AltUni

CERTIFICATE PROGRAM IN
E-COMMERCE OPERATIONS
& ANALYTICS
ABOUT THE
PROGRAM
Over the last two decades, rising internet and mobile phone penetration has
changed the way we communicate and do business in India. Propelled by rising
smartphone penetration, launch of 4G network and increasing consumer
wealth, the E-Commerce market in India is expected to grow from $38.5 bn in
2017 to $200 bn by 2026. Even though like others, this industry too came to a
screeching halt with the pandemic in 2020, the Indian e-commerce Gross
Merchandise Value (GMV) was recorded at $8.3 billion in the 2020 festive
season,

The employment in the E-Commerce industry is already on the rise with the
increase in the growth and complexity of e-commerce categories and delivery
networks. According to an analysis by Nasscom research, there was a 22%
year-on-year growth in e-commerce workforce in 2020, mainly across the

resurgence, the E-Commerce industry is inclined to gear up their Operations and

Supply Chain teams heavily to meeting the rise in demand. Currently on Naukri
portal alone, there are more than 15,000 job opportunities in E-Commerce
Operations alone with an average salary of over INR 10 lakhs per annum! And
none of these opportunities require post-graduation!

So the industry is expected to grow and yet currently, it is operating

The huge demand-supply gap is the perfect growth environment
for young and aspiring professionals like you are interested in a high-paying
So how do you get in and make the cut?
ABOUT THE
PROGRAM
Welcome to AltUni’s Certificate Program in E-Commerce Operations &
Analytics in collaboration with SDA Bocconi & Tata CLiQ!

This program has been designed &

experts from Milan, Italy who will deliver 20+ learning hours in over 8 Modules.

You also get guest sessions of around 10 hours from key industry experts from
Tata CLiQ & other leading digital companies.

Add to this, industry project, resume building, mock interviews and career
coaching from top industry experts, and you are on the perfect path to career
growth!

With live sessions, peer-peer learning, 1-on-1 career coaching, case studies,
assignments, weekly evaluation & leaderboard, you’re sure to have an
interactive and fun learning experience.

Get certified by InsideIIM & AltUni

What’s more is that at the end of it all, if you’re in the top performers of the
batch, then you get a chance to get a full-time job at Tata CLiQ!
ABOUT SDA BOCCONI
SCHOOL OF MANAGEMENT

#5 Best Worldwide #4 MBA Program Outside US

#4 BS in Europe International Business Schools Forbes 2019
Custom Education Rankings 2020 Rankings
#5 BS Worldwide 2019 (Non US MBA Programs)
Custom Education Rankings 2020
#3 BS in Europe #3 MBA Program In Europe
European B-Schools Rankings Full Time MBA Ranking 2019
2019 #10 in Europe QS #13 MBA Program Worldwide
#9 MBA in Europe Global MBA Rankings 2021 Full Time MBA Ranking 2019
Global MBA Rankings 2020 #23 Worldwide QS
#29 MBA Worldwide Global MBA Rankings 2021
Global MBA Rankings 2020 #8 in Europe QS
#9 BS in Europe Global EMBA Rankings 2019
Exe. Education combined #16 Worldwide QS
Rankings 2020 Global EMBA Rankings 2019
#12 Worldwide #1 Worldwide QS
Executive Education combined Return of Investment Global MBA
Rankings 2020 Rankings 2021

Established in 1971, SDA Bocconi School of Management is the best international business school in Italy.
SDA Bocconi is built on the entrepreneurial spirit, academic excellence and long-lasting tradition of Bocconi
University, on the excellence of its broad portfolio of programs and research. Moreover, the School is able to
meet the market needs, through a unique mix of practice-oriented approach and scientific research.

SDA Bocconi is one of the few Business Schools that hold the "triple crown", three of the most prestigious
international accreditations: AACSB, EQUIS and AMBA. It is also the only Italian Business School to feature
in all the major international rankings, including Financial Times, Forbes, Bloomberg Businessweek and The
Economist.
ABOUT
TATA CLIQ
multi-category e-commerce platform, operating across categories such as
Fashion, Footwear and Accessories, Electronics and Luxury. Tata CLiQ has a
unique omni-channel marketplace
of quicker delivery (by shipping from store), easy pick-up and returns, across
1,200+ brands and 1,000 stores in 100+ Indian towns and cities. It prides itself as

It is

Tata CLiQ Luxury (TCL) from the house of Tata’s is India’s most trusted online
shopping destination featuring the world’s most iconic premium brands. TCL is a

brands for a discerning audience. It is India's only brand-authorised destination

for international luxury brands such as Brooks Brothers, Hugo Boss, Armani,
Coach, Tumi and Michael Kors to name a few.

Indi Luxe is a newly launched boutique segment under Tata CLiQ Luxury that
showcases unique premium, luxury Indian brands across categories such as
Fashion, Home and Beauty. The Indi Luxe idea comes from ‘Discovery’ brands,

quality and everyday sustainable luxury products in an organised retail

environment.
PROGRAM
HIGHLIGHTS

Total 30+ Hours Of 20+ Hours Of Live 10+ Hours Of Live Learning
Live Learning Learning Sessions With Sessions With Experts
Sessions SDA Bocconi Milan From Tata CLiQ & Leading
Faculty Digital Companies

Get Certified By Get A Job With Tata CLiQ Job Search Assistance
InsideIIM & AltUni With Pre-Placement Program - Personalized
Interviews (PPIs) Even Resume Building & Mock
Before The Program Ends Interviews With Experts

Learn By Applying Assignments + Recording Access

Your Learnings In A Assessments After For Revision
Live Industry Project Every Session
with Tata CLiQ

Weekly
Leaderboard &
Performance
Evaluation
PROGRAM
OUTCOMES
Get An Opportunity To Work At Tata CLiQ (A Tata Company) & Leading
E-Commerce Companies

Apply Your Learnings With An Industry Project & Excel With Practical
Industry Knowledge

Get Job Search Assistance & Interview Preparation Tips & Hacks From
Industry Experts

Master The Strategic Alignment & General Design Of Operations

Learn The Fundamentals Of Front-End Operations Design Like Web

Contents, Front-End Integration, Multi-Channel Strategy & Logistics
Decisions

Ace Back-End Operations Design With Warehouse Management, Materials

Management, Return Management, Vendor Rating & Selection

Use Various Techniques Of Operations Performance Measurement &

Reporting
PROGRAM
STRUCTURE
8 Live Sessions
By SDA Bocconi Faculty
Learn from top faculty of SDA
31st July - 29th August Bocconi Milan & master the
advanced concepts of
e-commerce operations.
7 Live Sessions
By Industry Experts + Live Project
Sessions by industry experts who
are senior professionals of Tata 21st August - 12th September
CLiQ & other such companies.
Learn & apply the concepts
learnt in a Live Project with Tata
CLiQ.
Prep Kounsel Coaching Sessions
Enhance your resume & focus on
13th September - 24th October interview preparation techniques
with the guidance of industry
experts to land you your dream
job.
PPI Rollout & Interviews
By Tata CLiQ
Top performers of the program 26th September Onwards
basis continuous assessment and
the live project will earn PPIs with
Tata CLiQ

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

01 E-Commerce Operations Design

& Strategic Alignment
Designing a consistent operations system is key to avoid the trap of
misalignment between the , in terms of

Present the concept of strategic INSTRUCTOR

alignment and focused
management in the operations PROF. ALBERTO GRANDO

Analyze the connections between

DATE TIME
the business model design and its
JULY 31st, 2021, SATURDAY
operations levers

Describe the major steps in designing

the E-Commerce operations processes
and introduce the key areas to focus on
to create a consistent project

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

02 Omni-Channel & Supply Chain

Management
The omni-channel journey has become customers’ need, accustomed to use

assure a good customer experience . The session focus is on the “backstage”

of omnichannel companies and the aims are:

Present the “9 pillar” model to be INSTRUCTOR

considered an Omnichannel
company
PROF. MARCO BETTUCCI

Analyze main structural changes in

DATE TIME
demand and supply chain processes
AUG 1st, 2021, SUNDAY

Describe main logistics processes in

an Omnichannel company to
guarantee customer needs

Present some Italian cases

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

03 Customer Journey & Web Content

Design
customer
expectations are changing. Customer journey mapping represents a strategic

then, it makes the

explaining the importance of assuming a customer centric approach to
satisfy a contemporary buyer, we will try to give an answer to the following
questions:

What is Customer Journey (Mapping) INSTRUCTOR

Why is it important PROF. DEBORAH RACCAGNI

What is the role of content

DATE TIME
management
AUG 7TH, 2021, SATURDAY
good customer journey

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

04 Front-End Integration & Operations:

Towards New Headless Paradigms
Headless commerce is gaining strategic importance as it is viewed by many
organizations as a natural progression to digital commerce. The session aims
at providing participants an advanced and strategic perspective on
front-end, back-end and operations integration . At the end of the session
participants will be able to

Position the main technical INSTRUCTOR

solutions available for a complete
PROF. GIANLUCA SALVIOTTI
state-of-the-art E-Commerce
Platform according to an overall
platform architecture
DATE TIME
AUG 8TH, 2021, SUNDAY
Design an E-Commerce architecture
aligned with the overall digital
commerce strategy of the company,
focusing on three main approaches;
Commerce-led, Experience-led, API-oriented

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

04 Front-End Integration & Operations:

Towards New Headless Paradigms
Understand how to evolve an as-is platform in terms
of components, clearly distinguishing between several
available options: make, buy, best o breed, cloud, on-premise

Focus on the key enabling organizational drivers,

i.e. digital product management.

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

05 Warehouse Management For

Forward & Return Flows
E-Commerce steps up logistics requirements in terms of speed, service
. This could easily end up in an increase of
costs. The knowledge of proper design and management strategies is
needed to keep costs under control . The session provides a framework
to face the challenges that E-Commerce brings to warehouse
management. It is focused on:

Outline the changes that INSTRUCTOR

E-Commerce involves in managing
physical and information DR. FABIO LODIGIANI
warehouse

DATE TIME
Give an overview of possible
AUG 14TH, 2021, SATURDAY
reaction strategies in terms of
warehouse design criteria, available
tools and management methods

Show examples of solutions that has

been provided in a warehouse
supporting a multi-channel business.

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

06 Materials Management
Approaches & Techniques
Material management is the core of E-Commerce operations. Competition
amongst vendors has exacerbated performance in terms of delivery time

The key objectives of this module are to explain material management

Understanding material INSTRUCTOR

management throughout the
entire supply chain PROF. ANDREA CHIARINI

Coping with customer demand

DATE TIME
AUG 15TH, 2021, SUNDAY
Understanding what kind of
warehouse management system
we need

Analyzing the between

inventory and customer service

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

06 Materials Management
Approaches & Techniques
Calculating the reorder point (ROP),
safety stock, order quantity, etc.
& organizing material management

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

07 Operations Performance
Measurement

oriented. That is the reason why is impossible to run whatever E-Commerce

business without a performance measurement system in place for operations
and their processes. Following the previous module, participants will be
learning:

What kinds of KPIs we need to INSTRUCTOR

measure customer service and
PROF. ANDREA CHIARINI
satisfaction

What kinds of KPIs we need to

DATE TIME
measure warehouse management
AUG 28TH, 2021, SATURDAY
performance

What kinds of KPIs we need to measure

material management performance

How to develop E-commerce operations and

case studies.

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

08 Vendors Evaluation & Selection

The selection of a new Vendor as well as the control of its performances are

linked to the quality of the suppliers’ portfolio . Any E-Commerce initiative

needs to develop a consistent approach to select and integrate supplier base
in its operative processes . Working on data, synthesis and feedbacks is a must.
The session is focused on:

The role of the evaluation and INSTRUCTOR

selection process
PROF. GIUSEPPE STABILINI
Scouting new suppliers : phases,
information, selection criteria
DATE TIME
AUG 29TH, 2021, SUNDAY
Controlling actual suppliers:
performances database, vendor
rating and supplier scorecard

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
PROGRAM
CURRICULUM

09 Exploring Customer Journey &

Its Implications

INSTRUCTOR DATE TIME

DHARMARAJAN K. TBD

10 Designing A Business Model

INSTRUCTOR DATE TIME

ALMONA BHATIA TBD

11 From Data

INSTRUCTOR DATE TIME

KAMAL KUMAR TBD

Please note that this a tentative timeline of the program based on your
profile & the availability of industry mentors and may be subject to change.
WHO SHOULD SIGN UP
FOR THIS PROGRAM ?

industry and you belong to any one of the following categories then you should
sign up!

ENGINEERING STUDENTS, GRADUATES

& POST GRADUATES

ENTRY LEVEL MARKETING/

MBA ASPIRANTS
OPERATIONS EXECUTIVES

MBA STUDENTS
MEET THE
SDA BOCCONI FACULTY
SDA Professor Of Operations And Technology
Management.
Full Professor Of Production And Operations
Management At Bocconi University, Italy
Teaching Domains -
Operations and Technology Management
At SDA Bocconi, Alberto served as Dean of Strategy
Implementation (2016-2018), Vice Rector for
Development at Bocconi University (2012-2016) and as

Prof. Alberto Dean of the SDA Bocconi School of Management

(2006-2012), where he is Professor at the Operations
Grando and Technology Management Unit. He has been also
Visiting Professor of Operations Management at Cranfield School of Management, Cranfield
University (UK). He was the Board Member of EFMD – European Foundation for Management
Development and of EABIS – European Association for Business in Society. He seats in Academic
and Scientific Boards of International and National Institutions and Centers. Grando earned a
degree in Business Administration from Università Bocconi. ITP received from the London
Graduate School of Business Studies.

Lecturer - Operations & Technology.

Teaching Domains -
Distribution Management
Operations
Procurement Processes & Strategy
Supply Chain Management
At SDA Bocconi, Marco is responsible of the Executive
Program in Operations & Manufacturing Management
and of the Production & Technology Club, the

Prof. Marco community of Operations & Technology Unit. He has

Bettucci undertaken consulting projects in more than 60

works have been published in Sistema & Imprese, Economia & Management , Logistica e
Management and International Journal of Engineering, Science and Technology and is the author
of two books. His recent research deals with the issue of multi-channel activities in Retail. Marco
earned a Degree in Management Engineering from Politecnico of Milan in 1997.
MEET THE
SDA BOCCONI FACULTY
SDA Professor Of Marketing & Sales
Marketing Lecturer At Bocconi University,
Italy
Teaching Domains -
Strategic Marketing
New Product Development
Digital Marketing
Event management
Deborah is the Program Director in the Major Events

Prof. Deborah Management Diploma Program delivered by SDA

Raccagni
Bocconi in Qatar for the Josoor Institute. She is also the
Coordinator of Marketing executive courses and the
Delegate Director of the Marketing Management Master of Science at Università Bocconi. She is
responsible for the SDA Online Program in eCommerce Management. Deborah is a Faculty
Member of FIFA Master, Master in Marketing and Communication (MIMEC) and in many other
programs in SDA Bocconi and Università Bocconi. Deborah obtained her Ph.D. in Business
Administration and Management and her M.Sc. in Marketing from Università Commerciale Luigi
Bocconi (Milan, Italy).

SDA Associate Professor of Practice -

Information Systems
Teaching Domains -
High impact digital technologies
Corporate complexity and information
systems governance
IT Risk Management
Digital Commerce and Digital Business
At SDA Bocconi, Gianluca is the Program Director of

Prof. Gianluca the Executive Education programs “Mastering Digital

Evolution”, “IT Risk Management”. He is also the
Salviotti Program Director of the course “Strategy and
Governance for Cyber Risk” at Bocconi University. Currently, he is working with the Design Lab
of the Massachusetts Institute of Technology (MIT) on the identification and assessment of high
impact digital technologies. He is the author of numerous books and articles on Information
Systems and Digital Transformation. Gianluca earned a Degree and a Ph.D. in Business
Administration & Management both form the University of Pavia.
MEET THE
SDA BOCCONI FACULTY
SDA Fellow - Operations And Technology
Teaching Domains -
Logistics
Distribution Management
Operations & Supply Chain Management
Fabio Lodigiani is the Fellow in Operations and
Technology Management. He has an extensive
experience in operations and supply chain
management supporting companies in their
Dr. Fabio transformation processes. He has developed significant

Lodigiani experience as management consultant for medium and

large-sized enterprises, mainly in Fashion & Luxury and
Automotive industries. His main interests are primarily related to Business Process
Re-Engineering & Innovation, Operations Improvement & Rationalization, Material Flow & Lean
Production, etc. Fabio earned a Master Degree in Business Administration from Università
Bocconi in 1993 and a Master Degree in Cognitive Sciences and Decision Making at Università
degli Studi di Milano in 2013.

SDA Fellow - Operations & Technology

Teaching Domains -
Digital Transformation
Digital Businesses
Corporate Governance
Andrea Chiarini is the Fellow in Operations and
Technology Management. He has an extensive
experience in Ops. & SCM, Lean Improvement & Digital
Transformation in manufacturing companies. He has

Prof. Andrea been a consultant and trainer on TQM, Lean Six Sigma

Chiarini and Industry 4.0 to a range of firms including ABB,

Caterpillar, CNH FCA, Continental, Ducati, Engie, Fiat,
Leonardo, Parmalat Lactalis, Technip, etc. He is the Sr. Lecturer at the Univ. of Verona – Italy &

– UK.
MEET THE
SDA BOCCONI FACULTY
SDA Associate Professor Of Practice -
Operations & Technology.
Teaching Domains -
Operations
Procurement Processes
Procurement Strategy
Supply Chain Management
Giuseppe Stabilini is the Director of the Exec. Program
in Procurement & Supply Management and responsible

Prof. Giuseppe for the Supply Chain Management module at the Full

Stabilini Time MBA of SDA Bocconi. At Università Bocconi he

teaches Global Operations & Supply Chain
Management at Master of Science International Management; Operations Management, and
Supply Chain Management. He is author of numerous books and articles on the subject.
Giuseppe earned a Degree in Business Administration from Bocconi University and an ITP
(International Teachers Programme) organized by HEC in Paris in 2012.
LEARN FROM INDUSTRY EXPERTS
FROM TATA CLIQ

Almona Bhatia
ex-Condé Nast, ex-ELLE
St. Xavier's College Alumnus

Dharmarajan K.
ex-Flipkart, ex-Snapdeal, ex-Airtel
IMS Ghaziabad Alumnus

Kamal Kumar
Head- Data Science & Analytics- Tata CLiQ
ex-ICICI, ex-CrossLink Analytics
Delhi School Of Economics Alumnus
PROGRAM
DETAILS
PROGRAM START DATE
31st July 2021

PROGRAM END DATE

24th October 2021

DURATION OF THE CERTIFICATE PROGRAM

3 Months | 15+ Live Sessions on Weekends

PROGRAM FEE
Rs. 49,999 + GST
No Cost EMI Options Starting From As Low As INR 4917
Flexible Payment Options Available With Early Bird Discounts

FOR FURTHER DETAILS: CALL US AT :

+91-75065-72579 or +91-97686-46464