Popular fast food chains in Vietnam

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Asia Plus Inc.
 Overview
Fast food is largely enjoyed by people around the
world. This survey is conducted to find out which
fast food chains are popular in Vietnam in terms of
recognition and usage. We also wanted to find out
how people order fast food online.

The results was collected nation-wide among

nearly 600 males and females of the age 18-55 in
August 2020.
Popular fast food chains
 Recognition of fast food chains

84%
62% 60% 58%
41% 40% 37%
31%
23% 20% 15%
7% 7% 6% 4%

Recognize it Do not recognize it

KFC is the most recognized chain, followed by Lotteria and McDonald’s.

Q. Please select the restaurant that you recognize (N=599)

 # of stores of most recognized chains
Most recognized chains Number of stores of most recognized chains

No. Fast food chains by # of stores

recognition rate
1 KFC 135
2 Lotteria 200
No.1 No.2 No.3
3 McDonald’s 24
(84%) (62%) (60%)
4 Pizza Hut 84
5 Domino Pizza 34
6 Jollibee 106
7 Burger King 10
No.4 No.5 No.6 8 The Pizza Company 69
(58%) (41%) (40%) 9 Popeyes 30

Among the 3 most recognized chains, McDonald’s has the least stores.
Q. Please select the restaurant that you recognize (N=599)
 Images of fast food chains
KFC Lotteria McDonald’s Jollibee Burger King

Delicious food Convenient Premium food Good for family Premium food
No.1 (66%) location (40%) (35%) (22%) (15%)

Convenient Good for family Delicious food Good for the Delicious food
No.2 location (63%) (40%) (30%) youth (22%) (13%)

Good for family Good for the Good variety of Delicious food Good variety of
No.3 food (10%)
(60%) youth (40%) food (24%) (21%)

Good for the Good pricing Good for family Good variety of Good for family
No.4 foods (20%) (9%)
youth (60%) (38%) (23%)

Good variety of Good promotion Good for the Good pricing Good for the
No.5 youth (23%) (19%) youth (9%)
foods (56%) (38%)

KFC is most federated with delicious food, Lotteria’s image is convenient location while
McDonald’s and Burger King are seen as premium foods.
Q. What chains are suitable for the following <image>? (N=599)
 Usage of fast food chains
Fast food usage in Fast food chains in use
last 3 months
Used in last 3
13% months
Used most
64%

45%
39%
87%

21% 20%
17% 18%
9% 11% 9%
6% 6% 8% 8%
6% 3% 4%
3% 3% 2% 2%1% 1%0% 1% 0% 1%0% 1% 1%

Yes No

KFC, Lotteria and Pizza are the most used fast food chains. 45% use KFC most often
among the fast food chains.
Q. Please select the restaurant that you have used in last 3 month/ Please select the restaurant that you use the most (N=519)
 Reasons to use a chain the most
55%

39%

32% 32%
30% 29% 29%
25%
21% 20%
17%

1%

Good taste Location A variety of Price Good Fresh Good staff Good online Good store Good kids Large Others
choices promotion ingredients attitude order facility menu volume of
foods

Good taste is the most important reasons to use a chain frequently. Location and good
variety of choices are the 2nd and 3rd most important factors.
Q. What are the reasons that you use this chain the most (N=599)
Ordering fast food online
 Fast food chains to order online
Ordering fast food online Chains to order online

13%

52%

87%
30%
21%
15% 15% 12%
7% 7% 6%
3% 1% 1% 1% 1%

Yes No

87% have ordered food online from fast food chains. KFC, Lotteria and Pizza
Hut are the most ordered from.
Q. Please choose the stores that you have ordered online (N=497)
 Methods to order fast food
Methods to order fast food Reasons for using a method most often
50% 80%
Used 71%
45% 70%
Used most
40% 60%
38% 40%
37%
50% 43% 43%
35%
40% 33%
30%
30%
27% 27%
24% 23% 25%
18%
20%
20% 21% 21%
19%
20% 10% 4%
17%
16% 0%
15%

8% 8% 8% 10%
7%
4%
5%

0%
Grab Call Now Website GoViet Brand Social Baemin
own app network

Beside the traditional way of calling, Grab Food and Now are the most used method to
order fast food.
Q. How did you order fast food online?/ Which method do you use most often?/ What are there reasons for using that method most often? (N=497)
Summary
• Fast food chains are widely recognized. The most known fast food
brands are KFC, Lotteria and McDonald’s.

• KFC is used the most, followed by Lotteria and Pizza Hut.

• KFC is federated with delicious food image while Lotteria is

viewed as having convenient location and good for both family &
the youth. McDonald’s premium image is strong.

• ‘Good taste’, ‘Good location and ‘Good variety of choices’ are the
3 most important factors when selecting a fast food brand.

• 87% have ordered fast food online. Grab Food and Now are the
most used method to order fast food online.
Respondent profile (N=599)
Age Gender City

Others, 30%
30-55, 41% 18-23, 32% HCM, 40%
Female,
48% Male, 52%

24-29, 28% Hanoi, 30%

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