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BUSINESS MODEL

Normally the Business Model is considered as Pricing Model for the Products and Services.

Business model is the way an organization creates, delivers and captures value.

How the Business Model is Defined?

“Assumptions about what a company gets Paid for “ (Peter Drucker-1994)

The Assumptions are

Who are the Customers?

Who are the Competitors?

What is the Technology?

What are their Strength and Weakness?

“The logic of the firm ,the way it operates and how it creates value for its stakeholder”(Casadesus-
Massanell & Ricart 2009)

A Business Model is a conceptual model of the business. It describes the organization and financial
architecture of the business (Teece,2010)

It is a story that explains why and how a business works (Margetta 2002)

A Business Model describes the rationale of how a business creates ,delivers and capture value
(Osler welder and pignern 2010 )

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