The company changed its name
POOJA BHAGAVATH
MAHAJANA P.G. CENTRE,
MYSURU.
NAME: NAGRATHNA C
KAMTAR
CLASS: MBA SEC: B
INFOSYS
SUBJECT: STRATEGIC
MANAGEMENT VISION:
The mission statement of a
DATE OF SUBMISSION:
corporation helps it to align its
10/10/2020 business strategies with its
primary goal. Infosys' Vision is
“To be a globally respected
corporation that provides best-
of-breed business solutions,
TOPIC: INFOSYS leveraging technology, delivered
by best-in-class people.”
SUBMITTED TO :
MISSION:
CHANDRASHEKHAR SIR
The mission statement of a
corporation helps it to align its
business strategies with its
primary goal. Infosys' Vision is
“To be a globally respected
corporation that provides best-
of-breed business solutions,
leveraging technology, delivered
by best-in-class people.”
EMERGENCE :
Infosys was established by seven
engineers
in Pune, Maharashtra, India with
an initial capital of $250 in 1981.
[10]
 It was registered as Infosys
Consultants Private Limited on 2
July 1981.[11] In 1983, it relocated
its office to Bangalore, Karnataka,
India.
to Infosys Technologies Private Limited in
April 1992 and to Infosys Technologies
Limited when it became a public limited
company in June 1992. It was later
renamed to Infosys Limited in June 2011.
[12]
An initial public offering (IPO) was floated
in February 1993 with an offer price
of ₹95 (equivalent to ₹550 or US$7.80 in
2019) per share against a book value
of ₹20 (equivalent to ₹120 or US$1.60 in
2019) per share. The IPO was
undersubscribed but it was "bailed out" by
US investment bank Morgan Stanley,
which picked up a 13% equity stake at
the offer price.[13] Its shares were listed in
June 1993 with trading opening
at ₹145 (equivalent to ₹850 or US$12 in
2019) per share.[14]
Its shares were listed on
the Nasdaq stock exchange in 1999
as American depositary receipts. The
share price surged to ₹8,100 (equivalent
to ₹28,000 or US$390 in 2019) by 1999
making it the costliest share on the
market at the time. At that time, Infosys
was among the 20 biggest companies by
market capitalization on the NASDAQ.
[13]
 The ADR listing was shifted from
NASDAQ to NYSE Euronext to give
European investors better access to the
company's shares.[15]
Infosys, Bangalore
Its annual revenue reached
US$100 million in 1999, US$1 billion in
2004 and US$10 billion in 2017.[11]
In 2012, Infosys announced a new office
in Milwaukee, Wisconsin, to serve Harley-
Davidson, being the 18th international
office in the United States.[16][17] Infosys
hired 1,200 United States employees in
2011, and expanded the workforce by an
additional 2,000 employees in 2012.[17] In
April 2018 Infosys announced expanding
in Indianapolis, Indiana. The development
will include more than 120 acres and is
expected to result in 3,000 new jobs—  Infosys Consulting – a technology in our key focus areas,
1,000 more than previously global management disruptions in telecommunication
announced. consulting service networks or system failures, our ability
In July 2014, Infosys started a product  Infosys Information to successfully complete and integrate
subsidiary called EdgeVerve Platform (IIP) – Analytics
potential acquisitions, liability for
Systems, focusing on enterprise platform
damages on our service contracts, the
software products for business  EdgeVerve Systems which
includes Finacle, a global success of the companies in which
operations, customer service,
procurement and commerce network banking platform Infosys has made strategic investments,
domains.[18] In August 2015,  Panaya Cloud Suite withdrawal or expiration of
the Finacle Global Banking Solutions  Skava governmental fiscal incentives, political
assets were officially transferred from  Engineering Services[22] instability and regional conflicts, legal
Infosys and became part of the restrictions on raising capital or
 Digital Marketing [
product company EdgeVerve acquiring companies outside India, and
Systems product portfolio.[
unauthorized use of our intellectual
SELF CONCEPT: property and general economic
SELF HARBOR: conditions affecting our industry.
Additional risks that could affect our
GEOGRAPHICAL Certain statements mentioned in future operating results are more fully
this presentation concerning our described in our United States Securities
PRESSENCE: future growth prospects are and Exchange Commission filings
forward-looking statements including our Annual Report on Form
Infosys has 82 sales and marketing regarding our future business
offices and 123 development centres 20-F for the fiscal year ended March 31,
across the world as of 31 March 2018,
expectations intended to qualify 2017. These filings are available at
with major presence in India, United for the 'safe harbor' under the www.sec.gov Infosys may, from time to
States, China, Australia, Japan, Private Securities Litigation time, make additional written and oral
Middle East and Europe.[24][25] Reform Act of 1995, which forward-looking statements, including
In 2019, 60%, 24%, and 3% of its involve a number of risks and statements contained in the Company's
revenues were derived from projects uncertainties that could cause filings with the Securities and Exchange
in North America, Europe, and India, actual results to differ materially Commission and our reports to
respectively. Remaining 13% of from those in such forward- shareholders. The Company does not
revenues were derived from the rest looking statements. The risks and
of the world.
undertake to update any forward-
uncertainties relating to these looking statements that may be made
statements include, but are not from time to time by or on behalf of the
PRODUCTS AND SERVICES: limited to, risks and uncertainties Company unless it is required by law
regarding fluctuations in
earnings, fluctuations in foreign
Infosys provides software exchange rates, our ability to Our strategic direction
development, maintenance and manage growth, intense
independent validation services to competition in IT services four pillars for our future 7 Invest in
companies in finance, insurance,
including those factors which digital capabilities & priority services
manufacturing and other domains.[20]
may affect our cost advantage, Infuse AI and automation, leveraging
One of its known products wage increases in India, our NIA Re-skill talent at scale for us and
is Finacle which is a universal banking ability to attract and retain highly our clients Hire locally in markets, local
solution with various modules for retail
and corporate banking.
skilled professionals, time and delivery & training
cost overruns on fixed-price,
Its key products and services are: fixed-time frame contracts, client
WHY REINVENT? HOW WE DID IT
concentration, restrictions on
 NIA – Next Generation WHAT WE ACHIEVED Ambition to
immigration, industry segment
Integrated AI Platform (formerly quadruple their e-commerce revenue in
concentration, our ability to
known as Mana) 4 years. They leveraged every consumer
manage our international
touchpoint to create insights which
operations, reduced demand for
shape experiences that are premium, said RK Gupta, managing
connected and personalized. • director of Taurus Asset
Conceptualized “Consumer Management, which owns
Genome” by bringing together shares of Infosys.
5000+ consumer attributes
combinations • Single consumer
Senior executives at Infosys said
view through platform agnostic
EMPLOYEES: there was a push towards a more
eCommerce • Conceptualize and Besides being given easier open culture, investing in
accelerate implementation of new access to social networking personnel and getting managers
Digital capabilities across markets sites such as Facebook, closer to the ground.
including insights, campaigns, CRM employees at Infosys are "We must create an
and omni-channel commerce environment of empowerment,
treated to team lunches
and they also get frequent mutual support and trust,"
WHY DISRUPT? 93 days to launch mails from their CEO, said Sikka, a former senior executive
industry disrupting digital 15 current and former at German software giant SAP
marketplace platform for first mile, Infosys employees AG, wrote in an email this
middle mile and last mile logistics interviewed by Reuters. month to employees seen by
~20% improvement in Load Infosys employees are also Reuters.
Profitability HOW WE DID IT being solicited for new While some employees thought
WHAT WE ACHIEVED Client these symbolic changes were
business ideas and are
wanted to establish a cloudbased, signs of good times to come,
digital freight marketplace that is seeing location transfer
fully automated, selflearning and requests go through more others await structural changes
dynamic. A platform to provide smoothly than before, they at the company.
shippers with real-time visibility and said, declining to be "What will actually make a
opportunities to realize time and cost identified as they are not difference is pay hikes and
savings We were engaged right from allowed to talk to the better results. Access to
the concept stage and we jointly media Facebook and a dress code were
defined the strategy that set stage for never a concern when the
this disruption. • Build scalable, company was doing well," said a
IT services companies
extensible and agile architecture, former board member, who
rolled out across multiple Business traditionally see higher
declined to be named
Units • Capability building through attrition among employees
continuous customer and carrier who have been around for
engagement • Data science-led three to six years. Since Apart from the compensation, which
actionable insights and BI to most of the firms are built might vary according to your roles
accelerate adoption and roll out on identical business and responsibilities, you will be
models, it is easy for young entitled to the following benefits-:
We have a structured approach to
workers to hop between
1. Exuberant infra-structure - Almost
creating investor value 24 Growth companies for projects, all of the Infosys campuses are
with strategic investments promotions or salary
characterized by lush greenery and
Programmatic inorganic moves hikes.
magnificent architecture. The Mysore
Disciplined capital allocation Scale "Employees can be
Agile Digital with key investments: replaced, but they have to campus is the biggest and extends up
Go-to-market Localization to 360 acres, whereas the
understand the project,
Capabilities Invest in inorganic headquarters at Bangalore covers an
know the client and be
moves to expand client relevance area of approx. 100 acres. Don’t worry
comfortable with the team
Given high RoE, return up to 70% of bicycles are available for transit inside
and boss. That takes time,"
free cash flows the campus :P
2. Well organized transport
system – Infosys provides a
carefully managed bus transport
system. The routes covers almost
every area in the city. Also, on
demand cab service is available for
late night travels. Moreover, a
travel desk is available inside the
campus for any out-station official
travel.
3. Employee recreation center –
This is the most interesting part.
Infosys believes in maintaining a
proper work life balance. Facilities
such as a well-equipped
gymnasium, aerobics, lawn tennis
court, badminton court, football
ground, cricket ground, basketball
court, badminton court, table
tennis, pool/snooker, squash court,
swimming pool, volleyball court
etc. are available inside the
campus.
4. Miscellaneous facilities – Apart
from the above stated facilities, the
campus also includes library, post
office and courier desk, forex
department, ATM’s, bank, medical
clinic and chemist, grocery store,
salon, subsidized multi-cuisine
food, Employee Care Centre for
accommodation inside the campus
in case of business travel, basic
medical insurance for all
employees, work from home policy
based on you role, and high
security inside the premises.
5. Frequent camps and
initiatives – Regular health check-
up camps, blood donation camps
etc. are frequently organized inside
the campus. Infosys also runs a
corporate social responsibility
(CSR) initiative. Employees can process will involve fewer layers and
contribute to the same based presentation of relevant data at point
on their wish. of use for decision-
making for all persona of the user.
SURVIVAL:
Zero latency
Co-creation Minimal iterations, faster information
Encourage co-creation of and action in the flow. Process and
content through business capability key performance
collaboration, indicators should enable zero latency
communication, learning in each of the key processes. Enable
and straight-through processing wherever
sharing. Onboarding is possible.
made easy to support
Micro feedback
diverse co-creator needs.
For every user interaction and
Sharing of knowledge
transaction, gather feedback and use it
through blogs, content
to improve the platform.
search and showcasing of
innovations. All data is digitally collected and
Message boards, verified.
forums and Simulation
recommendation Platform will enable users to run
engines. what-if scenarios in the flow.
Fluidity Platform will help evaluate
Seamless movement from
one app to another, while
retaining context. Business
and information services
available as externalizable
interfaces to provide
contextual and
personalized experience.
Consistent experience and
user journey across
devices.
Proximity
Platform will enable
faster decision-making
with minimal steps in
flow. Decision-making
 distinctly different alternatives
presenting the company as within the organisation, leading
instantly in the flow.
a cool place to work in. to disenchantment among
Guided practice
Sponsored employees. It also does
Users have accessibility to
knowledge and expertise to irreparable harm to the
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make the right decision in the company's image outside,
flow. among clients, who could start
Platform guides users to
pulling back or pulling out of
perform activity in minimal
This New German their association with Infosys.
steps and hides complexity
Hearing Aid Is Crushing The
of underlying processes.
Marketin.cdn.hear.com In such cases transparency is the
Process should enable
sentient routines so users   key to keeping the mud from
can be nudged to perform  sticking to the brand.
activities that bring about
positive change.
The situation is comparable to
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intelligence, systems of
"It has robbed the Infosys
record, shared.
brand of its sheen. It was a Here, the Infosys brand image
bellwether brand not just was helped by the fact that
for stock performance but Narayana Murthy was vocal and
also for its corporate insistent that his fight was
governance. That image of against "hefty" severance
Public image:
being 'holier-than-thou' packages and other
has taken a beating for irregularities.
sure. The fight between
n the ongoing Infosys saga, the founders, the board As a result, the perception that
the war of words has hit the and the CEO makes was created was that of an
brand where it hurts most; its Infosys like any other honest company fighting to stay
claim of being a well- clean and the brand remained
corporation: ordinary and
governed corporation. unaffected as founders were
common place," said
quick enough to take control,
Sandeep Goyal, founder of
It is here that experts believe said analysts.
Mogae Media.
using employees to reassure
potential recruits and clients Founder-management At the same time, when it got
is an effective measure. Such tussles hit the company's employees to come forward in
messaging helps calm its defence, the company gained
image and have a
customers down while cascading effect on morale
the trust of potential recruits appointing Nandan founders," said Harish Bijoor,
and its clients. Nilekani at the helm of brand expert, adding that even
affairs. Had the feud though there were worries
K V Pops Sridhar, founder of
continued, the brand whether this was a fight between
brand consultancy, Hyper
would have lost more a professional management and
Collective, said that the
sheen and allowed its a founder-oriented
human resources of India's
peers to gain. management, the worries "were
second largest IT services
quelled very efficiently on the
exporter should play an Nilekani's return sent out
client side" by Infosys's strong
important role. the message that the
operational execution.
founders were taking
"Employees have to be kept control. But there is a flip side to
informed. The HR has a very Murthy's strong campaign too; it
important role to play in The public spat has led to conveys the impression of a set
articulating the values of the investors exiting the of founders unwilling to let go
company," pointed out shares, erasing ₹23,000 and let the company grow. That
Sridhar. crore of shareholder has a negative impact on the
wealth of the company and brand.
"Employees tend to be
it was important to convey
impacted more than clients
this message. However Murthy is countering
simply because their jobs are
that and has told investors on
on the line directly," said Ramesh Thomas,
Wednesday that he preferred to
Goyal. And to that extent president of Equitor said,
raise his voice and not keep
getting them to speak on "Infosys has a tremendous
quiet as that would have had a
behalf of the company works amount of brand value as
potential to "mortally wound"
best. it is a very good scrip.
brand Infosys in the long run.
They do three levels of
With Infosys, given that the financial reporting, and "There could be clash of
people ranged against each they started voluntarily ideologies (between
other are trusted and seen as complying with the IFRS professional management and
high achieving professionals, standards, which are much founders), which is bound to
matters are particularly more complex. So, happen; but if they
confusing. anybody in the world (professional management)
None is completely sure should be able to review compromise on values, which
about who is speaking for the (Infosys) transparently." founders are possessive of, it
brand. Still brand experts becomes very difficult," said
"I think people who have Sridhar.
said that the company had
come out smelling like
done well to clip the
roses out of this (tussle) He said that both in Tata Sons
speculation short by quickly
are NRN and the and Infosys, it is not only about
how you conduct business,
set growth strategies right;
but it is a question of the
values set by founders.  

Companies such as Infosys

and its peers TCS, Wipro and
other have seen a disruption
and change in demand from
their customers across
different global markets. This
has resulted in a slowdown in
business and shareholder
returns. Notwithstanding the
changing business
environment, experts said,
brands remain strong only
when there are strong
governance values
More characteristics may be added over time, but the ones listed above have the
potential to significantly increase capabilities to compete and operate
efficiently.