Keough-Jurs City of Cincinnati
2016 Comprehensive Plan Update. Anderson Township now is Vicky Earhart Anderson Township
partnering with the City of Cincinnati to study this corridor to Steve Sievers Anderson Township
expand on the recommendations from the plan which “outlines Paul Drury Anderson Township
a vision for strengthening the function, appearance, and Eric Beck Hamilton County Engineer’s OfÀce
economic potential of the Riverfront Area.” Todd Gadbury Hamilton County Engineer’s OfÀce
Jeff Newby Hamilton County Engineer’s OfÀce
KELLOGG AVENUE GATEWAY STUDY

Todd Long Hamilton County Engineer’s OfÀce

Tommy Arnold ODOT 3
David Ross California Community Council
Jose Castrejon MSP Design
Bryan Grome MSP Design
Kayla Walker MSP Design
Dan Hoying LJB
Andrea Harth TEC Engineering
Alexis Larson Class A Creative

Township Trustees Fiscal OfÀcer

Josh Gerth Ken Dietz
Dee Stone
Andrew Pappas
 1.0 INTRODUCTION
PROJECT OVERVIEW
KELLOGG AVENUE GATEWAY STUDY
4
Anderson Township and California are in
a position to maximize the development
potentials within this unique corridor by
creating master plans that promote and
guide development. In order to ensure
this area successfully competes with
surrounding communities, a strategy
needs to be put in place that assesses
the proposed project within the larger
region to position the proposed plan
for success. The outcome is expected
to leverage both public and private
investment and create a healthy,
sustainable and vibrant development.
This plan should be the foundation
for the future, guiding development,
ensuring functionality, and providing
strategies for plan implementation.
Plan elements
At the heart of every planning study, is
the buy-in, participation and support of
key stakeholders and the community
at large. The success of this plan will
revolve around developing a clear
understanding of the market forces
driving the development. These forces
will deÀne factors that attract selected
business types and successful buy-
in of the key stakeholders required
to implement the plan. Successful
outcomes in preparation of the plans
will be generated through productive
interaction among the township, their
staff, City of Cincinnati, stakeholders,
public agencies, community
representatives, and the planning team. FIGURE: Belterra Park Entrance
This participatory approach will build a strong ownership of
the plan and is a catalyst for implementation. Any good
planning effort includes community participation that
traditionally has centered around public meetings, which
are often one-sided with the consultants and/or staff talking
about trends and then asking attendees about issues or
concerns. These meetings are important to the process, but
to be truly effective, the public must be engaged in a wide
variety of ways.
The team at MSP design worked with Anderson Township
and the City of Cincinnati to tailor a community
engagement plan that incorporated several varied forums
for encouraging public involvement in the planning process
during the Covid-19 pandemic, allowing for plans and ideas
to develop directly from the involvement of the citizens and
community.
Based on past experience, for the plan to be successful,
all interested stakeholders need to be heard even though
FIGURE: The historic streetscape of downtown California
many will have different agendas. The goal was to maximize
the commonalities and form consensus. This interactive
approach was the stimulus for the project and helped to
build momentum for the study, gain public interest, and
gain feedback and buy-in from the public.
Planning process
Task 1 of the process was to review existing plans, studies, and
the current comprehensive and land use plans. Regional
plans were also factored in with the understanding that
they may impact future development opportunities. The
team worked to get a better understanding of the corridor,
its opportunities, and threats, along with current economic
and community development efforts and policies. During
Task 1, the MSP Team facilitated a public kick-off meeting
to introduce the project to the public and to begin the
process of identifying key issues within the community. The
kick-off meeting included elected ofÀcials and key project
champions.
KELLOGG AVENUE GATEWAY STUDY
5
FIGURE: Main entrance; Exit 72, NB from 275
 Public and
Stakeholder Input
PLAN ELEMENTS
KELLOGG AVENUE GATEWAY STUDY
6
Task 2 included data gathering, analysis,
and stakeholder input. The MSP Planning
Team worked with the Township staff
to document and analyze existing
land uses, form, and character of the
corridor. As part of the use analysis, the
planning team identiÀed the potential
development capacity of vacant or
underutilized commercial and industrial
properties. This deep dive into gathering
information was useful in establishing
smaller, targeted inÀll opportunities.
The MSP Planning Team prepared an
existing conditions report that details
the current state of the corridor.
Community and stakeholder input
Existing Physical
Conditions Analysis
was once again gathered through
community stakeholder meetings to
obtain opinions about the current and
future-state of the corridor, to discover
concerns, goals, and priorities. Online
surveys were also created to gather
feedback from the community.
Task 3 consisted of visioning in which
the MSP team instituted a community
engagement process based on the
plan developed in Task 1. The approach
to this project encouraged strong
community participation throughout
the life of this project. During this task,
the team worked with community
stakeholders to develop a Ànal vision for
Opportunity
Areas
the corridor which will live to serve as an
overall theme for the plan. The goal of this
task was to develop ideas on the future
growth and development of corridor
with an overall consensus with both
stakeholders and the community. This
process was accomplished with an online
planning charette. A planning charrette
is a designed to engage the community
in the beginning, through interactive
mapping and design exercises. A group
of stakeholders were facilitated through
several scenarios that were designed to
extract ideas and consensus from the
group. The MSP Planning team turned
those ideas into maps, sketches, and
policy recommendations for the group
to review and comment.
 PLAN TASKS
KELLOGG AVENUE GATEWAY STUDY

7
Final recommendations FIGURE: Project Website
Throughout the project it became clear that streetscape
enhancements along the corridor will be necessary for
beautiÀcation and walkability. WayÀnding, pedestrian
access and smart technology implementation is needed.
This project has delivered on an overall design for a future
that will be visually iconic with a safer more connected
community. These recommended changes will improve
access to recreational amenities and serve as a catalyst
for future development that will create a more vibrant,
pedestrian and transit-supportive mixed-use district.
 2.0 ANALYSIS
PLAN ELEMENTS
KELLOGG AVENUE GATEWAY STUDY
8
Phase 1 of the project consisted of
reviewing existing plans, studies, and
the current comprehensive and land
use plans. The relevant studies included:
• Parking lot studies for Riverbend
Music Center/ Coney Island Park
• 2016 TrafÀc studies for the corridor
during events
• TrafÀc proposals for large concerts
• Flood studies for Kellogg Avenue.
• Ohio Riverfront Plan & Anderson
Township Comprehensive plan
Review of these studies helped the team
to better understand site constraints
and the major impact large events can
have on the corridor. A careful analysis
of the increased trafÀc that occurs FIGURE: Eldorado Ave and Waits Ave
during these events helped to dictate Intersections at Kellogg Avenue
and guide the proposed trafÀc and
roadway improvements. Other areas
of concerns brought up from previous
studies are the need for improved
signage and wayÀnding that will help
alleviate trafÀc issues during these peak
times. There is also a need for lane
demarcation improvements that will
help with trafÀc Áow.
Engagement
The focus on previous studies was
centered on trafÀc and parking during
peak events. To gather additional
information on the corridor, MSP
conducted an online discussion with

stakeholders and business owners.
The discussion focused on the overall
goals of the project, opportunities, and
constraints and the Àrst impressions of
the corridor. Questions and needs were
brought up for discussion:
• The best way to join two distinct
areas together, but still maintain the
individual identities of each
• The need to create a “front door” to
the community
• The need to join California and the
Entertainment District together with
the use of consistent streetscape
• How to utilize smart technology for
trafÀc and wayÀnding
FIGURE: California Streetscape
FIGURE: Sutton Rd and Kellogg Intersection
These questions and needs lead to a
focus on a few key elements to include
within the study:
• Signage and wayÀnding
• Consistent landscape and
beautiÀcation
• Pedestrian safety and connectivity
from California to the Entertainment
District
• Connection to the Ohio River
After the preliminary discussion, a site
visit and walk through was conducted
with a small group of business owners
and stakeholders. This allowed an onsite
discussion and brought up additional
KELLOGG AVENUE GATEWAY STUDY
items to be included.
9
FIGURE: Ohio River Trail and Signage FIGURE: Exit 71 and 72
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KELLOGG AVENUE GATEWAY STUDY

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 Districts With these three focal points in mind, we studied the
Based on results from the public input survey, key areas were connection between them, the entrances in to the site
established to focus on: and main attractions, as well as the beautiÀcation along
Kellogg Avenue and adjacent properties. Areas in need of
• Downtown California District wayÀnding and smart technology signs were also identiÀed.
• Entertainment District The graphic below shows these speciÀc areas and the
• Exit 71 South Entrance connection between them.

FIGURE: Site Analysis Graphic

KELLOGG AVENUE GATEWAY STUDY

12
 FIGURE: Site Analysis - Exit 71 to Belterra

Inconsistent parking
lot edge treatment

E RD
(landscape, fencing)

RRA

FOUR MIL
G LOT

KEL
LOG From Exit 71 down Kellogg there is
GA a gap of uncertanty from 5 Mile to
VEN Belterra Park
UE S.R. 52
RD
ILE
M
V E
FI

WASHINGTON As you travel down

MARINA KEL Kellogg Ave you
LOG are greeted with the
GA
VEN back side of highway
Multiple curb cuts create a UE signs. Need to utilize
disorganized entrance opportunity
KELLOGG AVENUE GATEWAY STUDY

No sense of arrival
from Exit 71 13

FIGURE: Exit 71 to Grove Park Grille
The graphic above is the site analysis for for entrance signage or smart
the east portion of the site. The analysis technology.
begins at Exit 71 and extends to the • When traveling past Five Mile Road
California District. The bullet points are there are multiple curb cuts that
reÁected on the map and associate need to be consolidated.
the area. Each of these bullet points • Between Kellogg Dog Park and
represents an area of improvement that Belterra Park there is a “gap of
can be made. uncertainty” that needs to have
consistent features with Exit 72.
• There is no sense of arrival when • Throughout the corridor there
entering the corridor off Exit 71. is inconsistent parking lot edge
• Upon turning on to Kellogg Avenue treatment. There is a need to have
you are greeted with the backside the same fencing, landscape,
of a highway sign, this can be utilized lighting, signage, etc.
 FIGURE: Site Analysis - Belterra to Exit 72

G AV
E
275 EAST
EXIT RAMP
Biker / Pedestrian safety a

P
275 WEST concern. Lack of Lighting.

AM
ENTRANCE RAMP

W
ER
Landscape in poor condition

A NC EST
on each side of Kellogg Ave

TR
and interior between 275 E & W

EN 275
Need sense of arrival for embankment.
Exit 72 Ramp

275 EAS 275 EAST Overhead wires and multiple

T ENTRANCE RAMP overhead demarcation signs
EXIT RA
MP create visual clutter.

ST Inconsistent parking lot edge

WE treatment (landscape, fencing)
275 along Penn Ave

PE
ST

N
EA

NA
275 Opportunity Area for Rideshare
Heading down Kellogg Avenue

VE
and central focal point
towards Belterra Park and Coney 275
WE
275 ST

KE
Island:

LL
EAS
T

OGG

KELLOGG AVENUE GATEWAY STUDY

RD

AV
• The parking lot entrance of Coney

E
N
Island/Riverbend Music Center is not T TO
14 SU
visually appealing.
• There are Inconsistent parking lot
Inconsistent parking lot
edge treatments. edge treatment (landscape,
CONEY ISLAND fencing)
• There is an opportunity for a
Rideshare pickup location at the Not an asthetically appealing
entrance of Coney Island. main entrance

• There are multiple overhead

demarcation signs that create CONEY ISLAND /
RIVERBEND PARKING KEL
visual clutter upon entering the LOG
GA
Entertainment District from Exit 72. VEN
UE
RIVERBEND MUSIC CENTER
• Landscape Maintenance is an BELTERRA
issue on each side of Kellogg BELTERRA PARK
PARKING LOT
Avenue between 275 East and West BELTERR
embankment. PARKING L
• There is a safety concern for
biker/pedestrian trafÀc under the
overpass.
• There is no sense of arrival for Exit 72.
FIGURE: Potential California Village Center Within the California Business District
there are a few areas of improvements
that can be achieved.
• Biker / pedestrian safety is a concern
near Dead Low Brewing. In this area,
cars are speeding up early to enter
the highway.
• The highway entrance signs are the
cause for cars speeding up prior to
entering the entrance ramp.
• There is no designated bike path
within California Business District. The
bike path stops at Waits Avenue.
• There is an economic opportunity at
the Village Center. A graphic from
1996 (shown to the left) shows the
possibilities for the Village Center at
the corner of Kellogg Avenue and
Rohde Avenue.
• Throughout the Business District there
is a lack of consistent streetscape
design. There is a need to have the
same landscape, lighting, signage,
etc.
FIGURE: Downtown California Analysis
KELLOGG AVENUE GATEWAY STUDY

15

AVE
SLAR
REN

Lack of Identity /
consistent streetscape
AVE design
NWOOD
KE
Economic
Opportunity at
Village Center
DE AVE
ROH No designated bike
path through downtown
California

Highway entrance signs

E cause cars to speed up
O AV upon entrance
DORAD
EL
Biker / Pedestrian safety a
concern. Cars speeding up
to enter highway
KELL

VE
TS A
WAI
OGG
AV
 FIGURE: Inconsistent Edge Treatment FIGURE: Inconsistent Sign Types FIGURE: Visual Clutter - Overhead Signs/Wires

KELLOGG AVENUE GATEWAY STUDY

16
FIGURE: Pedestrian Crossings Are Unsafe During FIGURE: Vehicles near Path FIGURE: Vehicular Safety Concern with
Events Multiple curb cuts

FIGURE: Lack of Identity at Exit 71 FIGURE: Lack of Identity at Exit 72 FIGURE: No Identity Signs at Central Node
KELLOGG AVENUE GATEWAY STUDY

17
 3.0 VISION

PLANNING OVERVIEW

KELLOGG AVENUE GATEWAY STUDY

18
The MSP team instituted a FIGURE: Potential Welcome Plaza at the Coney Island Entrance
community engagement
process that was based on
the process developed in
the analysis stage. The team
worked with the community and
stakeholders to develop a Ànal
vision for the corridor to serve as
the central theme for the site.
The information gathered from
public and stakeholder surveys,
site visits, previous studies and
the site analysis helped create
a plan of site recommendations.
These plans are to serve as a
stimulant for future development,
beautiÀcation, circulation, and
wayÀnding.
Exit 71 to Belterra Park
Heading toward the Anderson Township
Entertainment District on Interstate 275
West, there is an opportunity for smart
technology signage to assist in directing
trafÀc during events. This should be
placed prior to the exit to direct users to
either Exit 71 or 72 during high-capacity
trafÀc times.
At the intersection of U.S. 52 and Kellogg
Avenue there is a need for an identity
monument to create a sense of arrival for
the Entertainment District. This will begin
the gateway identity which will extend to
the California Business District. Following
BEGIN CONSISTENT PARKING
LOT EDGE TREATMENT WITH
STREET TREES, LANDSCAPE
BUFFER AND BLACK FENCING
TO MATCH THE EAST PORTION
OF BELTERRA PARK.
the monument, decorative light poles, FIGURE: Vision - Exit 71 to Belterra Park
banners and landscape treatments
should begin.
The results of the public input survey
clearly stated there was a need for access
to the Ohio River. The intersection of Five
Mile and Kellogg presents an opportunity
to accomplish this. The property is not
currently in use and offers great views
and access to the river. At the entrance
to this property there is additional space
for economic development. Adjacent to
this property, across from the Kellogg Dog
Park, there is an additional opportunity for
development.
SMART TECHNOLOGY
KELLOGG AVENUE GATEWAY STUDY

SIGN TO DIRECT TRAFFIC

FLOW TO EXIT 71 OR 72

E RD
DEPENDING ON TRAFFIC
FLOW 19
FIGURE:
BELTERRACALIFORNIA
PARK STREETSCAPE FIGURE: BIKE PATH AND SIGNAGE FIGURE: EXIT 71 AND 72
ENCOURAGE ECONOMIC

FOUR MIL
PARKING LOT DEVEL
DEVELOPMENT TO
SOLIDIFY THE
HELP S
KEL ENTERTAINMENT DISTRICT
ENTER
LOG
GA
VEN
UE
S.R. 52

RD
ILE
M
VE BEGIN DECORATIVE LIGHT POLE AND
FI BANNERS STARTING AT FIVE MILE
CONTINUE
DECORATIVE WASHINGTON
LIGHT POLE CREATE AN IDENTITY AND
AND BANNERS MARINA
SENSE OF ARRIVAL
CONSOLIDATE CURB CUTS
AND CREATE ONE MAIN
ENTRANCE

CREATE A WELCOME SIGN UTILIZING THE

SEE OPTIONS FOR
BACK SIDE OF HIGHWAY ENTRANCE
TRANCE SIGN EXIT 71

CONTINUE TO EXPLORE
RIVER ACCESS AT 5 MILE. ECONOMIC
ECONOMIC DEVELOPMENT DEVELOPMENT
OPPORTUNITY AT HILLTOP ECONOMIC DEVELOPMENT OPPORTUNITY
SITE OPPORTUNITY AT BOATSMITH
PROPERTY. RIVER
ACCESS/OVERLOOK
OPPORTUNITY
 FIGURE: Exit 71 Landscape Enhancements

d
Roa
Mile
Five
LANDSCAPE DESIGN TO MATCH OTHER
EXIT
Kell
ogg
Ave VERTICAL ARCHITECTURAL FEATURE WITH
nue
IDENTIFICATION SIGN. EXISTING SIGN IS
SMALL AND HARD TO SEE.

ACCENT LANDSCAPE

*
Hig
hwa
y 52

KELLOGG AVENUE GATEWAY STUDY

20

FIGURE: Accent Landscape Example
The interstate exits are considered
the front door to the site. This is the Àrst
experience the users get when entering
the site and these areas need to set a
standard for landscape, lighting, and
beautiÀcation for the entire corridor. At
these intersections there is an opportunity
to create an identity for the Kellogg
Gateway Corridor. The above graphic
shows an example of a landscape
treatment that can set a standard
for design along Kellogg Avenue. A
large monument sign needs to be
implemented at each exit interchange.
There is also an opportunity for a
vertical architectural feature that can
be matched at Exit 72. These additions
to the site will create a sense of identity
and beautiÀcation to the Kellogg
Corridor.
Belterra Park to Exit 72
A consistent landscape treatment
needs to be implemented along the
entire corridor. The east entrance of
Riverbend needs to be improved and
kept to the standards set by Belterra
Park.
FIGURE: Vision - Belterra Park to Exit 72
TS A
WAI AN ADDITIONAL ADVANCE DIRECTIONG
SIGN COULD BE PLACED SOUTH OF DEAD
LOW BREWING
SEE OPTIONS
FOR 275
POSSIBLE BIKE INTERCHANGE
AND WAITS AVE 275 EAST
/ PEDESTRIAN

P
ACCESS TO RIVER. EXIT
EEX
EXI
XIT R
RAMP

AM
INCLUDE SEATING 275 WEST
AREA

W
ER
ENTRANCE RAMP

A NC EST
TR
EN 275
275 EAST
275 EAS
T ENTRANCE RAMP
WORK WITH KENTUCKY TO ADD EXIT RA
MP
A SMART TECHNOLOGY SIGN TO REMOVE
REMO
REM OV OVERHEAD LANE DEMARCATION
OVE
DIRECT TRAFFIC FLOW TO EXIT 71 SIGNS OVER KELLOGG AND RELOCATE TO
OR 72 DEPENDING ON TRAFFIC ST SIDE OF ROAD
WE
FLOW 275

PE
ST INSTALL OVERHEAD SIGNS AT EXIT TO ALLOW
EA SELECTION WHEN EXISTING AND
BETTER LANE S

NN
275 EVENT. PLACE SIGNS FAR ENOUGH BACK TO

AV
2 75

E
A central area of focus is the DRIVERS TO CHOOSE A PROPER LANE.
ALLOW DRIVE 275
WE
ST
EAS
intersection of Sutton Road and OR
ORNAMENTAL T
WELCOME PLAZA TO CREATE EA
SENSE OF ARRIVAL. CREATES
SA TURN LANE
TU

KE
Kellogg Avenue. This area creates NODE FOR PEDESTRIANS AND
ND SEE OPTIONS
SE

LLO
BIKERS. HAS APPEALING VIEWS TO RD

G
an opportunity for development FOR SUTTON
FO N
THE LAKE AND CONEY ISLAND.
ND. INTERSECTION
INT
IIN N O

GA
KELLOGG AVENUE GATEWAY STUDY

TT

VE
as well as a welcome plaza to SU
ALTERNATE LOCATION FOR RIDE
DE
the corridor. This intersection can SHARE AND PICK UP / DROP OFF
ALONG CONEY ISLAND ENTRANCECE BIKE PATH DIRECTED
21
be improved with decorative (ONLY DURING EVENTS) TOWARDS WELCOME
PLAZA
crosswalks, vertical architectural IMPROVE PEDESTRIAN CROSSING.
CREATE A STAMPED CROSSWALK
features, and other amenities. OR PAINTED INTERSECTION.
POSSIBLY RELOCATE TO EAST SIDE
The open space in front of Coney DUE TO TRAFFIC BEING STOPPED
DURING EVENT EGRESS
Island presents an opportunity to CONEY ISLAND /
CONEY ISLAND RIVERBEND PARKING *
create a welcome plaza and a
BEAUTIFY RIVERBEND ENTRANCE
central node for pedestrians, and AND ADD CONSISTENT KEL
LANDSCAPE FEATURES AS REST LOG
GA
Bikers. This could also serve as a OF CORRIDOR VEN
UE
location for ride share pick up
RIVERBEND MUSIC CENTER BELTERRA
and drop off during events. From BELTERRA PARK PARK
Sutton to Exit 71 the overhead PARKING LOT
BELTERRA
demarcation signs should be PARKING
relocated to the edge of the
roadway. This will remove the
visual clutter and allow for a
vertical identiÀcation sign.
 FIGURE: Vision at Sutton Road Intersection FIGURE: Decorative Crosswalk Example
VERTICAL ARCHITECTURAL
FEATURE

* *
Int
ers
tat
e2
75
TOPOGRAPHY
MAY BE AN
ENCOURAGE
ISSUE WITH
ECONOMIC
DEVELOPMENT
DEVELOPMENT
VIEWS IN TO SITE

FIGURE: Welcome Plaza

ad
Ro
n
to
Sut
CONTINUE LANDSCAPE
TREATMENT ALONG ENCOURAGE
PENN AVE ECONOMIC REAR RIDESHARE / DROP OFF AREA.
DEVELOPMENT/ POSSIBLE SHUTTLE TO CONNECT TO
INCORPORATE CONEY, RIVERBEND AND BELTERRA
ORNAMENTAL TURN ADDITIONAL PARKING
LANE VERTICAL ARCHITECTURAL FEATURE

KELLOGG AVENUE GATEWAY STUDY

ENCOURAGE
22 WELCOME PLAZA TO CREATE A SENSE OF
* ECONOMIC
ARRIVAL. CREATES A NODE FOR PEDESTRIANS DEVELOPMENT/
AND BIKERS. HAS APPEALING VIEWS TO THE INCORPORATE
LAKE AND CONEY ISLAND. * ADDITIONAL PARKING

STAMPED CONCRETE OR FIGURE: Ornamental Turn Lane

PAINTED CROSSWALK
Ke
llog
gA
ve
nu
Economic Development at 275 e

The intersection of Sutton Road is a clear
opportunity to make enhancements.
There are multiple locations for economic
development along Kellogg Avenue
that will create a central node for visitors.
These can be utilized for retail, restaurant,
and hotels. Creating a Welcome Plaza
with a possible water feature in addition
to these developments at this intersection
will help establish a main destination for
guests visiting and create the opportunity
for development and business that
will attract visitors to stay within the
corridor on nonevent days. The vertical
architectural features can be utilized
for signage for these areas. This type of
development will create an additional
area for ride share parking and drop
off. This can also double as a shuttle bus The economic development areas
drop off and pick up location helping to can be also be utilized to include public
connect with Riverbend Music Center, parking or other parking infrastructure
Coney Island and Belterra Park. for events within the area.
FIGURE: Vertical Architectural Element Exit 72 TrafÀc and Bike Path
The Exit 72 interchange serves a crucial On the California Business District
role during large event trafÀc. There are side, the Waits Avenue intersection is
two areas that have been proposed to dangerous due to low site distance
create a roundabout to maximize Áow of and vehicle acceleration. This can be
trafÀc— one at each entrance and exit. minimized by only allowing one way
The north roundabout will reduce the trafÀc inbound from Kellogg Avenue.
vehicle speed near Dead Low Brewing, The trafÀc that normally would leave
forcing vehicular trafÀc to slow down from Waits would be redirected down
upon entering the roundabout. The south Linneman Street and other local roads
roundabout will create a continuous Áow to Eldorado where a trafÀc light is
of trafÀc during these peak events. located.
FIGURE: Shared Bike Lane
REDUCE NORTHBOUND LANE TO 1 LANE NOTES:
AND INTEGRATE A DOUBLE LANE BIKE NO TURNING MOVEMENT COUNTS
PATH WITH SEPARATION BOLLARDS. AVAILABLE FOR THIS INTERSECTION.
FROM EXISTING COUNTS WE CAN
ONE WAY IN ON WAITS AVE, ESTIMATE ENTRY VOLUME OF 1700
REDIRECTING EXITING TRAFFIC DOWN DURING AM PEAK HOUR. THIS IS ON
LINNEMAN ST, AND OTHER LOCAL THE HIGH SIDE FOR A SINGLE LANE
ROADS TO ELDORADO TRAFFIC LIGHT. ROUNDABOUT, BUT SLIP LANES FOR
NBR AND/OR SBR WOULD LIKELY
ALLOW IT TO FUNCTION.
BIKE/PEDESTRIAN FACILITES WOULD
BE INTEGRATED INTO ROUNDABOUT.
KELLOGG AVENUE GATEWAY STUDY

23
REPLACE 1-275 WB RAMPS Existing
INTERSECTION WITH Lane Use
ROUNDABOUT. SEE NOTES.

Proposed
Lane Use

VERTICAL ARCHITECTURAL
* * FEATURE
Or
FIGURE: Exit Ramp Roundabout LANDSCAPE ENHANCEMENT

SEE UNDERPASS Bike Path

ENHANCEMENT CONCEPTS

REPLACE 1-275 EB RAMPS

INTERSECTION WITH
ROUNDABOUT. SEE NOTES.

Exit 72 Interchange Concept

 FIGURE: Overpass Landscape Example Exit 72 Landscape Enhancements
To match the landscape enhancements
at Exit 71 additional treatments can
be implemented at Exit 72. Circular
landscape design can be utilized to follow
the entrance and exit lanes, creating
visual interest rather than a large grass
open space. These treatments will help to
add a sense of arrival and help maintain
an identity while traveling through the
corridor. Architectural features can also
be implemented, which will help provide
FIGURE: Overpass Landscape Example
KELLOGG AVENUE GATEWAY STUDY
24
FIGURE: Overpass Landscape Example
Option 2 Interchange Concept
locations for signage to signify each
district. Example photos to the left show
examples of these features as well as
the landscape treatments that could
be implemented. These can consist
of accent walls, sculpture pieces and
decorative fencing. If the roundabout
concept is adopted, its landscape
enhancments will change accordingly
to match.
FIGURE: Exit 72 Landscape Enhancements
VERTICAL ARCHITECTURAL
FEATURE
LANDSCAPE DESIGN
WITH TREES, SHRUBS,
AND MASS PLANTINGS
VERTICAL
ARCHITECTURAL
FEATURE
FIGURE: Underpass Landscape Examples The underpass at Exit 72 needs
beautiÀcation and safety lighting. These
were two areas of concern from the
survey results. Identity signs can be
located on the exterior edge of the
overpass that signiÀes you are entering
the California Business District or the
Entertainment District, This however
may limited by exising signage and
Construction. Multicolored lighting will
CLEAN UP LANDSCAPE EDGES
AND EMBANKMENT
VERTICAL ARCHITECTURAL FEATURE
IN FRONT OF UNDERPASS COLUMN
WITH LOGO POSSIBILITIES. MATCH
ON OPPOSITE SIDE OF KELLOGG
CLEAN UP LANDSCAPE EDGES
ACCENT LIGHTING WITH AND EMBANKMENT ON EACH SIDE
ARCHITECTURAL FEATURE ON
EMBANKMENT
not only beautify the overpass, but also
create a sense of safety when traveling
on the newly constructed bike path
between the two districts. Decorative
walls under the overpass will also add to
the aesthetics and accent the updated
landscape along Kellogg Avenue.
The graphic below shows areas of
improvements that can be made, and
examples are shown to the left.
WELCOME SIGN / LOGO
OPPORTUNITY (INSTALL IF
POSSIBLE)
NIGHT LIGHTING FOR
SAFETY
KELLOGG AVENUE GATEWAY STUDY
25
 Exit 72 to California
The historic California Business District
creates its own identity different from
the Entertainment District. This is a
walkable downtown space with multiple
opportunities for inÀll development. The
Àrst issue presented was the lack of a
bike path traveling through this space.
This bike path needs to continue through
California and connect to the bike
paths to the north. This can be done by
reducing the northbound lanes to one
lane and adding an on-street bike path,
or redirecting the bike path through the
residential area within California. The
pathway can extend along Linneman
Street where less congested trafÀc is
located and connect to Rohde Avenue.
An additional area of exploration is
located at the rear of River City Sports
Complex, which could help create a
strong connection to the Ohio River. This
could allow for both public bike and
pedestrian access to the river.
Previous designs of a Village Center
have been generated with the goal
of creating a central gathering space
within the California Business District,
helping to establish a multi-use space
for recreation activities and a possible
market area. This would also add to the
economic development opportunity.
Traveling south along Kellogg prior to
the Waits Avenue intersection there
are overhead guide signs that look like
freeway entrance signs. These cause
trafÀc to accelerate and present an
unsafe space for pedestrians and
bikers. These signs should be removed
and relocated south of Dead Low
Brewing. The signs can also be placed
along the edge of the roadway which
signify a lower speed and reduce the
amount of lead time vehicles have to
accelerate.

KELLOGG AVENUE GATEWAY STUDY

26 AVE
SLAR
REN

SEE OPTIONS FOR

AVE CALIFORNIA
OOD BUSINESS DISTRICT ECONOMIC
KENW DEVELOPMENT
OPPORTUNITY

DE AVE REPLACE OVERHEAD GUIDE SIGN WITH

ROH A SIGN THAT PROVIDES DIRECTION
BUT LOOKS LESS THAN A FREEWAY
ENVIRONMENT

KELL
Existing Lane Use

E TRAFFIC VOLUMES ARE LOW ENOUGH TO

OGG
O AV CREATE A BIKE PATH FROM RENSLAR TO
RAD
ELDO WAITS BY REMOVING ONE NORTH BOUND
AVE LANE OF TRAFFIC AND CONSOLIDATING. Proposed Lane Use

THIS WILL ALSO ACT AS A TRAFFIC

CALMING MEASURE AND CREATE A or
SAFETY BARRIER TO PEDESTRIANS.
VE
TS A
WAI AN ADDITIONAL ADVANCE DIRECTIONG
SIGN COULD BE PLACED SOUTH OF DEAD
LOW BREWING
SEE OPTIONS
FOR 275
INTERCHANGE
AND WAITS AVE 275 EAST
FIGURE: Vision - Exit 72 to Renslar Avenue
FIGURE: California
Overpass Landscape
Bike Path Opportunities
Example FIGURE: Bike Path along Street Example

Existing
e Lane Use
enu
d Av
enwoo
K

Proposed
Lane Use

Or
ue
ven
de A
Roh

Linn
Bike Path

em
FIGURE: Bike Path on Paper Street Example

an
BIKE PATH ALONG
STREET - SEE

Stre
GRAPHIC

et
EXPLORE PAPER STREET TO
CREATE A DEDICATED BIKE
PATH AROUND DOWNTOWN
ue
ven CORRIDOR
oA
rad
Eldo

EXPLORE OPTION TO REPLACE

LIGHT AT ELDORADO WITH A PAIR
OF LIGHTS AT WAITS AND RHODE
KELLOGG AVENUE GATEWAY STUDY

OR WAITS AND RENSLAR

ADDITIONAL OPTION TO
PROHIBIT LEFT TURNS AND 27
ONLY ALLOW RIGHT TURN
e ONLY.
venu
its A
Wa POSSIBLE ACCESS
TO BIKE PATH
FIGURE: Downtown Streetscape Example

California Business District

This graphic shows the relocated bike path
opportunities as well as trafÀc Áow options
through California. As stated previously,
there is an opportunity to relocate the bike
path behind Dead Low Brewing and through
the residential area of California. This can
either be Located along Linneman Street
(although very narrow) or explore the “paper
street” as shown, creating a designated
bike path with no vehicular trafÀc. A shared
bike path on Kellogg Avenue is the other
option, but through the survey results it was
clear this has less approval from residents.
Bike path options shown in the graphics to
the right depict both a shared bike path
as well as a designated bike path on the
paper street. Also shown is an example
of a historic downtown streetscape. This
can utilize similar lighting and banners as
the rest of the corri dor. This in addition
to Implementing planters will help to
reduce trafÀc speed and act as a buffer
between pedestrians and vehicular
trafÀc along Kellogg Avenue. Additional
Implementations could include ectectric
bike stations and scooters for connection.
 FIGURE: Consistent WayÀnding Examples
WayÀnding
Successful wayÀnding deÀnes a sense
of place. District wayÀnding systems not
only direct visitors to destinations, but also
serve as a teaching tool that educates
the visitor on the boundaries, destinations
and key features of the urban
environment. This creates a “legible city”
where wayÀnding and identiÀcation
elements support the overall urban
structure and experience. Successful
systems utilize common design including
color, typography, shape, logo, material
and nomenclature.

Gateways and Area IdentiÀcation

Gateways deÀne the entry into a distinct
place with a deÀned identity. Gateways
exist on a number of levels in an urban

KELLOGG AVENUE GATEWAY STUDY

area including signs and landmarks that
28 identify entrance to a regional area
which can include government entities
(states and counties), heritage areas
and economic zones (industrial and
commercial corridors).

Vehicular WayÀnding
These elements direct motorists to districts,
cities, parks, heritage areas, destinations
and parking. Vehicular wayÀnding is
meant to be seen at high speeds in
public right-of-ways.
FIGURE: Gateway and Area IdentiÀcation Examples
KELLOGG AVENUE GATEWAY STUDY

29
FIGURE: Vehicular WayÀnding Examples
 Pedestrian WayÀnding FIGURE: Pedestrian WayÀnding Examples
Design elements that direct pedestrians
and cyclists to destinations inside of a
deÀned district or neighborhood.

Innovative WayÀnding
A successful walking and bicycling
environment requires a comprehensive
network of wayÀnding elements to
create an effortless navigation system
and a Áuid experience speciÀcally aimed
at the needs of pedestrians and cyclists.
Active transportation will be a key part
of transforming the Kellogg corridor.
Creating wayÀnding systems that address FIGURE: Innovative WayÀnding Examples
the needs of all users, whether traveling
by foot, bicycle, car, or transit will be
critical. Considering innovative ideas
in the wayÀnding system could elevate

KELLOGG AVENUE GATEWAY STUDY

it in terms of both use and connecting
travelers to destinations within the area.
30
Examples of innovative ideas that could
be employed include incorporating a
digital wayÀnding kiosk to help visitors and
locals with up-to-date information about
community events and news. Gateway
structures that incorporate banners that
can be updated, painting or applying
wayÀnding to paths and unique path
marker pylons.

Highway Underpass
One very powerful way to connect the
two areas will be to Ànd a way to use the
highway underpass to welcome instead
of divide the two areas. A mural on
the side facing pedestrians and those
coming off the highway could go a long
way to adding color and connecting
Anderson Township and California.
 FIGURE: Comprehensive WayÀnding Examples
Comprehensive WayÀnding
A successful wayÀnding program
will incorporate and address brand
development, creative concept design,
placement planning, design intent
drawings, construction drawings, bid
preparation and assistance, and proper
construction in order to create a clear
wayÀnding experience and achieve a
more navigable transportation network.

Lighting
Lighting will be key in connecting the
entertainment district to the California
neighborhood. This is what will ensure
that pedestrians and cyclists feel safe
and welcome. It will also help tie the FIGURE: Lighting Examples
wayÀnding elements together to
ensure a comprehensive system to
KELLOGG AVENUE GATEWAY STUDY

navigate and inform those choosing

active transportation. This will be 31
especially key under the highway
underpass.
 4.0 IMPLEMENTATION

ACTIONS AND PRIORITIES

KELLOGG AVENUE GATEWAY STUDY

32 Action Items
• AESTHETICS AND PUBLIC SPACES
• Landscape enhancements at I-275 Exit 71 and 72 interchanges.
• Develop a maintenance plan in coordination with the City of Cincinnati, Anderson Township and ODOT.
• Create a landscape and streetscape design for green spaces associated with the interchanges.
• Design and implement corridor identiÀcation features at each intersection, to include year-round interest (lighting,
banners, seasonal plantings, etc.)
• Create a gateway monument for major landmarks and entrances into the site (Exit 71, 72 and California)
• Streetscape enhancements along Kellogg Avenue
• Develop consistent corridor guidelines and consistent streetscape treatments for lighting, signage, benches, trash
receptacles, fencing and landscaping.
• Design and implement public spaces along the corridor such as seating areas, gathering spaces and landscape
treatments.
• Design and implement upgrades to pedestrian crosswalks at Sutton and Kellogg to improve safety, aesthetics and
access.
• Welcome Plaza
• Create a destination and a central node for activity. The Welcome Plaza will be a signature part of the corridor at the
intersection of Sutton and Kellogg Avenue.
• Develop a branding and signage program that is consistent with the recommendations for the balance of the corridor
Action Items
• ACCESSIBILITY AND SAFETY
• Design and implement consistent wayÀnding.
• Develop consistent marketing and branding look and language to promote and identify the corridor.
• Implement smart technology signage on I-275 to facilitate vehicular access and overall user experience.
• Extend the Ohio River Trail through the California Business District and connect to the northern bike path at Salem Rd.
• Implement pedestrian safety measures for the connection between the California Business District to the Entertainment
District.
• Consider implementing appropriate road diet principles to promote aesthetics and improve safety. This would include
lane conversion, lane elimination, lane narrowing, lane reduction, road narrowing, road re-channelization and road
reconÀguration.

• ECONOMIC DEVELOPMENT
• Further deÀne key areas for Economic Development identiÀed in the study and partner in promoting and marketing of
such opportunites.
• Identify key funding opportunities to assist in development in such sites.
• Creation of an ofÀcal California business distrtict to replace the current title of “business area” to further encourage
development.
KELLOGG AVENUE GATEWAY STUDY

33
 Priority Actions Responsible Party
Planning and Design Planning and Design
• Design a Welcome Plaza area to
• Develop concepts of pedestrian walkability at key
intersections that accent
• Develop consistent corridor guidelines for lighting, signage,
benches, trash receptacles, fencing and landscaping.
• Design and implement public spaces along the corridor
such as seating areas, gathering spaces and landscape
treatments.
• Develop a branding theme that equally identiÀes each
side of the corridor with a common logo.
• Work with Marketing and Branding to develop a
consistent sign type and logo for the corridor.
• Identify key funding opportunities to assist in development.

Maintenance and Landscape Treatments Maintenance and Landscape Treatments

• Develop a maintenance plan for the Exit 71 and 72

KELLOGG AVENUE GATEWAY STUDY

interchanges in coordination with City of Cincinnati,
34 Anderson Township and ODOT.
• Create a landscape/streetscape design for Exit 71 and 72
interchanges.
• Implement year-round interest with annual color, holiday
lighting and signage along the Kellogg corridor.
• Install underpass lighting to improve aesthetics and safety
for pedestrian and bikers traveling between California and
the Entertainment District.
Secondary Actions Responsible Party
Planning and Design Planning and Design
• Develop documents to implement the Welcome Plaza and
pedstrian walkability.
• Implement Road Diet principles to promote aesthetics and
improve safety.
• Create a marketing handbook to rebrand the corridor and
promote a kick-off project.
• Coordinate the logo and branding with streetscape
enhancements (benches, trash receptacles, banners).
• Promote vehicular and pedestrian safety design measures.

Amenity Implementation Amenity Implementation

• Implement digital wayÀnding on Highway 275.
• Create a gateway monument for each major landmarks
and entrances into the site (Exit 71, 72 and California)
KELLOGG AVENUE GATEWAY STUDY

35