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  • Brand Image: Reliability Statistics

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    Khánh Hảo
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    The document contains reliability statistics for several scales measuring different constructs related to brands. Cronbach's alpha, a measure of internal consistency, is reported for each scale along with the number of items in the scale. The scales include measures of brand image, product quality, satisfaction, motives for purchase, perceived behavioral control, purchase intentions, and usefulness. Item-total statistics are also reported for one scale measuring purchase factors.

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    The document contains reliability statistics for several scales measuring different constructs related to brands. Cronbach's alpha, a measure of internal consistency, is reported for each scale along with the number of items in the scale. The scales include measures of brand image, product quality, satisfaction, motives for purchase, perceived behavioral control, purchase intentions, and usefulness. Item-total statistics are also reported for one scale measuring purchase factors.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views4 pages

    Brand Image: Reliability Statistics

    Uploaded by

    Khánh Hảo
    The document contains reliability statistics for several scales measuring different constructs related to brands. Cronbach's alpha, a measure of internal consistency, is reported for each scale along with the number of items in the scale. The scales include measures of brand image, product quality, satisfaction, motives for purchase, perceived behavioral control, purchase intentions, and usefulness. Item-total statistics are also reported for one scale measuring purchase factors.

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    © All Rights Reserved
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    of 4

    Brand Image

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .755 .757 4

    Product quality

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .767 .768 3

    SA

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .719 .719 4

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .729 .732 4
    P

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .661 .660 3

    Item-Total Statistics

    Scale Mean if Scale Variance Corrected Item- Squared Cronbach's


    Item Deleted if Item Deleted Total Correlation Multiple Alpha if Item
    Correlation Deleted

    P1 7.18 2.897 .387 .150 .672


    P2 7.54 2.447 .525 .295 .489
    P3 7.37 2.588 .508 .281 .516

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .884 .884 3

    PBC

    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .877 .877 3

    PI
    Reliability Statistics

    Cronbach's Cronbach's N of Items


    Alpha Alpha Based on
    Standardized
    Items

    .760 .764 3

    Pattern Matrixa

    Factor

    1 2 3 4 5 6 7 8

    PBC3 .888
    PBC1 .885
    PBC2 .802
    U3 .952
    U2 .782
    U1 .746
    BI2 .844
    BI4 .694
    BI3 .610
    BI1 .509
    PI2 .980
    PI1 .711
    PI3 .551
    M2 .798
    M3 .624
    M4 .564
    M1 .556
    PQ2 .698
    PQ1 .691
    PQ3 .480
    P3 .704
    P2 .704
    P1 .526
    SA3 .802
    SA4 .725
    SA1 .310
    SA2 .302

    Extraction Method: Principal Axis Factoring.


    Rotation Method: Promax with Kaiser Normalization.
    a. Rotation converged in 6 iterations.

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