Britannia Industries Limited

Britannia Industries Limited - Business Description

Britannia Industries Limited (Britannia or ‘the company’) is involved in the manufacturing and
distribution of food products primarily bakery products such as biscuits, bread, cakes and
rusk; and dairy products.
The company operates through a single business segment: foods (primarily bakery products
and dairy products). Britannia operates in the Indian and overseas market through its
subsidiaries, fellow subsidiary companies and associates.

The company classifies its product portfolio into five divisions; Biscuits, Breads, Dairy, Cakes,
and Rusk.

The Biscuit division of Britannia offers good day cashews, good day butter, good day nuts
cookies, choco chunkies, good day choco-chip, good day choco-nut, wonderfulls choco nut,
berries and nuts and butter almond. It offers crackers such as 5050 sweet and salty, maska
chaska, time pass, top, matri masti. Further it also offers digestive wheat biscuit, digestive 5
grain, cracker simply life, cracker nature spice, thin arrowroot, heavens, nutrichoice essentials
and digestive zero. These products sold through Good Day, Crackers, NutriChoice, Marie
Gold Tiger Milk Bikis, Jim Jam + Treat, Bourbon, Little Hearts, Pure Magic and Nice Time
brands.

Under Breads division, the company offers whole wheat breads including atta kulcha, muti-
grain, 100% whole wheat bread, honey oats bread, multi fiber, brown bread and atta; white
sandwich breads including vitamin enriched bread, healthy sliced bread and popular; bread
assortment including kulcha, fruit bread, fruit bun, burger bun, and pav. It further provides
tiger and marie gold biscuits and daily breads.

The company’s Dairy division offers cheese including slices, slimy cheese slices, cubes,
cheeza, classic, asli pepper, Mexican chilli, cheese block, peppy pizza, natural cheddar
cheese, cream cheese, and processed cheese tin; fresh dairy products including britania milk,
masala chaas, choco milk, dahi, flavoured yoghurt and badam milk. Accompaniments
including cow ghee, dairy whitener and butter.

Cake division of the company includes bar cakes, veg cakes, chunk cake, nut & raisin
romance, muffills and biscotti. Rusk division provides rusk products.

Britannia manages business across 60 countries. It operates through 13 factories and four
franchisees selling across more than 100 cities and towns of India. The company has
business presence across North America, Europe, Africa and South East Asia.

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Published: 19 Jan 2021 Page 1

Extracted: 10 Jul 2021
Britannia Industries Limited

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Published: 19 Jan 2021 Page 2

Extracted: 10 Jul 2021