Organizational SWOT Analysis - Needs Assessment
Step One: Complete the following SWOT analysis chart
Helpful
to achieving the objective
environment)(attributes of theExternal origin (attributes of the system)Internal origin
Strengths
 Technology
 Operations/Back Office
 Marketing/Branding
Opportunities
 Low Interest Rates
 Recent Market Trends
Favoring Regional banks
 Metropolitan
Construction Lending
Harmful
to achieving the objective
Weaknesses
 Staffing/turnover
 Quality of purchased
accounts
 Top-Heavy Management
Threats
 Volatile Market
 Higher interest rates
 High rate of
defaults/charge-offs due to
Pandemics
 Natural Disasters
Step 2: Complete the following needs identification chart

After completing the organizational SWOT analysis, complete the following chart. List three
threats/weaknesses in the left-side column. Select these from the chart above. Then, enter the supporting
information in the right-side column.

Weakness/Threat Supporting details

1. Staffing/Turnover Write a problem statement associated with the
weakness/threat by completing the following
sentence:

The problem is…the mental demands/stress of

the job is unreasonably high to the point that
there is a high turnover rate, which in turn puts
more stress on remaining employees,
exacerbating the issues.
Write a benefits statement associated with
addressing the weakness/threat by completing
the following sentence:

The benefits of addressing the problem are…

having the ability to handle the required
workload while developing in-house talent.
2. Top Heavy Management Write a problem statement associated with the
weakness/threat by completing the following
sentence:

The problem is…there are too many

“Presidents” and “Vice Presidents” within the
company to the point that authority is watered
down. They seem to have issues with power
struggles.
Write a benefits statement associated with
addressing the weakness/threat by completing
the following sentence:

The benefits of addressing the problem are…

less infighting among supervisory staff and
upper management, creating a healthier work
atmosphere for the company as a whole.
3. Natural Disasters Write a problem statement associated with the
weakness/threat by completing the following
sentence:

The problem is…when a natural disaster occurs,

individuals may encounter difficulty in making
their required on-time loan payments.
Write a benefits statement associated with
addressing the weakness/threat by completing
the following sentence:
 The benefits of addressing the problem are…re-
enforced customer loyalty and outstanding
customer service.

Step Three: Answer the following questions on ONE topic selected from the needs identification chart.

Select one weakness/threat listed above and answer the following questions (in detail) based on your selection.

The weakness/threat you select for this assignment will be used for future assignments in this course. It is
important that you select a topic with easily accessible information. If you have difficulty finding information
on a topic, it will be difficult to use the topic for the remaining assignments in this course.

1. What weakness/threat did you select and WHY?

I selected staffing/turnover because it seemed like the issue in which the interviewee placed the most
emphasis on. She said they always have positions open, and that the last time there wasn’t a posting for
her department was over five years prior.
2. Use the weakness/threat as a keyword to search the ATU library. List the first three search results you
get using the ATU Find It tool.
https://atu-
primo.hosted.exlibrisgroup.com/permalink/f/1154347/TN_cdi_pubmedcentral_primary_oai_pubmedcen
tral_nih_gov_4239846
https://atu-primo.hosted.exlibrisgroup.com/permalink/f/jid968/01ARKTECH_ALMA2131997340002606

https://atu-
primo.hosted.exlibrisgroup.com/permalink/f/1154347/TN_cdi_proquest_miscellaneous_1459151678

3. With your current understanding of research, explain a research project that you could conduct to
address the weakness/threat.
I think it would be prudent to examine staffing/turnover rates among other companies in the banking
industry, and once there is a large enough sample size, examine the discrepancies between the
companies with a lower turnover rate and Bank OZK. Then we can have a better understanding of what
changes need to be made in order to remedy the problem.