Company

overview 2020
WHO WE ARE
 #1
A pure player Created Cosmetics Group
IN BEAUTY IN 1909 WORLDWIDE (1)

COMPANY OVERVIEW 2020 (1) Source: WWD, “Beauty’s Top 100”, May 2019. 3
A WORLDWIDE LEADER
CHAMPION OF BEAUTY

29.87 88,000 150

BILLION EUROS EMPLOYEES COUNTRIES
OF SALES (1)

5.54 7 +8.8%
BILLION EUROS BILLION FINISHED LIKE-FOR-LIKE
IN OPERATING PROFIT (1) PRODUCTS SOLD SALES GROWTH (1)(2)

39 35 985
PLANTS BRANDS MILLION EUROS
(3.3% OF SALES)
INVESTED IN
RESEARCH&INNOVATION (1)

21 497
RESEARCH PATENTS REGISTERED
CENTRES IN 2019

(1) At 31 December 2019.

(2) Based on a comparable structure and identical exchange rates.
COMPANY OVERVIEW 2020 4
COMPANY OVERVIEW 2020 5
THE COSMETICS
MARKET
A DYNAMIC
BEAUTY MARKET
IN 2019

Market Growth

+5.0% / +5.5% +€220 Bn

GROWTH IN 2019(1) ESTIMATED SALES OF THE MARKET(2)

Online Beauty Market Sales

≃+27% ≃14%
GROWTH IN WORLDWIDE SHARE OF E-COMMERCE
ONLINE COSMETICS SALES(2) IN THE BEAUTY MARKET(2)

(1) Source: WWD, Beauty’s Top 100, May 2019, based on 2018 sales and according to 2019 publications.
(2) Source: L’Oréal estimate of the global cosmetics market in 2019 based on manufacturer’s net prices.
COMPANY OVERVIEW 2020 Excluding soap, oral hygiene, razors and blades. Excluding currency effects. 7
MAIN WORLDWIDE
PLAYERS

Sales
(2018 sales in billions of USD)(1)

31.8
UNILEVER(2) 22.4

ESTÉE LAUDER(2) 14.2

PROCTER & GAMBLE(2) 13.2

SHISEIDO(2) 9.7

COTY(2) 9.1

(1 Source: WWD, Beauty’s Top 100, May 2019, based on 2018 sales and according to 2019 publications.
COMPANY OVERVIEW 2020 (2) Estimated cosmetics sales according to WWD. 8
BREAKDOWN
OF THE MARKET
BY BUSINESS BY GEOGRAPHIC ZONE (1)
SEGMENT (1)

NORTH LATI N WESTERN AFRI CA EASTERN ASI A

AMERI CA AMERI CA EUROPE MI DDLE EUROPE PACI FI C
EAST

24% 8% 18% 3% 6% 41%

40% SKI NCARE

21% HAI RCARE

18% MAKEUP

11% FRAGRANCES

10% HYGIENE PRODUCTS

(1) Source : L’Oréal estimate of the global cosmetics market in 2019 based on manufacturers’ net prices. Excluding
COMPANY OVERVIEW 2020 soap, oral hygiene, razors and blades. Excluding currently effects. 9
 OUR DIVISIONS,
BRANDS & BUSINESS MODEL
4 DIFFERENT DIVISIONS,
A SHARED DEDICATION TO BEAUTY

Consumer Products L’Oréal Luxe Professional Products Active Cosmetics

Mission: Mission: Mission: Mission:

to democratize the best provide consumers support hairdressers help everyone in
of beauty with the best products and develop the hair their quest for healthy
and brand experience industry sustainably and beautiful skin
by making it unique while benefiting all

COMPANY OVERVIEW 2020 11

A PORTFOLIO OF 35 GLOBAL,
COMPLEMENTARY & ICONIC BRANDS
Consumer Products

L’Oréal Luxe

Professional Products

Active Cosmetics

COMPANY OVERVIEW 2020 12

A UNIQUE FOOTPRINT ACROSS
ALL CHANNELS, ALL CATEGORIES, ALL PRICES

Salons Mass Market Pharmacies Department Branded Retail Travel Retail E-Commerce
Drugstores Stores
Medispas Perfumeries

Skincare Fragrance Make-up Hair color Haircare

COMPANY OVERVIEW 2020 13

DIGITAL
TECHNOLOGY OPENS A NEW ERA
FOR INVENTING THE FUTURE OF BEAUTY

Reinventing the Beauty Innovating through Innovating through Revolutionizing

Experience Products Industry Beauty through Digital

COMPANY OVERVIEW 2020 15

A “DIGITAL-FIRST”
MINDSET

€4.6 Bn 33,000
OF SALES IN E-COMMERCE (1) PEOPLE TRAINED THROUGH
THE DIGITAL UPSKILLING PROGRAMME

+285 +1.3 Bn
MILLIONS FOLLOWERS VISITS TO OUR WEBSITES (2)
ON OUR SOCIAL MEDIA

15.6%
SHARE OF E-COMMERCE
IN CONSOLIDATED SALES(3)

(1) Sales achieved on our brands’ own websites + estimated sales achieved by our brands
corresponding to sales through our retailers’ e-commerce websites (non-audited data).
(2) Source: Google Analytics data – L’Oréal accounts.
COMPANY OVERVIEW 2020 (3) Sales on our brands’ own websites + estimated sales achieved by our brands via retailers’ websites (non audited data) 16
THANK YOU!