Scribd Logo
Upload

Welcome to Scribd!

  • Google Ads Device Performance

    Uploaded by

    Healy He
    13 views1 page
    The document provides performance data for a marketing campaign from June 23, 2021 to July 22, 2021. It summarizes that mobile devices with full browsers accounted for 77.3% of clicks and 95.7% of conversions, while costing $8,995.99, a 1.2% increase from the previous period. Tablets with full browsers accounted for 3.3% of clicks and 1-3/3% of conversions, costing $821.68, a 7.1% increase. The campaign saw a 1.9% decrease in cost, 39.9% increase in conversions, and 1% decrease in click-through rate over the previous period.

    Original Description:

    Original Title

    Google_Ads_Device_Performance 

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides performance data for a marketing campaign from June 23, 2021 to July 22, 2021. It summarizes that mobile devices with full browsers accounted for 77.3% of clicks and 95.7% of conversions, while costing $8,995.99, a 1.2% increase from the previous period. Tablets with full browsers accounted for 3.3% of clicks and 1-3/3% of conversions, costing $821.68, a 7.1% increase. The campaign saw a 1.9% decrease in cost, 39.9% increase in conversions, and 1% decrease in click-through rate over the previous period.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Google Ads Device Performance

    Uploaded by

    Healy He
    The document provides performance data for a marketing campaign from June 23, 2021 to July 22, 2021. It summarizes that mobile devices with full browsers accounted for 77.3% of clicks and 95.7% of conversions, while costing $8,995.99, a 1.2% increase from the previous period. Tablets with full browsers accounted for 3.3% of clicks and 1-3/3% of conversions, costing $821.68, a 7.1% increase. The campaign saw a 1.9% decrease in cost, 39.9% increase in conversions, and 1% decrease in click-through rate over the previous period.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    默认数据

    2021年6月23日 - 2021年7月22日
    Device Performance Overview
    ▼

    点击以选择您的数据
    ▼

    Account ▼
    Campaign ▼
    Campaign type ▼
    Ad group ▼
    Device ▼

    Performance Overview vs Previous Period Conversions by Device Clicks by Device

    17.7%
    Cost Conversions CTR tablets with full tablets with full
    browsers browsers
    $1.36万 3,413.66 15.5% 3,414 mobile devices with full 8,470 mobile devices with full
    browsers browsers

    1.9%
    39.9%
    -1.0%
    computers computers
    77.3%
    95.7%

    Cost by Day & Device CTR, Conv. rate by Device


    mobile devices with full browsers computers tablets with full browsers CTR Conv. rate
    600 20% 60%
    14.99%
    13.74% 19.22%
    s

    Conv. rate
    400 49.85% 40%
    Cost

    23.56%

    CTR
    10%
    200 20%
    3.33%
    0 0% 0%
    6月23日 6月26日 6月29日 7月2日 7月5日 7月8日 7月11日 7月14日 7月17日 7月20日 tablets with full browsers mobile devices with full browsers computers
    Day Device

    Device Deep Dive (Compared with previous period)


    Device Clicks %Δ Impressions %Δ CTR %Δ Cost %Δ Conversions ▼ %Δ Cost / conv. %Δ Conv. rate %Δ
    mobile devices 6,551 -4.5% 43,705 -3.4% 14.99% -1.1% $8,995.99 1.2% 3,265.66 39.6% $2.75 -27.5% 49.85% 46.2%
    with full browsers

    tablets with full 416 2.2% 3,027 -6.7% 13.74% 9.5% $821.68 7.1% 98.00 60.7% $8.38 -33.3% 23.56% 57.2%
    1 -3/ 3 < >
    Submit Feedback Here

    You might also like